---
title: "65 Want Quotes By Steve Jobs"
description: "65 Want quotes by Steve Jobs. Plus more from Steve Jobs and more Want sayings from other authors."
image: "https://sms4smile.com/quotes/i/690/steve-jobs-307_physics_i-want-to-make-a-dent-in-the-universe-17_178243.jpg"
---

> [I want to make a dent in the universe...](https://sms4smile.com/quotes/steve-jobs/i-want-to-make-a-dent-in-the-universe/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/690/steve-jobs-307_physics_i-want-to-make-a-dent-in-the-universe-17_178243.jpg)

> [If you want it, you can fly, you just have to trust you a lot.](https://sms4smile.com/quotes/steve-jobs/if-you-want-it-you-can-fly-you-just-have-to-trust-you-a-lot/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/956/steve-jobs-307_funny_if-you-want-it-you-can-fly-you-just-have_986749.jpg)

> [I want to put a ding in the universe.](https://sms4smile.com/quotes/steve-jobs/i-want-to-put-a-ding-in-the-universe/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/430/steve-jobs-307_business_i-want-to-put-a-ding-in-the-universe-585_585682.jpg)

> [It's not the consumers' job to figure out what they want](https://sms4smile.com/quotes/steve-jobs/it-s-not-the-consumers-job-to-figure-out-what-they-want/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/fa1/steve-jobs-307_consumers_it-s-not-the-consumers-job-to-figure-out_2288864.jpg)

> [Customers always want something new](https://sms4smile.com/quotes/steve-jobs/customers-always-want-something-new/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/5a1/steve-jobs-307_customers_customers-always-want-something-new-1283_1283735.jpg)

> [The HD revolution is over, it happened. HD won. Everybody wants HD.](https://sms4smile.com/quotes/steve-jobs/the-hd-revolution-is-over-it-happened-hd-won-everybody-wants-hd/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/1ac/steve-jobs-307_happened_the-hd-revolution-is-over-it-happened-hd_2788916.jpg)

> [It isn't the consumers' job to know what they want.](https://sms4smile.com/quotes/steve-jobs/it-isn-t-the-consumers-job-to-know-what-they-want/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/38d/steve-jobs-307_consumers_it-isn-t-the-consumers-job-to-know-what_1872567.jpg)

> [We hire people who want to make the best things in the world.](https://sms4smile.com/quotes/steve-jobs/we-hire-people-who-want-to-make-the-best-things-in-the-world/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/591/steve-jobs-307_best_we-hire-people-who-want-to-make-the-best_1989636.jpg)

> [The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it…](https://sms4smile.com/quotes/steve-jobs/the-greatest-artists-like-dylan-picasso-and-newton-risked-failure-and/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/9b6/steve-jobs-307_art_the-greatest-artists-like-dylan-picasso_944516.jpg)

> [It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show…](https://sms4smile.com/quotes/steve-jobs/it-s-really-hard-to-design-products-by-focus-groups-a-lot-of-times/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/97b/steve-jobs-307_best-design_it-s-really-hard-to-design-products-by-f_359255.jpg)

> [You've got to have a problem that you want to solve; a wrong that you want to right.](https://sms4smile.com/quotes/steve-jobs/you-ve-got-to-have-a-problem-that-you-want-to-solve-a-wrong-that-you/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/95e/steve-jobs-307_inspirational_you-ve-got-to-have-a-problem-that-you-wa_363460.jpg)

> [We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We…](https://sms4smile.com/quotes/steve-jobs/we-did-not-enter-the-search-business-google-entered-the-phone/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/a96/steve-jobs-307_business_we-did-not-enter-the-search-business-goo_2199327.jpg)

> [You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.](https://sms4smile.com/quotes/steve-jobs/you-are-all-over-the-map-figure-out-the-top-5-things-you-want-to/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/844/steve-jobs-307_figures_you-are-all-over-the-map-figure-out-the_2390166.jpg)

> [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/122/steve-jobs-307_great-people_if-you-want-to-hire-great-people-and-hav_17940.jpg)

> [“A lot of times, people don't know what they want until you show it to them”](https://sms4smile.com/quotes/steve-jobs/a-lot-of-times-people-don-t-know-what-they-want-until-you-show-it-to/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/590/steve-jobs-307_time_a-lot-of-times-people-don-t-know-what-th_1197979.jpg)

> [The lunatics have taken over the asylum and we can do anything we want.](https://sms4smile.com/quotes/steve-jobs/the-lunatics-have-taken-over-the-asylum-and-we-can-do-anything-we-want/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/0f0/steve-jobs-307_asylum_the-lunatics-have-taken-over-the-asylum_162885.jpg)

> [Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do…](https://sms4smile.com/quotes/steve-jobs/management-is-about-persuading-people-to-do-things-they-do-not-want/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/92f/steve-jobs-307_leadership_management-is-about-persuading-people-to_1634210.jpg)

> [That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not…](https://sms4smile.com/quotes/steve-jobs/that-s-what-walt-disney-did-and-hewlett-and-packard-and-the-people/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/8ec/steve-jobs-307_apple_that-s-what-walt-disney-did-and-hewlett_3231735.jpg)

> [You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then…](https://sms4smile.com/quotes/steve-jobs/you-know-you-keep-on-innovating-you-keep-on-making-better-stuff-and/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/4a2/steve-jobs-307_ifs_you-know-you-keep-on-innovating-you-keep_1805399.jpg)

> [I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television…](https://sms4smile.com/quotes/steve-jobs/i-ve-got-to-tell-you-the-internet-is-a-place-you-go-when-you-want-to/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/b8e/steve-jobs-307_brain_i-ve-got-to-tell-you-the-internet-is-a-p_323465.jpg)

> [People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task…](https://sms4smile.com/quotes/steve-jobs/people-don-t-know-what-they-want-until-you-show-it-to-them-that-s-why/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/b5d/steve-jobs-307_knows_people-don-t-know-what-they-want-until-y_2856775.jpg)

> [We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is…](https://sms4smile.com/quotes/steve-jobs/we-want-to-reinvent-the-phone-what-s-the-killer-app-the-killer-app-is/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/ec4/steve-jobs-307_amazing_we-want-to-reinvent-the-phone-what-s-the_1782566.jpg)

> [What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and…](https://sms4smile.com/quotes/steve-jobs/what-we-want-to-do-is-make-a-leapfrog-product-that-is-way-smarter/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/fe5/steve-jobs-307_devices_what-we-want-to-do-is-make-a-leapfrog-pr_1680537.jpg)

> [When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when…](https://sms4smile.com/quotes/steve-jobs/when-you-re-young-you-look-at-television-and-think-there-s-a-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/216/steve-jobs-307_business_when-you-re-young-you-look-at-television_1463272.jpg)

> [I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a…](https://sms4smile.com/quotes/steve-jobs/i-don-t-want-to-fail-of-course-but-even-though-i-didn-t-know-how-bad/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/310/steve-jobs-307_bad-thing_i-don-t-want-to-fail-of-course-but-even_2954922.jpg)

> [It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they…](https://sms4smile.com/quotes/steve-jobs/it-s-not-about-pop-culture-and-it-s-not-about-fooling-people-and-it-s/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/bbe/steve-jobs-307_convincing_it-s-not-about-pop-culture-and-it-s-not_280461.jpg)

> [I've read something that Bill Gates said about six months ago. He said, ‘I worked really, really hard in my 20s.’ And…](https://sms4smile.com/quotes/steve-jobs/i-ve-read-something-that-bill-gates-said-about-six-months-ago-he-said/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/641/steve-jobs-307_bills_i-ve-read-something-that-bill-gates-said_1314811.jpg)

> [ Stealing things is everybody's problem. We \[Apple Inc.\] own a lot of intellectual property, and we don't like when people steal it.… ](https://sms4smile.com/quotes/steve-jobs/stealing-things-is-everybody-s-problem-we-apple-inc-own-a-lot-of/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/802/steve-jobs-307_alternatives_stealing-things-is-everybody-s-problem-w_2741327.jpg)

> [When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me…](https://sms4smile.com/quotes/steve-jobs/when-i-hire-somebody-really-senior-competence-is-the-ante-they-have/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/206/steve-jobs-307_apple_when-i-hire-somebody-really-senior-compe_2538419.jpg)

> [It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the…](https://sms4smile.com/quotes/steve-jobs/it-s-hard-to-tell-with-these-internet-startups-if-they-re-really/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/57a/steve-jobs-307_building_it-s-hard-to-tell-with-these-internet-st_146823.jpg)

> [I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance… Unless you have a…](https://sms4smile.com/quotes/steve-jobs/i-m-convinced-that-about-half-of-what-separates-the-successful/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/e04/steve-jobs-307_business_i-m-convinced-that-about-half-of-what-se_235676.jpg)

> [Unless you've a lot of passion about this, you're not gonna survive. You're gonna give it up. So you've got to have…](https://sms4smile.com/quotes/steve-jobs/unless-you-ve-a-lot-of-passion-about-this-you-re-not-gonna-survive/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/b23/steve-jobs-307_battle_unless-you-ve-a-lot-of-passion-about-thi_2354965.jpg)

> [The minute that you understand that you can poke life and actually something will pop out the other side, that you can…](https://sms4smile.com/quotes/steve-jobs/the-minute-that-you-understand-that-you-can-poke-life-and-actually/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/276/steve-jobs-307_causes_the-minute-that-you-understand-that-you_789150.jpg)

> [The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and…](https://sms4smile.com/quotes/steve-jobs/the-system-is-that-there-is-no-system-that-doesn-t-mean-we-don-t-have-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/122/steve-jobs-307_ads_the-system-is-that-there-is-no-system-th_3103795.jpg)

> [Death is very likely the single best invention of life.](https://sms4smile.com/quotes/steve-jobs/death-is-very-likely-the-single-best-invention-of-life/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/9f8/steve-jobs-307_beautiful-death_death-is-very-likely-the-single-best-inv_2713827.jpg)

> [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/972/steve-jobs-307_away_who-wants-a-stylus-you-have-to-get-em-an_1476.jpg)

> [Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is…](https://sms4smile.com/quotes/steve-jobs/have-the-courage-to-follow-your-heart-and-intuition-they-somehow-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/870/steve-jobs-307_businessman_have-the-courage-to-follow-your-heart-an_805631.jpg)

> [No one wants to die. Even people who want to go to heaven don't want to die to get there.](https://sms4smile.com/quotes/steve-jobs/no-one-wants-to-die-even-people-who-want-to-go-to-heaven-don-t-want-4/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/cff/steve-jobs-307_beautiful-death_no-one-wants-to-die-even-people-who-want_3030659.jpg)

> [This is a very noisy world, so we have to be very clear what we want them to know about us](https://sms4smile.com/quotes/steve-jobs/this-is-a-very-noisy-world-so-we-have-to-be-very-clear-what-we-want/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/6f6/steve-jobs-307_clear_this-is-a-very-noisy-world-so-we-have-to_2689986.jpg)

> [Do you want to sell sugar water all your life, or do you want to come with me and change the world?](https://sms4smile.com/quotes/steve-jobs/do-you-want-to-sell-sugar-water-all-your-life-or-do-you-want-to-come/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/5b4/steve-jobs-307_change-the-world_do-you-want-to-sell-sugar-water-all-your_622539.jpg)

## Other authors on Want

## More by Steve Jobs

> [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.](https://sms4smile.com/quotes/steve-jobs/i-admire-mark-zuckerberg-for-not-selling-out-for-wanting-to-make-a/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [Everything around you that you call life was made up by people that were no smarter than you and you can change it, you…](https://sms4smile.com/quotes/steve-jobs/everything-around-you-that-you-call-life-was-made-up-by-people-that/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”](https://sms4smile.com/quotes/steve-jobs/innovation-is-not-about-saying-yes-to-everything-it-s-about-saying-no/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop…](https://sms4smile.com/quotes/steve-jobs/when-you-first-start-off-trying-to-solve-a-problem-the-first/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.](https://sms4smile.com/quotes/steve-jobs/i-m-not-dismissing-the-value-of-higher-education-i-m-simply-saying-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human…](https://sms4smile.com/quotes/steve-jobs/to-yoyo-ma-you-playing-is-the-best-argument-i-ve-ever-heard-for-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The tragedy is that Dell didn't win it - we lost it.](https://sms4smile.com/quotes/steve-jobs/the-tragedy-is-that-dell-didn-t-win-it-we-lost-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the…](https://sms4smile.com/quotes/steve-jobs/i-think-great-artists-and-great-engineers-are-similar-in-that-they/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.](https://sms4smile.com/quotes/steve-jobs/it-s-rare-that-you-see-an-artist-in-his-30s-or-40s-able-to-really/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will…](https://sms4smile.com/quotes/steve-jobs/we-re-going-to-be-able-to-ask-our-computers-to-monitor-things-for-us/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

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                        "text": "That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.",
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                        "text": "You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year.",
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                        "text": "What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.",
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                        "text": "I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I've tried my best.",
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                        "text": "It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.",
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                        "text": "I've read something that Bill Gates said about six months ago. He said, ‘I worked really, really hard in my 20s.’ And I know what he means, because I worked really, really hard in my 20s too. Literally, you know, 7 days a week, a lot of hours every day. And it actually is a wonderful thing to do, because you can get a lot done. But you can't do it forever, and you don't want to do it forever, and you have to come up with ways of figuring out what the most important things are and working with other people even more.",
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                        "text": "Stealing things is everybody's problem. We [Apple Inc.] own a lot of intellectual property, and we don't like when people steal it. So people are stealing stuff and we're optimists. We believe that 80 percent of the people stealing stuff don't want to be; there's just no legal alternative.",
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                        "text": "When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve, or anybody else.",
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                        "text": "It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up.",
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                        "text": "I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance… Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about; otherwise, you're not going to have the perseverance to stick it through.",
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                        "text": "The minute that you understand that you can poke life and actually something will pop out the other side, that you can change it, you can mold it. That's maybe the most important thing. It's to shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it. I think that's very important and however you learn that, once you learn it, you'll want to change life and make it better, cause it's kind of messed up, in a lot of ways. Once you learn that, you'll never be the same again.",
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                        "text": "The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient ... But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.",
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