--- title: "15 Want Quotes By Steve Ballmer" description: "15 Want quotes by Steve Ballmer. Plus more from Steve Ballmer and more Want sayings from other authors." image: "https://sms4smile.com/quotes/i/cbc/steve-ballmer-3273_able_at-microsoft-we-re-investing-heavily-in_2661734.png" --- > [At Microsoft, we're investing heavily in security because we want customers to be able to trust their computing experiences, so they can…](https://sms4smile.com/quotes/steve-ballmer/at-microsoft-we-re-investing-heavily-in-security-because-we-want/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/cbc/steve-ballmer-3273_able_at-microsoft-we-re-investing-heavily-in_2661734.png) > [I want to make sure (a user) can't get through ... an online experience without hitting a Microsoft ad.](https://sms4smile.com/quotes/steve-ballmer/i-want-to-make-sure-a-user-can-t-get-through-an-online-experience/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/79a/steve-ballmer-3273_ads_i-want-to-make-sure-a-user-can-t-get-thr_2739547.png) > [ \[Apple and RIM\] are probably restricted, in some sense, to a certain maximum. ... If you want to reach more people than… ](https://sms4smile.com/quotes/steve-ballmer/apple-and-rim-are-probably-restricted-in-some-sense-to-a-certain/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/a34/steve-ballmer-3273_apple_apple-and-rim-are-probably-restricted-in_174230.png) > [I'm not sure blogs are necessarily the best place to get a pulse on anything. People want to blog for a variety…](https://sms4smile.com/quotes/steve-ballmer/i-m-not-sure-blogs-are-necessarily-the-best-place-to-get-a-pulse-on/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/b13/steve-ballmer-3273_blog_i-m-not-sure-blogs-are-necessarily-the-b_2770749.jpg) > [I want people to understand the amazing, positive way our software can make leisure time more enjoyable, and work and businesses more…](https://sms4smile.com/quotes/steve-ballmer/i-want-people-to-understand-the-amazing-positive-way-our-software-can/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/836/steve-ballmer-3273_enjoyable_i-want-people-to-understand-the-amazing_1800959.png) > [Any idea that turns out to be truly great can be harvested for tens of years. On the other hand, if you…](https://sms4smile.com/quotes/steve-ballmer/any-idea-that-turns-out-to-be-truly-great-can-be-harvested-for-tens/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/ce5/steve-ballmer-3273_bets_any-idea-that-turns-out-to-be-truly-grea_1621454.png) > [ I meet with Satya \[Nadella\] what probably amounts to four or five times a year - either to brainstorm something or just… ](https://sms4smile.com/quotes/steve-ballmer/i-meet-with-satya-nadella-what-probably-amounts-to-four-or-five-times/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/5f4/steve-ballmer-3273_amount_i-meet-with-satya-nadella-what-probably_2889270.png) > [The number one benefit of information technology is that it empowers people to do what they want to do. It lets people…](https://sms4smile.com/quotes/steve-ballmer/the-number-one-benefit-of-information-technology-is-that-it-empowers/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/b68/steve-ballmer-3273_be-creative_the-number-one-benefit-of-information-te_2263626.png) > [I want to express my deepest condolences at the passing of Steve Jobs, one of the founders of our industry and a…](https://sms4smile.com/quotes/steve-ballmer/i-want-to-express-my-deepest-condolences-at-the-passing-of-steve-jobs/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/591/steve-ballmer-3273_apple_i-want-to-express-my-deepest-condolences_1536439.png) > [Everyone likes to differentiate between business and consumers but I don't see the difference really. Most people are people. I get personal…](https://sms4smile.com/quotes/steve-ballmer/everyone-likes-to-differentiate-between-business-and-consumers-but-i/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/b8a/steve-ballmer-3273_business_everyone-likes-to-differentiate-between_2439800.jpg) > [I loved every minute of my time at Microsoft, but I had always envisioned having another phase of life just because I…](https://sms4smile.com/quotes/steve-ballmer/i-loved-every-minute-of-my-time-at-microsoft-but-i-had-always/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/b38/steve-ballmer-3273_envisioned_i-loved-every-minute-of-my-time-at-micro_343904.png) > [Every NBA arena has six cameras in the ceiling. The question is what does the software do with video feeds? How to…](https://sms4smile.com/quotes/steve-ballmer/every-nba-arena-has-six-cameras-in-the-ceiling-the-question-is-what/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/d6b/steve-ballmer-3273_analytics_every-nba-arena-has-six-cameras-in-the-c_54803.png) > [If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult…](https://sms4smile.com/quotes/steve-ballmer/if-you-look-at-companies-with-upside-potential-twitter-s-right-there/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/cfa/steve-ballmer-3273_brands_if-you-look-at-companies-with-upside-pot_937409.png) > [In general, I'm pretty busy with the other things I charted ... I bought a piece of a sports-tech company. We do…](https://sms4smile.com/quotes/steve-ballmer/in-general-i-m-pretty-busy-with-the-other-things-i-charted-i-bought-a/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/869/steve-ballmer-3273_building_in-general-i-m-pretty-busy-with-the-othe_694311.png) > [The one thing that I think separates Microsoft from a lot of other people is we make bold bets. We're persistent about…](https://sms4smile.com/quotes/steve-ballmer/the-one-thing-that-i-think-separates-microsoft-from-a-lot-of-other/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) [Image](https://sms4smile.com/quotes/i/09d/steve-ballmer-3273_bets_the-one-thing-that-i-think-separates-mic_335525.jpg) ## Other authors on Want ## More by Steve Ballmer > [I think PCs are going to continue to shift in form factor. The real question is: What's a PC?](https://sms4smile.com/quotes/steve-ballmer/i-think-pcs-are-going-to-continue-to-shift-in-form-factor-the-real/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [There's a lot of Google fascination out there and we share it, and we're going to compete, we're going to compete very, very hard.](https://sms4smile.com/quotes/steve-ballmer/there-s-a-lot-of-google-fascination-out-there-and-we-share-it-and-we/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [I’d like to own Microsoft shares until I either give something to charity or I die.](https://sms4smile.com/quotes/steve-ballmer/i-d-like-to-own-microsoft-shares-until-i-either-give-something-to/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [Every NBA arena has six cameras in the ceiling. The question is what does the software do with video feeds? How to surface that…](https://sms4smile.com/quotes/steve-ballmer/every-nba-arena-has-six-cameras-in-the-ceiling-the-question-is-what/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [I think there are lots of opportunities to improve the product. When you read the press, people say, "Oh, the product needs improvement." I…](https://sms4smile.com/quotes/steve-ballmer/i-think-there-are-lots-of-opportunities-to-improve-the-product-when/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [The way I do things I usually always prefer to have a very clear strategy and be very focused. At the same time to…](https://sms4smile.com/quotes/steve-ballmer/the-way-i-do-things-i-usually-always-prefer-to-have-a-very-clear/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [Accessible design is good design.](https://sms4smile.com/quotes/steve-ballmer/accessible-design-is-good-design/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [At Microsoft I had many years of experience and history and seeing connections. With my direct reports, the job at Microsoft was to delegate…](https://sms4smile.com/quotes/steve-ballmer/at-microsoft-i-had-many-years-of-experience-and-history-and-seeing/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [ \[Apple and RIM\] are probably restricted, in some sense, to a certain maximum. ... If you want to reach more people than that, you… ](https://sms4smile.com/quotes/steve-ballmer/apple-and-rim-are-probably-restricted-in-some-sense-to-a-certain/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [This is all about having great leaders who can drive agile innovation and agile decision-making.](https://sms4smile.com/quotes/steve-ballmer/this-is-all-about-having-great-leaders-who-can-drive-agile-innovation/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [I think the biggest mistake most people make when they pick their first job is they don't worry enough about whether they'll love the…](https://sms4smile.com/quotes/steve-ballmer/i-think-the-biggest-mistake-most-people-make-when-they-pick-their/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [ I don't think there is one size that fits all \[\] I've been to too many meetings with journalists who spent the first 10… ](https://sms4smile.com/quotes/steve-ballmer/i-don-t-think-there-is-one-size-that-fits-all-i-ve-been-to-too-many/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [In many ways I think the company's doing quite a good job. If you look at the transition to Office 365 we started when…](https://sms4smile.com/quotes/steve-ballmer/in-many-ways-i-think-the-company-s-doing-quite-a-good-job-if-you-look/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [The lifeblood of our business is that R&D spend. There's nothing that flows through a pipe or down a wire or anything else. We…](https://sms4smile.com/quotes/steve-ballmer/the-lifeblood-of-our-business-is-that-r-d-spend-there-s-nothing-that/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [Certainly, we continue to bring in new people. We'll hire, net new, over 4,000 people this year, and attract great people into the company.…](https://sms4smile.com/quotes/steve-ballmer/certainly-we-continue-to-bring-in-new-people-we-ll-hire-net-new-over/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/want/steve-ballmer/#itemlist", "name": "15 Want Quotes By Steve Ballmer", "numberOfItems": 15, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "At Microsoft, we're investing heavily in security because we want customers to be able to trust their computing experiences, so they can realize the full benefits of the interconnected world we live in.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/at-microsoft-we-re-investing-heavily-in-security-because-we-want/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cbc/steve-ballmer-3273_able_at-microsoft-we-re-investing-heavily-in_2661734.png", "contentUrl": "https://sms4smile.com/quotes/i/cbc/steve-ballmer-3273_able_at-microsoft-we-re-investing-heavily-in_2661734.png", "url": "https://sms4smile.com/quotes/i/cbc/steve-ballmer-3273_able_at-microsoft-we-re-investing-heavily-in_2661734.png", "width": 1080, "height": 1080, "caption": "“At Microsoft, we're investing heavily in security because we want customers to be able to trust their…” — Steve Ballmer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "I want to make sure (a user) can't get through ... an online experience without hitting a Microsoft ad.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/i-want-to-make-sure-a-user-can-t-get-through-an-online-experience/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/79a/steve-ballmer-3273_ads_i-want-to-make-sure-a-user-can-t-get-thr_2739547.png", "contentUrl": "https://sms4smile.com/quotes/i/79a/steve-ballmer-3273_ads_i-want-to-make-sure-a-user-can-t-get-thr_2739547.png", "url": "https://sms4smile.com/quotes/i/79a/steve-ballmer-3273_ads_i-want-to-make-sure-a-user-can-t-get-thr_2739547.png", "width": 1080, "height": 1080, "caption": "“I want to make sure (a user) can't get through ... an online experience without hitting a Microsoft ad.” — Steve Ballmer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "[Apple and RIM] are probably restricted, in some sense, to a certain maximum. ... If you want to reach more people than that, you sort-of have to separate the hardware and the software issue.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/apple-and-rim-are-probably-restricted-in-some-sense-to-a-certain/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a34/steve-ballmer-3273_apple_apple-and-rim-are-probably-restricted-in_174230.png", "contentUrl": "https://sms4smile.com/quotes/i/a34/steve-ballmer-3273_apple_apple-and-rim-are-probably-restricted-in_174230.png", "url": "https://sms4smile.com/quotes/i/a34/steve-ballmer-3273_apple_apple-and-rim-are-probably-restricted-in_174230.png", "width": 1080, "height": 1080, "caption": "“[Apple and RIM] are probably restricted, in some sense, to a certain maximum. ... 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People want to blog for a variety of reasons, and that may or may not be representative.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/i-m-not-sure-blogs-are-necessarily-the-best-place-to-get-a-pulse-on/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b13/steve-ballmer-3273_blog_i-m-not-sure-blogs-are-necessarily-the-b_2770749.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b13/steve-ballmer-3273_blog_i-m-not-sure-blogs-are-necessarily-the-b_2770749.jpg", "url": "https://sms4smile.com/quotes/i/b13/steve-ballmer-3273_blog_i-m-not-sure-blogs-are-necessarily-the-b_2770749.jpg", "width": 1080, "height": 1080, "caption": "“I'm not sure blogs are necessarily the best place to get a pulse on anything. 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On the other hand, if you want to continue to be great, you've got to bet on new things, big, bold bets.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/any-idea-that-turns-out-to-be-truly-great-can-be-harvested-for-tens/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ce5/steve-ballmer-3273_bets_any-idea-that-turns-out-to-be-truly-grea_1621454.png", "contentUrl": "https://sms4smile.com/quotes/i/ce5/steve-ballmer-3273_bets_any-idea-that-turns-out-to-be-truly-grea_1621454.png", "url": "https://sms4smile.com/quotes/i/ce5/steve-ballmer-3273_bets_any-idea-that-turns-out-to-be-truly-grea_1621454.png", "width": 1080, "height": 1080, "caption": "“Any idea that turns out to be truly great can be harvested for tens of years. On the other hand, if you want…” — Steve Ballmer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "I meet with Satya [Nadella] what probably amounts to four or five times a year - either to brainstorm something or just as a shareholder, we'll sit down and chat. That's always quite helpful for me and hopefully him in terms of thinking things through. I still have a number of friends and colleagues who occasionally want to brainstorm or chat about something, and that's always fun.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/i-meet-with-satya-nadella-what-probably-amounts-to-four-or-five-times/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5f4/steve-ballmer-3273_amount_i-meet-with-satya-nadella-what-probably_2889270.png", "contentUrl": "https://sms4smile.com/quotes/i/5f4/steve-ballmer-3273_amount_i-meet-with-satya-nadella-what-probably_2889270.png", "url": "https://sms4smile.com/quotes/i/5f4/steve-ballmer-3273_amount_i-meet-with-satya-nadella-what-probably_2889270.png", "width": 1080, "height": 1080, "caption": "“I meet with Satya [Nadella] what probably amounts to four or five times a year - either to brainstorm…” — Steve Ballmer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/the-number-one-benefit-of-information-technology-is-that-it-empowers/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b68/steve-ballmer-3273_be-creative_the-number-one-benefit-of-information-te_2263626.png", "contentUrl": "https://sms4smile.com/quotes/i/b68/steve-ballmer-3273_be-creative_the-number-one-benefit-of-information-te_2263626.png", "url": "https://sms4smile.com/quotes/i/b68/steve-ballmer-3273_be-creative_the-number-one-benefit-of-information-te_2263626.png", "width": 1080, "height": 1080, "caption": "“The number one benefit of information technology is that it empowers people to do what they want to do. It…” — Steve Ballmer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "I want to express my deepest condolences at the passing of Steve Jobs, one of the founders of our industry and a true visionary. My heart goes out to his family, everyone at Apple and everyone who has been touched by his work,", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/i-want-to-express-my-deepest-condolences-at-the-passing-of-steve-jobs/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/591/steve-ballmer-3273_apple_i-want-to-express-my-deepest-condolences_1536439.png", "contentUrl": "https://sms4smile.com/quotes/i/591/steve-ballmer-3273_apple_i-want-to-express-my-deepest-condolences_1536439.png", "url": "https://sms4smile.com/quotes/i/591/steve-ballmer-3273_apple_i-want-to-express-my-deepest-condolences_1536439.png", "width": 1080, "height": 1080, "caption": "“I want to express my deepest condolences at the passing of Steve Jobs, one of the founders of our industry…” — Steve Ballmer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Everyone likes to differentiate between business and consumers but I don't see the difference really. Most people are people. I get personal and business mail and I have one set of contacts from my life. I don't want to manage two sets. I want one view of my world.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/everyone-likes-to-differentiate-between-business-and-consumers-but-i/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b8a/steve-ballmer-3273_business_everyone-likes-to-differentiate-between_2439800.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b8a/steve-ballmer-3273_business_everyone-likes-to-differentiate-between_2439800.jpg", "url": "https://sms4smile.com/quotes/i/b8a/steve-ballmer-3273_business_everyone-likes-to-differentiate-between_2439800.jpg", "width": 1080, "height": 1080, "caption": "“Everyone likes to differentiate between business and consumers but I don't see the difference really. Most…” — Steve Ballmer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "I loved every minute of my time at Microsoft, but I had always envisioned having another phase of life just because I thought that would be interesting. It had never been my plan to work until I literally didn't want to do anything and then hang it up.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/i-loved-every-minute-of-my-time-at-microsoft-but-i-had-always/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b38/steve-ballmer-3273_envisioned_i-loved-every-minute-of-my-time-at-micro_343904.png", "contentUrl": "https://sms4smile.com/quotes/i/b38/steve-ballmer-3273_envisioned_i-loved-every-minute-of-my-time-at-micro_343904.png", "url": "https://sms4smile.com/quotes/i/b38/steve-ballmer-3273_envisioned_i-loved-every-minute-of-my-time-at-micro_343904.png", "width": 1080, "height": 1080, "caption": "“I loved every minute of my time at Microsoft, but I had always envisioned having another phase of life just…” — Steve Ballmer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "Every NBA arena has six cameras in the ceiling. The question is what does the software do with video feeds? How to surface that in a set of analytics? There are some \"playbooks,\" but in most sports these days what you really want to share out with coaches and players is a set of video that lets you visualize what's going on and what's the best way to do things.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/every-nba-arena-has-six-cameras-in-the-ceiling-the-question-is-what/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d6b/steve-ballmer-3273_analytics_every-nba-arena-has-six-cameras-in-the-c_54803.png", "contentUrl": "https://sms4smile.com/quotes/i/d6b/steve-ballmer-3273_analytics_every-nba-arena-has-six-cameras-in-the-c_54803.png", "url": "https://sms4smile.com/quotes/i/d6b/steve-ballmer-3273_analytics_every-nba-arena-has-six-cameras-in-the-c_54803.png", "width": 1080, "height": 1080, "caption": "“Every NBA arena has six cameras in the ceiling. The question is what does the software do with video feeds?…” — Steve Ballmer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/if-you-look-at-companies-with-upside-potential-twitter-s-right-there/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cfa/steve-ballmer-3273_brands_if-you-look-at-companies-with-upside-pot_937409.png", "contentUrl": "https://sms4smile.com/quotes/i/cfa/steve-ballmer-3273_brands_if-you-look-at-companies-with-upside-pot_937409.png", "url": "https://sms4smile.com/quotes/i/cfa/steve-ballmer-3273_brands_if-you-look-at-companies-with-upside-pot_937409.png", "width": 1080, "height": 1080, "caption": "“If you look at companies with upside potential, Twitter's right there. They've established a brand in a…” — Steve Ballmer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "In general, I'm pretty busy with the other things I charted ... I bought a piece of a sports-tech company. We do a lot of work with at the Clippers. I think that'll be great. We're really looking at the possibility of extending and building a real over-the-top distribution channel with value-added services for the Clippers, that could lead to other partnerships and investments. But most of the stuff I'm looking at isn't because I say, \"Hey, I want to invest.\" It sort of comes around from the work we're doing with the Clippers.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/in-general-i-m-pretty-busy-with-the-other-things-i-charted-i-bought-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/869/steve-ballmer-3273_building_in-general-i-m-pretty-busy-with-the-othe_694311.png", "contentUrl": "https://sms4smile.com/quotes/i/869/steve-ballmer-3273_building_in-general-i-m-pretty-busy-with-the-othe_694311.png", "url": "https://sms4smile.com/quotes/i/869/steve-ballmer-3273_building_in-general-i-m-pretty-busy-with-the-othe_694311.png", "width": 1080, "height": 1080, "caption": "“In general, I'm pretty busy with the other things I charted ... I bought a piece of a sports-tech company…” — Steve Ballmer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "The one thing that I think separates Microsoft from a lot of other people is we make bold bets. We're persistent about them, but we make them. A lot of people won't make a bold bet. A bold bet doesn't assure you of winning, but if you make no bold bets you can't continue to succeed. Our industry doesn't allow you to rest on your laurels forever. I mean, you can milk any great idea. Any idea that turns out to be truly great can be harvested for tens of years. On the other hand, if you want to continue to be great, you've got to bet on new things, big, bold bets.", "creator": { "@type": "Person", "name": "Steve Ballmer" }, "url": "https://sms4smile.com/quotes/steve-ballmer/the-one-thing-that-i-think-separates-microsoft-from-a-lot-of-other/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/09d/steve-ballmer-3273_bets_the-one-thing-that-i-think-separates-mic_335525.jpg", "contentUrl": "https://sms4smile.com/quotes/i/09d/steve-ballmer-3273_bets_the-one-thing-that-i-think-separates-mic_335525.jpg", "url": "https://sms4smile.com/quotes/i/09d/steve-ballmer-3273_bets_the-one-thing-that-i-think-separates-mic_335525.jpg", "width": 1080, "height": 1080, "caption": "“The one thing that I think separates Microsoft from a lot of other people is we make bold bets. 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