--- title: "18 Want Quotes By Jeff Bezos" description: "18 Want quotes by Jeff Bezos. Plus more from Jeff Bezos and more Want sayings from other authors." image: "https://sms4smile.com/quotes/i/064/jeff-bezos-1193_creative_i-don-t-want-to-use-my-creative-energy-o_2513869.jpg" --- > [I don't want to use my creative energy on somebody else's user interface.](https://sms4smile.com/quotes/jeff-bezos/i-don-t-want-to-use-my-creative-energy-on-somebody-else-s-user/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/064/jeff-bezos-1193_creative_i-don-t-want-to-use-my-creative-energy-o_2513869.jpg) > [You don't want to negotiate the price of simple things you buy every day.](https://sms4smile.com/quotes/jeff-bezos/you-don-t-want-to-negotiate-the-price-of-simple-things-you-buy-every/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/b0b/jeff-bezos-1193_every-day_you-don-t-want-to-negotiate-the-price-of_378771.jpg) > [Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.](https://sms4smile.com/quotes/jeff-bezos/feel-free-to-cover-amazon-any-way-you-want-feel-free-to-cover-jeff/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/5da/jeff-bezos-1193_amazon_feel-free-to-cover-amazon-any-way-you-wa_3078970.jpg) > [If you want to be inventive, you have to be willing to fail.](https://sms4smile.com/quotes/jeff-bezos/if-you-want-to-be-inventive-you-have-to-be-willing-to-fail/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/a52/jeff-bezos-1193_failing_if-you-want-to-be-inventive-you-have-to_981432.jpg) > [If you never want to be criticized, for goodness sake don't do anything new.](https://sms4smile.com/quotes/jeff-bezos/if-you-never-want-to-be-criticized-for-goodness-sake-don-t-do/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/34a/jeff-bezos-1193_goodness_if-you-never-want-to-be-criticized-for-g_1058311.jpg) > [You want your customers to value your service.](https://sms4smile.com/quotes/jeff-bezos/you-want-your-customers-to-value-your-service/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/a8e/jeff-bezos-1193_customers_you-want-your-customers-to-value-your-se_1466645.jpg) > [People don't want gadgets, they want services.](https://sms4smile.com/quotes/jeff-bezos/people-don-t-want-gadgets-they-want-services/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/636/jeff-bezos-1193_gadgets_people-don-t-want-gadgets-they-want-serv_555987.jpg) > [I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want…](https://sms4smile.com/quotes/jeff-bezos/i-like-having-the-digital-camera-on-my-smart-phone-but-i-also-like/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/d94/jeff-bezos-1193_camera_i-like-having-the-digital-camera-on-my-s_3228110.jpg) > [What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.](https://sms4smile.com/quotes/jeff-bezos/what-we-want-to-be-is-something-completely-new-there-is-no-physical/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/6f8/jeff-bezos-1193_amazon_what-we-want-to-be-is-something-complete_266656.jpg) > [Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.](https://sms4smile.com/quotes/jeff-bezos/amazon-com-strives-to-be-the-e-commerce-destination-where-consumers/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/5ac/jeff-bezos-1193_amazon_amazon-com-strives-to-be-the-e-commerce_560733.jpg) > [What characteristics do I look for when hiring somebody? That's one of the questions I ask when interviewing. I want to know…](https://sms4smile.com/quotes/jeff-bezos/what-characteristics-do-i-look-for-when-hiring-somebody-that-s-one-of/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/348/jeff-bezos-1193_asks_what-characteristics-do-i-look-for-when_1353280.jpg) > [Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.](https://sms4smile.com/quotes/jeff-bezos/invention-is-by-its-very-nature-disruptive-if-you-want-to-be/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/03c/jeff-bezos-1193_all-time_invention-is-by-its-very-nature-disrupti_1093320.jpg) > [Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share…](https://sms4smile.com/quotes/jeff-bezos/percentage-margins-are-not-one-of-the-things-we-are-seeking-to/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/54e/jeff-bezos-1193_absolutes_percentage-margins-are-not-one-of-the-th_1651513.jpg) > [What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is…](https://sms4smile.com/quotes/jeff-bezos/what-i-want-to-talk-to-you-about-today-is-the-difference-between/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/21e/jeff-bezos-1193_careful_what-i-want-to-talk-to-you-about-today-i_2441624.jpg) > [You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want…](https://sms4smile.com/quotes/jeff-bezos/you-want-to-look-at-what-other-companies-are-doing-it-s-very/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/6a0/jeff-bezos-1193_be-inspired_you-want-to-look-at-what-other-companies_1921544.jpg) > [The framework I found which made the decision incredibly easy was what I called – which only a nerd would call –…](https://sms4smile.com/quotes/jeff-bezos/the-framework-i-found-which-made-the-decision-incredibly-easy-was/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/5b6/jeff-bezos-1193_age_the-framework-i-found-which-made-the-dec_2025666.jpg) > [I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise…](https://sms4smile.com/quotes/jeff-bezos/i-wanted-to-project-myself-forward-to-age-80-and-say-ok-i-m-looking/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/512/jeff-bezos-1193_age_i-wanted-to-project-myself-forward-to-ag_942425.jpg) > [Teachers, who are really good create that environment where you can be very satisfied by the process of learning. If you do…](https://sms4smile.com/quotes/jeff-bezos/teachers-who-are-really-good-create-that-environment-where-you-can-be/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/082/jeff-bezos-1193_action_teachers-who-are-really-good-create-that_1636782.jpg) ## Other authors on Want ## More by Jeff Bezos > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/want/jeff-bezos/#itemlist", "name": "18 Want Quotes By Jeff Bezos", "numberOfItems": 18, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "I don't want to use my creative energy on somebody else's user interface.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/i-don-t-want-to-use-my-creative-energy-on-somebody-else-s-user/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/064/jeff-bezos-1193_creative_i-don-t-want-to-use-my-creative-energy-o_2513869.jpg", "contentUrl": "https://sms4smile.com/quotes/i/064/jeff-bezos-1193_creative_i-don-t-want-to-use-my-creative-energy-o_2513869.jpg", "url": "https://sms4smile.com/quotes/i/064/jeff-bezos-1193_creative_i-don-t-want-to-use-my-creative-energy-o_2513869.jpg", "width": 1080, "height": 1080, "caption": "“I don't want to use my creative energy on somebody else's user interface.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "You don't want to negotiate the price of simple things you buy every day.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/you-don-t-want-to-negotiate-the-price-of-simple-things-you-buy-every/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b0b/jeff-bezos-1193_every-day_you-don-t-want-to-negotiate-the-price-of_378771.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b0b/jeff-bezos-1193_every-day_you-don-t-want-to-negotiate-the-price-of_378771.jpg", "url": "https://sms4smile.com/quotes/i/b0b/jeff-bezos-1193_every-day_you-don-t-want-to-negotiate-the-price-of_378771.jpg", "width": 1080, "height": 1080, "caption": "“You don't want to negotiate the price of simple things you buy every day.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/feel-free-to-cover-amazon-any-way-you-want-feel-free-to-cover-jeff/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5da/jeff-bezos-1193_amazon_feel-free-to-cover-amazon-any-way-you-wa_3078970.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5da/jeff-bezos-1193_amazon_feel-free-to-cover-amazon-any-way-you-wa_3078970.jpg", "url": "https://sms4smile.com/quotes/i/5da/jeff-bezos-1193_amazon_feel-free-to-cover-amazon-any-way-you-wa_3078970.jpg", "width": 1080, "height": 1080, "caption": "“Feel free to cover Amazon any way you want. 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{ "@type": "Quotation", "text": "I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/i-like-having-the-digital-camera-on-my-smart-phone-but-i-also-like/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d94/jeff-bezos-1193_camera_i-like-having-the-digital-camera-on-my-s_3228110.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d94/jeff-bezos-1193_camera_i-like-having-the-digital-camera-on-my-s_3228110.jpg", "url": "https://sms4smile.com/quotes/i/d94/jeff-bezos-1193_camera_i-like-having-the-digital-camera-on-my-s_3228110.jpg", "width": 1080, "height": 1080, "caption": "“I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/what-we-want-to-be-is-something-completely-new-there-is-no-physical/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6f8/jeff-bezos-1193_amazon_what-we-want-to-be-is-something-complete_266656.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6f8/jeff-bezos-1193_amazon_what-we-want-to-be-is-something-complete_266656.jpg", "url": "https://sms4smile.com/quotes/i/6f8/jeff-bezos-1193_amazon_what-we-want-to-be-is-something-complete_266656.jpg", "width": 1080, "height": 1080, "caption": "“What we want to be is something completely new. 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That's one of the questions I ask when interviewing. I want to know what kind of people they would hire.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/what-characteristics-do-i-look-for-when-hiring-somebody-that-s-one-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/348/jeff-bezos-1193_asks_what-characteristics-do-i-look-for-when_1353280.jpg", "contentUrl": "https://sms4smile.com/quotes/i/348/jeff-bezos-1193_asks_what-characteristics-do-i-look-for-when_1353280.jpg", "url": "https://sms4smile.com/quotes/i/348/jeff-bezos-1193_asks_what-characteristics-do-i-look-for-when_1353280.jpg", "width": 1080, "height": 1080, "caption": "“What characteristics do I look for when hiring somebody? That's one of the questions I ask when…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/invention-is-by-its-very-nature-disruptive-if-you-want-to-be/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/03c/jeff-bezos-1193_all-time_invention-is-by-its-very-nature-disrupti_1093320.jpg", "contentUrl": "https://sms4smile.com/quotes/i/03c/jeff-bezos-1193_all-time_invention-is-by-its-very-nature-disrupti_1093320.jpg", "url": "https://sms4smile.com/quotes/i/03c/jeff-bezos-1193_all-time_invention-is-by-its-very-nature-disrupti_1093320.jpg", "width": 1080, "height": 1080, "caption": "“Invention is by its very nature disruptive. If you want to be understood at all times, then don't do…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/percentage-margins-are-not-one-of-the-things-we-are-seeking-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/54e/jeff-bezos-1193_absolutes_percentage-margins-are-not-one-of-the-th_1651513.jpg", "contentUrl": "https://sms4smile.com/quotes/i/54e/jeff-bezos-1193_absolutes_percentage-margins-are-not-one-of-the-th_1651513.jpg", "url": "https://sms4smile.com/quotes/i/54e/jeff-bezos-1193_absolutes_percentage-margins-are-not-one-of-the-th_1651513.jpg", "width": 1080, "height": 1080, "caption": "“Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard. You can seduce yourself with your gifts if you're not careful, and if you do, it'll probably be to the detriment of your choices.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/what-i-want-to-talk-to-you-about-today-is-the-difference-between/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/21e/jeff-bezos-1193_careful_what-i-want-to-talk-to-you-about-today-i_2441624.jpg", "contentUrl": "https://sms4smile.com/quotes/i/21e/jeff-bezos-1193_careful_what-i-want-to-talk-to-you-about-today-i_2441624.jpg", "url": "https://sms4smile.com/quotes/i/21e/jeff-bezos-1193_careful_what-i-want-to-talk-to-you-about-today-i_2441624.jpg", "width": 1080, "height": 1080, "caption": "“What I want to talk to you about today is the difference between gifts and choices. 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And then put your own unique twist on it.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/you-want-to-look-at-what-other-companies-are-doing-it-s-very/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6a0/jeff-bezos-1193_be-inspired_you-want-to-look-at-what-other-companies_1921544.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6a0/jeff-bezos-1193_be-inspired_you-want-to-look-at-what-other-companies_1921544.jpg", "url": "https://sms4smile.com/quotes/i/6a0/jeff-bezos-1193_be-inspired_you-want-to-look-at-what-other-companies_1921544.jpg", "width": 1080, "height": 1080, "caption": "“You want to look at what other companies are doing. It's very important not to be hermetically sealed. 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I want to have minimized the number of regrets I have.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/the-framework-i-found-which-made-the-decision-incredibly-easy-was/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5b6/jeff-bezos-1193_age_the-framework-i-found-which-made-the-dec_2025666.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5b6/jeff-bezos-1193_age_the-framework-i-found-which-made-the-dec_2025666.jpg", "url": "https://sms4smile.com/quotes/i/5b6/jeff-bezos-1193_age_the-framework-i-found-which-made-the-dec_2025666.jpg", "width": 1080, "height": 1080, "caption": "“The framework I found which made the decision incredibly easy was what I called – which only a nerd would…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 17, "item": { "@type": "Quotation", "text": "I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/i-wanted-to-project-myself-forward-to-age-80-and-say-ok-i-m-looking/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/512/jeff-bezos-1193_age_i-wanted-to-project-myself-forward-to-ag_942425.jpg", "contentUrl": "https://sms4smile.com/quotes/i/512/jeff-bezos-1193_age_i-wanted-to-project-myself-forward-to-ag_942425.jpg", "url": "https://sms4smile.com/quotes/i/512/jeff-bezos-1193_age_i-wanted-to-project-myself-forward-to-ag_942425.jpg", "width": 1080, "height": 1080, "caption": "“I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 18, "item": { "@type": "Quotation", "text": "Teachers, who are really good create that environment where you can be very satisfied by the process of learning. If you do something and you find it a very satisfying experience then you want to do more of it. The great teachers somehow convey in their very attitude and their words and their actions and everything they do that this is an important thing you're learning. You end up wanting to do more of it and more of it and more of it. 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