---
title: "16 Want Quotes By Howard Schultz"
description: "16 Want quotes by Howard Schultz. Plus more from Howard Schultz and more Want sayings from other authors."
image: "https://sms4smile.com/quotes/i/266/howard-schultz-1317_around-the-world_people-around-the-world-they-want-the-au_366437.png"
---

> [People around the world, they want the authentic Starbucks experience.](https://sms4smile.com/quotes/howard-schultz/people-around-the-world-they-want-the-authentic-starbucks-experience/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/266/howard-schultz-1317_around-the-world_people-around-the-world-they-want-the-au_366437.png)

> [Sometimes you have to create the thing you want to be part of.](https://sms4smile.com/quotes/howard-schultz/sometimes-you-have-to-create-the-thing-you-want-to-be-part-of/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/901/howard-schultz-1317_create_sometimes-you-have-to-create-the-thing-y_553491.png)

> [If you want to achieve widespread impact and lasting value, be bold.](https://sms4smile.com/quotes/howard-schultz/if-you-want-to-achieve-widespread-impact-and-lasting-value-be-bold/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/86c/howard-schultz-1317_achieve_if-you-want-to-achieve-widespread-impact_2052039.png)

> [Who wants a dream that's near-fetched?](https://sms4smile.com/quotes/howard-schultz/who-wants-a-dream-that-s-near-fetched/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/b25/howard-schultz-1317_dream_who-wants-a-dream-that-s-near-fetched-20_2095874.png)

> [We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just…](https://sms4smile.com/quotes/howard-schultz/we-want-passion-for-our-business-workers-who-can-interpret-and/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/523/howard-schultz-1317_business_we-want-passion-for-our-business-workers_2782265.png)

> [Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.](https://sms4smile.com/quotes/howard-schultz/even-though-people-are-under-economic-pressure-they-still-want-to/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/1a0/howard-schultz-1317_brands_even-though-people-are-under-economic-pr_2260742.png)

> [My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy…](https://sms4smile.com/quotes/howard-schultz/my-son-is-trying-to-be-a-sports-writer-and-my-daughter-is-a-college/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/b97/howard-schultz-1317_children_my-son-is-trying-to-be-a-sports-writer-a_1814463.jpg)

> [I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there…](https://sms4smile.com/quotes/howard-schultz/i-ve-traveled-around-the-world-and-what-s-so-revealing-is-that/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/b29/howard-schultz-1317_appreciated_i-ve-traveled-around-the-world-and-what_3018743.png)

> [I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or…](https://sms4smile.com/quotes/howard-schultz/i-am-concerned-about-any-attrition-in-customer-traffic-at-starbucks-2/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/66c/howard-schultz-1317_about_i-am-concerned-about-any-attrition-in-cu_1852167.jpg)

> [Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a…](https://sms4smile.com/quotes/howard-schultz/remember-you-ll-be-left-with-an-empty-feeling-if-you-hit-the-finish/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/dcd/howard-schultz-1317_celebrate_remember-you-ll-be-left-with-an-empty-fe_3202803.png)

> [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/ec2/howard-schultz-1317_coffee_we-woke-up-one-day-and-all-the-sudden-st_96260.png)

> [People want to be part of something larger than themselves. They want to be part of something they're really proud of, that…](https://sms4smile.com/quotes/howard-schultz/people-want-to-be-part-of-something-larger-than-themselves-they-want/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/ec0/howard-schultz-1317_fighting_people-want-to-be-part-of-something-larg_940944.png)

> [I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or…](https://sms4smile.com/quotes/howard-schultz/i-am-concerned-about-any-attrition-in-customer-traffic-at-starbucks/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/8d3/howard-schultz-1317_attrition_i-am-concerned-about-any-attrition-in-cu_1669683.png)

> [People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They…](https://sms4smile.com/quotes/howard-schultz/people-want-guidance-not-rhetoric-they-need-to-know-what-the-plan-of/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/f9b/howard-schultz-1317_action_people-want-guidance-not-rhetoric-they-n_1691865.png)

> [I realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication,…](https://sms4smile.com/quotes/howard-schultz/i-realize-that-idealism-is-out-of-sync-with-the-cynicism-of-our-age/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/f12/howard-schultz-1317_age_i-realize-that-idealism-is-out-of-sync-w_922231.jpg)

> [Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people…](https://sms4smile.com/quotes/howard-schultz/customers-don-t-always-know-what-they-want-the-decline-in-coffee/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/ff5/howard-schultz-1317_coffee_customers-don-t-always-know-what-they-wa_293920.jpg)

## Other authors on Want

## More by Howard Schultz

> [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

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                        "text": "Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.",
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                        "text": "I realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication, and glibness is mistaken for intelligence. In such an atmosphere, why bother aiming high? Far too many people don't. I just want to reassure people to have the courage to persevere, to keep following their hearts even when others scoff. Don't be beaten down by naysayers. Don't let the odds scare you from even trying.",
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                        "text": "Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call \"the third place\" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.",
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