--- title: "10 Want Quotes By David Ogilvy" description: "10 Want quotes by David Ogilvy. Plus more from David Ogilvy and more Want sayings from other authors." image: "https://sms4smile.com/quotes/i/379/david-ogilvy-1326_action_if-you-want-action-don-t-write-go-and-te_2056051.png" --- > [If you want ACTION, don’t write. Go and tell the guy what you want.](https://sms4smile.com/quotes/david-ogilvy/if-you-want-action-don-t-write-go-and-tell-the-guy-what-you-want/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/379/david-ogilvy-1326_action_if-you-want-action-don-t-write-go-and-te_2056051.png) > [If you want to be interesting, be interested.](https://sms4smile.com/quotes/david-ogilvy/if-you-want-to-be-interesting-be-interested/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/8da/david-ogilvy-1326_ifs_if-you-want-to-be-interesting-be-interes_1105793.png) > [Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't…](https://sms4smile.com/quotes/david-ogilvy/never-write-an-advertisement-which-you-wouldn-t-want-your-own-family-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2710652.png) > [Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell…](https://sms4smile.com/quotes/david-ogilvy/never-write-an-advertisement-which-you-wouldn-t-want-your-family-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/950/david-ogilvy-1326_advertising_never-write-an-advertisement-which-you-w_1162120.png) > [If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.](https://sms4smile.com/quotes/david-ogilvy/if-you-my-fellow-copywriters-or-art-directors-want-to-win-the-award/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/51a/david-ogilvy-1326_art_if-you-my-fellow-copywriters-or-art-dire_2020895.png) > [I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement,…](https://sms4smile.com/quotes/david-ogilvy/i-do-not-regard-advertising-as-entertainment-or-an-art-form-but-as-a-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/1a7/david-ogilvy-1326_advertisement_i-do-not-regard-advertising-as-entertain_2348408.png) > [The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a…](https://sms4smile.com/quotes/david-ogilvy/the-consumer-isn-t-a-moron-she-is-your-wife-you-insult-her/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/012/david-ogilvy-1326_adjectives_the-consumer-isn-t-a-moron-she-is-your-w_1315517.png) > [The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is…](https://sms4smile.com/quotes/david-ogilvy/the-business-community-wants-remarkable-advertising-but-turns-a-cold/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/541/david-ogilvy-1326_advertisements_the-business-community-wants-remarkable_495659.png) > [You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they…](https://sms4smile.com/quotes/david-ogilvy/you-now-have-to-decide-what-image-you-want-for-your-brand-image-means/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/104/david-ogilvy-1326_break_you-now-have-to-decide-what-image-you-wa_1039871.jpg) > [Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't…](https://sms4smile.com/quotes/david-ogilvy/never-write-an-advertisement-which-you-wouldn-t-want-your-own-family/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2547916.jpg) ## Other authors on Want ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/want/david-ogilvy/#itemlist", "name": "10 Want Quotes By David Ogilvy", "numberOfItems": 10, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "If you want ACTION, don’t write. 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She wants all the information you can give her.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/the-consumer-isn-t-a-moron-she-is-your-wife-you-insult-her/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/012/david-ogilvy-1326_adjectives_the-consumer-isn-t-a-moron-she-is-your-w_1315517.png", "contentUrl": "https://sms4smile.com/quotes/i/012/david-ogilvy-1326_adjectives_the-consumer-isn-t-a-moron-she-is-your-w_1315517.png", "url": "https://sms4smile.com/quotes/i/012/david-ogilvy-1326_adjectives_the-consumer-isn-t-a-moron-she-is-your-w_1315517.png", "width": 1080, "height": 1080, "caption": "“The consumer isn't a moron; she is your wife. 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And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/the-business-community-wants-remarkable-advertising-but-turns-a-cold/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/541/david-ogilvy-1326_advertisements_the-business-community-wants-remarkable_495659.png", "contentUrl": "https://sms4smile.com/quotes/i/541/david-ogilvy-1326_advertisements_the-business-community-wants-remarkable_495659.png", "url": "https://sms4smile.com/quotes/i/541/david-ogilvy-1326_advertisements_the-business-community-wants-remarkable_495659.png", "width": 1080, "height": 1080, "caption": "“The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/you-now-have-to-decide-what-image-you-want-for-your-brand-image-means/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/104/david-ogilvy-1326_break_you-now-have-to-decide-what-image-you-wa_1039871.jpg", "contentUrl": "https://sms4smile.com/quotes/i/104/david-ogilvy-1326_break_you-now-have-to-decide-what-image-you-wa_1039871.jpg", "url": "https://sms4smile.com/quotes/i/104/david-ogilvy-1326_break_you-now-have-to-decide-what-image-you-wa_1039871.jpg", "width": 1080, "height": 1080, "caption": "“You now have to decide what 'image' you want for your brand. Image means personality. Products, like people…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. 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