---
title: "46 Want Quotes By Charlie Munger"
description: "46 Want quotes by Charlie Munger. Plus more from Charlie Munger and more Want sayings from other authors."
image: "https://sms4smile.com/quotes/i/747/charlie-munger-458_affluence_the-safest-way-to-get-what-you-want-is-t_2150523.jpg"
---

> [The safest way to get what you want is to deserve what you want.](https://sms4smile.com/quotes/charlie-munger/the-safest-way-to-get-what-you-want-is-to-deserve-what-you-want/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/747/charlie-munger-458_affluence_the-safest-way-to-get-what-you-want-is-t_2150523.jpg)

> [I don't want to understand Facebook.](https://sms4smile.com/quotes/charlie-munger/i-don-t-want-to-understand-facebook/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/e00/charlie-munger-458_funny_i-don-t-want-to-understand-facebook-9324_932443.jpg)

> [We want very good leaders who have a lot of power.](https://sms4smile.com/quotes/charlie-munger/we-want-very-good-leaders-who-have-a-lot-of-power/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/19f/charlie-munger-458_good-leader_we-want-very-good-leaders-who-have-a-lot_1772725.jpg)

> [We only want what success we can get despite encouraging others to share our general view about reality.](https://sms4smile.com/quotes/charlie-munger/we-only-want-what-success-we-can-get-despite-encouraging-others-to/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/976/charlie-munger-458_despite_we-only-want-what-success-we-can-get-des_3121055.jpg)

> [Avoid working directly under somebody you don't admire and don't want to be like.](https://sms4smile.com/quotes/charlie-munger/avoid-working-directly-under-somebody-you-don-t-admire-and-don-t-want/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/9aa/charlie-munger-458_admire_avoid-working-directly-under-somebody-yo_895054.jpg)

> [A lot of success in life and business comes from knowing what you want to avoid: early death, a bad marriage, etc.](https://sms4smile.com/quotes/charlie-munger/a-lot-of-success-in-life-and-business-comes-from-knowing-what-you/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/44a/charlie-munger-458_bad-marriage_a-lot-of-success-in-life-and-business-co_815221.jpg)

> [The iron rule of nature is: you get what you reward for. If you want ants to come, you put sugar on…](https://sms4smile.com/quotes/charlie-munger/the-iron-rule-of-nature-is-you-get-what-you-reward-for-if-you-want/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/17e/charlie-munger-458_ants_the-iron-rule-of-nature-is-you-get-what_3224900.jpg)

> [Why would you want to invest with a guy whose thought process says, "If a second layer of fees is good, then…](https://sms4smile.com/quotes/charlie-munger/why-would-you-want-to-invest-with-a-guy-whose-thought-process-says-if/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/e79/charlie-munger-458_add_why-would-you-want-to-invest-with-a-guy_1975713.jpg)

> [ Anyone with an engineering frame of mind will look at \[accounting standards\] and want to throw up. ](https://sms4smile.com/quotes/charlie-munger/anyone-with-an-engineering-frame-of-mind-will-look-at-accounting/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/2ad/charlie-munger-458_accounting_anyone-with-an-engineering-frame-of-mind_1070052.jpg)

> [You want to deliver to the world what you would buy if you were on the other end.](https://sms4smile.com/quotes/charlie-munger/you-want-to-deliver-to-the-world-what-you-would-buy-if-you-were-on/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/e26/charlie-munger-458_deliver_you-want-to-deliver-to-the-world-what-yo_280974.jpg)

> [The game of life is the game of everlasting learning. At least it is if you want to win.](https://sms4smile.com/quotes/charlie-munger/the-game-of-life-is-the-game-of-everlasting-learning-at-least-it-is/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/581/charlie-munger-458_everlasting_the-game-of-life-is-the-game-of-everlast_1093833.jpg)

> [I don't want to sell credit to people who are going to hurt themselves with it. You should only sell products that…](https://sms4smile.com/quotes/charlie-munger/i-don-t-want-to-sell-credit-to-people-who-are-going-to-hurt/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/070/charlie-munger-458_admire_i-don-t-want-to-sell-credit-to-people-wh_2603479.jpg)

> [It would be one of the most irritating experiences in the world to do a lot of work to uncover a fraud…](https://sms4smile.com/quotes/charlie-munger/it-would-be-one-of-the-most-irritating-experiences-in-the-world-to-do/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/dad/charlie-munger-458_crooks_it-would-be-one-of-the-most-irritating-e_1493184.jpg)

> [There are worse situations than drowning in cash and sitting, sitting, sitting. I remember when I wasn’t awash in cash — and…](https://sms4smile.com/quotes/charlie-munger/there-are-worse-situations-than-drowning-in-cash-and-sitting-sitting/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/4cb/charlie-munger-458_cash_there-are-worse-situations-than-drowning_2430839.jpg)

> [If you want to understand science, you have to understand math. In business, if you're enumerate, you're going to be a klutz.…](https://sms4smile.com/quotes/charlie-munger/if-you-want-to-understand-science-you-have-to-understand-math-in/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/306/charlie-munger-458_business_if-you-want-to-understand-science-you-ha_1775140.jpg)

> [I've heard that one-half of the students at elite schools want to go into private equity or hedge funds. They want to…](https://sms4smile.com/quotes/charlie-munger/i-ve-heard-that-one-half-of-the-students-at-elite-schools-want-to-go/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/878/charlie-munger-458_age_i-ve-heard-that-one-half-of-the-students_70375.jpg)

> [ The idea of caring is that someone is making money faster \[than you are\] is one of the deadly sins. Envy is… ](https://sms4smile.com/quotes/charlie-munger/the-idea-of-caring-is-that-someone-is-making-money-faster-than-you/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/5cd/charlie-munger-458_caring_the-idea-of-caring-is-that-someone-is-ma_2899839.jpg)

> [If people tell you what you really don't want to hear what's unpleasant-there's an almost automatic reaction of antipathy. You have to…](https://sms4smile.com/quotes/charlie-munger/if-people-tell-you-what-you-really-don-t-want-to-hear-what-s/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/2d3/charlie-munger-458_antipathy_if-people-tell-you-what-you-really-don-t_115295.jpg)

> [We've had the most massive creation of wealth for people a lot younger than those who formerly got wealth in the history…](https://sms4smile.com/quotes/charlie-munger/we-ve-had-the-most-massive-creation-of-wealth-for-people-a-lot/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/a7e/charlie-munger-458_creation_we-ve-had-the-most-massive-creation-of-w_717091.jpg)

> [ \[Lawyers who file class-action securities suits\] is not a group you would want to marry into your family. "That said, more than… ](https://sms4smile.com/quotes/charlie-munger/lawyers-who-file-class-action-securities-suits-is-not-a-group-you/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/737/charlie-munger-458_action_lawyers-who-file-class-action-securities_2421734.jpg)

> [At most corporations if you make an acquisition and it turns out to be a disaster, all the paperwork and presentations that…](https://sms4smile.com/quotes/charlie-munger/at-most-corporations-if-you-make-an-acquisition-and-it-turns-out-to/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/fae/charlie-munger-458_acquisition_at-most-corporations-if-you-make-an-acqu_1133619.jpg)

> [Another thing I think should be avoided is extremely intense ideology because it cabbages up one's mind. You see it a lot…](https://sms4smile.com/quotes/charlie-munger/another-thing-i-think-should-be-avoided-is-extremely-intense-ideology/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/d67/charlie-munger-458_avoided_another-thing-i-think-should-be-avoided_1338565.jpg)

> [ I think we have lost our way when people like the \[board of\] governors and the CEO of the NYSE fail to… ](https://sms4smile.com/quotes/charlie-munger/i-think-we-have-lost-our-way-when-people-like-the-board-of-governors/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/6bb/charlie-munger-458_alcohol_i-think-we-have-lost-our-way-when-people_2506159.jpg)

> [I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder).…](https://sms4smile.com/quotes/charlie-munger/i-d-say-3-4-of-advertising-works-on-pure-pavlov-think-how-association/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/b58/charlie-munger-458_advertising_i-d-say-3-4-of-advertising-works-on-pure_197541.jpg)

> [You don't want to be like the motion picture exec who had so many people at his funeral, but they were there…](https://sms4smile.com/quotes/charlie-munger/you-don-t-want-to-be-like-the-motion-picture-exec-who-had-so-many/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/e5b/charlie-munger-458_brother_you-don-t-want-to-be-like-the-motion-pic_1574489.jpg)

> [I also want to raise the possibility that there are, in the very long term, "virtue effects" in economics- for instance that…](https://sms4smile.com/quotes/charlie-munger/i-also-want-to-raise-the-possibility-that-there-are-in-the-very-long/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/79f/charlie-munger-458_accounting_i-also-want-to-raise-the-possibility-tha_2993526.jpg)

> [Of course you want to drive that out of yourself because you want to be wise, not foolish. You also have to…](https://sms4smile.com/quotes/charlie-munger/of-course-you-want-to-drive-that-out-of-yourself-because-you-want-to/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/2f0/charlie-munger-458_being-wise_of-course-you-want-to-drive-that-out-of_1295008.jpg)

> [ The lawyers have escaped most criticism \[and undeservedly so\]. The tax shelters \[were approved by lawyers, who got paid huge commissions to… ](https://sms4smile.com/quotes/charlie-munger/the-lawyers-have-escaped-most-criticism-and-undeservedly-so-the-tax/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/18b/charlie-munger-458_approved_the-lawyers-have-escaped-most-criticism_2142390.jpg)

> [I don't invest in what I don't understand. And I don't want to understand Facebook.](https://sms4smile.com/quotes/charlie-munger/i-don-t-invest-in-what-i-don-t-understand-and-i-don-t-want-to/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/1cd/charlie-munger-458_invest_i-don-t-invest-in-what-i-don-t-understan_614595.jpg)

> [The safest way to try to get what you want is to try to deserve what you want. It's such a simple…](https://sms4smile.com/quotes/charlie-munger/the-safest-way-to-try-to-get-what-you-want-is-to-try-to-deserve-what/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/9cd/charlie-munger-458_deserve_the-safest-way-to-try-to-get-what-you-wa_2102093.jpg)

> [There has never been a master plan. Anyone who wanted to do it, we fired because it takes on a life of…](https://sms4smile.com/quotes/charlie-munger/there-has-never-been-a-master-plan-anyone-who-wanted-to-do-it-we/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/8ff/charlie-munger-458_accounts_there-has-never-been-a-master-plan-anyon_74261.jpg)

> [Some people seem to think there's no trouble just because it hasn't happened yet. If you jump out the window at the…](https://sms4smile.com/quotes/charlie-munger/some-people-seem-to-think-there-s-no-trouble-just-because-it-hasn-t/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/ce2/charlie-munger-458_addresses_some-people-seem-to-think-there-s-no-tro_2048962.jpg)

> [If you want good behavior, don't pay on a commission basis. Our judges aren't paid so much a case. We keep them…](https://sms4smile.com/quotes/charlie-munger/if-you-want-good-behavior-don-t-pay-on-a-commission-basis-our-judges/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/842/charlie-munger-458_bases_if-you-want-good-behavior-don-t-pay-on-a_12457.jpg)

> [Clever derivatives broke dozens of companies. It killed them. Bankrupt. We don't need these kinds of innovation in finance. It's OK to…](https://sms4smile.com/quotes/charlie-munger/clever-derivatives-broke-dozens-of-companies-it-killed-them-bankrupt/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/ddd/charlie-munger-458_boring_clever-derivatives-broke-dozens-of-compa_117827.jpg)

> [I got at a very early age, the idea that the safest way to try and get what you want, is to…](https://sms4smile.com/quotes/charlie-munger/i-got-at-a-very-early-age-the-idea-that-the-safest-way-to-try-and-get/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/f37/charlie-munger-458_deserve_i-got-at-a-very-early-age-the-idea-that_489400.jpg)

> [We like our current shareholders and don't want to entice anyone to become one. It would help current shareholders to hear our…](https://sms4smile.com/quotes/charlie-munger/we-like-our-current-shareholders-and-don-t-want-to-entice-anyone-to/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/8a2/charlie-munger-458_activity_we-like-our-current-shareholders-and-don_1762758.jpg)

> [In investment management today, everybody wants not only to win, but to have a yearly outcome path that never diverges very much…](https://sms4smile.com/quotes/charlie-munger/in-investment-management-today-everybody-wants-not-only-to-win-but-to/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/848/charlie-munger-458_artificial_in-investment-management-today-everybody_2136607.jpg)

> [The interesting thing about it to me is the mindset. With all these "helpers" running around, they talk about doing deals. We…](https://sms4smile.com/quotes/charlie-munger/the-interesting-thing-about-it-to-me-is-the-mindset-with-all-these/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/bb6/charlie-munger-458_deals_the-interesting-thing-about-it-to-me-is_1399014.jpg)

> [What do you want to avoid? Such an easy answer: sloth and unreliability. If you're unreliable it doesn't matter what your virtues…](https://sms4smile.com/quotes/charlie-munger/what-do-you-want-to-avoid-such-an-easy-answer-sloth-and-unreliability/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/d24/charlie-munger-458_answers_what-do-you-want-to-avoid-such-an-easy-a_1699276.jpg)

> [Where you have complexity, by nature you can have fraud and mistakes. You'll have more of that than in a company that…](https://sms4smile.com/quotes/charlie-munger/where-you-have-complexity-by-nature-you-can-have-fraud-and-mistakes/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/b36/charlie-munger-458_accurate_where-you-have-complexity-by-nature-you_523398.jpg)

## Other authors on Want

## More by Charlie Munger

> [Almost all good businesses engage in 'pain today, gain tomorrow' activities.](https://sms4smile.com/quotes/charlie-munger/almost-all-good-businesses-engage-in-pain-today-gain-tomorrow/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [If you want good behavior, don't pay on a commission basis. Our judges aren't paid so much a case. We keep them pretty well…](https://sms4smile.com/quotes/charlie-munger/if-you-want-good-behavior-don-t-pay-on-a-commission-basis-our-judges/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [Acquire worldly wisdom and adjust your behavior accordingly. If your new behavior gives you a little temporary unpopularity with your peer group then to…](https://sms4smile.com/quotes/charlie-munger/acquire-worldly-wisdom-and-adjust-your-behavior-accordingly-if-your/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [I think time and time again, in reality, psychological notions and economic notions interplay, and the man who doesn't understand both is a damned…](https://sms4smile.com/quotes/charlie-munger/i-think-time-and-time-again-in-reality-psychological-notions-and/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [I have what I call an iron prescription that helps me keep sane when I naturally drift toward preferring one ideology over another and…](https://sms4smile.com/quotes/charlie-munger/i-have-what-i-call-an-iron-prescription-that-helps-me-keep-sane-when/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [The tax code gives you an enormous advantage if you can find some things you can just sit with.](https://sms4smile.com/quotes/charlie-munger/the-tax-code-gives-you-an-enormous-advantage-if-you-can-find-some/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [The great lesson in microeconomics is to discriminate between when technology is going to help you and when it's going to kill you. And…](https://sms4smile.com/quotes/charlie-munger/the-great-lesson-in-microeconomics-is-to-discriminate-between-when/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [Some years ago one oil company bought a fertilizer company, and every other major oil company practically ran out and bought a fertilizer company.…](https://sms4smile.com/quotes/charlie-munger/some-years-ago-one-oil-company-bought-a-fertilizer-company-and-every/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [ They \[Mc Donalds\] take people and give them a first job, which enables them to get a second job. They do a very good… ](https://sms4smile.com/quotes/charlie-munger/they-mc-donalds-take-people-and-give-them-a-first-job-which-enables/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [What good is envy? It’s the one sin you can’t have any fun at.](https://sms4smile.com/quotes/charlie-munger/what-good-is-envy-it-s-the-one-sin-you-can-t-have-any-fun-at/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [We believe that almost all really good investment records will involve relatively little diversification. The basic idea that it was hard to find good…](https://sms4smile.com/quotes/charlie-munger/we-believe-that-almost-all-really-good-investment-records-will/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [It is way less certain to be a wonderful business in the future. The threat is alternative mediums of information. Every newspaper is scrambling…](https://sms4smile.com/quotes/charlie-munger/it-is-way-less-certain-to-be-a-wonderful-business-in-the-future-the/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [In the corporate world, if you have analysts, due diligence, and no horse sense, you've just described hell.](https://sms4smile.com/quotes/charlie-munger/in-the-corporate-world-if-you-have-analysts-due-diligence-and-no/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [We have to have a special insight, or we'll put it in the 'too tough' basket. All of you have to look for a…](https://sms4smile.com/quotes/charlie-munger/we-have-to-have-a-special-insight-or-we-ll-put-it-in-the-too-tough/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [I've heard that one-half of the students at elite schools want to go into private equity or hedge funds. They want to keep up…](https://sms4smile.com/quotes/charlie-munger/i-ve-heard-that-one-half-of-the-students-at-elite-schools-want-to-go/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

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                        "text": "The idea of caring is that someone is making money faster [than you are] is one of the deadly sins. Envy is a really stupid sin because it’s the only one you could never possibly have any fun at. There’s a lot of pain and no fun. Why would you want to get on that trolley?",
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                        "text": "If people tell you what you really don't want to hear what's unpleasant-there's an almost automatic reaction of antipathy. You have to train yourself out of it.",
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                        "text": "We've had the most massive creation of wealth for people a lot younger than those who formerly got wealth in the history of the world. The world is full of young people who really want to get rich, and when I left school nobody thought it was a reasonable possibility.",
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                        "text": "[Lawyers who file class-action securities suits] is not a group you would want to marry into your family. \"That said, more than half the time the people being sued by the Lerach firm are guilty of outrageous conduct. The problem is, they don't mind (suing) the other half. They are an equal opportunity litigator.",
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                        "text": "At most corporations if you make an acquisition and it turns out to be a disaster, all the paperwork and presentations that caused the dumb acquisition to be made are quickly forgotten. You've got denial, you've got everything in the world. You've got Pavlovian association tendency. Nobody even wants to even be associated with the damned thing or even mention it. At Johnson & Johnson, they make everybody revisit their old acquisitions and wade through the presentations. That is a very smart thing to do. And by the way, I do the same thing routinely.",
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                        "text": "Another thing I think should be avoided is extremely intense ideology because it cabbages up one's mind. You see it a lot with T.V. preachers (many have minds made of cabbage) but it can also happen with political ideology. When you're young it's easy to drift into loyalties and when you announce that you're a loyal member and you start shouting the orthodox ideology out, what you're doing is pounding it in, pounding it in, and you're gradually ruining your mind. So you want to be very, very careful of this ideology. It's a big danger.",
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                        "text": "I think we have lost our way when people like the [board of] governors and the CEO of the NYSE fail to realize they have a duty to the rest of us to act as exemplars... You do not want your first-grade school teacher to be fornicating on the floor or drinking booze in the classroom; similarly you do not want your stock exchange to be setting the wrong moral example.",
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                        "text": "I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.",
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                        "text": "You don't want to be like the motion picture exec who had so many people at his funeral, but they were there just make sure he was dead. Or how about the guy who, at his funeral, the priest said, \"Won't anyone stand up and say anything nice for the deceased?\" and finally someone said, \"Well, his brother was worse.\"",
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                        "text": "I also want to raise the possibility that there are, in the very long term, \"virtue effects\" in economics- for instance that widespread corrupt accounting will eventually create bad long term consequences as a sort of obverse effect from the virtue-based boost double-entry book-keeping gave to the heyday of Venice. I suggest that when the financial scene starts reminding you of Sodomand Gomorrah, you should fear practical consequences even if you like to participate in what is going on.",
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                        "text": "Of course you want to drive that out of yourself because you want to be wise, not foolish. You also have to allow for the self-serving bias of everybody else because most people are not going to remove it all that successfully, the human condition being what it is. If you don't allow for self-serving bias in your conduct, again you're a fool.",
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                        "text": "The lawyers have escaped most criticism [and undeservedly so]. The tax shelters [were approved by lawyers, who got paid huge commissions to do so] and every miscreant had a high-falutin' lawyer at his side. Why don't more law firms vote with their feet and not take clients who have signs on them that say, \"I'm a skunk and will be hard to handle?\" I've noticed that firms that avoid trouble over long periods of time have an institutional process that tunes bad clients out. Boy, if I were running a law firm, I'd want a system like that because a lot of firms have a lot of bad clients.",
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                        "text": "I don't invest in what I don't understand. And I don't want to understand Facebook.",
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                        "text": "The safest way to try to get what you want is to try to deserve what you want. It's such a simple idea. It's the golden rule. You want to deliver to the world what you would buy if you were on the other end.",
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                        "text": "There has never been a master plan. Anyone who wanted to do it, we fired because it takes on a life of its own and doesn't cover new reality. We want people taking into account new information.",
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                        "text": "Some people seem to think there's no trouble just because it hasn't happened yet. If you jump out the window at the 42nd floor and you're still doing fine as you pass the 27th floor, that doesn't mean you don't have a serious problem. I would want to address the problem right now.",
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                        "text": "If you want good behavior, don't pay on a commission basis. Our judges aren't paid so much a case. We keep them pretty well isolated with a fixed salary. Judges in this whole thing have come out pretty well - there have been relatively few scandals.",
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                        "text": "Clever derivatives broke dozens of companies. It killed them. Bankrupt. We don't need these kinds of innovation in finance. It's OK to be boring in finance. What we want is innovation in widgets.",
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                        "text": "I got at a very early age, the idea that the safest way to try and get what you want, is to try and deserve what you want. It’s such a simple idea, it’s the golden rule so to speak. You want to deliver to the world what you would buy if you were on the other end.",
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                        "text": "We like our current shareholders and don't want to entice anyone to become one. It would help current shareholders to hear our CEOs [of the Berkshireoperating subsidiaries], but we promised them they could spend 100% of their time on their business. We place no impediments on them running their businesses. Many have expressed to me how happy they are that they don't have to spend 25% of time on activities they didn't like.",
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                        "text": "In investment management today, everybody wants not only to win, but to have a yearly outcome path that never diverges very much from a standard path except on the upside. Well, that is a very artificial, crazy construct. That's the equivalent in investment management to the custom of binding the feet of Chinese women",
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                        "text": "The interesting thing about it to me is the mindset. With all these \"helpers\"  running around, they talk about doing deals. We talk about welcoming partners. The  guy doing deals, he wants to do a deal and then unwind it in the near future. It's totally opposite for us. We like to build lasting relationships. I think our system will work  better in the long term than flipping deals. I think there are so many of them [helpers] that they'll get in ea h other's way. I don't  think they'll make enough money to meet their expectations, by flipping, flipping, flipping.",
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                        "text": "What do you want to avoid? Such an easy answer: sloth and unreliability. If you're unreliable it doesn't matter what your virtues are. You're going to crater immediately. Doing what you have faithfully engaged to do should be an automatic part of your conduct. You want to avoid sloth and unreliability.",
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                        "text": "Where you have complexity, by nature you can have fraud and mistakes. You'll have more of that than in a company that shovels sand from a river and sells it. This will always be true of financial companies, including ones run by governments. If you want accurate numbers from financial companies, you're in the wrong world.",
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