---
title: "6 Want Brands Quotes by 6 authors"
description: "Browse 6 Want Brands quotes by 6 authors. Discover the best Want Brands sayings and thoughts."
image: "https://sms4smile.com/quotes/i/64e/richard-branson-256_acquire_too-many-companies-want-their-brands-to_152549.jpg"
---

> [Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture,…](https://sms4smile.com/quotes/richard-branson/too-many-companies-want-their-brands-to-reflect-some-idealised/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/64e/richard-branson-256_acquire_too-many-companies-want-their-brands-to_152549.jpg)

> [Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.](https://sms4smile.com/quotes/al-ries/customers-want-brands-that-are-narrow-in-scope-and-distinguishable-by/)

[Al Ries](https://sms4smile.com/quotes/author/al-ries/)

[Image](https://sms4smile.com/quotes/i/906/al-ries-14351_brands_customers-want-brands-that-are-narrow-in_777185.png)

> [I think that's when you get into trouble when a shop or like a big department store does a ton of Pride…](https://sms4smile.com/quotes/megan-stalter/i-think-that-s-when-you-get-into-trouble-when-a-shop-or-like-a-big/)

[Megan Stalter](https://sms4smile.com/quotes/author/megan-stalter/)

[Image](https://sms4smile.com/quotes/i/551/megan-stalter-5903_gay_i-think-that-s-when-you-get-into-trouble_1083735.jpg)

> [Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested…](https://sms4smile.com/quotes/debbie-millman/actually-and-ironically-people-aren-t-really-interested-in-a-new/)

[Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/)

[Image](https://sms4smile.com/quotes/i/87a/debbie-millman-13877_change_actually-and-ironically-people-aren-t-re_1157375.jpg)

> [Millennials want brands with a story, something they can relate to. They want a personal brand they can put a face to.](https://sms4smile.com/quotes/bobby-berk/millennials-want-brands-with-a-story-something-they-can-relate-to/)

[Bobby Berk](https://sms4smile.com/quotes/author/bobby-berk/)

[Image](https://sms4smile.com/quotes/i/ef4/bobby-berk-12297_face_millennials-want-brands-with-a-story-som_2147479.jpg)

> [“Retailers want brands to be interchangeable and thus substitutable; otherwise, they are weakened in negotiations if the brand is so unique and…](https://sms4smile.com/quotes/greg-thain/retailers-want-brands-to-be-interchangeable-and-thus-substitutable/)

[Greg Thain](https://sms4smile.com/quotes/author/greg-thain/)

[Image](https://sms4smile.com/quotes/i/05b/greg-thain-1820_customer_retailers-want-brands-to-be-interchangea_2562894.jpg)

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