---
title: "1 Visual Verbal Quotes By Ivan Chermayeff"
description: "1 Visual Verbal quotes by Ivan Chermayeff. Plus more from Ivan Chermayeff and more Visual Verbal sayings from other authors."
image: "https://sms4smile.com/quotes/i/528/ivan-chermayeff-45293_criteria_good-design-at-least-part-of-the-time-in_1706840.jpg"
---

> [Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that…](https://sms4smile.com/quotes/ivan-chermayeff/good-design-at-least-part-of-the-time-includes-the-criterion-of-being/)

[Ivan Chermayeff](https://sms4smile.com/quotes/author/ivan-chermayeff/)

[Image](https://sms4smile.com/quotes/i/528/ivan-chermayeff-45293_criteria_good-design-at-least-part-of-the-time-in_1706840.jpg)

## More by Ivan Chermayeff

> [Sometimes there is simply no need to be either clever or original.](https://sms4smile.com/quotes/ivan-chermayeff/sometimes-there-is-simply-no-need-to-be-either-clever-or-original/)

[Ivan Chermayeff](https://sms4smile.com/quotes/author/ivan-chermayeff/)

> [There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between…](https://sms4smile.com/quotes/ivan-chermayeff/there-are-not-many-designers-who-are-truly-creative-and-literate-most/)

[Ivan Chermayeff](https://sms4smile.com/quotes/author/ivan-chermayeff/)

> [Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.](https://sms4smile.com/quotes/ivan-chermayeff/styles-come-and-go-design-goes-on-forever-solving-communication/)

[Ivan Chermayeff](https://sms4smile.com/quotes/author/ivan-chermayeff/)

> [Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure,…](https://sms4smile.com/quotes/ivan-chermayeff/good-design-at-least-part-of-the-time-includes-the-criterion-of-being/)

[Ivan Chermayeff](https://sms4smile.com/quotes/author/ivan-chermayeff/)

> [As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must…](https://sms4smile.com/quotes/ivan-chermayeff/as-designers-we-are-the-interface-trying-to-make-things/)

[Ivan Chermayeff](https://sms4smile.com/quotes/author/ivan-chermayeff/)

> [There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and…](https://sms4smile.com/quotes/ivan-chermayeff/there-is-no-era-of-simple-focused-concept-driven-identity-design/)

[Ivan Chermayeff](https://sms4smile.com/quotes/author/ivan-chermayeff/)

> [A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen…](https://sms4smile.com/quotes/ivan-chermayeff/a-good-trademark-whether-a-word-mark-or-a-symbol-is-devoid-of-fashion/)

[Ivan Chermayeff](https://sms4smile.com/quotes/author/ivan-chermayeff/)

> [Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow…](https://sms4smile.com/quotes/ivan-chermayeff/good-design-should-follow-looking-into-the-products-and-reputation-of/)

[Ivan Chermayeff](https://sms4smile.com/quotes/author/ivan-chermayeff/)

> [Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.](https://sms4smile.com/quotes/ivan-chermayeff/design-is-directed-toward-human-beings-to-design-is-to-solve-human/)

[Ivan Chermayeff](https://sms4smile.com/quotes/author/ivan-chermayeff/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/visual-verbal/ivan-chermayeff/#itemlist",
            "name": "1 Visual Verbal Quotes By Ivan Chermayeff",
            "numberOfItems": 1,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.",
                        "creator": {
                            "@type": "Person",
                            "name": "Ivan Chermayeff"
                        },
                        "url": "https://sms4smile.com/quotes/ivan-chermayeff/good-design-at-least-part-of-the-time-includes-the-criterion-of-being/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/528/ivan-chermayeff-45293_criteria_good-design-at-least-part-of-the-time-in_1706840.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/528/ivan-chermayeff-45293_criteria_good-design-at-least-part-of-the-time-in_1706840.jpg",
                            "url": "https://sms4smile.com/quotes/i/528/ivan-chermayeff-45293_criteria_good-design-at-least-part-of-the-time-in_1706840.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Good design, at least part of the time, includes the criterion of being direct in relation to the problem at…” — Ivan Chermayeff",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/visual-verbal/ivan-chermayeff/#webpage",
            "url": "https://sms4smile.com/quotes/about/visual-verbal/ivan-chermayeff/",
            "name": "Visual Verbal Quotes by Ivan Chermayeff",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/visual-verbal/ivan-chermayeff/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/528/ivan-chermayeff-45293_criteria_good-design-at-least-part-of-the-time-in_1706840.jpg"
            },
            "description": "1 Visual Verbal quotes by Ivan Chermayeff. Plus more from Ivan Chermayeff and more Visual Verbal sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/visual-verbal/ivan-chermayeff/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/visual-verbal/ivan-chermayeff/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Visual Verbal",
                    "item": "https://sms4smile.com/quotes/about/visual-verbal/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Ivan Chermayeff",
                    "item": "https://sms4smile.com/quotes/about/visual-verbal/ivan-chermayeff/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```