---
title: "35 Virgins Quotes By Richard Branson"
description: "35 Virgins quotes by Richard Branson. Plus more from Richard Branson and more Virgins sayings from other authors."
image: "https://sms4smile.com/quotes/i/83f/richard-branson-256_bad-experiences_i-have-had-fun-running-all-of-the-virgin_1648609.jpg"
---

> [I have had fun running all of the Virgin businesses, so I never see a setback as a bad experience; it is…](https://sms4smile.com/quotes/richard-branson/i-have-had-fun-running-all-of-the-virgin-businesses-so-i-never-see-a/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/83f/richard-branson-256_bad-experiences_i-have-had-fun-running-all-of-the-virgin_1648609.jpg)

> [Because I don't see Virgin as a company but as a way of life and I fully enjoy it, I don't think…](https://sms4smile.com/quotes/richard-branson/because-i-don-t-see-virgin-as-a-company-but-as-a-way-of-life-and-i/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/29b/richard-branson-256_business_because-i-don-t-see-virgin-as-a-company_2309164.jpg)

> [I'm sure if Brawn GP keep plying me with champagne and putting gorgeous Virgin girls either side of me, you never know!](https://sms4smile.com/quotes/richard-branson/i-m-sure-if-brawn-gp-keep-plying-me-with-champagne-and-putting/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/326/richard-branson-256_champagne_i-m-sure-if-brawn-gp-keep-plying-me-with_971746.jpg)

> [I have fun running all the Virgin businesses, so a setback is never a bad experience, just a learning curve](https://sms4smile.com/quotes/richard-branson/i-have-fun-running-all-the-virgin-businesses-so-a-setback-is-never-a/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/e8e/richard-branson-256_business_i-have-fun-running-all-the-virgin-busine_182213.jpg)

> [I want Virgin to be as well-known around the world as Coca-Cola.](https://sms4smile.com/quotes/richard-branson/i-want-virgin-to-be-as-well-known-around-the-world-as-coca-cola/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/356/richard-branson-256_around-the-world_i-want-virgin-to-be-as-well-known-around_2251478.jpg)

> [Virgin could never have grown into the group of more than 200 companies it is now, were it not for a steady…](https://sms4smile.com/quotes/richard-branson/virgin-could-never-have-grown-into-the-group-of-more-than-200/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/ffb/richard-branson-256_company_virgin-could-never-have-grown-into-the-g_697474.jpg)

> [Every success story is a tale of constant adaption, revision and change. A company that stands still will soon be forgotten. Trying…](https://sms4smile.com/quotes/richard-branson/every-success-story-is-a-tale-of-constant-adaption-revision-and/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/ab8/richard-branson-256_business_every-success-story-is-a-tale-of-constan_995267.jpg)

> [Learning and leadership go together. Too much credit goes to me for what we have achieved at Virgin but the successes happen…](https://sms4smile.com/quotes/richard-branson/learning-and-leadership-go-together-too-much-credit-goes-to-me-for/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/444/richard-branson-256_credit_learning-and-leadership-go-together-too_1621920.jpg)

> [ We \[Virgin Group\] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of… ](https://sms4smile.com/quotes/richard-branson/we-virgin-group-have-been-successful-not-by-wasting-time-scrutinising/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/bd6/richard-branson-256_communication_we-virgin-group-have-been-successful-not_2412398.jpg)

> [Most people assume that a record shop's success lies in selling records. In fact, Virgin's success both in mail order and the…](https://sms4smile.com/quotes/richard-branson/most-people-assume-that-a-record-shop-s-success-lies-in-selling/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/d6d/richard-branson-256_assuming_most-people-assume-that-a-record-shop-s_1884321.jpg)

> [If you love what you do and if you believe in what you do, others will share your enthusiasm. Passionate people find…](https://sms4smile.com/quotes/richard-branson/if-you-love-what-you-do-and-if-you-believe-in-what-you-do-others-will/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/4d7/richard-branson-256_believe_if-you-love-what-you-do-and-if-you-belie_3109019.jpg)

> [When I started Virgin from a basement flat in West London, I did not set out to build a business empire. I…](https://sms4smile.com/quotes/richard-branson/when-i-started-virgin-from-a-basement-flat-in-west-london-i-did-not/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/2b7/richard-branson-256_basements_when-i-started-virgin-from-a-basement-fl_3009274.jpg)

> [In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build…](https://sms4smile.com/quotes/richard-branson/in-a-sense-when-we-started-virgin-atlantic-i-was-trying-to-create-an/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/375/richard-branson-256_airline_in-a-sense-when-we-started-virgin-atlant_305117.jpg)

> [The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky; it's an attitude and a way of life to…](https://sms4smile.com/quotes/richard-branson/the-virgin-brand-is-not-a-product-like-coca-cola-or-famous-grouse/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/79b/richard-branson-256_attitude_the-virgin-brand-is-not-a-product-like-c_2051473.jpg)

> [Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had…](https://sms4smile.com/quotes/richard-branson/look-i-think-that-when-we-started-virgin-atlantic-30-years-ago-we-had/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/e06/richard-branson-256_airline_look-i-think-that-when-we-started-virgin_862704.jpg)

> [Good people have always been at the heart of the Virgin business, and that's largely because we have tried to keep our…](https://sms4smile.com/quotes/richard-branson/good-people-have-always-been-at-the-heart-of-the-virgin-business-and/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/9c8/richard-branson-256_business_good-people-have-always-been-at-the-hear_1886576.jpg)

> [My mother always taught me never to look back in regret but to move on to the next thing. The amount of…](https://sms4smile.com/quotes/richard-branson/my-mother-always-taught-me-never-to-look-back-in-regret-but-to-move/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/b22/richard-branson-256_amount_my-mother-always-taught-me-never-to-look_1392884.jpg)

> [When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to…](https://sms4smile.com/quotes/richard-branson/when-i-started-virgin-from-a-basement-in-west-london-there-was-no/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/62e/richard-branson-256_basements_when-i-started-virgin-from-a-basement-in_2351278.jpg)

> [The years I would have spent at University, I spent building Student Magazine and Virgin Records. For me that was far more…](https://sms4smile.com/quotes/richard-branson/the-years-i-would-have-spent-at-university-i-spent-building-student/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/27a/richard-branson-256_building_the-years-i-would-have-spent-at-universi_1397281.jpg)

> [The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly…](https://sms4smile.com/quotes/richard-branson/the-idea-that-business-is-strictly-a-numbers-affair-has-always-struck/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/f24/richard-branson-256_accounts_the-idea-that-business-is-strictly-a-num_1314464.jpg)

> [Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible.…](https://sms4smile.com/quotes/richard-branson/throughout-my-business-life-i-have-always-tried-to-keep-on-top-of/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/be7/richard-branson-256_break_throughout-my-business-life-i-have-alway_1025079.jpg)

> [I find it very difficult to think of mistakes; not that I don't make any but because I was brought up to…](https://sms4smile.com/quotes/richard-branson/i-find-it-very-difficult-to-think-of-mistakes-not-that-i-don-t-make/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/715/richard-branson-256_bangladesh_i-find-it-very-difficult-to-think-of-mis_393545.jpg)

> [ You see, it's essential that one of us stays awake during the flight \[ballon\]. So, rather than using the comfortable Virgin seats… ](https://sms4smile.com/quotes/richard-branson/you-see-it-s-essential-that-one-of-us-stays-awake-during-the-flight/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/ce7/richard-branson-256_awake_you-see-it-s-essential-that-one-of-us-st_2730753.jpg)

> [What does the name Virgin mean? We are a company that likes to take on the giants. In too many businesses, these…](https://sms4smile.com/quotes/richard-branson/what-does-the-name-virgin-mean-we-are-a-company-that-likes-to-take-on/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/b60/richard-branson-256_brands_what-does-the-name-virgin-mean-we-are-a_3168204.jpg)

> [I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for,…](https://sms4smile.com/quotes/richard-branson/i-never-learned-the-rules-in-the-first-place-to-change-the-game-is-at/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/6e5/richard-branson-256_broken_i-never-learned-the-rules-in-the-first-p_3171994.jpg)

> [India is an incredibly vibrant market, which Virgin already, through Virgin Atlantic, has the pleasure of working in. I am delighted that…](https://sms4smile.com/quotes/richard-branson/india-is-an-incredibly-vibrant-market-which-virgin-already-through/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/282/richard-branson-256_comic_india-is-an-incredibly-vibrant-market-wh_1424615.jpg)

> [ I was the kind of entrepreneur that never really felt I made it. When Mike Olefield's "Tubular Bells" \[Virgin Records' first release\]… ](https://sms4smile.com/quotes/richard-branson/i-was-the-kind-of-entrepreneur-that-never-really-felt-i-made-it-when/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/433/richard-branson-256_age_i-was-the-kind-of-entrepreneur-that-neve_90171.jpg)

> [Virgin, is how good you are with people. If you're - if you're good with people and you've got - you know,…](https://sms4smile.com/quotes/richard-branson/virgin-is-how-good-you-are-with-people-if-you-re-if-you-re-good-with/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/16d/richard-branson-256_attributes_virgin-is-how-good-you-are-with-people-i_2664872.jpg)

> [ With space travel, \[it's\] no different. You know, in 1990 I read the name Virgin Galactic Airways. Loved the name. And set… ](https://sms4smile.com/quotes/richard-branson/with-space-travel-it-s-no-different-you-know-in-1990-i-read-the-name/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/6e6/richard-branson-256_different_with-space-travel-it-s-no-different-you_2326675.jpg)

> [Fun is at the core of the way I like to do business and it has been key to everything I've done…](https://sms4smile.com/quotes/richard-branson/fun-is-at-the-core-of-the-way-i-like-to-do-business-and-it-has-been/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/f3f/richard-branson-256_business_fun-is-at-the-core-of-the-way-i-like-to_882668.jpg)

> [ And ever since then \[I\] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one… ](https://sms4smile.com/quotes/richard-branson/and-ever-since-then-i-have-set-up-businesses-basically-out-of/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/569/richard-branson-256_airline_and-ever-since-then-i-have-set-up-busine_548374.jpg)

> [Most of our businesses do succeed, but if something completely fails, then as long as we bow out gracefully and pay off…](https://sms4smile.com/quotes/richard-branson/most-of-our-businesses-do-succeed-but-if-something-completely-fails/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/fa9/richard-branson-256_appreciate_most-of-our-businesses-do-succeed-but-if_2452047.jpg)

> [What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but…](https://sms4smile.com/quotes/richard-branson/what-we-are-trying-to-do-at-virgin-is-not-to-have-one-enormous/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/a45/richard-branson-256_airline_what-we-are-trying-to-do-at-virgin-is-no_566693.jpg)

> [One night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store…](https://sms4smile.com/quotes/richard-branson/one-night-i-was-chatting-with-a-group-of-16-year-old-girls-over-a-few/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/373/richard-branson-256_attention_one-night-i-was-chatting-with-a-group-of_186908.jpg)

> [The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they…](https://sms4smile.com/quotes/richard-branson/the-brand-is-only-as-good-as-your-products-so-if-people-have-a-good/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/ebd/richard-branson-256_brands_the-brand-is-only-as-good-as-your-produc_1957846.jpg)

## Other authors on Virgins

## More by Richard Branson

> [Lavish praise on people and people will flourish; criticize people and they'll shrivel up.](https://sms4smile.com/quotes/richard-branson/lavish-praise-on-people-and-people-will-flourish-criticize-people-and/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,…](https://sms4smile.com/quotes/richard-branson/as-an-adventurer-i-try-to-protect-against-the-downside-i-make-sure-i/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [Fantasizing about the future is one of my favorite pastimes.](https://sms4smile.com/quotes/richard-branson/fantasizing-about-the-future-is-one-of-my-favorite-pastimes/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing…](https://sms4smile.com/quotes/richard-branson/i-will-work-day-and-night-to-avoid-failure-but-if-i-can-t-i-ll-pick/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your…](https://sms4smile.com/quotes/richard-branson/tough-times-are-inevitable-in-life-and-in-business-but-how-you/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.](https://sms4smile.com/quotes/richard-branson/all-successful-people-not-just-entrepreneurs-have-got-things-wrong/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.](https://sms4smile.com/quotes/richard-branson/we-have-the-enormous-opportunity-in-our-hands-to-make-a-positive/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [I'm a great believer in life to saying yes and not saying no, and hopefully making people smile and just having fun in life.](https://sms4smile.com/quotes/richard-branson/i-m-a-great-believer-in-life-to-saying-yes-and-not-saying-no-and/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [Money is a poor indicator of success.](https://sms4smile.com/quotes/richard-branson/money-is-a-poor-indicator-of-success/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it…](https://sms4smile.com/quotes/richard-branson/business-leaders-take-things-far-too-seriously-and-forget-that-most/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [I love the freedom of movement that my phone gives me. That has definitely transformed my life.](https://sms4smile.com/quotes/richard-branson/i-love-the-freedom-of-movement-that-my-phone-gives-me-that-has/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [Everything in your business can be outsourced... if you're not emotionally attached to doing it all.](https://sms4smile.com/quotes/richard-branson/everything-in-your-business-can-be-outsourced-if-you-re-not/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.](https://sms4smile.com/quotes/richard-branson/people-have-to-decide-on-priorities-if-they-want-to-get-anywhere-the/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [There isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.](https://sms4smile.com/quotes/richard-branson/there-isn-t-a-flight-goes-by-when-i-don-t-stare-out-of-the-window-and/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

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                        "text": "We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.",
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                        "text": "Most people assume that a record shop's success lies in selling records. In fact, Virgin's success both in mail order and the record shops lay in skill at buying records.",
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                        "text": "When I started Virgin from a basement flat in West London, I did not set out to build a business empire. I set out to create something I enjoyed that would pay the bills.",
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                        "text": "In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.",
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                        "text": "The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky; it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.",
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                        "text": "Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.",
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                        "text": "Good people have always been at the heart of the Virgin business, and that's largely because we have tried to keep our business small, and our management teams tight-knit. I feel that small, compact companies, are better run. That is partly because people feel more connected in small companies.",
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                        "text": "My mother always taught me never to look back in regret but to move on to the next thing. The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me. I have fun running all the Virgin businesses-so a setback is never a bad experience, just a learning curve.",
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                        "text": "When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire ... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives",
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                        "text": "The years I would have spent at University, I spent building Student Magazine and Virgin Records. For me that was far more fun and satisfying. I have treated everyday as the University education I never had and think I learnt more about business and life than I would have at University in the process.",
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                        "text": "I find it very difficult to think of mistakes; not that I don't make any but because I was brought up to look only at the good things in life ... As for what lost the most money, probably Virgin Cola. It is still No 1 in Bangladesh though.",
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                        "text": "What does the name Virgin mean? We are a company that likes to take on the giants. In too many businesses, these giants have had things their own way. We are going to have fun competing with them.",
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                        "text": "I was the kind of entrepreneur that never really felt I made it. When Mike Olefield's \"Tubular Bells\" [Virgin Records' first release] sold 8 or 10 million copies, I suppose, at age 19, I could've possibly retired on the money. Instead, I immediately pushed the boat and took that risk again.",
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                        "text": "Virgin, is how good you are with people. If you're - if you're good with people and you've got - you know, and you really care, genuinely care about people then I'm sure we could find a job for you at Virgin. I think, you know, that, you know, that the companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one.",
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                        "text": "With space travel, [it's] no different. You know, in 1990 I read the name Virgin Galactic Airways. Loved the name. And set out to try to find an engineer or rocket scientist in the world who could build a safe, reusable rocket that could take people to and from space and we could start a whole new era of commercial space travel.",
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                        "text": "Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.",
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                        "text": "And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on. And people liked it.",
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                        "text": "Most of our businesses do succeed, but if something completely fails, then as long as we bow out gracefully and pay off all our debts, and nobody gets hurt, then I don't think people disrespect Virgin for trying. The public appreciates someone having a go; it appreciates the attempt. Who's been a success in life who hasn't failed?",
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                        "text": "What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.",
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