---
title: "25 Value Proposition Quotes by 20 authors"
description: "Browse 25 Value Proposition quotes by 20 authors. Discover the best Value Proposition sayings and thoughts."
image: "https://sms4smile.com/quotes/i/401/sebastian-thrun-3182_day_at-the-end-of-the-day-the-true-value-pro_182040.png"
---

> [At the end of the day, the true value proposition of education is employment,](https://sms4smile.com/quotes/sebastian-thrun/at-the-end-of-the-day-the-true-value-proposition-of-education-is/)

[Sebastian Thrun](https://sms4smile.com/quotes/author/sebastian-thrun/)

[Image](https://sms4smile.com/quotes/i/401/sebastian-thrun-3182_day_at-the-end-of-the-day-the-true-value-pro_182040.png)

> [“Embody the Unique Value Proposition through a consistent brand system”](https://sms4smile.com/quotes/fernando-rodriguez/embody-the-unique-value-proposition-through-a-consistent-brand-system/)

[Fernando Rodriguez](https://sms4smile.com/quotes/author/fernando-rodriguez/)

[Image](https://sms4smile.com/quotes/i/eb9/fernando-rodriguez-237475_brand_embody-the-unique-value-proposition-thro_1207726.jpg)

> [The true value proposition of education is employment.](https://sms4smile.com/quotes/andrew-ng/the-true-value-proposition-of-education-is-employment/)

[Andrew Ng](https://sms4smile.com/quotes/author/andrew-ng/)

[Image](https://sms4smile.com/quotes/i/ff2/andrew-ng-5131_education_the-true-value-proposition-of-education_796095.jpg)

> [You need to simplify the value proposition in the company's metrics for success on a whiteboard.](https://sms4smile.com/quotes/keith-rabois/you-need-to-simplify-the-value-proposition-in-the-company-s-metrics/)

[Keith Rabois](https://sms4smile.com/quotes/author/keith-rabois/)

[Image](https://sms4smile.com/quotes/i/416/keith-rabois-11250_business_you-need-to-simplify-the-value-propositi_1212282.jpg)

> [We've got a great value proposition against Chromebooks, we are not ceding the market to anyone.](https://sms4smile.com/quotes/b-kevin-turner/we-ve-got-a-great-value-proposition-against-chromebooks-we-are-not/)

[B. Kevin Turner](https://sms4smile.com/quotes/author/b-kevin-turner/)

[Image](https://sms4smile.com/quotes/i/53f/b-kevin-turner-31378_against_we-ve-got-a-great-value-proposition-agai_704226.jpg)

> [Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.](https://sms4smile.com/quotes/robert-s-kaplan/consistent-alignment-of-capabilities-and-internal-processes-with-the/)

[Robert S. Kaplan](https://sms4smile.com/quotes/author/robert-s-kaplan/)

[Image](https://sms4smile.com/quotes/i/13a/robert-s-kaplan-14993_alignment_consistent-alignment-of-capabilities-and_218226.png)

> [“If you’re struggling to get into big companies, you probably have a weak value proposition. Pure and simple.”](https://sms4smile.com/quotes/jill-konrath/if-you-re-struggling-to-get-into-big-companies-you-probably-have-a/)

[Jill Konrath](https://sms4smile.com/quotes/author/jill-konrath/)

[Image](https://sms4smile.com/quotes/i/d8a/jill-konrath-18197_big-companies_if-you-re-struggling-to-get-into-big-com_366953.jpg)

> [First, you must have entrepreneurs who fully grasp their customers. They understand their product so well because they themselves are customers. The…](https://sms4smile.com/quotes/craig-sherman/first-you-must-have-entrepreneurs-who-fully-grasp-their-customers/)

[Craig Sherman](https://sms4smile.com/quotes/author/craig-sherman/)

[Image](https://sms4smile.com/quotes/i/366/craig-sherman-68564_awesome_first-you-must-have-entrepreneurs-who-fu_2637928.jpg)

> [“The most important attribute of a customer value proposition is its precision: how perfectly it nails the customer job to be done—and…](https://sms4smile.com/quotes/mark-w-johnson/the-most-important-attribute-of-a-customer-value-proposition-is-its/)

[Mark W. Johnson](https://sms4smile.com/quotes/author/mark-w-johnson/)

[Image](https://sms4smile.com/quotes/i/bbe/mark-w-johnson-51702_customer_the-most-important-attribute-of-a-custom_588683.jpg)

> [Cultivating your value proposition in life is the way to move forward. You are the raw material of your own destiny.](https://sms4smile.com/quotes/anonymous/cultivating-your-value-proposition-in-life-is-the-way-to-move-forward/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

[Image](https://sms4smile.com/quotes/i/cf3/anonymous-1_cultivating_cultivating-your-value-proposition-in-li_2310637.jpg)

> [“The plan was to remake Oil of Olay—its brand, its business model, its package and product, its value proposition, and even its…](https://sms4smile.com/quotes/a-g-lafley/the-plan-was-to-remake-oil-of-olay-its-brand-its-business-model-its/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

[Image](https://sms4smile.com/quotes/i/cb3/a-g-lafley-34355_business_the-plan-was-to-remake-oil-of-olay-its-b_1582705.jpg)

> [“One of the first tests of your value proposition should be, is it emotionally compelling? Do customers’ heart rates go up after…](https://sms4smile.com/quotes/steven-gary-blank/one-of-the-first-tests-of-your-value-proposition-should-be-is-it/)

[Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/)

[Image](https://sms4smile.com/quotes/i/1e3/steven-gary-blank-15847_customer_one-of-the-first-tests-of-your-value-pro_3085334.jpg)

> [“One way to generate a precise customer value proposition is to think about the four most common barriers keeping people from getting…](https://sms4smile.com/quotes/mark-w-johnson/one-way-to-generate-a-precise-customer-value-proposition-is-to-think/)

[Mark W. Johnson](https://sms4smile.com/quotes/author/mark-w-johnson/)

[Image](https://sms4smile.com/quotes/i/c19/mark-w-johnson-51702_barriers_one-way-to-generate-a-precise-customer-v_52221.jpg)

> [Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about…](https://sms4smile.com/quotes/david-a-aaker/branding-adds-spirit-and-a-soul-to-what-would-otherwise-be-a-robotic/)

[David A. Aaker](https://sms4smile.com/quotes/author/david-a-aaker/)

[Image](https://sms4smile.com/quotes/i/96a/david-a-aaker-107927_add_branding-adds-spirit-and-a-soul-to-what_1987087.jpg)

> [“The Value Proposition is the reason why customers turn to one company over another. It solves a customer problem or satisfies a…](https://sms4smile.com/quotes/alexander-osterwalder/the-value-proposition-is-the-reason-why-customers-turn-to-one-company/)

[Alexander Osterwalder](https://sms4smile.com/quotes/author/alexander-osterwalder/)

[Image](https://sms4smile.com/quotes/i/c41/alexander-osterwalder-21174_business_the-value-proposition-is-the-reason-why_1741710.jpg)

> [“That’s the heart of this entire concept. Clients do not buy ‘things’. They buy the experiences that those ‘things’ are able to…](https://sms4smile.com/quotes/cindy-barnes/that-s-the-heart-of-this-entire-concept-clients-do-not-buy-things/)

[Cindy Barnes](https://sms4smile.com/quotes/author/cindy-barnes/)

[Image](https://sms4smile.com/quotes/i/a06/cindy-barnes-228398_quote_that-s-the-heart-of-this-entire-concept_1565983.jpg)

> [Whenever I've had to make a major decision as a doctor, cop or for a company I've worked for, I ask myself:…](https://sms4smile.com/quotes/richard-carmona/whenever-i-ve-had-to-make-a-major-decision-as-a-doctor-cop-or-for-a/)

[Richard Carmona](https://sms4smile.com/quotes/author/richard-carmona/)

[Image](https://sms4smile.com/quotes/i/5d4/richard-carmona-17754_added_whenever-i-ve-had-to-make-a-major-decisi_313719.jpg)

> [“The winning value proposition for nutritious baby food is that which combines a great-tasting product, in a locally appropriate food form, with…](https://sms4smile.com/quotes/anonymous/the-winning-value-proposition-for-nutritious-baby-food-is-that-which/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

[Image](https://sms4smile.com/quotes/i/aa2/anonymous-1_food_the-winning-value-proposition-for-nutrit_3019538.jpg)

> [“6. Why are you considering this project (to improve what)? 7. How would image/repute/credibility be improved? 8. What harm (e.g., stress, dysfunction,…](https://sms4smile.com/quotes/alan-weiss/6-why-are-you-considering-this-project-to-improve-what-7-how-would/)

[Alan Weiss](https://sms4smile.com/quotes/author/alan-weiss/)

[Image](https://sms4smile.com/quotes/i/b5d/alan-weiss-28880_war_6-why-are-you-considering-this-project-t_2039551.jpg)

> [“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may…](https://sms4smile.com/quotes/alexander-osterwalder/a-value-proposition-creates-value-for-a-customer-segment-through-a/)

[Alexander Osterwalder](https://sms4smile.com/quotes/author/alexander-osterwalder/)

[Image](https://sms4smile.com/quotes/i/4bc/alexander-osterwalder-21174_customer_a-value-proposition-creates-value-for-a_12531.jpg)

> [It's all about culture. If you can get the right people with the right mindset, the right core values and the ability…](https://sms4smile.com/quotes/david-steward/it-s-all-about-culture-if-you-can-get-the-right-people-with-the-right/)

[David Steward](https://sms4smile.com/quotes/author/david-steward/)

[Image](https://sms4smile.com/quotes/i/c4c/david-steward-12890_ability-to-change_it-s-all-about-culture-if-you-can-get-th_3219894.jpg)

> [“Soul can’t exist unless you have active, meaningful dialogue with stakeholders: employees, customers, the community, suppliers, and investors. When you launch a…](https://sms4smile.com/quotes/anonymous/soul-can-t-exist-unless-you-have-active-meaningful-dialogue-with/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

[Image](https://sms4smile.com/quotes/i/fd4/anonymous-1_business_soul-can-t-exist-unless-you-have-active_458876.jpg)

> [The long-term value proposition for cellphone companies isn't just voice conversation - it's transfer of data.](https://sms4smile.com/quotes/gary-kovacs/the-long-term-value-proposition-for-cellphone-companies-isn-t-just/)

[Gary Kovacs](https://sms4smile.com/quotes/author/gary-kovacs/)

[Image](https://sms4smile.com/quotes/i/3dd/gary-kovacs-37540_communication_the-long-term-value-proposition-for-cell_3079418.png)

> [It's not a surprise to us that every large technology company is trying to build an offering like AWS' because it's such…](https://sms4smile.com/quotes/andy-jassy/it-s-not-a-surprise-to-us-that-every-large-technology-company-is/)

[Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/)

[Image](https://sms4smile.com/quotes/i/140/andy-jassy-5580_business_it-s-not-a-surprise-to-us-that-every-lar_2249593.jpg)

> [“Second, does your value proposition make or reinforce an economic case? Does it have economic impact? Does it sound like your product…](https://sms4smile.com/quotes/steven-gary-blank/second-does-your-value-proposition-make-or-reinforce-an-economic-case/)

[Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/)

[Image](https://sms4smile.com/quotes/i/5b0/steven-gary-blank-15847_competitive-advantag_second-does-your-value-proposition-make_2565014.jpg)

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                        "text": "Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.",
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                        "text": "Whenever I've had to make a major decision as a doctor, cop or for a company I've worked for, I ask myself: What is the value proposition here? Will my decision bring added value to the population I have the privilege to serve?",
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                        "text": "“The winning value proposition for nutritious baby food is that which combines a great-tasting product, in a locally appropriate food form, with added convenience for the mother, under an aspirational brand. For this, as we will see next, even low- income people are ready to pay a price.”",
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                        "text": "“6. Why are you considering this project (to improve what)? 7. How would image/repute/credibility be improved? 8. What harm (e.g., stress, dysfunction, turf wars) would be alleviated? 9. How much would you gain on the competition as a result? 10. How would your value proposition be improved? 11. How would you most easily justify this investment?”",
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                        "text": "“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative (e.g. price, speed of service) or qualitative (e.g. design, customer experience).”",
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                        "text": "It's all about culture. If you can get the right people with the right mindset, the right core values and the ability to change on a dime, then you have the ability to invest and do what's best for the health and long-term value proposition of the business.",
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                        "text": "“Soul can’t exist unless you have active, meaningful dialogue with stakeholders: employees, customers, the community, suppliers, and investors. When you launch a business, your job as the entrepreneur is to say, ‘Here’s a value proposition that I believe in. Here’s where I’m coming from. This is my point of view.’ At first, it’s a monologue. Gradually it becomes a dialogue and then a real conversation. Like breaking in a baseball glove. You can’t will a baseball glove to be broken in; you have to use it. Well, you have to use a new business, too. You have to break it in. If you move on to the next thing too quickly, it will never develop its soul. Look what happens when a new restaurant opens. Everyone rushes in to see it, and it’s invariably awkward because it hasn’t yet developed soul. That takes time to emerge, and you have to work at it constantly.”",
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                        "@type": "Quotation",
                        "text": "The long-term value proposition for cellphone companies isn't just voice conversation - it's transfer of data.",
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                        "text": "It's not a surprise to us that every large technology company is trying to build an offering like AWS' because it's such a good value proposition for customers.",
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