--- title: "1 Use Expensive Quotes By Robert B. Cialdini" description: "1 Use Expensive quotes by Robert B. Cialdini. Plus more from Robert B. Cialdini and more Use Expensive sayings from other authors." image: "https://sms4smile.com/quotes/i/774/robert-b-cialdini-26823_friendship_by-no-means-is-my-friend-original-in-thi_258228.jpg" --- > [“By no means is my friend original in this last use of the “expensive = good” rule to snare those seeking a bargain. Culturist and author Leo Rosten gives the example of the Drubeck brothers, Sid and Harry, who owned…](https://sms4smile.com/quotes/robert-b-cialdini/by-no-means-is-my-friend-original-in-this-last-use-of-the-expensive/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) [Image](https://sms4smile.com/quotes/i/774/robert-b-cialdini-26823_friendship_by-no-means-is-my-friend-original-in-thi_258228.jpg) ## More by Robert B. Cialdini > [“The tendency to want what has been banned and therefore to presume that it is more worthwhile is not limited to such commodities as…](https://sms4smile.com/quotes/robert-b-cialdini/the-tendency-to-want-what-has-been-banned-and-therefore-to-presume/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“Consistency is the hobgoblin of little minds.”](https://sms4smile.com/quotes/robert-b-cialdini/consistency-is-the-hobgoblin-of-little-minds/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“By no means is my friend original in this last use of the “expensive = good” rule to snare those seeking a bargain. Culturist…](https://sms4smile.com/quotes/robert-b-cialdini/by-no-means-is-my-friend-original-in-this-last-use-of-the-expensive/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once…](https://sms4smile.com/quotes/robert-b-cialdini/excuse-me-i-have-five-pages-may-i-use-the-xerox-machine-because-i/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“Observers trying to decide what a man is like look closely at his actions.”](https://sms4smile.com/quotes/robert-b-cialdini/observers-trying-to-decide-what-a-man-is-like-look-closely-at-his/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“Everything should be made as simple as possible, but not simpler. —ALBERT EINSTEIN”](https://sms4smile.com/quotes/robert-b-cialdini/everything-should-be-made-as-simple-as-possible-but-not-simpler/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“Where all think alike, no one thinks very much. —WALTER LIPPMANN I”](https://sms4smile.com/quotes/robert-b-cialdini/where-all-think-alike-no-one-thinks-very-much-walter-lippmann-i/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain…](https://sms4smile.com/quotes/robert-b-cialdini/persons-who-go-through-a-great-deal-of-trouble-or-pain-to-attain/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“Price alone had become a trigger feature for quality; and a dramatic increase in price alone had led to a dramatic increase in sales…](https://sms4smile.com/quotes/robert-b-cialdini/price-alone-had-become-a-trigger-feature-for-quality-and-a-dramatic/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“There is no expedient to which a man will not resort to avoid the real labor of thinking.” With”](https://sms4smile.com/quotes/robert-b-cialdini/there-is-no-expedient-to-which-a-man-will-not-resort-to-avoid-the-2/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in…](https://sms4smile.com/quotes/robert-b-cialdini/often-we-don-t-realize-that-our-attitude-toward-something-has-been/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.”](https://sms4smile.com/quotes/robert-b-cialdini/the-customers-mostly-well-to-do-vacationers-with-little-knowledge-of/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“the automatic, fixed-action patterns of these animals work very well the great majority of the time. For example, because only healthy, normal turkey chicks…](https://sms4smile.com/quotes/robert-b-cialdini/the-automatic-fixed-action-patterns-of-these-animals-work-very-well/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“What we present first changes the way people experience what we present to them next.”](https://sms4smile.com/quotes/robert-b-cialdini/what-we-present-first-changes-the-way-people-experience-what-we/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) > [“It is much more profitable for salespeople to present the expensive item first, not only because to fail to do so will lose the…](https://sms4smile.com/quotes/robert-b-cialdini/it-is-much-more-profitable-for-salespeople-to-present-the-expensive/) [Robert B. Cialdini](https://sms4smile.com/quotes/author/robert-b-cialdini/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/use-expensive/robert-b-cialdini/#itemlist", "name": "1 Use Expensive Quotes By Robert B. Cialdini", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“By no means is my friend original in this last use of the “expensive = good” rule to snare those seeking a bargain. Culturist and author Leo Rosten gives the example of the Drubeck brothers, Sid and Harry, who owned a men’s tailor shop in Rosten’s neighborhood while he was growing up in the 1930s. Whenever the salesman, Sid, had a new customer trying on suits in front of the shop’s three-sided mirror, he would admit to a hearing problem, and, as they talked, he would repeatedly request that the man speak more loudly to him. Once the customer had found a suit he liked and had asked for the price, Sid would call to his brother, the head tailor, at the back of the room, “Harry, how much for this suit?” Looking up from his work—and greatly exaggerating the suit’s true price—Harry would call back, “For that beautiful all-wool suit, forty-two dollars.” Pretending not to have heard and cupping his hand to his ear, Sid would ask again. Once more Harry would reply, “Forty-two dollars.” At this point, Sid would turn to the customer and report, “He says twenty-two dollars.” Many a man would hurry to buy the suit and scramble out of the shop with his “expensive = good” bargain before Poor Sid discovered the “mistake.”", "creator": { "@type": "Person", "name": "Robert B. 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