--- title: "12 Trying Quotes By Yvon Chouinard" description: "12 Trying quotes by Yvon Chouinard. Plus more from Yvon Chouinard and more Trying sayings from other authors." image: "https://sms4smile.com/quotes/i/43e/yvon-chouinard-5320_hire_i-purposely-try-to-hire-people-who-are-r_2697753.png" --- > [I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them…](https://sms4smile.com/quotes/yvon-chouinard/i-purposely-try-to-hire-people-who-are-really-self-motivated-and-good/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/43e/yvon-chouinard-5320_hire_i-purposely-try-to-hire-people-who-are-r_2697753.png) > [But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's…](https://sms4smile.com/quotes/yvon-chouinard/but-i-m-really-trying-to-run-this-company-like-it-is-going-to-be-here/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/7ca/yvon-chouinard-5320_business_but-i-m-really-trying-to-run-this-compan_192087.png) > [I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead…](https://sms4smile.com/quotes/yvon-chouinard/i-drive-old-cars-all-my-patagonia-clothes-are-years-and-years-old-i/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/ec0/yvon-chouinard-5320_car_i-drive-old-cars-all-my-patagonia-clothe_2605240.jpg) > [I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the…](https://sms4smile.com/quotes/yvon-chouinard/i-m-the-company-philosopher-and-the-burr-in-the-saddle-i-m-the-one/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/5f2/yvon-chouinard-5320_burrs_i-m-the-company-philosopher-and-the-burr_2138272.png) > [The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't…](https://sms4smile.com/quotes/yvon-chouinard/the-solution-may-be-for-a-lot-of-the-world-s-problems-is-to-turn/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/757/yvon-chouinard-5320_flawed_the-solution-may-be-for-a-lot-of-the-wor_956927.png) > [Nature doesn't like empires. It doesn't like accumulation in one place, it doesn't like monoculture. It's always trying to make diverse species.…](https://sms4smile.com/quotes/yvon-chouinard/nature-doesn-t-like-empires-it-doesn-t-like-accumulation-in-one-place/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/6f1/yvon-chouinard-5320_accumulation_nature-doesn-t-like-empires-it-doesn-t-l_1503899.jpg) > [I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should…](https://sms4smile.com/quotes/yvon-chouinard/i-believe-the-accepted-model-of-capitalism-that-demands-endless/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/053/yvon-chouinard-5320_accepted_i-believe-the-accepted-model-of-capitali_2024991.png) > [Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years…](https://sms4smile.com/quotes/yvon-chouinard/growth-isn-t-central-at-all-because-i-m-trying-to-run-this-company-as/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/718/yvon-chouinard-5320_add_growth-isn-t-central-at-all-because-i-m_1737549.png) > [Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those…](https://sms4smile.com/quotes/yvon-chouinard/doing-risk-sports-had-taught-me-another-important-lesson-never-exceed/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/640/yvon-chouinard-5320_be-true-to-yourself_doing-risk-sports-had-taught-me-another_188473.png) > [I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going…](https://sms4smile.com/quotes/yvon-chouinard/i-live-for-the-moment-i-m-basically-a-buddhist-type-person-i-m-just/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/dc7/yvon-chouinard-5320_buddhist_i-live-for-the-moment-i-m-basically-a-bu_1593983.jpg) > [What they don't realize is that I'm not in the business to make clothes. I'm not in the business to make more…](https://sms4smile.com/quotes/yvon-chouinard/what-they-don-t-realize-is-that-i-m-not-in-the-business-to-make/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/4d8/yvon-chouinard-5320_action_what-they-don-t-realize-is-that-i-m-not_1395239.jpg) > [When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll…](https://sms4smile.com/quotes/yvon-chouinard/when-i-die-and-go-to-hell-the-devil-is-going-to-make-me-the-marketing/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) [Image](https://sms4smile.com/quotes/i/8d0/yvon-chouinard-5320_advertising_when-i-die-and-go-to-hell-the-devil-is-g_2261064.jpg) ## Other authors on Trying ## More by Yvon Chouinard > [Once you educate yourself, you're left with choices.](https://sms4smile.com/quotes/yvon-chouinard/once-you-educate-yourself-you-re-left-with-choices/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.](https://sms4smile.com/quotes/yvon-chouinard/a-real-capitalist-knows-that-10-given-today-does-a-lot-more-good-than/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when…](https://sms4smile.com/quotes/yvon-chouinard/doing-risk-sports-had-taught-me-another-important-lesson-never-exceed/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.](https://sms4smile.com/quotes/yvon-chouinard/but-i-m-really-trying-to-run-this-company-like-it-is-going-to-be-here/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to…](https://sms4smile.com/quotes/yvon-chouinard/who-are-businesses-really-responsible-to-their-customers-shareholders/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [It's okay to be eccentric if you're rich; otherwise you're just crazy.](https://sms4smile.com/quotes/yvon-chouinard/it-s-okay-to-be-eccentric-if-you-re-rich-otherwise-you-re-just-crazy/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and…](https://sms4smile.com/quotes/yvon-chouinard/evil-doesn-t-have-to-be-an-overt-act-it-can-be-merely-the-absence-of/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process…](https://sms4smile.com/quotes/yvon-chouinard/the-whole-purpose-of-climbing-something-like-everest-is-to-effect/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.](https://sms4smile.com/quotes/yvon-chouinard/at-patagonia-making-a-profit-is-not-the-goal-because-the-zen-master/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Traveling is my form of self-education.](https://sms4smile.com/quotes/yvon-chouinard/traveling-is-my-form-of-self-education/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm…](https://sms4smile.com/quotes/yvon-chouinard/everything-we-personally-own-that-s-made-sold-shipped-stored-cleaned/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going…](https://sms4smile.com/quotes/yvon-chouinard/we-ve-teamed-up-with-some-japanese-companies-to-basically-by-2010/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [You can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put ladders across crevasses, lay in…](https://sms4smile.com/quotes/yvon-chouinard/you-can-solo-climb-everest-without-using-oxygen-or-you-can-pay-guides/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Climbing for speed records will probably become more popular, a mania which has just begun. Climbers climb not just to see how fast and…](https://sms4smile.com/quotes/yvon-chouinard/climbing-for-speed-records-will-probably-become-more-popular-a-mania/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it…](https://sms4smile.com/quotes/yvon-chouinard/everything-we-make-pollutes-the-most-responsible-thing-we-can-do-is/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/trying/yvon-chouinard/#itemlist", "name": "12 Trying Quotes By Yvon Chouinard", "numberOfItems": 12, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/i-purposely-try-to-hire-people-who-are-really-self-motivated-and-good/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/43e/yvon-chouinard-5320_hire_i-purposely-try-to-hire-people-who-are-r_2697753.png", "contentUrl": "https://sms4smile.com/quotes/i/43e/yvon-chouinard-5320_hire_i-purposely-try-to-hire-people-who-are-r_2697753.png", "url": "https://sms4smile.com/quotes/i/43e/yvon-chouinard-5320_hire_i-purposely-try-to-hire-people-who-are-r_2697753.png", "width": 1080, "height": 1080, "caption": "“I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "But I'm really trying to run this company like it is going to be here a hundred years from now. 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I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/i-m-the-company-philosopher-and-the-burr-in-the-saddle-i-m-the-one/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5f2/yvon-chouinard-5320_burrs_i-m-the-company-philosopher-and-the-burr_2138272.png", "contentUrl": "https://sms4smile.com/quotes/i/5f2/yvon-chouinard-5320_burrs_i-m-the-company-philosopher-and-the-burr_2138272.png", "url": "https://sms4smile.com/quotes/i/5f2/yvon-chouinard-5320_burrs_i-m-the-company-philosopher-and-the-burr_2138272.png", "width": 1080, "height": 1080, "caption": "“I'm the company philosopher and the burr in the saddle. 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And we're constantly trying to hold everything in.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/nature-doesn-t-like-empires-it-doesn-t-like-accumulation-in-one-place/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6f1/yvon-chouinard-5320_accumulation_nature-doesn-t-like-empires-it-doesn-t-l_1503899.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6f1/yvon-chouinard-5320_accumulation_nature-doesn-t-like-empires-it-doesn-t-l_1503899.jpg", "url": "https://sms4smile.com/quotes/i/6f1/yvon-chouinard-5320_accumulation_nature-doesn-t-like-empires-it-doesn-t-l_1503899.jpg", "width": 1080, "height": 1080, "caption": "“Nature doesn't like empires. It doesn't like accumulation in one place, it doesn't like monoculture. 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Failing that, I try to work with those companies and help them change the way they think about our resources.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/i-believe-the-accepted-model-of-capitalism-that-demands-endless/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/053/yvon-chouinard-5320_accepted_i-believe-the-accepted-model-of-capitali_2024991.png", "contentUrl": "https://sms4smile.com/quotes/i/053/yvon-chouinard-5320_accepted_i-believe-the-accepted-model-of-capitali_2024991.png", "url": "https://sms4smile.com/quotes/i/053/yvon-chouinard-5320_accepted_i-believe-the-accepted-model-of-capitali_2024991.png", "width": 1080, "height": 1080, "caption": "“I believe the accepted model of capitalism that demands endless growth deserves the blame for the…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/growth-isn-t-central-at-all-because-i-m-trying-to-run-this-company-as/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/718/yvon-chouinard-5320_add_growth-isn-t-central-at-all-because-i-m_1737549.png", "contentUrl": "https://sms4smile.com/quotes/i/718/yvon-chouinard-5320_add_growth-isn-t-central-at-all-because-i-m_1737549.png", "url": "https://sms4smile.com/quotes/i/718/yvon-chouinard-5320_add_growth-isn-t-central-at-all-because-i-m_1737549.png", "width": 1080, "height": 1080, "caption": "“Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to ‘have it all,’ the sooner it will die.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/doing-risk-sports-had-taught-me-another-important-lesson-never-exceed/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/640/yvon-chouinard-5320_be-true-to-yourself_doing-risk-sports-had-taught-me-another_188473.png", "contentUrl": "https://sms4smile.com/quotes/i/640/yvon-chouinard-5320_be-true-to-yourself_doing-risk-sports-had-taught-me-another_188473.png", "url": "https://sms4smile.com/quotes/i/640/yvon-chouinard-5320_be-true-to-yourself_doing-risk-sports-had-taught-me-another_188473.png", "width": 1080, "height": 1080, "caption": "“Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/i-live-for-the-moment-i-m-basically-a-buddhist-type-person-i-m-just/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/dc7/yvon-chouinard-5320_buddhist_i-live-for-the-moment-i-m-basically-a-bu_1593983.jpg", "contentUrl": "https://sms4smile.com/quotes/i/dc7/yvon-chouinard-5320_buddhist_i-live-for-the-moment-i-m-basically-a-bu_1593983.jpg", "url": "https://sms4smile.com/quotes/i/dc7/yvon-chouinard-5320_buddhist_i-live-for-the-moment-i-m-basically-a-bu_1593983.jpg", "width": 1080, "height": 1080, "caption": "“I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think…” — Yvon Chouinard", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "What they don't realize is that I'm not in the business to make clothes. I'm not in the business to make more money for myself, for Christ's sake. This is the reason Patagonia exists - to put into action the recommendations I read about in books to avoid environmental collapse. That's the reason I'm in business - to try to clean up our own act, and try to influence other companies to do the right thing, and try to influence our customers to do the right thing. So we're not going to change.", "creator": { "@type": "Person", "name": "Yvon Chouinard" }, "url": "https://sms4smile.com/quotes/yvon-chouinard/what-they-don-t-realize-is-that-i-m-not-in-the-business-to-make/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4d8/yvon-chouinard-5320_action_what-they-don-t-realize-is-that-i-m-not_1395239.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4d8/yvon-chouinard-5320_action_what-they-don-t-realize-is-that-i-m-not_1395239.jpg", "url": "https://sms4smile.com/quotes/i/4d8/yvon-chouinard-5320_action_what-they-don-t-realize-is-that-i-m-not_1395239.jpg", "width": 1080, "height": 1080, "caption": "“What they don't realize is that I'm not in the business to make clothes. 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