---
title: "11 Trying Quotes By Jonathan Ive"
description: "11 Trying quotes by Jonathan Ive. Plus more from Jonathan Ive and more Trying sayings from other authors."
image: "https://sms4smile.com/quotes/i/40b/jonathan-ive-3015_calm_our-goal-is-to-try-to-bring-a-calm-and-s_2703755.png"
---

> [Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware…](https://sms4smile.com/quotes/jonathan-ive/our-goal-is-to-try-to-bring-a-calm-and-simplicity-to-what-are/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/40b/jonathan-ive-3015_calm_our-goal-is-to-try-to-bring-a-calm-and-s_2703755.png)

> [If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making…](https://sms4smile.com/quotes/jonathan-ive/if-you-re-not-trying-to-do-something-better-then-you-re-not-focused/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/978/jonathan-ive-3015_business_if-you-re-not-trying-to-do-something-bet_2051693.png)

> [There's no learning without trying lots of ideas and failing lots of times.](https://sms4smile.com/quotes/jonathan-ive/there-s-no-learning-without-trying-lots-of-ideas-and-failing-lots-of/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/472/jonathan-ive-3015_design_there-s-no-learning-without-trying-lots_2819953.png)

> [It's very easy to make something that is new. So we are trying to make things that are better.](https://sms4smile.com/quotes/jonathan-ive/it-s-very-easy-to-make-something-that-is-new-so-we-are-trying-to-make/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/219/jonathan-ive-3015_design_it-s-very-easy-to-make-something-that-is_2185138.png)

> [We try to solve very complicated problems without letting people know how complicated the problem was.](https://sms4smile.com/quotes/jonathan-ive/we-try-to-solve-very-complicated-problems-without-letting-people-know/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/b7e/jonathan-ive-3015_complicated_we-try-to-solve-very-complicated-problem_2888709.png)

> [Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if…](https://sms4smile.com/quotes/jonathan-ive/really-great-design-is-hard-good-is-the-enemy-of-great-competent/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/1ab/jonathan-ive-3015_axes_really-great-design-is-hard-good-is-the_2037588.jpg)

> [When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number…](https://sms4smile.com/quotes/jonathan-ive/when-you-re-trying-to-solve-a-problem-on-a-new-product-type-you/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/47d/jonathan-ive-3015_abstract_when-you-re-trying-to-solve-a-problem-on_824927.jpg)

> [Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking…](https://sms4smile.com/quotes/jonathan-ive/being-superficially-different-is-the-goal-of-so-many-of-the-products/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/900/jonathan-ive-3015_caring_being-superficially-different-is-the-goa_1411782.png)

> [So much of what we try to do is get to a point where the solution seems inevitable: you know, you think…](https://sms4smile.com/quotes/jonathan-ive/so-much-of-what-we-try-to-do-is-get-to-a-point-where-the-solution/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/182/jonathan-ive-3015_achieve_so-much-of-what-we-try-to-do-is-get-to-a_2277224.jpg)

> [In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us…](https://sms4smile.com/quotes/jonathan-ive/in-our-quest-to-quickly-make-three-dimensional-objects-we-can-miss/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/0b5/jonathan-ive-3015_adventure_in-our-quest-to-quickly-make-three-dimen_144796.jpg)

> [We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a…](https://sms4smile.com/quotes/jonathan-ive/we-re-keenly-aware-that-when-we-develop-and-make-something-and-bring/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/41a/jonathan-ive-3015_agendas_we-re-keenly-aware-that-when-we-develop_1152438.jpg)

## Other authors on Trying

## More by Jonathan Ive

> [My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you…](https://sms4smile.com/quotes/jonathan-ive/my-father-was-a-very-good-craftsman-he-made-furniture-he-made/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…](https://sms4smile.com/quotes/jonathan-ive/the-more-i-learnt-about-this-cheeky-almost-rebellious-company-the/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [To design something really new and innovative you have to reject reason.](https://sms4smile.com/quotes/jonathan-ive/to-design-something-really-new-and-innovative-you-have-to-reject/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [The most important thing is that you actually care, that you do something to the very best of your ability](https://sms4smile.com/quotes/jonathan-ive/the-most-important-thing-is-that-you-actually-care-that-you-do/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who…](https://sms4smile.com/quotes/jonathan-ive/we-re-surrounded-by-anonymous-poorly-made-objects-it-s-tempting-to/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,…](https://sms4smile.com/quotes/jonathan-ive/and-i-said-couldn-t-we-be-more-moderate-and-he-said-why-and-i-said/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [The absence of clutter is just a clutter-free product. That's not simple.](https://sms4smile.com/quotes/jonathan-ive/the-absence-of-clutter-is-just-a-clutter-free-product-that-s-not/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first…](https://sms4smile.com/quotes/jonathan-ive/in-our-quest-to-quickly-make-three-dimensional-objects-we-can-miss/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [A beautiful product that doesn't work very well is ugly.](https://sms4smile.com/quotes/jonathan-ive/a-beautiful-product-that-doesn-t-work-very-well-is-ugly/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of…](https://sms4smile.com/quotes/jonathan-ive/we-don-t-do-focus-groups-that-is-the-job-of-the-designer-it-s-unfair/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.](https://sms4smile.com/quotes/jonathan-ive/i-am-very-aware-that-i-m-the-product-of-growing-up-in-england-and-the/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm…](https://sms4smile.com/quotes/jonathan-ive/it-s-a-very-strange-thing-for-a-designer-to-say-but-one-of-the-things/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks…](https://sms4smile.com/quotes/jonathan-ive/we-won-t-do-something-different-for-different-s-sake-designers-cave/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [As a kid, I remember taking apart whatever I could get my hands on.](https://sms4smile.com/quotes/jonathan-ive/as-a-kid-i-remember-taking-apart-whatever-i-could-get-my-hands-on/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.](https://sms4smile.com/quotes/jonathan-ive/i-find-that-when-i-write-i-need-things-to-be-quiet-but-when-i-design/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

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