--- title: "11 Trying Quotes By Jeff Bezos" description: "11 Trying quotes by Jeff Bezos. Plus more from Jeff Bezos and more Trying sayings from other authors." image: "https://sms4smile.com/quotes/i/080/jeff-bezos-1193_business_i-knew-that-if-i-failed-i-wouldn-t-regre_2697377.jpg" --- > [I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.](https://sms4smile.com/quotes/jeff-bezos/i-knew-that-if-i-failed-i-wouldn-t-regret-that-but-i-knew-the-one/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/080/jeff-bezos-1193_business_i-knew-that-if-i-failed-i-wouldn-t-regre_2697377.jpg) > [One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions;…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-huge-mistakes-people-make-is-that-they-try-to-force-an/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/e88/jeff-bezos-1193_enthusiasm-passion_one-of-the-huge-mistakes-people-make-is_3090552.jpg) > [I try to spend my time on areas that I think are important for the future, and where I think I can…](https://sms4smile.com/quotes/jeff-bezos/i-try-to-spend-my-time-on-areas-that-i-think-are-important-for-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/364/jeff-bezos-1193_add_i-try-to-spend-my-time-on-areas-that-i-t_3000068.jpg) > [A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.](https://sms4smile.com/quotes/jeff-bezos/a-brand-for-a-company-is-like-a-reputation-for-a-person-you-earn/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/637/jeff-bezos-1193_branding_a-brand-for-a-company-is-like-a-reputati_1157038.jpg) > [The one thing that offends me the most is when I walk by a bank and see ads trying to convince people…](https://sms4smile.com/quotes/jeff-bezos/the-one-thing-that-offends-me-the-most-is-when-i-walk-by-a-bank-and/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/d5b/jeff-bezos-1193_ads_the-one-thing-that-offends-me-the-most-i_834240.jpg) > [Do something you're very passionate about, and don't try to chase what is kind of the "hot passion" of the day.](https://sms4smile.com/quotes/jeff-bezos/do-something-you-re-very-passionate-about-and-don-t-try-to-chase-what/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/a50/jeff-bezos-1193_hot_do-something-you-re-very-passionate-abou_497672.jpg) > [If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the…](https://sms4smile.com/quotes/jeff-bezos/if-you-re-not-stubborn-you-ll-give-up-on-experiments-too-soon-and-if/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/9ae/jeff-bezos-1193_different_if-you-re-not-stubborn-you-ll-give-up-on_280344.jpg) > [... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're…](https://sms4smile.com/quotes/jeff-bezos/if-it-s-not-your-style-to-stretch-and-go-the-extra-mile-to-make-sure/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/482/jeff-bezos-1193_allergic_if-it-s-not-your-style-to-stretch-and-go_2506002.jpg) > [I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we…](https://sms4smile.com/quotes/jeff-bezos/i-think-one-of-the-things-people-don-t-understand-is-we-can-build/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/927/jeff-bezos-1193_approach_i-think-one-of-the-things-people-don-t-u_1292640.jpg) > [A lot of people – and I’m just not one of them – believe that you should live for the now. I…](https://sms4smile.com/quotes/jeff-bezos/a-lot-of-people-and-i-m-just-not-one-of-them-believe-that-you-should/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/637/jeff-bezos-1193_believe_a-lot-of-people-and-i-m-just-not-one-of_1447668.jpg) > [I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise…](https://sms4smile.com/quotes/jeff-bezos/i-wanted-to-project-myself-forward-to-age-80-and-say-ok-i-m-looking/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/512/jeff-bezos-1193_age_i-wanted-to-project-myself-forward-to-ag_942425.jpg) ## Other authors on Trying ## More by Jeff Bezos > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/trying/jeff-bezos/#itemlist", "name": "11 Trying Quotes By Jeff Bezos", "numberOfItems": 11, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/i-knew-that-if-i-failed-i-wouldn-t-regret-that-but-i-knew-the-one/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/080/jeff-bezos-1193_business_i-knew-that-if-i-failed-i-wouldn-t-regre_2697377.jpg", "contentUrl": "https://sms4smile.com/quotes/i/080/jeff-bezos-1193_business_i-knew-that-if-i-failed-i-wouldn-t-regre_2697377.jpg", "url": "https://sms4smile.com/quotes/i/080/jeff-bezos-1193_business_i-knew-that-if-i-failed-i-wouldn-t-regre_2697377.jpg", "width": 1080, "height": 1080, "caption": "“I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "One of the huge mistakes people make is that they try to force an interest on themselves. 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That's approaching evil.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/the-one-thing-that-offends-me-the-most-is-when-i-walk-by-a-bank-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d5b/jeff-bezos-1193_ads_the-one-thing-that-offends-me-the-most-i_834240.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d5b/jeff-bezos-1193_ads_the-one-thing-that-offends-me-the-most-i_834240.jpg", "url": "https://sms4smile.com/quotes/i/d5b/jeff-bezos-1193_ads_the-one-thing-that-offends-me-the-most-i_834240.jpg", "width": 1080, "height": 1080, "caption": "“The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "Do something you're very passionate about, and don't try to chase what is kind of the \"hot passion\" of the day.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/do-something-you-re-very-passionate-about-and-don-t-try-to-chase-what/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a50/jeff-bezos-1193_hot_do-something-you-re-very-passionate-abou_497672.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a50/jeff-bezos-1193_hot_do-something-you-re-very-passionate-abou_497672.jpg", "url": "https://sms4smile.com/quotes/i/a50/jeff-bezos-1193_hot_do-something-you-re-very-passionate-abou_497672.jpg", "width": 1080, "height": 1080, "caption": "“Do something you're very passionate about, and don't try to chase what is kind of the \"hot passion\" of the…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/if-you-re-not-stubborn-you-ll-give-up-on-experiments-too-soon-and-if/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9ae/jeff-bezos-1193_different_if-you-re-not-stubborn-you-ll-give-up-on_280344.jpg", "contentUrl": "https://sms4smile.com/quotes/i/9ae/jeff-bezos-1193_different_if-you-re-not-stubborn-you-ll-give-up-on_280344.jpg", "url": "https://sms4smile.com/quotes/i/9ae/jeff-bezos-1193_different_if-you-re-not-stubborn-you-ll-give-up-on_280344.jpg", "width": 1080, "height": 1080, "caption": "“If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/if-it-s-not-your-style-to-stretch-and-go-the-extra-mile-to-make-sure/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/482/jeff-bezos-1193_allergic_if-it-s-not-your-style-to-stretch-and-go_2506002.jpg", "contentUrl": "https://sms4smile.com/quotes/i/482/jeff-bezos-1193_allergic_if-it-s-not-your-style-to-stretch-and-go_2506002.jpg", "url": "https://sms4smile.com/quotes/i/482/jeff-bezos-1193_allergic_if-it-s-not-your-style-to-stretch-and-go_2506002.jpg", "width": 1080, "height": 1080, "caption": "“... if it's not your style to stretch and go the extra mile to make sure our customer experience is great…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/i-think-one-of-the-things-people-don-t-understand-is-we-can-build/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/927/jeff-bezos-1193_approach_i-think-one-of-the-things-people-don-t-u_1292640.jpg", "contentUrl": "https://sms4smile.com/quotes/i/927/jeff-bezos-1193_approach_i-think-one-of-the-things-people-don-t-u_1292640.jpg", "url": "https://sms4smile.com/quotes/i/927/jeff-bezos-1193_approach_i-think-one-of-the-things-people-don-t-u_1292640.jpg", "width": 1080, "height": 1080, "caption": "“I think one of the things people don't understand is we can build more shareholder value by lowering product…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "A lot of people – and I’m just not one of them – believe that you should live for the now. I think what you do is think about the great expanse of time ahead of you and try to make sure that you’re planning for that in a way that’s going to leave you ultimately satisfied. This is the way it works for me.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/a-lot-of-people-and-i-m-just-not-one-of-them-believe-that-you-should/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/637/jeff-bezos-1193_believe_a-lot-of-people-and-i-m-just-not-one-of_1447668.jpg", "contentUrl": "https://sms4smile.com/quotes/i/637/jeff-bezos-1193_believe_a-lot-of-people-and-i-m-just-not-one-of_1447668.jpg", "url": "https://sms4smile.com/quotes/i/637/jeff-bezos-1193_believe_a-lot-of-people-and-i-m-just-not-one-of_1447668.jpg", "width": 1080, "height": 1080, "caption": "“A lot of people – and I’m just not one of them – believe that you should live for the now. I think what you…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/i-wanted-to-project-myself-forward-to-age-80-and-say-ok-i-m-looking/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/512/jeff-bezos-1193_age_i-wanted-to-project-myself-forward-to-ag_942425.jpg", "contentUrl": "https://sms4smile.com/quotes/i/512/jeff-bezos-1193_age_i-wanted-to-project-myself-forward-to-ag_942425.jpg", "url": "https://sms4smile.com/quotes/i/512/jeff-bezos-1193_age_i-wanted-to-project-myself-forward-to-ag_942425.jpg", "width": 1080, "height": 1080, "caption": "“I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. 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