---
title: "1 Traditional Media Quotes By Jef I Richards"
description: "1 Traditional Media quotes by Jef I Richards. Plus more from Jef I Richards and more Traditional Media sayings from other authors."
image: "https://sms4smile.com/quotes/i/7d5/jef-i-richards-37314_advertising_internet-advertising-will-not-replace-tr_2710621.jpg"
---

> [Internet advertising will not replace traditional media, it will compliment them.](https://sms4smile.com/quotes/jef-i-richards/internet-advertising-will-not-replace-traditional-media-it-will/)

[Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/)

[Image](https://sms4smile.com/quotes/i/7d5/jef-i-richards-37314_advertising_internet-advertising-will-not-replace-tr_2710621.jpg)

## More by Jef I Richards

> [There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the…](https://sms4smile.com/quotes/jef-i-richards/there-is-a-huge-difference-between-journalism-and-advertising/)

[Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/)

> [Advertising is speech. It's regulated because it's often effective speech.](https://sms4smile.com/quotes/jef-i-richards/advertising-is-speech-it-s-regulated-because-it-s-often-effective/)

[Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/)

> [Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.](https://sms4smile.com/quotes/jef-i-richards/commercial-speech-is-like-obscenity-we-can-t-seem-to-define-it-but-we/)

[Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/)

> [Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child…](https://sms4smile.com/quotes/jef-i-richards/is-advertising-a-profession-like-law-or-medicine-how-many-new-parents/)

[Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/)

> [Creativity is an advertising agency's most valuable asset, because it is the rarest.](https://sms4smile.com/quotes/jef-i-richards/creativity-is-an-advertising-agency-s-most-valuable-asset-because-it/)

[Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/)

> [In advertising, sex sells. But only if you're selling sex.](https://sms4smile.com/quotes/jef-i-richards/in-advertising-sex-sells-but-only-if-you-re-selling-sex/)

[Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/)

> [Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product,…](https://sms4smile.com/quotes/jef-i-richards/advertising-practitioners-are-interpreters-but-unlike-foreign/)

[Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/)

> [Internet advertising will not replace traditional media, it will compliment them.](https://sms4smile.com/quotes/jef-i-richards/internet-advertising-will-not-replace-traditional-media-it-will/)

[Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/)

> [The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their…](https://sms4smile.com/quotes/jef-i-richards/the-death-of-advertising-i-think-that-s-in-the-book-of-revelation-it/)

[Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/)

> [I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.](https://sms4smile.com/quotes/jef-i-richards/i-believe-credibility-is-one-of-the-biggest-issues-yet-to-be/)

[Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/)

> [It takes an ad to do that well.](https://sms4smile.com/quotes/jef-i-richards/it-takes-an-ad-to-do-that-well/)

[Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/)

> [I suspect that there is no other single profession that does more to contribute to our annoying linguistic convolutions than advertising, unless it's politics.](https://sms4smile.com/quotes/jef-i-richards/i-suspect-that-there-is-no-other-single-profession-that-does-more-to/)

[Jef I Richards](https://sms4smile.com/quotes/author/jef-i-richards/)

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