--- title: "17 Thinking Quotes By Tim Wu" description: "17 Thinking quotes by Tim Wu. Plus more from Tim Wu and more Thinking sayings from other authors." image: "https://sms4smile.com/quotes/i/1e1/tim-wu-7845_ads_i-think-you-spend-50-percent-of-your-men_785275.png" --- > [I think you spend 50 percent of your mental energy trying to defeat ad systems.](https://sms4smile.com/quotes/tim-wu/i-think-you-spend-50-percent-of-your-mental-energy-trying-to-defeat/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/1e1/tim-wu-7845_ads_i-think-you-spend-50-percent-of-your-men_785275.png) > [I think, by this point, almost everything on YouTube has some ad or another.](https://sms4smile.com/quotes/tim-wu/i-think-by-this-point-almost-everything-on-youtube-has-some-ad-or/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/9b2/tim-wu-7845_ads_i-think-by-this-point-almost-everything_1643072.png) > [We have just decided we have to have everything for free. And I think we're starting to pay for it in terms…](https://sms4smile.com/quotes/tim-wu/we-have-just-decided-we-have-to-have-everything-for-free-and-i-think/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/98c/tim-wu-7845_decided_we-have-just-decided-we-have-to-have-eve_3113041.png) > [I think Google is the most successful attention merchant - profitable attention merchant in the history of the world, most successful advertising-only…](https://sms4smile.com/quotes/tim-wu/i-think-google-is-the-most-successful-attention-merchant-profitable/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/af7/tim-wu-7845_advertising_i-think-google-is-the-most-successful-at_1383632.png) > [There's a problem which is when you're trapped in your own identity and everything is really you, then you feel less freedom…](https://sms4smile.com/quotes/tim-wu/there-s-a-problem-which-is-when-you-re-trapped-in-your-own-identity/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/361/tim-wu-7845_feels_there-s-a-problem-which-is-when-you-re-t_2112419.png) > [You have to think back to the '90s. The computer was this terrible-looking thing that was trying to compete with the television.…](https://sms4smile.com/quotes/tim-wu/you-have-to-think-back-to-the-90s-the-computer-was-this-terrible/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/379/tim-wu-7845_chat_you-have-to-think-back-to-the-90s-the-co_1289838.png) > [I don't think anyone at Google feels happy about it, but they've been in some sense, you know, enslaved to their business…](https://sms4smile.com/quotes/tim-wu/i-don-t-think-anyone-at-google-feels-happy-about-it-but-they-ve-been/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/5c0/tim-wu-7845_advertisers_i-don-t-think-anyone-at-google-feels-hap_663134.png) > [I think that's been really the key, the idea of trying to harness social capital for selling purposes. That we've let this…](https://sms4smile.com/quotes/tim-wu/i-think-that-s-been-really-the-key-the-idea-of-trying-to-harness/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/772/tim-wu-7845_happens_i-think-that-s-been-really-the-key-the-i_2765791.jpg) > [I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising,…](https://sms4smile.com/quotes/tim-wu/i-do-think-the-best-thing-for-companies-like-google-and-facebook-if/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/4e6/tim-wu-7845_advertising_i-do-think-the-best-thing-for-companies_2415261.jpg) > [Google's AdWords, they allow you to bid on words that people will type into the search engine, and they cost more or…](https://sms4smile.com/quotes/tim-wu/google-s-adwords-they-allow-you-to-bid-on-words-that-people-will-type/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/75f/tim-wu-7845_ads_google-s-adwords-they-allow-you-to-bid-o_1337851.png) > [Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for…](https://sms4smile.com/quotes/tim-wu/advertising-just-keeps-getting-heavier-and-heavier-and-heavier-it/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/85d/tim-wu-7845_ads_advertising-just-keeps-getting-heavier-a_387707.png) > [Net neutrality is the principle that the service providers who control or access, who own the pipes, should not favor some content…](https://sms4smile.com/quotes/tim-wu/net-neutrality-is-the-principle-that-the-service-providers-who/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/fe2/tim-wu-7845_access_net-neutrality-is-the-principle-that-the_1861319.png) > [When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking…](https://sms4smile.com/quotes/tim-wu/when-you-think-about-normal-advertising-it-s-just-like-hey-here-s-a/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/ac8/tim-wu-7845_able_when-you-think-about-normal-advertising_952722.jpg) > [Let's say you're someone's phone, and you notice that your owner is drinking coffee at certain times of the day, just very…](https://sms4smile.com/quotes/tim-wu/let-s-say-you-re-someone-s-phone-and-you-notice-that-your-owner-is/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/bba/tim-wu-7845_bits_let-s-say-you-re-someone-s-phone-and-you_2597288.png) > [I wish more of the web had stayed nonprofit. But the advertising model took over and I think has delivered us to…](https://sms4smile.com/quotes/tim-wu/i-wish-more-of-the-web-had-stayed-nonprofit-but-the-advertising-model/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/ff1/tim-wu-7845_abyss_i-wish-more-of-the-web-had-stayed-nonpro_407258.jpg) > [I think, year in, year out, Google is starting to get worse instead of better. I think this is happening to a…](https://sms4smile.com/quotes/tim-wu/i-think-year-in-year-out-google-is-starting-to-get-worse-instead-of/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/1b7/tim-wu-7845_ads_i-think-year-in-year-out-google-is-start_1969076.png) > [Right now it is illegal for a service provider to censor or block a site because they don't like it or to…](https://sms4smile.com/quotes/tim-wu/right-now-it-is-illegal-for-a-service-provider-to-censor-or-block-a/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/70c/tim-wu-7845_better-place_right-now-it-is-illegal-for-a-service-pr_2238846.png) ## Other authors on Thinking - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-barack-obama-16275.jpg) Barack Obama 447 quotes ](https://sms4smile.com/quotes/about/thinking/barack-obama/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b021/author-rush-limbaugh-81741.jpg) Rush Limbaugh 440 quotes ](https://sms4smile.com/quotes/about/thinking/rush-limbaugh/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b008/author-donald-trump-30060.jpg) Donald Trump 357 quotes ](https://sms4smile.com/quotes/about/thinking/donald-trump/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b011/author-hillary-clinton-42043.jpg) Hillary Clinton 292 quotes ](https://sms4smile.com/quotes/about/thinking/hillary-clinton/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-frederick-lenz-36205.jpg) Frederick Lenz 243 quotes ](https://sms4smile.com/quotes/about/thinking/frederick-lenz/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b006/author-cassandra-clare-21529.jpg) Cassandra Clare 184 quotes ](https://sms4smile.com/quotes/about/thinking/cassandra-clare/) - [Ralph Waldo Emerson 161 quotes](https://sms4smile.com/quotes/about/thinking/ralph-waldo-emerson/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b018/author-noam-chomsky-71799.jpg) Noam Chomsky 161 quotes ](https://sms4smile.com/quotes/about/thinking/noam-chomsky/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b003/author-albert-einstein-10494.jpg) Albert Einstein 146 quotes ](https://sms4smile.com/quotes/about/thinking/albert-einstein/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-sherrilyn-kenyon-84925.jpg) Sherrilyn Kenyon 143 quotes ](https://sms4smile.com/quotes/about/thinking/sherrilyn-kenyon/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b023/author-taylor-swift-89132.jpg) Taylor Swift 137 quotes ](https://sms4smile.com/quotes/about/thinking/taylor-swift/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-stephen-king-87054.jpg) Stephen King 137 quotes ](https://sms4smile.com/quotes/about/thinking/stephen-king/) ## More by Tim Wu > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [When you pay for stuff, it has more of your interests in heart.](https://sms4smile.com/quotes/tim-wu/when-you-pay-for-stuff-it-has-more-of-your-interests-in-heart/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [“JUST WHAT IS GOOGLE? In 1902, the New York Telephone Company opened the world’s first school for “telephone girls.” It was an exclusive institution…](https://sms4smile.com/quotes/tim-wu/just-what-is-google-in-1902-the-new-york-telephone-company-opened-the/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [“When we speak of living environments and their effects on us, then, we are often speaking too broadly—of the city, the countryside, and so…](https://sms4smile.com/quotes/tim-wu/when-we-speak-of-living-environments-and-their-effects-on-us-then-we/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [Now, he doesn't control the media, but Donald Trump has been incredibly successful in having his face appear everywhere. You cannot go a day…](https://sms4smile.com/quotes/tim-wu/now-he-doesn-t-control-the-media-but-donald-trump-has-been-incredibly/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [The best antidote to the disruptive power of innovation is overregulation.](https://sms4smile.com/quotes/tim-wu/the-best-antidote-to-the-disruptive-power-of-innovation-is/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [“In 1956, two psychologists, Donald Horton and Richard Wohl, would conclude that television’s representation of celebrities was carefully constructed to create an “illusion of…](https://sms4smile.com/quotes/tim-wu/in-1956-two-psychologists-donald-horton-and-richard-wohl-would/) [tim wu](https://sms4smile.com/quotes/author/tim-wu/) > [“Markets are born free, yet no sooner are they born than some would-be emperor is forging chains. Paradoxically,”](https://sms4smile.com/quotes/tim-wu/markets-are-born-free-yet-no-sooner-are-they-born-than-some-would-be/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I want to say, however, one thing our media in America has done which didn't happen in other totalitarian states is it has very…](https://sms4smile.com/quotes/tim-wu/i-want-to-say-however-one-thing-our-media-in-america-has-done-which/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit.…](https://sms4smile.com/quotes/tim-wu/advertising-just-keeps-getting-heavier-and-heavier-and-heavier-it/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I wish more of the web had stayed nonprofit. But the advertising model took over and I think has delivered us to where we…](https://sms4smile.com/quotes/tim-wu/i-wish-more-of-the-web-had-stayed-nonprofit-but-the-advertising-model/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out…](https://sms4smile.com/quotes/tim-wu/there-s-always-people-it-doesn-t-take-many-who-have-a-different/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [In the media, traditional media like print, we had boundaries. You know, we had spaces that ads didn't leave. They stayed where they were…](https://sms4smile.com/quotes/tim-wu/in-the-media-traditional-media-like-print-we-had-boundaries-you-know/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [Google - and some of the other sites, YouTube and, you know - Google has an amazing search engine. The map product is incredible.…](https://sms4smile.com/quotes/tim-wu/google-and-some-of-the-other-sites-youtube-and-you-know-google-has-an/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [One thing that all the totalitarian states did was make the great leader's face everywhere.](https://sms4smile.com/quotes/tim-wu/one-thing-that-all-the-totalitarian-states-did-was-make-the-great/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/thinking/tim-wu/#itemlist", "name": "17 Thinking Quotes By Tim Wu", "numberOfItems": 17, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "I think you spend 50 percent of your mental energy trying to defeat ad systems.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/i-think-you-spend-50-percent-of-your-mental-energy-trying-to-defeat/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1e1/tim-wu-7845_ads_i-think-you-spend-50-percent-of-your-men_785275.png", "contentUrl": "https://sms4smile.com/quotes/i/1e1/tim-wu-7845_ads_i-think-you-spend-50-percent-of-your-men_785275.png", "url": "https://sms4smile.com/quotes/i/1e1/tim-wu-7845_ads_i-think-you-spend-50-percent-of-your-men_785275.png", "width": 1080, "height": 1080, "caption": "“I think you spend 50 percent of your mental energy trying to defeat ad systems.” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "I think, by this point, almost everything on YouTube has some ad or another.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/i-think-by-this-point-almost-everything-on-youtube-has-some-ad-or/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9b2/tim-wu-7845_ads_i-think-by-this-point-almost-everything_1643072.png", "contentUrl": "https://sms4smile.com/quotes/i/9b2/tim-wu-7845_ads_i-think-by-this-point-almost-everything_1643072.png", "url": "https://sms4smile.com/quotes/i/9b2/tim-wu-7845_ads_i-think-by-this-point-almost-everything_1643072.png", "width": 1080, "height": 1080, "caption": "“I think, by this point, almost everything on YouTube has some ad or another.” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "We have just decided we have to have everything for free. And I think we're starting to pay for it in terms of our mental states.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/we-have-just-decided-we-have-to-have-everything-for-free-and-i-think/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/98c/tim-wu-7845_decided_we-have-just-decided-we-have-to-have-eve_3113041.png", "contentUrl": "https://sms4smile.com/quotes/i/98c/tim-wu-7845_decided_we-have-just-decided-we-have-to-have-eve_3113041.png", "url": "https://sms4smile.com/quotes/i/98c/tim-wu-7845_decided_we-have-just-decided-we-have-to-have-eve_3113041.png", "width": 1080, "height": 1080, "caption": "“We have just decided we have to have everything for free. 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They started a very idealistic, beautiful company in many ways, but they didn't have a business model.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/i-think-google-is-the-most-successful-attention-merchant-profitable/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/af7/tim-wu-7845_advertising_i-think-google-is-the-most-successful-at_1383632.png", "contentUrl": "https://sms4smile.com/quotes/i/af7/tim-wu-7845_advertising_i-think-google-is-the-most-successful-at_1383632.png", "url": "https://sms4smile.com/quotes/i/af7/tim-wu-7845_advertising_i-think-google-is-the-most-successful-at_1383632.png", "width": 1080, "height": 1080, "caption": "“I think Google is the most successful attention merchant - profitable attention merchant in the history of…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "There's a problem which is when you're trapped in your own identity and everything is really you, then you feel less freedom to sort of explore who you want to be. So I think it's kind of something we're stuck with as long as humans are the way we are.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/there-s-a-problem-which-is-when-you-re-trapped-in-your-own-identity/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/361/tim-wu-7845_feels_there-s-a-problem-which-is-when-you-re-t_2112419.png", "contentUrl": "https://sms4smile.com/quotes/i/361/tim-wu-7845_feels_there-s-a-problem-which-is-when-you-re-t_2112419.png", "url": "https://sms4smile.com/quotes/i/361/tim-wu-7845_feels_there-s-a-problem-which-is-when-you-re-t_2112419.png", "width": 1080, "height": 1080, "caption": "“There's a problem which is when you're trapped in your own identity and everything is really you, then you…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "You have to think back to the '90s. The computer was this terrible-looking thing that was trying to compete with the television. And it was this idea of email and chat rooms and this kind of stuff that first people - got people there.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/you-have-to-think-back-to-the-90s-the-computer-was-this-terrible/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/379/tim-wu-7845_chat_you-have-to-think-back-to-the-90s-the-co_1289838.png", "contentUrl": "https://sms4smile.com/quotes/i/379/tim-wu-7845_chat_you-have-to-think-back-to-the-90s-the-co_1289838.png", "url": "https://sms4smile.com/quotes/i/379/tim-wu-7845_chat_you-have-to-think-back-to-the-90s-the-co_1289838.png", "width": 1080, "height": 1080, "caption": "“You have to think back to the '90s. 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That we've let this happen so easily without clearly getting something in exchange is kind of amazing to me.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/i-think-that-s-been-really-the-key-the-idea-of-trying-to-harness/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/772/tim-wu-7845_happens_i-think-that-s-been-really-the-key-the-i_2765791.jpg", "contentUrl": "https://sms4smile.com/quotes/i/772/tim-wu-7845_happens_i-think-that-s-been-really-the-key-the-i_2765791.jpg", "url": "https://sms4smile.com/quotes/i/772/tim-wu-7845_happens_i-think-that-s-been-really-the-key-the-i_2765791.jpg", "width": 1080, "height": 1080, "caption": "“I think that's been really the key, the idea of trying to harness social capital for selling purposes. That…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/i-do-think-the-best-thing-for-companies-like-google-and-facebook-if/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4e6/tim-wu-7845_advertising_i-do-think-the-best-thing-for-companies_2415261.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4e6/tim-wu-7845_advertising_i-do-think-the-best-thing-for-companies_2415261.jpg", "url": "https://sms4smile.com/quotes/i/4e6/tim-wu-7845_advertising_i-do-think-the-best-thing-for-companies_2415261.jpg", "width": 1080, "height": 1080, "caption": "“I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Google's AdWords, they allow you to bid on words that people will type into the search engine, and they cost more or less. For example, I think mortgage refinancing can cost - now, it's probably hundreds, maybe thousands of dollars. So, in other words, they are allowing you to bid on what people are going to type, and that is the AdWords program. So you own certain terms, and then your ads show up as opposed to someone else's.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/google-s-adwords-they-allow-you-to-bid-on-words-that-people-will-type/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/75f/tim-wu-7845_ads_google-s-adwords-they-allow-you-to-bid-o_1337851.png", "contentUrl": "https://sms4smile.com/quotes/i/75f/tim-wu-7845_ads_google-s-adwords-they-allow-you-to-bid-o_1337851.png", "url": "https://sms4smile.com/quotes/i/75f/tim-wu-7845_ads_google-s-adwords-they-allow-you-to-bid-o_1337851.png", "width": 1080, "height": 1080, "caption": "“Google's AdWords, they allow you to bid on words that people will type into the search engine, and they cost…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/advertising-just-keeps-getting-heavier-and-heavier-and-heavier-it/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/85d/tim-wu-7845_ads_advertising-just-keeps-getting-heavier-a_387707.png", "contentUrl": "https://sms4smile.com/quotes/i/85d/tim-wu-7845_ads_advertising-just-keeps-getting-heavier-a_387707.png", "url": "https://sms4smile.com/quotes/i/85d/tim-wu-7845_ads_advertising-just-keeps-getting-heavier-a_387707.png", "width": 1080, "height": 1080, "caption": "“Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "Net neutrality is the principle that the service providers who control or access, who own the pipes, should not favor some content over another. It's, you know, an even playing field for stuff on the Internet, and, you know, I think it's very important to the medium that it have a rough quality among contents. Everyone has their shot.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/net-neutrality-is-the-principle-that-the-service-providers-who/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fe2/tim-wu-7845_access_net-neutrality-is-the-principle-that-the_1861319.png", "contentUrl": "https://sms4smile.com/quotes/i/fe2/tim-wu-7845_access_net-neutrality-is-the-principle-that-the_1861319.png", "url": "https://sms4smile.com/quotes/i/fe2/tim-wu-7845_access_net-neutrality-is-the-principle-that-the_1861319.png", "width": 1080, "height": 1080, "caption": "“Net neutrality is the principle that the service providers who control or access, who own the pipes, should…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/when-you-think-about-normal-advertising-it-s-just-like-hey-here-s-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ac8/tim-wu-7845_able_when-you-think-about-normal-advertising_952722.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ac8/tim-wu-7845_able_when-you-think-about-normal-advertising_952722.jpg", "url": "https://sms4smile.com/quotes/i/ac8/tim-wu-7845_able_when-you-think-about-normal-advertising_952722.jpg", "width": 1080, "height": 1080, "caption": "“When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "Let's say you're someone's phone, and you notice that your owner is drinking coffee at certain times of the day, just very subtly indicating where the local coffee shop is which happens to have paid, you know, whoever makes your phone at the right moment. I think we're in a future where frankly we are possibly facing little tiny bits of manipulation in all of our waking hours, if we don't have that already.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/let-s-say-you-re-someone-s-phone-and-you-notice-that-your-owner-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bba/tim-wu-7845_bits_let-s-say-you-re-someone-s-phone-and-you_2597288.png", "contentUrl": "https://sms4smile.com/quotes/i/bba/tim-wu-7845_bits_let-s-say-you-re-someone-s-phone-and-you_2597288.png", "url": "https://sms4smile.com/quotes/i/bba/tim-wu-7845_bits_let-s-say-you-re-someone-s-phone-and-you_2597288.png", "width": 1080, "height": 1080, "caption": "“Let's say you're someone's phone, and you notice that your owner is drinking coffee at certain times of the…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "I wish more of the web had stayed nonprofit. But the advertising model took over and I think has delivered us to where we are, along with the development of content, which is designed to do nothing else but make you click on it or share it. And I think it's kind of a low goal for content, and I think that's taken us to our current abyss.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/i-wish-more-of-the-web-had-stayed-nonprofit-but-the-advertising-model/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ff1/tim-wu-7845_abyss_i-wish-more-of-the-web-had-stayed-nonpro_407258.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ff1/tim-wu-7845_abyss_i-wish-more-of-the-web-had-stayed-nonpro_407258.jpg", "url": "https://sms4smile.com/quotes/i/ff1/tim-wu-7845_abyss_i-wish-more-of-the-web-had-stayed-nonpro_407258.jpg", "width": 1080, "height": 1080, "caption": "“I wish more of the web had stayed nonprofit. 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And it's becoming exactly what they said was what they never wanted, which is a pay-for service where the highest bidder gets the best results.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/i-think-year-in-year-out-google-is-starting-to-get-worse-instead-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1b7/tim-wu-7845_ads_i-think-year-in-year-out-google-is-start_1969076.png", "contentUrl": "https://sms4smile.com/quotes/i/1b7/tim-wu-7845_ads_i-think-year-in-year-out-google-is-start_1969076.png", "url": "https://sms4smile.com/quotes/i/1b7/tim-wu-7845_ads_i-think-year-in-year-out-google-is-start_1969076.png", "width": 1080, "height": 1080, "caption": "“I think, year in, year out, Google is starting to get worse instead of better. I think this is happening to…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 17, "item": { "@type": "Quotation", "text": "Right now it is illegal for a service provider to censor or block a site because they don't like it or to privilege someone who pays them extra money. So it's basically a level playing field. I think it was a great victory. It doesn't solve all the problems of our time, but I think we've gotten a much better place.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/right-now-it-is-illegal-for-a-service-provider-to-censor-or-block-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/70c/tim-wu-7845_better-place_right-now-it-is-illegal-for-a-service-pr_2238846.png", "contentUrl": "https://sms4smile.com/quotes/i/70c/tim-wu-7845_better-place_right-now-it-is-illegal-for-a-service-pr_2238846.png", "url": "https://sms4smile.com/quotes/i/70c/tim-wu-7845_better-place_right-now-it-is-illegal-for-a-service-pr_2238846.png", "width": 1080, "height": 1080, "caption": "“Right now it is illegal for a service provider to censor or block a site because they don't like it or to…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/thinking/tim-wu/#webpage", "url": "https://sms4smile.com/quotes/about/thinking/tim-wu/", "name": "Thinking Quotes by Tim Wu", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/thinking/tim-wu/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/1e1/tim-wu-7845_ads_i-think-you-spend-50-percent-of-your-men_785275.png" }, "description": "17 Thinking quotes by Tim Wu. 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