--- title: "14 Think Quotes By Daniel Kahneman" description: "14 Think quotes by Daniel Kahneman. Plus more from Daniel Kahneman and more Think sayings from other authors." image: "https://sms4smile.com/quotes/i/3e3/daniel-kahneman-431_anticipated_we-think-of-our-future-as-anticipated-me_273412.jpg" --- > [We think of our future as anticipated memories.](https://sms4smile.com/quotes/daniel-kahneman/we-think-of-our-future-as-anticipated-memories/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/3e3/daniel-kahneman-431_anticipated_we-think-of-our-future-as-anticipated-me_273412.jpg) > [Nothing in life is as important as you think it is while you are thinking about it.](https://sms4smile.com/quotes/daniel-kahneman/nothing-in-life-is-as-important-as-you-think-it-is-while-you-are/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/f9d/daniel-kahneman-431_life_nothing-in-life-is-as-important-as-you-t_1060771.jpg) > [“most effortful forms of slow thinking are those that require you to think fast.”](https://sms4smile.com/quotes/daniel-kahneman/most-effortful-forms-of-slow-thinking-are-those-that-require-you-to/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/cff/daniel-kahneman-431_form_most-effortful-forms-of-slow-thinking-ar_992229.jpg) > [Nothing in life is quite as important as you think it is while you're thinking about it.](https://sms4smile.com/quotes/daniel-kahneman/nothing-in-life-is-quite-as-important-as-you-think-it-is-while-you-re/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/59c/daniel-kahneman-431_important_nothing-in-life-is-quite-as-important-as_247174.jpg) > [“Nothing in life is as important as you think it is when you are thinking of it.”](https://sms4smile.com/quotes/daniel-kahneman/nothing-in-life-is-as-important-as-you-think-it-is-when-you-are-2/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/5de/daniel-kahneman-431_focusing-illusion_nothing-in-life-is-as-important-as-you-t_1067893.jpg) > [“Nothing in life is as important as you think it is when you are thinking about it.”](https://sms4smile.com/quotes/daniel-kahneman/nothing-in-life-is-as-important-as-you-think-it-is-when-you-are/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/b9d/daniel-kahneman-431_biases_nothing-in-life-is-as-important-as-you-t_295474.jpg) > [We deeply want to be led by people who know what they're doing and who don't have to think about it too…](https://sms4smile.com/quotes/daniel-kahneman/we-deeply-want-to-be-led-by-people-who-know-what-they-re-doing-and/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/f8e/daniel-kahneman-431_knows_we-deeply-want-to-be-led-by-people-who-k_1476470.jpg) > [Most of the time, we think fast. And most of the time we're really expert at what we're doing, and most of…](https://sms4smile.com/quotes/daniel-kahneman/most-of-the-time-we-think-fast-and-most-of-the-time-we-re-really/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/e49/daniel-kahneman-431_experts_most-of-the-time-we-think-fast-and-most_2776969.jpg) > [It's not a case of: 'Read this book and then you'll think differently. I've written this book, and I don't think differently.](https://sms4smile.com/quotes/daniel-kahneman/it-s-not-a-case-of-read-this-book-and-then-you-ll-think-differently-i/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/52e/daniel-kahneman-431_book_it-s-not-a-case-of-read-this-book-and-th_2336075.jpg) > [Yes, there is a burden of financial insecurity. I don't think you find it in mood. Income is correlated with life satisfaction,…](https://sms4smile.com/quotes/daniel-kahneman/yes-there-is-a-burden-of-financial-insecurity-i-don-t-think-you-find/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/30c/daniel-kahneman-431_burden_yes-there-is-a-burden-of-financial-insec_2436599.jpg) > [We think, each of us, that we're much more rational than we are. And we think that we make our decisions because…](https://sms4smile.com/quotes/daniel-kahneman/we-think-each-of-us-that-we-re-much-more-rational-than-we-are-and-we/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/344/daniel-kahneman-431_around_we-think-each-of-us-that-we-re-much-more_1660401.jpg) > [I think one of the major results of the psychology of decision making is that people's attitudes and feelings about losses and…](https://sms4smile.com/quotes/daniel-kahneman/i-think-one-of-the-major-results-of-the-psychology-of-decision-making/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/6e6/daniel-kahneman-431_about_i-think-one-of-the-major-results-of-the_205003.jpg) > [If you think in terms of major losses, because losses loom much larger than gains - that's a very well-established finding -…](https://sms4smile.com/quotes/daniel-kahneman/if-you-think-in-terms-of-major-losses-because-losses-loom-much-larger/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/466/daniel-kahneman-431_because_if-you-think-in-terms-of-major-losses-be_2483317.jpg) > [“It is normally easy and actually quite pleasant to walk and think at the same time, but at the extremes these activities…](https://sms4smile.com/quotes/daniel-kahneman/it-is-normally-easy-and-actually-quite-pleasant-to-walk-and-think-at/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/b15/daniel-kahneman-431_limited-resources_it-is-normally-easy-and-actually-quite-p_1332779.jpg) ## Other authors on Think ## More by Daniel Kahneman > [Economists think about what people ought to do. Psychologists watch what they actually do.](https://sms4smile.com/quotes/daniel-kahneman/economists-think-about-what-people-ought-to-do-psychologists-watch/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“Belief in the Law of Small Numbers.”](https://sms4smile.com/quotes/daniel-kahneman/belief-in-the-law-of-small-numbers/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“People who are poor think like traders, but the dynamics are quite different. Unlike traders, the poor are not indifferent to the differences between…](https://sms4smile.com/quotes/daniel-kahneman/people-who-are-poor-think-like-traders-but-the-dynamics-are-quite/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“Mood evidently affects the operation of System 1: when we are uncomfortable and unhappy, we lose touch with our intuition.”](https://sms4smile.com/quotes/daniel-kahneman/mood-evidently-affects-the-operation-of-system-1-when-we-are/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [The confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even…](https://sms4smile.com/quotes/daniel-kahneman/the-confidence-that-individuals-have-in-their-beliefs-depends-mostly/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“So this is my aim for watercooler conversations: improve the ability to identify and understand errors of judgment and choice, in others and eventually…](https://sms4smile.com/quotes/daniel-kahneman/so-this-is-my-aim-for-watercooler-conversations-improve-the-ability/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“For example, I recently came to doubt my long-held impression that adultery is more common among politicians than among physicians or lawyers.”](https://sms4smile.com/quotes/daniel-kahneman/for-example-i-recently-came-to-doubt-my-long-held-impression-that/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Survival prospects are poor for an animal that is not suspicious of novelty.](https://sms4smile.com/quotes/daniel-kahneman/survival-prospects-are-poor-for-an-animal-that-is-not-suspicious-of/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“the idea of money primes individualism: a reluctance to be involved with others, to depend on others, or to accept demands from others.”](https://sms4smile.com/quotes/daniel-kahneman/the-idea-of-money-primes-individualism-a-reluctance-to-be-involved/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Most of the moments of our life - and I calculated, you know, the psychological present is said to be about three seconds long;…](https://sms4smile.com/quotes/daniel-kahneman/most-of-the-moments-of-our-life-and-i-calculated-you-know-the/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“knowing little makes it easier to fit everything you know into a coherent pattern.”](https://sms4smile.com/quotes/daniel-kahneman/knowing-little-makes-it-easier-to-fit-everything-you-know-into-a/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Experts don't know exactly where the boundaries of their expertise are.](https://sms4smile.com/quotes/daniel-kahneman/experts-don-t-know-exactly-where-the-boundaries-of-their-expertise-are/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [All of us would be better investors if we just made fewer decisions.](https://sms4smile.com/quotes/daniel-kahneman/all-of-us-would-be-better-investors-if-we-just-made-fewer-decisions/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“The best we can do is a compromise: learn to recognize situations in which mistakes are likely and try harder to avoid significant mistakes…](https://sms4smile.com/quotes/daniel-kahneman/the-best-we-can-do-is-a-compromise-learn-to-recognize-situations-in/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“A happy mood loosens the control of System 2 over performance: when in a good mood, people become more intuitive and more creative but…](https://sms4smile.com/quotes/daniel-kahneman/a-happy-mood-loosens-the-control-of-system-2-over-performance-when-in/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/think/daniel-kahneman/#itemlist", "name": "14 Think Quotes By Daniel Kahneman", "numberOfItems": 14, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "We think of our future as anticipated memories.", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/we-think-of-our-future-as-anticipated-memories/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3e3/daniel-kahneman-431_anticipated_we-think-of-our-future-as-anticipated-me_273412.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3e3/daniel-kahneman-431_anticipated_we-think-of-our-future-as-anticipated-me_273412.jpg", "url": "https://sms4smile.com/quotes/i/3e3/daniel-kahneman-431_anticipated_we-think-of-our-future-as-anticipated-me_273412.jpg", "width": 1080, "height": 1080, "caption": "“We think of our future as anticipated memories.” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Nothing in life is as important as you think it is while you are thinking about it.", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/nothing-in-life-is-as-important-as-you-think-it-is-while-you-are/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f9d/daniel-kahneman-431_life_nothing-in-life-is-as-important-as-you-t_1060771.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f9d/daniel-kahneman-431_life_nothing-in-life-is-as-important-as-you-t_1060771.jpg", "url": "https://sms4smile.com/quotes/i/f9d/daniel-kahneman-431_life_nothing-in-life-is-as-important-as-you-t_1060771.jpg", "width": 1080, "height": 1080, "caption": "“Nothing in life is as important as you think it is while you are thinking about it.” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "“most effortful forms of slow thinking are those that require you to think fast.”", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/most-effortful-forms-of-slow-thinking-are-those-that-require-you-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cff/daniel-kahneman-431_form_most-effortful-forms-of-slow-thinking-ar_992229.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cff/daniel-kahneman-431_form_most-effortful-forms-of-slow-thinking-ar_992229.jpg", "url": "https://sms4smile.com/quotes/i/cff/daniel-kahneman-431_form_most-effortful-forms-of-slow-thinking-ar_992229.jpg", "width": 1080, "height": 1080, "caption": "“most effortful forms of slow thinking are those that require you to think fast.” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "Nothing in life is quite as important as you think it is while you're thinking about it.", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/nothing-in-life-is-quite-as-important-as-you-think-it-is-while-you-re/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/59c/daniel-kahneman-431_important_nothing-in-life-is-quite-as-important-as_247174.jpg", "contentUrl": "https://sms4smile.com/quotes/i/59c/daniel-kahneman-431_important_nothing-in-life-is-quite-as-important-as_247174.jpg", "url": "https://sms4smile.com/quotes/i/59c/daniel-kahneman-431_important_nothing-in-life-is-quite-as-important-as_247174.jpg", "width": 1080, "height": 1080, "caption": "“Nothing in life is quite as important as you think it is while you're thinking about it.” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "“Nothing in life is as important as you think it is when you are thinking of it.”", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/nothing-in-life-is-as-important-as-you-think-it-is-when-you-are-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5de/daniel-kahneman-431_focusing-illusion_nothing-in-life-is-as-important-as-you-t_1067893.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5de/daniel-kahneman-431_focusing-illusion_nothing-in-life-is-as-important-as-you-t_1067893.jpg", "url": "https://sms4smile.com/quotes/i/5de/daniel-kahneman-431_focusing-illusion_nothing-in-life-is-as-important-as-you-t_1067893.jpg", "width": 1080, "height": 1080, "caption": "“Nothing in life is as important as you think it is when you are thinking of it.” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "“Nothing in life is as important as you think it is when you are thinking about it.”", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/nothing-in-life-is-as-important-as-you-think-it-is-when-you-are/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b9d/daniel-kahneman-431_biases_nothing-in-life-is-as-important-as-you-t_295474.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b9d/daniel-kahneman-431_biases_nothing-in-life-is-as-important-as-you-t_295474.jpg", "url": "https://sms4smile.com/quotes/i/b9d/daniel-kahneman-431_biases_nothing-in-life-is-as-important-as-you-t_295474.jpg", "width": 1080, "height": 1080, "caption": "“Nothing in life is as important as you think it is when you are thinking about it.” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "We deeply want to be led by people who know what they're doing and who don't have to think about it too much.", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/we-deeply-want-to-be-led-by-people-who-know-what-they-re-doing-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f8e/daniel-kahneman-431_knows_we-deeply-want-to-be-led-by-people-who-k_1476470.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f8e/daniel-kahneman-431_knows_we-deeply-want-to-be-led-by-people-who-k_1476470.jpg", "url": "https://sms4smile.com/quotes/i/f8e/daniel-kahneman-431_knows_we-deeply-want-to-be-led-by-people-who-k_1476470.jpg", "width": 1080, "height": 1080, "caption": "“We deeply want to be led by people who know what they're doing and who don't have to think about it too much.” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "Most of the time, we think fast. And most of the time we're really expert at what we're doing, and most of the time, what we do is right.", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/most-of-the-time-we-think-fast-and-most-of-the-time-we-re-really/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e49/daniel-kahneman-431_experts_most-of-the-time-we-think-fast-and-most_2776969.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e49/daniel-kahneman-431_experts_most-of-the-time-we-think-fast-and-most_2776969.jpg", "url": "https://sms4smile.com/quotes/i/e49/daniel-kahneman-431_experts_most-of-the-time-we-think-fast-and-most_2776969.jpg", "width": 1080, "height": 1080, "caption": "“Most of the time, we think fast. And most of the time we're really expert at what we're doing, and most of…” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "It's not a case of: 'Read this book and then you'll think differently. I've written this book, and I don't think differently.", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/it-s-not-a-case-of-read-this-book-and-then-you-ll-think-differently-i/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/52e/daniel-kahneman-431_book_it-s-not-a-case-of-read-this-book-and-th_2336075.jpg", "contentUrl": "https://sms4smile.com/quotes/i/52e/daniel-kahneman-431_book_it-s-not-a-case-of-read-this-book-and-th_2336075.jpg", "url": "https://sms4smile.com/quotes/i/52e/daniel-kahneman-431_book_it-s-not-a-case-of-read-this-book-and-th_2336075.jpg", "width": 1080, "height": 1080, "caption": "“It's not a case of: 'Read this book and then you'll think differently. I've written this book, and I don't…” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Yes, there is a burden of financial insecurity. I don't think you find it in mood. Income is correlated with life satisfaction, so maybe you do find it in life satisfaction. You don't find it in mood, and I think it is very important.", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/yes-there-is-a-burden-of-financial-insecurity-i-don-t-think-you-find/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/30c/daniel-kahneman-431_burden_yes-there-is-a-burden-of-financial-insec_2436599.jpg", "contentUrl": "https://sms4smile.com/quotes/i/30c/daniel-kahneman-431_burden_yes-there-is-a-burden-of-financial-insec_2436599.jpg", "url": "https://sms4smile.com/quotes/i/30c/daniel-kahneman-431_burden_yes-there-is-a-burden-of-financial-insec_2436599.jpg", "width": 1080, "height": 1080, "caption": "“Yes, there is a burden of financial insecurity. I don't think you find it in mood. Income is correlated with…” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "We think, each of us, that we're much more rational than we are. And we think that we make our decisions because we have good reasons to make them. Even when it's the other way around. We believe in the reasons, because we've already made the decision.", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/we-think-each-of-us-that-we-re-much-more-rational-than-we-are-and-we/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/344/daniel-kahneman-431_around_we-think-each-of-us-that-we-re-much-more_1660401.jpg", "contentUrl": "https://sms4smile.com/quotes/i/344/daniel-kahneman-431_around_we-think-each-of-us-that-we-re-much-more_1660401.jpg", "url": "https://sms4smile.com/quotes/i/344/daniel-kahneman-431_around_we-think-each-of-us-that-we-re-much-more_1660401.jpg", "width": 1080, "height": 1080, "caption": "“We think, each of us, that we're much more rational than we are. And we think that we make our decisions…” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "I think one of the major results of the psychology of decision making is that people's attitudes and feelings about losses and gains are really not symmetric. So we really feel more pain when we lose $10,000 than we feel pleasure when we get $10,000.", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/i-think-one-of-the-major-results-of-the-psychology-of-decision-making/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6e6/daniel-kahneman-431_about_i-think-one-of-the-major-results-of-the_205003.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6e6/daniel-kahneman-431_about_i-think-one-of-the-major-results-of-the_205003.jpg", "url": "https://sms4smile.com/quotes/i/6e6/daniel-kahneman-431_about_i-think-one-of-the-major-results-of-the_205003.jpg", "width": 1080, "height": 1080, "caption": "“I think one of the major results of the psychology of decision making is that people's attitudes and…” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "If you think in terms of major losses, because losses loom much larger than gains - that's a very well-established finding - you tend to be very risk-averse. When you think in terms of wealth, you tend to be much less risk-averse.", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/if-you-think-in-terms-of-major-losses-because-losses-loom-much-larger/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/466/daniel-kahneman-431_because_if-you-think-in-terms-of-major-losses-be_2483317.jpg", "contentUrl": "https://sms4smile.com/quotes/i/466/daniel-kahneman-431_because_if-you-think-in-terms-of-major-losses-be_2483317.jpg", "url": "https://sms4smile.com/quotes/i/466/daniel-kahneman-431_because_if-you-think-in-terms-of-major-losses-be_2483317.jpg", "width": 1080, "height": 1080, "caption": "“If you think in terms of major losses, because losses loom much larger than gains - that's a very…” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "“It is normally easy and actually quite pleasant to walk and think at the same time, but at the extremes these activities appear to compete for the limited resources of System 2. You can confirm this claim by a simple experiment. While walking comfortably with a friend, ask him to compute 23 × 78 in his head, and to do so immediately. He will almost certainly stop in his tracks.”", "creator": { "@type": "Person", "name": "Daniel Kahneman" }, "url": "https://sms4smile.com/quotes/daniel-kahneman/it-is-normally-easy-and-actually-quite-pleasant-to-walk-and-think-at/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b15/daniel-kahneman-431_limited-resources_it-is-normally-easy-and-actually-quite-p_1332779.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b15/daniel-kahneman-431_limited-resources_it-is-normally-easy-and-actually-quite-p_1332779.jpg", "url": "https://sms4smile.com/quotes/i/b15/daniel-kahneman-431_limited-resources_it-is-normally-easy-and-actually-quite-p_1332779.jpg", "width": 1080, "height": 1080, "caption": "“It is normally easy and actually quite pleasant to walk and think at the same time, but at the extremes…” — Daniel Kahneman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/think/daniel-kahneman/#webpage", "url": "https://sms4smile.com/quotes/about/think/daniel-kahneman/", "name": "Think Quotes by Daniel Kahneman", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/think/daniel-kahneman/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/3e3/daniel-kahneman-431_anticipated_we-think-of-our-future-as-anticipated-me_273412.jpg" }, "description": "14 Think quotes by Daniel Kahneman. Plus more from Daniel Kahneman and more Think sayings from other authors.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/about/think/daniel-kahneman/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/about/think/daniel-kahneman/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Topics", "item": "https://sms4smile.com/quotes/categories/" }, { "@type": "ListItem", "position": 4, "name": "Think", "item": "https://sms4smile.com/quotes/about/think/" }, { "@type": "ListItem", "position": 5, "name": "Daniel Kahneman", "item": "https://sms4smile.com/quotes/about/think/daniel-kahneman/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```