--- title: "10 Think Customer Quotes by 9 authors" description: "Browse 10 Think Customer quotes by 9 authors. Discover the best Think Customer sayings and thoughts." image: "https://sms4smile.com/quotes/i/a20/amy-lockwood-50588_activism_if-what-we-re-really-trying-to-do-is-sto_1899944.jpg" --- > [If what we're really trying to do is stop the spread of HIV, we need to think about the customer.](https://sms4smile.com/quotes/amy-lockwood/if-what-we-re-really-trying-to-do-is-stop-the-spread-of-hiv-we-need/) [Amy Lockwood](https://sms4smile.com/quotes/author/amy-lockwood/) [Image](https://sms4smile.com/quotes/i/a20/amy-lockwood-50588_activism_if-what-we-re-really-trying-to-do-is-sto_1899944.jpg) > [Even in the face of massive competition, don't think about the competition. Just think about the customer.](https://sms4smile.com/quotes/mike-mccue/even-in-the-face-of-massive-competition-don-t-think-about-the-2/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) [Image](https://sms4smile.com/quotes/i/292/mike-mccue-17959_business_even-in-the-face-of-massive-competition_2694254.png) > [I think of customer service as an offense and not a defense](https://sms4smile.com/quotes/gary-vaynerchuk/i-think-of-customer-service-as-an-offense-and-not-a-defense/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) [Image](https://sms4smile.com/quotes/i/f11/gary-vaynerchuk-1297_customer_i-think-of-customer-service-as-an-offens_1071189.png) > [It's important to think of every customer as an online celebrity with followers, friends, & above all influence](https://sms4smile.com/quotes/dave-kerpen/it-s-important-to-think-of-every-customer-as-an-online-celebrity-with/) [Dave Kerpen](https://sms4smile.com/quotes/author/dave-kerpen/) [Image](https://sms4smile.com/quotes/i/088/dave-kerpen-53080_customer_it-s-important-to-think-of-every-custome_41845.png) > [The awkward moment when you think a customer is a salesperson.](https://sms4smile.com/quotes/anonymous/the-awkward-moment-when-you-think-a-customer-is-a-salesperson/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Image](https://sms4smile.com/quotes/i/8bc/anonymous-1_awkward-moment_the-awkward-moment-when-you-think-a-cust_2464027.jpg) > [At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to…](https://sms4smile.com/quotes/buck-rodgers/at-ibm-everybody-sells-every-employee-has-been-trained-to-think-that/) [Buck Rodgers](https://sms4smile.com/quotes/author/buck-rodgers/) [Image](https://sms4smile.com/quotes/i/1c8/buck-rodgers-30120_ceo_at-ibm-everybody-sells-every-employee-ha_2221184.jpg) > [Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one…](https://sms4smile.com/quotes/gary-comer/worry-about-being-better-bigger-will-take-care-of-itself-think-one/) [Gary Comer](https://sms4smile.com/quotes/author/gary-comer/) [Image](https://sms4smile.com/quotes/i/055/gary-comer-104788_best-service_worry-about-being-better-bigger-will-tak_2710894.png) > [Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them.…](https://sms4smile.com/quotes/carol-roth/before-you-can-pick-a-social-media-strategy-you-have-to-think-of-your/) [Carol Roth](https://sms4smile.com/quotes/author/carol-roth/) [Image](https://sms4smile.com/quotes/i/55a/carol-roth-36894_business_before-you-can-pick-a-social-media-strat_1381333.jpg) > [Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a…](https://sms4smile.com/quotes/mike-mccue/even-in-the-face-of-massive-competition-don-t-think-about-the/) [Mike McCue](https://sms4smile.com/quotes/author/mike-mccue/) [Image](https://sms4smile.com/quotes/i/8a1/mike-mccue-17959_business_even-in-the-face-of-massive-competition_85664.jpg) > [“Harvard economist Theodore Levitt was the first authority to write about what he called the total product.2 A total product has four…](https://sms4smile.com/quotes/brian-de-haaff/harvard-economist-theodore-levitt-was-the-first-authority-to-write/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) [Image](https://sms4smile.com/quotes/i/7a5/brian-de-haaff-20655_customer-experience_harvard-economist-theodore-levitt-was-th_1405521.jpg) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/think-customer/#itemlist", "name": "Think Customer Quotes", "numberOfItems": 10, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "If what we're really trying to do is stop the spread of HIV, we need to think about the customer.", "creator": { "@type": "Person", "name": "Amy Lockwood" }, "url": "https://sms4smile.com/quotes/amy-lockwood/if-what-we-re-really-trying-to-do-is-stop-the-spread-of-hiv-we-need/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a20/amy-lockwood-50588_activism_if-what-we-re-really-trying-to-do-is-sto_1899944.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a20/amy-lockwood-50588_activism_if-what-we-re-really-trying-to-do-is-sto_1899944.jpg", "url": "https://sms4smile.com/quotes/i/a20/amy-lockwood-50588_activism_if-what-we-re-really-trying-to-do-is-sto_1899944.jpg", "width": 1080, "height": 1080, "caption": "“If what we're really trying to do is stop the spread of HIV, we need to think about the customer.” — Amy Lockwood", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Even in the face of massive competition, don't think about the competition. Just think about the customer.", "creator": { "@type": "Person", "name": "Mike McCue" }, "url": "https://sms4smile.com/quotes/mike-mccue/even-in-the-face-of-massive-competition-don-t-think-about-the-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/292/mike-mccue-17959_business_even-in-the-face-of-massive-competition_2694254.png", "contentUrl": "https://sms4smile.com/quotes/i/292/mike-mccue-17959_business_even-in-the-face-of-massive-competition_2694254.png", "url": "https://sms4smile.com/quotes/i/292/mike-mccue-17959_business_even-in-the-face-of-massive-competition_2694254.png", "width": 1080, "height": 1080, "caption": "“Even in the face of massive competition, don't think about the competition. Just think about the customer.” — Mike McCue", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "I think of customer service as an offense and not a defense", "creator": { "@type": "Person", "name": "Gary Vaynerchuk" }, "url": "https://sms4smile.com/quotes/gary-vaynerchuk/i-think-of-customer-service-as-an-offense-and-not-a-defense/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f11/gary-vaynerchuk-1297_customer_i-think-of-customer-service-as-an-offens_1071189.png", "contentUrl": "https://sms4smile.com/quotes/i/f11/gary-vaynerchuk-1297_customer_i-think-of-customer-service-as-an-offens_1071189.png", "url": "https://sms4smile.com/quotes/i/f11/gary-vaynerchuk-1297_customer_i-think-of-customer-service-as-an-offens_1071189.png", "width": 1080, "height": 1080, "caption": "“I think of customer service as an offense and not a defense” — Gary Vaynerchuk", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "It's important to think of every customer as an online celebrity with followers, friends, & above all influence", "creator": { "@type": "Person", "name": "Dave Kerpen" }, "url": "https://sms4smile.com/quotes/dave-kerpen/it-s-important-to-think-of-every-customer-as-an-online-celebrity-with/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/088/dave-kerpen-53080_customer_it-s-important-to-think-of-every-custome_41845.png", "contentUrl": "https://sms4smile.com/quotes/i/088/dave-kerpen-53080_customer_it-s-important-to-think-of-every-custome_41845.png", "url": "https://sms4smile.com/quotes/i/088/dave-kerpen-53080_customer_it-s-important-to-think-of-every-custome_41845.png", "width": 1080, "height": 1080, "caption": "“It's important to think of every customer as an online celebrity with followers, friends, & above all…” — Dave Kerpen", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "The awkward moment when you think a customer is a salesperson.", "creator": { "@type": "Person", "name": "Anonymous" }, "url": "https://sms4smile.com/quotes/anonymous/the-awkward-moment-when-you-think-a-customer-is-a-salesperson/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8bc/anonymous-1_awkward-moment_the-awkward-moment-when-you-think-a-cust_2464027.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8bc/anonymous-1_awkward-moment_the-awkward-moment-when-you-think-a-cust_2464027.jpg", "url": "https://sms4smile.com/quotes/i/8bc/anonymous-1_awkward-moment_the-awkward-moment-when-you-think-a-cust_2464027.jpg", "width": 1080, "height": 1080, "caption": "“The awkward moment when you think a customer is a salesperson.” — Anonymous", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to the people in finance, to the receptionists, to those who work in manufacturing.", "creator": { "@type": "Person", "name": "Buck Rodgers" }, "url": "https://sms4smile.com/quotes/buck-rodgers/at-ibm-everybody-sells-every-employee-has-been-trained-to-think-that/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1c8/buck-rodgers-30120_ceo_at-ibm-everybody-sells-every-employee-ha_2221184.jpg", "contentUrl": "https://sms4smile.com/quotes/i/1c8/buck-rodgers-30120_ceo_at-ibm-everybody-sells-every-employee-ha_2221184.jpg", "url": "https://sms4smile.com/quotes/i/1c8/buck-rodgers-30120_ceo_at-ibm-everybody-sells-every-employee-ha_2221184.jpg", "width": 1080, "height": 1080, "caption": "“At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody…” — Buck Rodgers", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.", "creator": { "@type": "Person", "name": "Gary Comer" }, "url": "https://sms4smile.com/quotes/gary-comer/worry-about-being-better-bigger-will-take-care-of-itself-think-one/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/055/gary-comer-104788_best-service_worry-about-being-better-bigger-will-tak_2710894.png", "contentUrl": "https://sms4smile.com/quotes/i/055/gary-comer-104788_best-service_worry-about-being-better-bigger-will-tak_2710894.png", "url": "https://sms4smile.com/quotes/i/055/gary-comer-104788_best-service_worry-about-being-better-bigger-will-tak_2710894.png", "width": 1080, "height": 1080, "caption": "“Worry about being better; bigger will take care of itself. Think one customer at a time and take care of…” — Gary Comer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'", "creator": { "@type": "Person", "name": "Carol Roth" }, "url": "https://sms4smile.com/quotes/carol-roth/before-you-can-pick-a-social-media-strategy-you-have-to-think-of-your/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/55a/carol-roth-36894_business_before-you-can-pick-a-social-media-strat_1381333.jpg", "contentUrl": "https://sms4smile.com/quotes/i/55a/carol-roth-36894_business_before-you-can-pick-a-social-media-strat_1381333.jpg", "url": "https://sms4smile.com/quotes/i/55a/carol-roth-36894_business_before-you-can-pick-a-social-media-strat_1381333.jpg", "width": 1080, "height": 1080, "caption": "“Before you can pick a social-media strategy, you have to think of your customer and what the value…” — Carol Roth", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and you're tempted to talk about a competitor, replace that thought with one about user feedback or surveys. Just think about the customer.", "creator": { "@type": "Person", "name": "Mike McCue" }, "url": "https://sms4smile.com/quotes/mike-mccue/even-in-the-face-of-massive-competition-don-t-think-about-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8a1/mike-mccue-17959_business_even-in-the-face-of-massive-competition_85664.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8a1/mike-mccue-17959_business_even-in-the-face-of-massive-competition_85664.jpg", "url": "https://sms4smile.com/quotes/i/8a1/mike-mccue-17959_business_even-in-the-face-of-massive-competition_85664.jpg", "width": 1080, "height": 1080, "caption": "“Even in the face of massive competition, don't think about the competition. Literally don't think about…” — Mike McCue", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "“Harvard economist Theodore Levitt was the first authority to write about what he called the total product.2 A total product has four dimensions that marketers, executives, and support people need to understand if they want customers to appreciate the value of what they are selling:   1.Generic What your product is — software, a suitcase, etc. 2.Expected The essential features and benefits the product must provide, e.g., a refrigerator has to cool food. 3.Value-Added Features and benefits that exceed customer expectations. 4.Potential Future enhancements to value based on what customers want. Levitt’s thinking was daring but limited because it focused on features and benefits but not the overall customer experience. Then in 1999, Geoffrey A. Moore took Levitt’s ideas to the next logical level with his book, Crossing the Chasm. According to Moore, the way to create a “whole” product is to think through both your customer’s problems and solutions. It’s not enough to address the core product — you have to think about everything needed to get your customer from consideration to an imperative to buy. This can be everything from the installation of the product to training to procedural standards to integrations, whether they are provided by your company or achieved using partners.3 “The product is the complete experience and the relationship you and the customer share.” Moore moved beyond features and benefits — bigger iPhones with higher camera resolution — to something else: Being the solution to customers’ problems. Doing that requires more than visionary engineers and brilliant designers. It means getting to know your customers, learning what they care about, and learning to care about them. That’s why Moore is the grandfather of the CPE.”", "creator": { "@type": "Person", "name": "Brian de Haaff" }, "url": "https://sms4smile.com/quotes/brian-de-haaff/harvard-economist-theodore-levitt-was-the-first-authority-to-write/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7a5/brian-de-haaff-20655_customer-experience_harvard-economist-theodore-levitt-was-th_1405521.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7a5/brian-de-haaff-20655_customer-experience_harvard-economist-theodore-levitt-was-th_1405521.jpg", "url": "https://sms4smile.com/quotes/i/7a5/brian-de-haaff-20655_customer-experience_harvard-economist-theodore-levitt-was-th_1405521.jpg", "width": 1080, "height": 1080, "caption": "“Harvard economist Theodore Levitt was the first authority to write about what he called the total product.2…” — Brian de Haaff", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/think-customer/#webpage", "url": "https://sms4smile.com/quotes/about/think-customer/", "name": "Think Customer Quotes", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/think-customer/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/a20/amy-lockwood-50588_activism_if-what-we-re-really-trying-to-do-is-sto_1899944.jpg" }, "description": "Browse 10 Think Customer quotes by 9 authors. Discover the best Think Customer sayings and thoughts.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/about/think-customer/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/about/think-customer/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Topics", "item": "https://sms4smile.com/quotes/categories/" }, { "@type": "ListItem", "position": 4, "name": "Think Customer Quotes", "item": "https://sms4smile.com/quotes/about/think-customer/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```