---
title: "3 Think Choice Quotes By Sheena Iyengar"
description: "3 Think Choice quotes by Sheena Iyengar. Plus more from Sheena Iyengar and more Think Choice sayings from other authors."
image: "https://sms4smile.com/quotes/i/fc0/sheena-iyengar-2596_activity_i-think-of-choosing-as-a-both-a-fun-and_852476.jpg"
---

> [I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in…](https://sms4smile.com/quotes/sheena-iyengar/i-think-of-choosing-as-a-both-a-fun-and-an-effortful-activity-and-i/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

[Image](https://sms4smile.com/quotes/i/fc0/sheena-iyengar-2596_activity_i-think-of-choosing-as-a-both-a-fun-and_852476.jpg)

> [ \[Americans\] think that choice, as seen through the American lens, best fulfills an innate and universal desire for choice in all humans.… ](https://sms4smile.com/quotes/sheena-iyengar/americans-think-that-choice-as-seen-through-the-american-lens-best/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

[Image](https://sms4smile.com/quotes/i/06a/sheena-iyengar-2596_assumption_americans-think-that-choice-as-seen-thro_2472086.png)

> [Are you going to be able to shave your legs? Are you going to be able to get married? So it was…](https://sms4smile.com/quotes/sheena-iyengar/are-you-going-to-be-able-to-shave-your-legs-are-you-going-to-be-able/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

[Image](https://sms4smile.com/quotes/i/c86/sheena-iyengar-2596_able_are-you-going-to-be-able-to-shave-your-l_2646851.jpg)

## More by Sheena Iyengar

> [“Personal happiness is always a very serious matter.”](https://sms4smile.com/quotes/sheena-iyengar/personal-happiness-is-always-a-very-serious-matter/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that…](https://sms4smile.com/quotes/sheena-iyengar/then-the-other-thing-that-affected-my-interest-in-choices-growing-up/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price…](https://sms4smile.com/quotes/sheena-iyengar/move-for-one-thing-you-re-going-to-start-paying-more-attention-yes/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live…](https://sms4smile.com/quotes/sheena-iyengar/what-we-share-with-animals-is-a-desire-for-choice-it-s-a-desire-to/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give…](https://sms4smile.com/quotes/sheena-iyengar/you-know-you-take-a-little-infant-and-you-turn-on-the-music-mobile-on/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi…](https://sms4smile.com/quotes/sheena-iyengar/i-went-home-and-they-seemed-my-parents-seemed-normal-they-didn-t-seem/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to…](https://sms4smile.com/quotes/sheena-iyengar/the-less-control-people-had-over-their-work-the-higher-their-blood/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.](https://sms4smile.com/quotes/sheena-iyengar/consumers-presented-with-six-choices-on-an-item-were-twice-as-likely/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves…](https://sms4smile.com/quotes/sheena-iyengar/the-quality-of-health-care-continues-to-improve-and-people-are-living/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [The key to getting the most from choice is to be choosy about choosing.](https://sms4smile.com/quotes/sheena-iyengar/the-key-to-getting-the-most-from-choice-is-to-be-choosy-about-choosing/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store…](https://sms4smile.com/quotes/sheena-iyengar/i-used-to-go-to-this-store-called-draeger-s-and-you-had-a-little-bit/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.](https://sms4smile.com/quotes/sheena-iyengar/balancing-hopes-desires-and-an-appreciating-of-the-possibilities-with/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even…](https://sms4smile.com/quotes/sheena-iyengar/so-gut-tells-you-how-do-i-feel-about-this-right-now-it-doesn-t-tell/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One…](https://sms4smile.com/quotes/sheena-iyengar/i-put-out-a-good-10-different-types-of-drinks-for-them-and-they-just/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.](https://sms4smile.com/quotes/sheena-iyengar/like-people-are-less-likely-to-invest-in-their-retirement-when-they/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

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