---
title: "1 Think Brand Quotes By David Rockwell"
description: "1 Think Brand quotes by David Rockwell. Plus more from David Rockwell and more Think Brand sayings from other authors."
image: "https://sms4smile.com/quotes/i/ef4/david-rockwell-33613_brand_i-don-t-think-of-myself-as-a-brand-brand_921219.jpg"
---

> [I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.](https://sms4smile.com/quotes/david-rockwell/i-don-t-think-of-myself-as-a-brand-branding-to-me-feels-like-a/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

[Image](https://sms4smile.com/quotes/i/ef4/david-rockwell-33613_brand_i-don-t-think-of-myself-as-a-brand-brand_921219.jpg)

## More by David Rockwell

> [Technology should be used to create unforgettable experiences that enhance our natural and built environments, transforming them in newly meaningful ways.](https://sms4smile.com/quotes/david-rockwell/technology-should-be-used-to-create-unforgettable-experiences-that/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

> [Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent.](https://sms4smile.com/quotes/david-rockwell/every-project-is-an-opportunity-to-learn-to-figure-out-problems-and/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

> [I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested…](https://sms4smile.com/quotes/david-rockwell/i-don-t-think-of-myself-as-a-brand-branding-to-me-feels-like-a/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

> [The design of a restaurant should embrace the identity of the chef, the nature of the cuisine, and the context of the restaurant itself.](https://sms4smile.com/quotes/david-rockwell/the-design-of-a-restaurant-should-embrace-the-identity-of-the-chef/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

> [My work is strongly rooted in place and memory, in personal, formative experiences that took shape within very different environments.](https://sms4smile.com/quotes/david-rockwell/my-work-is-strongly-rooted-in-place-and-memory-in-personal-formative/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

> [Good restaurant design is about achieving equilibrium between the food, service, and design - in effect, telling a complete story.](https://sms4smile.com/quotes/david-rockwell/good-restaurant-design-is-about-achieving-equilibrium-between-the/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

> [But what makes my job so great is there's no one answer that's right for every restaurant.](https://sms4smile.com/quotes/david-rockwell/but-what-makes-my-job-so-great-is-there-s-no-one-answer-that-s-right/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

> [In our highly mediated, technologically driven world, we're all looking for meaningful ways to connect. This has constantly inspired me to create environments full…](https://sms4smile.com/quotes/david-rockwell/in-our-highly-mediated-technologically-driven-world-we-re-all-looking/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

> [You have to think of a restaurant as a series of impressions. But what makes my job so great is there's no one answer…](https://sms4smile.com/quotes/david-rockwell/you-have-to-think-of-a-restaurant-as-a-series-of-impressions-but-what/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

> [Briefs need limitations and invitations](https://sms4smile.com/quotes/david-rockwell/briefs-need-limitations-and-invitations/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

> [I like entertainment and think mastery is good, though I don't feel like a master. If a theme means having a story that's legible,…](https://sms4smile.com/quotes/david-rockwell/i-like-entertainment-and-think-mastery-is-good-though-i-don-t-feel/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

> [Portable designs have the power to transform unused public spaces into dynamic environments that build and invite communal experiences.](https://sms4smile.com/quotes/david-rockwell/portable-designs-have-the-power-to-transform-unused-public-spaces/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

> [Play and transformation were a bit part of my childhood - using whatever materials were at our disposal, my brothers and I would constantly…](https://sms4smile.com/quotes/david-rockwell/play-and-transformation-were-a-bit-part-of-my-childhood-using/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

> [The color and spectacle of Mexico's streets sparked my interest in community driven space and experience, a passion that I began to develop while…](https://sms4smile.com/quotes/david-rockwell/the-color-and-spectacle-of-mexico-s-streets-sparked-my-interest-in/)

[David Rockwell](https://sms4smile.com/quotes/author/david-rockwell/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/think-brand/david-rockwell/#itemlist",
            "name": "1 Think Brand Quotes By David Rockwell",
            "numberOfItems": 1,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.",
                        "creator": {
                            "@type": "Person",
                            "name": "David Rockwell"
                        },
                        "url": "https://sms4smile.com/quotes/david-rockwell/i-don-t-think-of-myself-as-a-brand-branding-to-me-feels-like-a/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ef4/david-rockwell-33613_brand_i-don-t-think-of-myself-as-a-brand-brand_921219.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/ef4/david-rockwell-33613_brand_i-don-t-think-of-myself-as-a-brand-brand_921219.jpg",
                            "url": "https://sms4smile.com/quotes/i/ef4/david-rockwell-33613_brand_i-don-t-think-of-myself-as-a-brand-brand_921219.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time…” — David Rockwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/think-brand/david-rockwell/#webpage",
            "url": "https://sms4smile.com/quotes/about/think-brand/david-rockwell/",
            "name": "Think Brand Quotes by David Rockwell",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/think-brand/david-rockwell/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/ef4/david-rockwell-33613_brand_i-don-t-think-of-myself-as-a-brand-brand_921219.jpg"
            },
            "description": "1 Think Brand quotes by David Rockwell. Plus more from David Rockwell and more Think Brand sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/think-brand/david-rockwell/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/think-brand/david-rockwell/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Think Brand",
                    "item": "https://sms4smile.com/quotes/about/think-brand/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "David Rockwell",
                    "item": "https://sms4smile.com/quotes/about/think-brand/david-rockwell/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```