---
title: "1 Thing Overnight Quotes By Kevin Plank"
description: "1 Thing Overnight quotes by Kevin Plank. Plus more from Kevin Plank and more Thing Overnight sayings from other authors."
image: "https://sms4smile.com/quotes/i/062/kevin-plank-20529_boots_great-brands-are-like-great-stories-and_1266912.png"
---

> [Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our stories makes sense to the one in front of it and…](https://sms4smile.com/quotes/kevin-plank/great-brands-are-like-great-stories-and-every-story-has-a-beginning-a/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

[Image](https://sms4smile.com/quotes/i/062/kevin-plank-20529_boots_great-brands-are-like-great-stories-and_1266912.png)

## More by Kevin Plank

> [I'm usually a pretty intense person. Give me an inch, and I'm going to go.](https://sms4smile.com/quotes/kevin-plank/i-m-usually-a-pretty-intense-person-give-me-an-inch-and-i-m-going-to/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school,…](https://sms4smile.com/quotes/kevin-plank/i-was-a-general-business-major-which-meant-that-in-any-business/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [My love of horses began in College Park, with me and 10 friends on two couches and a keg of beer in the back…](https://sms4smile.com/quotes/kevin-plank/my-love-of-horses-began-in-college-park-with-me-and-10-friends-on-two/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [Randy Edsall is a good, strong, decent man who is working his tail off on behalf of the University of Maryland. And there are…](https://sms4smile.com/quotes/kevin-plank/randy-edsall-is-a-good-strong-decent-man-who-is-working-his-tail-off/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you…](https://sms4smile.com/quotes/kevin-plank/as-foreign-as-it-would-be-for-you-to-go-running-in-regular-shoes-i/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [I was always telling people I was doing great, even if I wasn't.](https://sms4smile.com/quotes/kevin-plank/i-was-always-telling-people-i-was-doing-great-even-if-i-wasn-t/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [You need to put your hands around the throat of your business, and you need to run it. There's no other way.](https://sms4smile.com/quotes/kevin-plank/you-need-to-put-your-hands-around-the-throat-of-your-business-and-you/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure…](https://sms4smile.com/quotes/kevin-plank/great-brands-are-like-great-stories-and-every-story-has-a-beginning-a/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [Any self-respecting entrepreneur has borrowed money from their mother at some point.](https://sms4smile.com/quotes/kevin-plank/any-self-respecting-entrepreneur-has-borrowed-money-from-their-mother/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a…](https://sms4smile.com/quotes/kevin-plank/my-first-real-business-was-bootlegging-t-shirts-i-was-just-a-dumb-kid/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting…](https://sms4smile.com/quotes/kevin-plank/i-realized-early-on-that-i-was-pretty-good-at-organizing-a-lot-of-it/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.](https://sms4smile.com/quotes/kevin-plank/all-we-re-trying-to-do-is-change-how-people-think-about-fitness-and/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you…](https://sms4smile.com/quotes/kevin-plank/brand-is-not-a-product-that-s-for-sure-it-s-not-one-item-it-s-an-idea/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [There's an entrepreneur right now, scared to death, making excuses, saying, 'It's not the right time just yet.' There's no such thing as a…](https://sms4smile.com/quotes/kevin-plank/there-s-an-entrepreneur-right-now-scared-to-death-making-excuses/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

> [Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in…](https://sms4smile.com/quotes/kevin-plank/before-under-armour-the-only-choices-you-had-were-to-wear-a-short/)

[Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/)

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