---
title: "1 Test Works Quotes by 1 author"
description: "Browse 1 Test Works quotes by 1 author. Discover the best Test Works sayings and thoughts."
image: "https://sms4smile.com/quotes/i/7ba/herb-sorensen-8704_marketing_great-retailers-and-brand-owners-continu_395869.jpg"
---

> [“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve their strategies. This rigorous investigation and testing is how we arrived at the principles discussed previously.”](https://sms4smile.com/quotes/herb-sorensen/great-retailers-and-brand-owners-continue-to-experiment-they-test-to/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

[Image](https://sms4smile.com/quotes/i/7ba/herb-sorensen-8704_marketing_great-retailers-and-brand-owners-continu_395869.jpg)

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