--- title: "11 Technology Quotes By Yukari Iwatani Kane" description: "11 Technology quotes by Yukari Iwatani Kane. Plus more from Yukari Iwatani Kane and more Technology sayings from other authors." image: "https://sms4smile.com/quotes/i/457/yukari-iwatani-kane-25097_energy_we-don-t-spend-a-lot-of-energy-on-old-te_536333.jpg" --- > [“We don’t spend a lot of energy on old technologies. We spend a lot of energy where the vectors are going.”](https://sms4smile.com/quotes/yukari-iwatani-kane/we-don-t-spend-a-lot-of-energy-on-old-technologies-we-spend-a-lot-of/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) [Image](https://sms4smile.com/quotes/i/457/yukari-iwatani-kane-25097_energy_we-don-t-spend-a-lot-of-energy-on-old-te_536333.jpg) > [“In a strange way, Samsung was legitimized by Apple’s attacks. The iPhone maker deemed the competition from the Galaxy to be serious…](https://sms4smile.com/quotes/yukari-iwatani-kane/in-a-strange-way-samsung-was-legitimized-by-apple-s-attacks-the/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) [Image](https://sms4smile.com/quotes/i/4d9/yukari-iwatani-kane-25097_quote_in-a-strange-way-samsung-was-legitimized_888366.jpg) > [“a great company stay great without its visionary leader? I thought that if any company could, it would be Apple.”](https://sms4smile.com/quotes/yukari-iwatani-kane/a-great-company-stay-great-without-its-visionary-leader-i-thought/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) [Image](https://sms4smile.com/quotes/i/0d8/yukari-iwatani-kane-25097_apple_a-great-company-stay-great-without-its-v_2856970.jpg) > [“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.”](https://sms4smile.com/quotes/yukari-iwatani-kane/apple-s-products-were-conceived-around-a-kitchen-table-that-ive-had/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) [Image](https://sms4smile.com/quotes/i/c17/yukari-iwatani-kane-25097_apple_apple-s-products-were-conceived-around-a_2334708.jpg) > [“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford,…](https://sms4smile.com/quotes/yukari-iwatani-kane/apple-also-stopped-depending-on-market-research-and-surveys-if-i-d/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) [Image](https://sms4smile.com/quotes/i/9d7/yukari-iwatani-kane-25097_investing_apple-also-stopped-depending-on-market-r_75490.jpg) > [“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to…](https://sms4smile.com/quotes/yukari-iwatani-kane/before-the-ipod-iphone-and-ipad-apple-s-products-had-been-primarily/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) [Image](https://sms4smile.com/quotes/i/0c7/yukari-iwatani-kane-25097_apple_before-the-ipod-iphone-and-ipad-apple-s_112235.jpg) > [“After years of incremental improvements by Microsoft, the release of Windows 95 brought Apple’s software superiority to a nearly complete end as…](https://sms4smile.com/quotes/yukari-iwatani-kane/after-years-of-incremental-improvements-by-microsoft-the-release-of/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) [Image](https://sms4smile.com/quotes/i/c91/yukari-iwatani-kane-25097_technology_after-years-of-incremental-improvements_2527190.jpg) > [“Cook was a methodical and efficient CEO. Unlike Jobs, who seemed to operate on gut, Cook demanded hard numbers on projected cost…](https://sms4smile.com/quotes/yukari-iwatani-kane/cook-was-a-methodical-and-efficient-ceo-unlike-jobs-who-seemed-to/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) [Image](https://sms4smile.com/quotes/i/cfe/yukari-iwatani-kane-25097_cook_cook-was-a-methodical-and-efficient-ceo_259526.jpg) > [“Cook also tackled Apple’s monstrous inventory. The company had already started whittling it down, but Cook considered any inventory to be fundamentally…](https://sms4smile.com/quotes/yukari-iwatani-kane/cook-also-tackled-apple-s-monstrous-inventory-the-company-had-already/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) [Image](https://sms4smile.com/quotes/i/d27/yukari-iwatani-kane-25097_business_cook-also-tackled-apple-s-monstrous-inve_2914814.jpg) > [“Watching Cook and his team that day, it was impossible not to recall the absolute mastery that Jobs had displayed so many…](https://sms4smile.com/quotes/yukari-iwatani-kane/watching-cook-and-his-team-that-day-it-was-impossible-not-to-recall/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) [Image](https://sms4smile.com/quotes/i/3a0/yukari-iwatani-kane-25097_quote_watching-cook-and-his-team-that-day-it-w_1454963.jpg) > [“Apple never cared about anything other than increasing product quality and decreasing production cost,” Li Mingqi, a former Foxconn factory manager, told…](https://sms4smile.com/quotes/yukari-iwatani-kane/apple-never-cared-about-anything-other-than-increasing-product/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) [Image](https://sms4smile.com/quotes/i/c51/yukari-iwatani-kane-25097_apple_apple-never-cared-about-anything-other-t_3140766.jpg) ## Other authors on Technology - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-bill-gates-17911.jpg) Bill Gates 187 quotes ](https://sms4smile.com/quotes/about/technology/bill-gates/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-steve-jobs-87290.jpg) Steve Jobs 140 quotes ](https://sms4smile.com/quotes/about/technology/steve-jobs/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b024/author-walter-isaacson-94380.jpg) Walter Isaacson 125 quotes ](https://sms4smile.com/quotes/about/technology/walter-isaacson/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b016/author-linus-torvalds-60596.jpg) Linus Torvalds 109 quotes ](https://sms4smile.com/quotes/about/technology/linus-torvalds/) - [Pearl Zhu 96 quotes](https://sms4smile.com/quotes/about/technology/pearl-zhu/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-sherry-turkle-84937.jpg) Sherry Turkle 62 quotes ](https://sms4smile.com/quotes/about/technology/sherry-turkle/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b018/author-narendra-modi-70220.jpg) Narendra Modi 60 quotes ](https://sms4smile.com/quotes/about/technology/narendra-modi/) - [Eric Freeman 60 quotes](https://sms4smile.com/quotes/about/technology/eric-freeman/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b023/author-tim-cook-90852.jpg) Tim Cook 59 quotes ](https://sms4smile.com/quotes/about/technology/tim-cook/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b021/author-satya-nadella-83432.jpg) Satya Nadella 54 quotes ](https://sms4smile.com/quotes/about/technology/satya-nadella/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b024/author-walt-mossberg-94304.jpg) Walt Mossberg 52 quotes ](https://sms4smile.com/quotes/about/technology/walt-mossberg/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b012/author-jaron-lanier-47365.jpg) Jaron Lanier 49 quotes ](https://sms4smile.com/quotes/about/technology/jaron-lanier/) ## More by Yukari Iwatani Kane > [“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford, “they would…](https://sms4smile.com/quotes/yukari-iwatani-kane/apple-also-stopped-depending-on-market-research-and-surveys-if-i-d/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to pay a…](https://sms4smile.com/quotes/yukari-iwatani-kane/before-the-ipod-iphone-and-ipad-apple-s-products-had-been-primarily/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“Cook was a methodical and efficient CEO. Unlike Jobs, who seemed to operate on gut, Cook demanded hard numbers on projected cost and profits.…](https://sms4smile.com/quotes/yukari-iwatani-kane/cook-was-a-methodical-and-efficient-ceo-unlike-jobs-who-seemed-to/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“We don’t spend a lot of energy on old technologies. We spend a lot of energy where the vectors are going.”](https://sms4smile.com/quotes/yukari-iwatani-kane/we-don-t-spend-a-lot-of-energy-on-old-technologies-we-spend-a-lot-of/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“In a strange way, Samsung was legitimized by Apple’s attacks. The iPhone maker deemed the competition from the Galaxy to be serious enough to…](https://sms4smile.com/quotes/yukari-iwatani-kane/in-a-strange-way-samsung-was-legitimized-by-apple-s-attacks-the/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“The company traditionally shied away from celebrities because it considered its products to be the star, or in Apple’s inside lingo, the “hero.”](https://sms4smile.com/quotes/yukari-iwatani-kane/the-company-traditionally-shied-away-from-celebrities-because-it/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“guys were the rebels, man, the underdogs.”](https://sms4smile.com/quotes/yukari-iwatani-kane/guys-were-the-rebels-man-the-underdogs/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“If you don’t cannibalize yourself,” he used to say, “someone else will.”](https://sms4smile.com/quotes/yukari-iwatani-kane/if-you-don-t-cannibalize-yourself-he-used-to-say-someone-else-will/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“Watching Cook and his team that day, it was impossible not to recall the absolute mastery that Jobs had displayed so many times on…](https://sms4smile.com/quotes/yukari-iwatani-kane/watching-cook-and-his-team-that-day-it-was-impossible-not-to-recall/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“Tim Cook was a master of spreadsheets, not innovation. Since Cook had taken charge, legions of young MBAs had been hired to help feed…](https://sms4smile.com/quotes/yukari-iwatani-kane/tim-cook-was-a-master-of-spreadsheets-not-innovation-since-cook-had/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“Cook was a seasoned businessman and arguably a better manager than Jobs.”](https://sms4smile.com/quotes/yukari-iwatani-kane/cook-was-a-seasoned-businessman-and-arguably-a-better-manager-than/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“His stamina was so inhuman that some wondered if he was actually human. Cook worked twelve to fourteen hours a day but insisted he…](https://sms4smile.com/quotes/yukari-iwatani-kane/his-stamina-was-so-inhuman-that-some-wondered-if-he-was-actually/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.”](https://sms4smile.com/quotes/yukari-iwatani-kane/apple-s-products-were-conceived-around-a-kitchen-table-that-ive-had/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“his sexual orientation was irrelevant. Cook had little personal time. He might as well have been married to Apple.”](https://sms4smile.com/quotes/yukari-iwatani-kane/his-sexual-orientation-was-irrelevant-cook-had-little-personal-time/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) > [“After years of incremental improvements by Microsoft, the release of Windows 95 brought Apple’s software superiority to a nearly complete end as it matched…](https://sms4smile.com/quotes/yukari-iwatani-kane/after-years-of-incremental-improvements-by-microsoft-the-release-of/) [Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/technology/yukari-iwatani-kane/#itemlist", "name": "11 Technology Quotes By Yukari Iwatani Kane", "numberOfItems": 11, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“We don’t spend a lot of energy on old technologies. 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Now Apple’s products had become mainstream.”", "creator": { "@type": "Person", "name": "Yukari Iwatani Kane" }, "url": "https://sms4smile.com/quotes/yukari-iwatani-kane/before-the-ipod-iphone-and-ipad-apple-s-products-had-been-primarily/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0c7/yukari-iwatani-kane-25097_apple_before-the-ipod-iphone-and-ipad-apple-s_112235.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0c7/yukari-iwatani-kane-25097_apple_before-the-ipod-iphone-and-ipad-apple-s_112235.jpg", "url": "https://sms4smile.com/quotes/i/0c7/yukari-iwatani-kane-25097_apple_before-the-ipod-iphone-and-ipad-apple-s_112235.jpg", "width": 1080, "height": 1080, "caption": "“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers…” — Yukari Iwatani Kane", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "“After years of incremental improvements by Microsoft, the release of Windows 95 brought Apple’s software superiority to a nearly complete end as it matched and exceeded the Mac in almost every feature.”", "creator": { "@type": "Person", "name": "Yukari Iwatani Kane" }, "url": "https://sms4smile.com/quotes/yukari-iwatani-kane/after-years-of-incremental-improvements-by-microsoft-the-release-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c91/yukari-iwatani-kane-25097_technology_after-years-of-incremental-improvements_2527190.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c91/yukari-iwatani-kane-25097_technology_after-years-of-incremental-improvements_2527190.jpg", "url": "https://sms4smile.com/quotes/i/c91/yukari-iwatani-kane-25097_technology_after-years-of-incremental-improvements_2527190.jpg", "width": 1080, "height": 1080, "caption": "“After years of incremental improvements by Microsoft, the release of Windows 95 brought Apple’s software…” — Yukari Iwatani Kane", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "“Cook was a methodical and efficient CEO. Unlike Jobs, who seemed to operate on gut, Cook demanded hard numbers on projected cost and profits. He expected teams to stick to the budget.”", "creator": { "@type": "Person", "name": "Yukari Iwatani Kane" }, "url": "https://sms4smile.com/quotes/yukari-iwatani-kane/cook-was-a-methodical-and-efficient-ceo-unlike-jobs-who-seemed-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cfe/yukari-iwatani-kane-25097_cook_cook-was-a-methodical-and-efficient-ceo_259526.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cfe/yukari-iwatani-kane-25097_cook_cook-was-a-methodical-and-efficient-ceo_259526.jpg", "url": "https://sms4smile.com/quotes/i/cfe/yukari-iwatani-kane-25097_cook_cook-was-a-methodical-and-efficient-ceo_259526.jpg", "width": 1080, "height": 1080, "caption": "“Cook was a methodical and efficient CEO. 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The company had already started whittling it down, but Cook considered any inventory to be fundamentally evil. “You kind of want to manage it like you’re in the dairy business,” he had said. “If it gets past its freshness date, you have a problem.”", "creator": { "@type": "Person", "name": "Yukari Iwatani Kane" }, "url": "https://sms4smile.com/quotes/yukari-iwatani-kane/cook-also-tackled-apple-s-monstrous-inventory-the-company-had-already/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d27/yukari-iwatani-kane-25097_business_cook-also-tackled-apple-s-monstrous-inve_2914814.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d27/yukari-iwatani-kane-25097_business_cook-also-tackled-apple-s-monstrous-inve_2914814.jpg", "url": "https://sms4smile.com/quotes/i/d27/yukari-iwatani-kane-25097_business_cook-also-tackled-apple-s-monstrous-inve_2914814.jpg", "width": 1080, "height": 1080, "caption": "“Cook also tackled Apple’s monstrous inventory. The company had already started whittling it down, but Cook…” — Yukari Iwatani Kane", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "“Watching Cook and his team that day, it was impossible not to recall the absolute mastery that Jobs had displayed so many times on this very stage. He too had indulged in his share of bullshit, but at least his bullshit had been mesmerizing.”", "creator": { "@type": "Person", "name": "Yukari Iwatani Kane" }, "url": "https://sms4smile.com/quotes/yukari-iwatani-kane/watching-cook-and-his-team-that-day-it-was-impossible-not-to-recall/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3a0/yukari-iwatani-kane-25097_quote_watching-cook-and-his-team-that-day-it-w_1454963.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3a0/yukari-iwatani-kane-25097_quote_watching-cook-and-his-team-that-day-it-w_1454963.jpg", "url": "https://sms4smile.com/quotes/i/3a0/yukari-iwatani-kane-25097_quote_watching-cook-and-his-team-that-day-it-w_1454963.jpg", "width": 1080, "height": 1080, "caption": "“Watching Cook and his team that day, it was impossible not to recall the absolute mastery that Jobs had…” — Yukari Iwatani Kane", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "“Apple never cared about anything other than increasing product quality and decreasing production cost,” Li Mingqi, a former Foxconn factory manager, told the newspaper. “Workers’ welfare has nothing to do with their interests.”", "creator": { "@type": "Person", "name": "Yukari Iwatani Kane" }, "url": "https://sms4smile.com/quotes/yukari-iwatani-kane/apple-never-cared-about-anything-other-than-increasing-product/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c51/yukari-iwatani-kane-25097_apple_apple-never-cared-about-anything-other-t_3140766.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c51/yukari-iwatani-kane-25097_apple_apple-never-cared-about-anything-other-t_3140766.jpg", "url": "https://sms4smile.com/quotes/i/c51/yukari-iwatani-kane-25097_apple_apple-never-cared-about-anything-other-t_3140766.jpg", "width": 1080, "height": 1080, "caption": "“Apple never cared about anything other than increasing product quality and decreasing production cost,” Li…” — Yukari Iwatani Kane", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/technology/yukari-iwatani-kane/#webpage", "url": "https://sms4smile.com/quotes/about/technology/yukari-iwatani-kane/", "name": "Technology Quotes by Yukari Iwatani Kane", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/technology/yukari-iwatani-kane/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/457/yukari-iwatani-kane-25097_energy_we-don-t-spend-a-lot-of-energy-on-old-te_536333.jpg" }, "description": "11 Technology quotes by Yukari Iwatani Kane. 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