---
title: "45 Technology Quotes By Marshall McLuhan"
description: "Quotes on technology as nervous‑system extension, visual uniformity, and separation from environment."
image: "https://sms4smile.com/quotes/i/ad9/marshall-mcluhan-641_annihilation_innovation-for-holders-of-conventional-w_1727263.png"
---

> [Innovation for holders of conventional wisdom is not novelty but annihilation.](https://sms4smile.com/quotes/marshall-mcluhan/innovation-for-holders-of-conventional-wisdom-is-not-novelty-but/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/ad9/marshall-mcluhan-641_annihilation_innovation-for-holders-of-conventional-w_1727263.png)

> [We are all robots when uncritically involved with our technologies.](https://sms4smile.com/quotes/marshall-mcluhan/we-are-all-robots-when-uncritically-involved-with-our-technologies/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/abf/marshall-mcluhan-641_involved_we-are-all-robots-when-uncritically-invo_2913144.png)

> [The most human thing about us is our technology.](https://sms4smile.com/quotes/marshall-mcluhan/the-most-human-thing-about-us-is-our-technology/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/ec2/marshall-mcluhan-641_human_the-most-human-thing-about-us-is-our-tec_3218605.png)

> [Education in a technological world of replaceable and expendable parts is neuter.](https://sms4smile.com/quotes/marshall-mcluhan/education-in-a-technological-world-of-replaceable-and-expendable/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/022/marshall-mcluhan-641_education_education-in-a-technological-world-of-re_1370348.png)

> [Technology is that which separates us from our environment.](https://sms4smile.com/quotes/marshall-mcluhan/technology-is-that-which-separates-us-from-our-environment/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/a37/marshall-mcluhan-641_environment_technology-is-that-which-separates-us-fr_593127.png)

> [Our technology forces us to live mythically](https://sms4smile.com/quotes/marshall-mcluhan/our-technology-forces-us-to-live-mythically/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/faa/marshall-mcluhan-641_force_our-technology-forces-us-to-live-mythica_2269265.png)

> [The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.](https://sms4smile.com/quotes/marshall-mcluhan/the-car-has-become-an-article-of-dress-without-which-we-feel/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/fbd/marshall-mcluhan-641_articles_the-car-has-become-an-article-of-dress-w_2501133.png)

> [Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.](https://sms4smile.com/quotes/marshall-mcluhan/literacy-the-visual-technology-dissolved-the-tribal-magic-by-means-of/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/544/marshall-mcluhan-641_fragmentation_literacy-the-visual-technology-dissolved_550114.png)

> [Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.](https://sms4smile.com/quotes/marshall-mcluhan/violence-is-the-quest-for-identity-when-identity-disappears-with/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/87c/marshall-mcluhan-641_adventure_violence-is-the-quest-for-identity-when_2851151.jpg)

> [The spoken word was the first technology by which man was able to let go of his environment in order to grasp…](https://sms4smile.com/quotes/marshall-mcluhan/the-spoken-word-was-the-first-technology-by-which-man-was-able-to-let/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/aa4/marshall-mcluhan-641_able_the-spoken-word-was-the-first-technology_1393397.png)

> [In an age of multiple and massive innovations, obsolescence becomes the major obsession.](https://sms4smile.com/quotes/marshall-mcluhan/in-an-age-of-multiple-and-massive-innovations-obsolescence-becomes/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/26b/marshall-mcluhan-641_age_in-an-age-of-multiple-and-massive-innova_2412054.png)

> [The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed…](https://sms4smile.com/quotes/marshall-mcluhan/the-suddenness-of-the-leap-from-hardware-to-software-cannot-but/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/ca8/marshall-mcluhan-641_anarchy_the-suddenness-of-the-leap-from-hardware_3173729.png)

> [All the new media are art forms which have the power of imposing, like poetry, their own assumptions.](https://sms4smile.com/quotes/marshall-mcluhan/all-the-new-media-are-art-forms-which-have-the-power-of-imposing-like/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/96a/marshall-mcluhan-641_art_all-the-new-media-are-art-forms-which-ha_3188332.png)

> [Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly.](https://sms4smile.com/quotes/marshall-mcluhan/computers-can-do-better-than-ever-what-needn-t-be-done-at-all-making/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/227/marshall-mcluhan-641_can-do_computers-can-do-better-than-ever-what-n_2386620.png)

> [Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than…](https://sms4smile.com/quotes/marshall-mcluhan/persons-grouped-around-a-fire-or-candle-for-warmth-or-light-are-less/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/1b0/marshall-mcluhan-641_able_persons-grouped-around-a-fire-or-candle_1166059.png)

> [It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the…](https://sms4smile.com/quotes/marshall-mcluhan/it-is-always-the-psychic-and-social-grounds-brought-into-play-by-each/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/5d9/marshall-mcluhan-641_balance_it-is-always-the-psychic-and-social-grou_2345440.png)

> [If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social…](https://sms4smile.com/quotes/marshall-mcluhan/if-people-were-able-to-be-convinced-that-art-is-precise-advance/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/f49/marshall-mcluhan-641_able_if-people-were-able-to-be-convinced-that_839674.png)

> [The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages…](https://sms4smile.com/quotes/marshall-mcluhan/the-alphabet-and-print-technology-fostered-and-encouraged-a/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/2c0/marshall-mcluhan-641_alphabet_the-alphabet-and-print-technology-foster_1058441.jpg)

> [Language as the technology of human extension, whose powers of division and separation we know so well, may have been the "Tower…](https://sms4smile.com/quotes/marshall-mcluhan/language-as-the-technology-of-human-extension-whose-powers-of/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/06a/marshall-mcluhan-641_babel_language-as-the-technology-of-human-exte_2761142.jpg)

> [In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology...…](https://sms4smile.com/quotes/marshall-mcluhan/in-experimental-art-men-are-given-the-exact-specifications-of-coming/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/cc3/marshall-mcluhan-641_art_in-experimental-art-men-are-given-the-ex_2023334.png)

> [My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand…](https://sms4smile.com/quotes/marshall-mcluhan/my-main-theme-is-the-extension-of-the-nervous-system-in-the-electric/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/d61/marshall-mcluhan-641_age_my-main-theme-is-the-extension-of-the-ne_2110785.png)

> [The medium is the message. This is merely to say that the personal and social consequences of any medium - that is,…](https://sms4smile.com/quotes/marshall-mcluhan/the-medium-is-the-message-this-is-merely-to-say-that-the-personal-and/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/5d5/marshall-mcluhan-641_medium_the-medium-is-the-message-this-is-merely_1211886.png)

> [With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself.…](https://sms4smile.com/quotes/marshall-mcluhan/with-the-arrival-of-electric-technology-man-has-extended-or-set/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/697/marshall-mcluhan-641_arrows_with-the-arrival-of-electric-technology_24560.png)

> [Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds…](https://sms4smile.com/quotes/marshall-mcluhan/physiologically-man-in-the-normal-use-of-technology-or-his-variously/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/e3e/marshall-mcluhan-641_bees_physiologically-man-in-the-normal-use-of_2384089.jpg)

> [If men were able to be convinced that art is a precise advance knowledge of how to cope with the psychic and…](https://sms4smile.com/quotes/marshall-mcluhan/if-men-were-able-to-be-convinced-that-art-is-a-precise-advance/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/e76/marshall-mcluhan-641_able_if-men-were-able-to-be-convinced-that-ar_3101119.png)

> [“Theirs is the customary human reaction when confronted with innovation: to flounder about attempting to adapt old responses to new situations or…](https://sms4smile.com/quotes/marshall-mcluhan/theirs-is-the-customary-human-reaction-when-confronted-with/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/beb/marshall-mcluhan-641_bad-news_theirs-is-the-customary-human-reaction-w_954537.png)

> [Technologies themselves, regardless of content, produce a hemispheric bias in the users.](https://sms4smile.com/quotes/marshall-mcluhan/technologies-themselves-regardless-of-content-produce-a-hemispheric/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/55e/marshall-mcluhan-641_bias_technologies-themselves-regardless-of-co_976596.png)

> [Our technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes.](https://sms4smile.com/quotes/marshall-mcluhan/our-technology-forces-us-to-live-mythically-but-we-continue-to-think/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/34c/marshall-mcluhan-641_force_our-technology-forces-us-to-live-mythica_992077.png)

> [A moral point of view too often serves as a substitute for understanding in technological matters.](https://sms4smile.com/quotes/marshall-mcluhan/a-moral-point-of-view-too-often-serves-as-a-substitute-for/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/921/marshall-mcluhan-641_character_a-moral-point-of-view-too-often-serves-a_3040333.png)

> [Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.](https://sms4smile.com/quotes/marshall-mcluhan/innumerable-confusions-and-a-feeling-of-despair-invariably-emerge-in/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/810/marshall-mcluhan-641_confusions_innumerable-confusions-and-a-feeling-of_2716743.png)

> [In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension…](https://sms4smile.com/quotes/marshall-mcluhan/in-this-electronic-age-we-see-ourselves-being-translated-more-and/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/30a/marshall-mcluhan-641_age_in-this-electronic-age-we-see-ourselves_1054019.png)

> [The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.](https://sms4smile.com/quotes/marshall-mcluhan/the-artist-is-the-person-who-invents-the-means-to-bridge-between/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/6fd/marshall-mcluhan-641_art_the-artist-is-the-person-who-invents-the_931737.png)

> [For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.](https://sms4smile.com/quotes/marshall-mcluhan/for-tribal-man-space-was-the-uncontrollable-mystery-for-technological/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/d18/marshall-mcluhan-641_mystery_for-tribal-man-space-was-the-uncontrolla_1713708.png)

> [When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result.](https://sms4smile.com/quotes/marshall-mcluhan/when-new-technologies-impose-themselves-on-societies-long-habituated/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/018/marshall-mcluhan-641_all-kinds_when-new-technologies-impose-themselves_962867.png)

> [Typographic man can express but is helpless to read the configurations of print technology.](https://sms4smile.com/quotes/marshall-mcluhan/typographic-man-can-express-but-is-helpless-to-read-the/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/bab/marshall-mcluhan-641_configuration_typographic-man-can-express-but-is-helpl_2469209.png)

> [The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of…](https://sms4smile.com/quotes/marshall-mcluhan/the-successor-to-politics-will-be-propaganda-propaganda-not-in-the/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/764/marshall-mcluhan-641_ideology_the-successor-to-politics-will-be-propag_3172220.png)

> [The potential of any technology is always dissipated by its users involvement in its predecessors...Computer are still serving mainly to sustain precomputer…](https://sms4smile.com/quotes/marshall-mcluhan/the-potential-of-any-technology-is-always-dissipated-by-its-users/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/15f/marshall-mcluhan-641_computer_the-potential-of-any-technology-is-alway_1918422.png)

> [As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the…](https://sms4smile.com/quotes/marshall-mcluhan/as-technology-advances-it-reverses-the-characteristics-of-every/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/e7b/marshall-mcluhan-641_age_as-technology-advances-it-reverses-the-c_395031.png)

> [The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.](https://sms4smile.com/quotes/marshall-mcluhan/the-future-masters-of-technology-will-have-to-be-light-hearted-and/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/5fa/marshall-mcluhan-641_computers_the-future-masters-of-technology-will-ha_2811489.png)

> [It is the framework which changes with each new technology and not just the picture within the frame.](https://sms4smile.com/quotes/marshall-mcluhan/it-is-the-framework-which-changes-with-each-new-technology-and-not/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

[Image](https://sms4smile.com/quotes/i/a99/marshall-mcluhan-641_frame_it-is-the-framework-which-changes-with-e_1373409.jpg)

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## More by Marshall McLuhan

> [Even mud gives the illusion of depth.](https://sms4smile.com/quotes/marshall-mcluhan/even-mud-gives-the-illusion-of-depth/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.](https://sms4smile.com/quotes/marshall-mcluhan/language-always-preserves-a-play-or-figure-ground-relation-between/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [Electronic man has no physical body.](https://sms4smile.com/quotes/marshall-mcluhan/electronic-man-has-no-physical-body/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange…](https://sms4smile.com/quotes/marshall-mcluhan/i-am-curious-to-know-what-would-happen-if-art-were-suddenly-seen-for/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the…](https://sms4smile.com/quotes/marshall-mcluhan/with-the-arrival-of-electric-technology-man-has-extended-or-set/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [“The constant broadcast and reception of ghostly images via radio and television, according to this notion, had weakened the sense, particularly among youth, of…](https://sms4smile.com/quotes/marshall-mcluhan/the-constant-broadcast-and-reception-of-ghostly-images-via-radio-and/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the…](https://sms4smile.com/quotes/marshall-mcluhan/every-innovation-scraps-its-immediate-predecessor-and-retrieves-still/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now…](https://sms4smile.com/quotes/marshall-mcluhan/the-family-circle-has-widened-the-worldpool-of-information-fathered/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and…](https://sms4smile.com/quotes/marshall-mcluhan/like-primitive-we-now-live-in-a-global-village-of-our-own-making-a/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [Professionalism is environmental. Amateurism is anti-environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of…](https://sms4smile.com/quotes/marshall-mcluhan/professionalism-is-environmental-amateurism-is-anti-environmental/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral)…](https://sms4smile.com/quotes/marshall-mcluhan/the-visual-power-of-the-phonetic-alphabet-is-the-translate-other/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the…](https://sms4smile.com/quotes/marshall-mcluhan/new-media-may-at-first-appear-as-mere-codes-of-transmission-for-older/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.](https://sms4smile.com/quotes/marshall-mcluhan/youth-instinctively-understand-the-present-environment-the-electric/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [Our motor car is our supreme form of privacy when we are away from home.](https://sms4smile.com/quotes/marshall-mcluhan/our-motor-car-is-our-supreme-form-of-privacy-when-we-are-away-from/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [The scientist rigorously defends his right to be ignorant of almost everything except his specialty.](https://sms4smile.com/quotes/marshall-mcluhan/the-scientist-rigorously-defends-his-right-to-be-ignorant-of-almost/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

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                        "text": "The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.",
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                        "text": "With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.",
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                        "text": "Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.",
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                        "text": "If men were able to be convinced that art is a precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artist? Or would they begin a careful translation of new art forms into social navigation charts? I am curious to know what would happem if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.",
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                        "text": "“Theirs is the customary human reaction when confronted with innovation: to flounder about attempting to adapt old responses to new situations or to simply condemn or ignore the harbingers of change--a practice refined by the Chinese emperors, who used to execute messengers bringing bad news. The new technological environments generate the most pain among those least prepared to alter their old value structures. The literati find the new electronic environment far more threatening than do those less committed to literacy as a way of life. When an individual or social group feels that its whole identity is jeopardized by social or psychic change, its natural reaction is to lash out in defensive fury. But for all their lamentations, the revolution has already taken place.”",
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                        "text": "Technologies themselves, regardless of content, produce a hemispheric bias in the users.",
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                        "text": "Our technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes.",
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                        "text": "A moral point of view too often serves as a substitute for understanding in technological matters.",
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                        "text": "Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.",
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