--- title: "1 Sunk Cost Quotes By Adam M. Grant" description: "1 Sunk Cost quotes by Adam M. Grant. Plus more from Adam M. Grant and more Sunk Cost sayings from other authors." image: "https://sms4smile.com/quotes/i/094/adam-m-grant-1427_investing_escalation-of-commitment-to-a-losing-cou_813361.jpg" --- > [“escalation of commitment to a losing course of action. Over the past four decades, extensive research led by Staw shows that once people make an initial investment of time, energy, or resources, when it goes sour, they’re at risk for…](https://sms4smile.com/quotes/adam-m-grant/escalation-of-commitment-to-a-losing-course-of-action-over-the-past/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) [Image](https://sms4smile.com/quotes/i/094/adam-m-grant-1427_investing_escalation-of-commitment-to-a-losing-cou_813361.jpg) ## More by Adam M. Grant > [“the higher the psychological safety in a unit, the fewer errors they made. Why? In the units that lacked psychological safety, health care professionals…](https://sms4smile.com/quotes/adam-m-grant/the-higher-the-psychological-safety-in-a-unit-the-fewer-errors-they/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“And in the long run, research shows that the mistakes we regret are not errors of commission, but errors of omission. If we could…](https://sms4smile.com/quotes/adam-m-grant/and-in-the-long-run-research-shows-that-the-mistakes-we-regret-are/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“Although many successful givers start from the default of trusting others’ intentions, they’re also careful to scan their environments to screen for potential takers,…](https://sms4smile.com/quotes/adam-m-grant/although-many-successful-givers-start-from-the-default-of-trusting/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“I want to debunk the myth that originality requires extreme risk taking and persuade you that originals are actually far more ordinary than we…](https://sms4smile.com/quotes/adam-m-grant/i-want-to-debunk-the-myth-that-originality-requires-extreme-risk/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“the change of context brought renewed energy.”](https://sms4smile.com/quotes/adam-m-grant/the-change-of-context-brought-renewed-energy/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“I was dismayed to discover that even today, speaking while female remains notoriously difficult. Across cultures, there’s a rich body of evidence showing that…](https://sms4smile.com/quotes/adam-m-grant/i-was-dismayed-to-discover-that-even-today-speaking-while-female/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“Setting high expectations is so important,” Skender says. “You have to push people, make them stretch and do more than they think possible.”](https://sms4smile.com/quotes/adam-m-grant/setting-high-expectations-is-so-important-skender-says-you-have-to/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“analysts were more likely to maintain their star performance if they worked with high-quality colleagues in their teams and departments. The star analysts relied…](https://sms4smile.com/quotes/adam-m-grant/analysts-were-more-likely-to-maintain-their-star-performance-if-they/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“Speak softly, but carry a big stick. —Theodore Roosevelt, U.S. president”](https://sms4smile.com/quotes/adam-m-grant/speak-softly-but-carry-a-big-stick-theodore-roosevelt-u-s-president/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“Talented people are attracted to those who care about them.”](https://sms4smile.com/quotes/adam-m-grant/talented-people-are-attracted-to-those-who-care-about-them/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“When our audiences are skeptical, the more we try to dominate them, the more they resist. Even with a receptive audience, dominance is a…](https://sms4smile.com/quotes/adam-m-grant/when-our-audiences-are-skeptical-the-more-we-try-to-dominate-them-the/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“Whereas success is zero-sum in a group of takers, in groups of givers, it may be true that the whole is greater than the…](https://sms4smile.com/quotes/adam-m-grant/whereas-success-is-zero-sum-in-a-group-of-takers-in-groups-of-givers/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“Tim Long adds that “there’s something magical about getting the reputation as someone who cares about others more than yourself. It redounds to your…](https://sms4smile.com/quotes/adam-m-grant/tim-long-adds-that-there-s-something-magical-about-getting-the/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“In a classic experiment, when people received help from one peer, they were more likely to give help to another peer, matching by following…](https://sms4smile.com/quotes/adam-m-grant/in-a-classic-experiment-when-people-received-help-from-one-peer-they/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) > [“A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die.”](https://sms4smile.com/quotes/adam-m-grant/a-new-scientific-truth-does-not-triumph-by-convincing-its-opponents/) [Adam M. Grant](https://sms4smile.com/quotes/author/adam-m-grant/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/sunk-cost/adam-m-grant/#itemlist", "name": "1 Sunk Cost Quotes By Adam M. Grant", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“escalation of commitment to a losing course of action. Over the past four decades, extensive research led by Staw shows that once people make an initial investment of time, energy, or resources, when it goes sour, they’re at risk for increasing their investment. Gamblers in the hole believe that if they just play one more hand of poker, they’ll be able to recover their losses or even win big. Struggling entrepreneurs think that if they just give their start-ups a little more sweat, they can turn it around. When an investment doesn’t pay off, even if the expected value is negative, we invest more. 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