---
title: "1 Success Lot Quotes By Lou Gerstner"
description: "1 Success Lot quotes by Lou Gerstner. Plus more from Lou Gerstner and more Success Lot sayings from other authors."
image: "https://sms4smile.com/quotes/i/c7f/lou-gerstner-21499_business_if-life-was-so-easy-that-you-could-just_2629530.png"
---

> [If life was so easy that you could just go buy success, there would be a lot more successful companies in the world. Successful enterprises are built from the ground up.](https://sms4smile.com/quotes/lou-gerstner/if-life-was-so-easy-that-you-could-just-go-buy-success-there-would-be-2/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

[Image](https://sms4smile.com/quotes/i/c7f/lou-gerstner-21499_business_if-life-was-so-easy-that-you-could-just_2629530.png)

## More by Lou Gerstner

> [Every now and then, a technology comes along that is so profound, so powerful, so universal, that its impact will change everything. It will…](https://sms4smile.com/quotes/lou-gerstner/every-now-and-then-a-technology-comes-along-that-is-so-profound-so/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [Customer complaints are the schoolbooks from which we learn.](https://sms4smile.com/quotes/lou-gerstner/customer-complaints-are-the-schoolbooks-from-which-we-learn/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [The rewards system is a powerful driver of behavior and therefore culture.](https://sms4smile.com/quotes/lou-gerstner/the-rewards-system-is-a-powerful-driver-of-behavior-and-therefore/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [For the first month, I listened, and I tried very hard not to draw conclusions](https://sms4smile.com/quotes/lou-gerstner/for-the-first-month-i-listened-and-i-tried-very-hard-not-to-draw/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [The thing I have learned at IBM is that culture is everything.](https://sms4smile.com/quotes/lou-gerstner/the-thing-i-have-learned-at-ibm-is-that-culture-is-everything/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [IBM needed - an enormous sense of urgency.](https://sms4smile.com/quotes/lou-gerstner/ibm-needed-an-enormous-sense-of-urgency/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [I don't want to use the word reorganization. Reorganization to me is shuffling boxes, moving boxes around. Transformation means that you're really fundamentally changing…](https://sms4smile.com/quotes/lou-gerstner/i-don-t-want-to-use-the-word-reorganization-reorganization-to-me-is/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [It is not about bits, bytes and protocols, but profits, losses and margins.](https://sms4smile.com/quotes/lou-gerstner/it-is-not-about-bits-bytes-and-protocols-but-profits-losses-and/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [I came to see, in my time at IBM, that culture isn't just one aspect of the game; it is the game.](https://sms4smile.com/quotes/lou-gerstner/i-came-to-see-in-my-time-at-ibm-that-culture-isn-t-just-one-aspect-of/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [We built this company from the customer back, not from the company out.](https://sms4smile.com/quotes/lou-gerstner/we-built-this-company-from-the-customer-back-not-from-the-company-out/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [I just think we should look at this as a chess match," he said, "between the world's greatest chess player and Garry Kasparov.](https://sms4smile.com/quotes/lou-gerstner/i-just-think-we-should-look-at-this-as-a-chess-match-he-said-between/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [If the practices and processes inside a company don't drive the execution of values, then people don't get it. The question is, do you…](https://sms4smile.com/quotes/lou-gerstner/if-the-practices-and-processes-inside-a-company-don-t-drive-the/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [Everything starts with the customer.](https://sms4smile.com/quotes/lou-gerstner/everything-starts-with-the-customer/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [No institution will go through fundamental change unless it believes it is in deep trouble and needs to do something different to survive.](https://sms4smile.com/quotes/lou-gerstner/no-institution-will-go-through-fundamental-change-unless-it-believes/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

> [Technology has limitations on what it can accomplish. You do not.](https://sms4smile.com/quotes/lou-gerstner/technology-has-limitations-on-what-it-can-accomplish-you-do-not/)

[Lou Gerstner](https://sms4smile.com/quotes/author/lou-gerstner/)

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