---
title: "1 Story Believe Quotes By Bernadette Jiwa"
description: "1 Story Believe quotes by Bernadette Jiwa. Plus more from Bernadette Jiwa and more Story Believe sayings from other authors."
image: "https://sms4smile.com/quotes/i/fb4/bernadette-jiwa-29564_believe_give-them-a-reason-to-care-a-story-they_2275907.jpg"
---

> [“give them a reason to care, a story they can believe in.”](https://sms4smile.com/quotes/bernadette-jiwa/give-them-a-reason-to-care-a-story-they-can-believe-in/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

[Image](https://sms4smile.com/quotes/i/fb4/bernadette-jiwa-29564_believe_give-them-a-reason-to-care-a-story-they_2275907.jpg)

## More by Bernadette Jiwa

> [“The truth is that what really moves us is feelings, not facts.”](https://sms4smile.com/quotes/bernadette-jiwa/the-truth-is-that-what-really-moves-us-is-feelings-not-facts/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“We do good work when we give ourselves the opportunity to do it.”](https://sms4smile.com/quotes/bernadette-jiwa/we-do-good-work-when-we-give-ourselves-the-opportunity-to-do-it/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“how the now-ubiquitous humble shopping cart was invented and adopted eighty years ago. Sylvan Goldman, a grocery store owner from Oklahoma, noticed that when…](https://sms4smile.com/quotes/bernadette-jiwa/how-the-now-ubiquitous-humble-shopping-cart-was-invented-and-adopted/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“World-class innovators are moving from industry- or demographic-based”](https://sms4smile.com/quotes/bernadette-jiwa/world-class-innovators-are-moving-from-industry-or-demographic-based/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“What makes a brand unique now is the difference it creates—how it affects people’s lives and becomes part of their story.”](https://sms4smile.com/quotes/bernadette-jiwa/what-makes-a-brand-unique-now-is-the-difference-it-creates-how-it/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“Our narrow frames of reference mean that we sometimes forget to value the genius of the waitress who hones awareness in every moment, the…](https://sms4smile.com/quotes/bernadette-jiwa/our-narrow-frames-of-reference-mean-that-we-sometimes-forget-to-value/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“Your vision of where or who you want to be is your greatest asset.” —Paul Arden”](https://sms4smile.com/quotes/bernadette-jiwa/your-vision-of-where-or-who-you-want-to-be-is-your-greatest-asset-2/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“As soon as we open our eyes in the morning, what we want most is to matter, to live a life and to do…](https://sms4smile.com/quotes/bernadette-jiwa/as-soon-as-we-open-our-eyes-in-the-morning-what-we-want-most-is-to/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“The secret of disruptive innovations and business models isn’t that they disrupt an industry; it’s that they disrupt people. They change how people feel…](https://sms4smile.com/quotes/bernadette-jiwa/the-secret-of-disruptive-innovations-and-business-models-isn-t-that/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“How can we notice what the world wants if we don’t notice what’s wanting in the world?”](https://sms4smile.com/quotes/bernadette-jiwa/how-can-we-notice-what-the-world-wants-if-we-don-t-notice-what-s/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“just seventy-one companies from the original Fortune 500 compiled in 1955 remain on the list today.”](https://sms4smile.com/quotes/bernadette-jiwa/just-seventy-one-companies-from-the-original-fortune-500-compiled-in/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“the masses don’t want to feel like ‘the masses’.”](https://sms4smile.com/quotes/bernadette-jiwa/the-masses-don-t-want-to-feel-like-the-masses/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“give them a reason to care, a story they can believe in.”](https://sms4smile.com/quotes/bernadette-jiwa/give-them-a-reason-to-care-a-story-they-can-believe-in/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“It isn’t the person with the best idea who wins; it’s the person who has the greatest understanding of what really matters to people.”](https://sms4smile.com/quotes/bernadette-jiwa/it-isn-t-the-person-with-the-best-idea-who-wins-it-s-the-person-who/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

> [“Not only is there no longer a mass market, but most of the successful companies, game-changing innovations, and products and services we care about…](https://sms4smile.com/quotes/bernadette-jiwa/not-only-is-there-no-longer-a-mass-market-but-most-of-the-successful/)

[Bernadette Jiwa](https://sms4smile.com/quotes/author/bernadette-jiwa/)

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