---
title: "50 Starbucks Quotes By Howard Schultz"
description: "50 Starbucks quotes by Howard Schultz. Plus more from Howard Schultz and more Starbucks sayings from other authors."
image: "https://sms4smile.com/quotes/i/fb9/howard-schultz-1317_coffee_starbucks-has-a-role-and-a-meaningful-re_3130818.png"
---

> [Starbucks has a role and a meaningful relationship with people that is not only about the coffee.](https://sms4smile.com/quotes/howard-schultz/starbucks-has-a-role-and-a-meaningful-relationship-with-people-that/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/fb9/howard-schultz-1317_coffee_starbucks-has-a-role-and-a-meaningful-re_3130818.png)

> [We need to reinvent food at Starbucks. Less could be more.](https://sms4smile.com/quotes/howard-schultz/we-need-to-reinvent-food-at-starbucks-less-could-be-more/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/603/howard-schultz-1317_coffee_we-need-to-reinvent-food-at-starbucks-le_1408274.png)

> [People around the world, they want the authentic Starbucks experience.](https://sms4smile.com/quotes/howard-schultz/people-around-the-world-they-want-the-authentic-starbucks-experience/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/266/howard-schultz-1317_around-the-world_people-around-the-world-they-want-the-au_366437.png)

> [Starbucks has changed the rules of engagement for the music industry.](https://sms4smile.com/quotes/howard-schultz/starbucks-has-changed-the-rules-of-engagement-for-the-music-industry/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/90a/howard-schultz-1317_changed_starbucks-has-changed-the-rules-of-engag_1055051.png)

> [Starbucks represents something beyond a cup of coffee.](https://sms4smile.com/quotes/howard-schultz/starbucks-represents-something-beyond-a-cup-of-coffee/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/341/howard-schultz-1317_coffee_starbucks-represents-something-beyond-a_2071720.png)

> [The response to the Starbucks brand has been phenomenal in our international markets.](https://sms4smile.com/quotes/howard-schultz/the-response-to-the-starbucks-brand-has-been-phenomenal-in-our/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/109/howard-schultz-1317_brands_the-response-to-the-starbucks-brand-has_985247.png)

> [Our history is based on extending the brand to categories within the guardrails of Starbucks.](https://sms4smile.com/quotes/howard-schultz/our-history-is-based-on-extending-the-brand-to-categories-within-the/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/4b3/howard-schultz-1317_brand_our-history-is-based-on-extending-the-br_735259.png)

> [Do I take criticism of Starbucks personally? Of course I do.](https://sms4smile.com/quotes/howard-schultz/do-i-take-criticism-of-starbucks-personally-of-course-i-do/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/b1b/howard-schultz-1317_criticism_do-i-take-criticism-of-starbucks-persona_1359555.png)

> [When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.](https://sms4smile.com/quotes/howard-schultz/when-we-began-starbucks-what-i-wanted-to-try-to-do-was-to-create-a/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/389/howard-schultz-1317_culture_when-we-began-starbucks-what-i-wanted-to_319659.png)

> [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/827/howard-schultz-1317_beans_for-starbucks-there-will-be-no-shortage_12345.png)

> [More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next…](https://sms4smile.com/quotes/howard-schultz/more-than-anything-else-technology-will-pave-the-way-for-innovative/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/679/howard-schultz-1317_change_more-than-anything-else-technology-will_2587726.png)

> [We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the…](https://sms4smile.com/quotes/howard-schultz/we-need-to-put-ourselves-in-the-shoes-of-our-customers-that-is-my-new/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/f7c/howard-schultz-1317_battle_we-need-to-put-ourselves-in-the-shoes-of_2201809.png)

> [Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in…](https://sms4smile.com/quotes/howard-schultz/certainly-the-caffeine-in-coffee-whether-it-s-starbucks-or-generic/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/fcb/howard-schultz-1317_caffeine_certainly-the-caffeine-in-coffee-whether_1694863.png)

> [There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.](https://sms4smile.com/quotes/howard-schultz/there-s-this-myth-that-has-been-exacerbated-by-others-that-starbucks/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/6bf/howard-schultz-1317_coffee_there-s-this-myth-that-has-been-exacerba_828594.png)

> [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/3eb/howard-schultz-1317_balance_the-success-of-the-starbucks-has-been-ba_48361.jpg)

> [If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a…](https://sms4smile.com/quotes/howard-schultz/if-vancouver-did-not-succeed-as-starbucks-from-87-on-our-entire/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/572/howard-schultz-1317_amount_if-vancouver-did-not-succeed-as-starbuck_2249351.png)

> [I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not…](https://sms4smile.com/quotes/howard-schultz/i-think-starbucks-created-a-platform-and-ultimately-a-runway-for-many/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/187/howard-schultz-1317_brands_i-think-starbucks-created-a-platform-and_1407889.png)

> [With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and…](https://sms4smile.com/quotes/howard-schultz/with-a-population-of-more-than-600-million-people-an-emerging-middle/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/38c/howard-schultz-1317_asia_with-a-population-of-more-than-600-milli_1753366.png)

> [My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy…](https://sms4smile.com/quotes/howard-schultz/my-son-is-trying-to-be-a-sports-writer-and-my-daughter-is-a-college/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/b97/howard-schultz-1317_children_my-son-is-trying-to-be-a-sports-writer-a_1814463.jpg)

> [When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create…](https://sms4smile.com/quotes/howard-schultz/when-i-first-discovered-in-the-early-1980s-the-italian-espresso-bars/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/05e/howard-schultz-1317_america_when-i-first-discovered-in-the-early-198_1082942.png)

> [I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or…](https://sms4smile.com/quotes/howard-schultz/i-am-concerned-about-any-attrition-in-customer-traffic-at-starbucks-2/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/66c/howard-schultz-1317_about_i-am-concerned-about-any-attrition-in-cu_1852167.jpg)

> [Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no…](https://sms4smile.com/quotes/howard-schultz/overnight-the-digital-age-had-changed-the-course-of-history-for-our/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/50b/howard-schultz-1317_age_overnight-the-digital-age-had-changed-th_454301.jpg)

> [“At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we…](https://sms4smile.com/quotes/howard-schultz/at-starbucks-0-as-in-any-business-in-any-life-there-are-so-many/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/f50/howard-schultz-1317_business_at-starbucks-0-as-in-any-business-in-any_1136699.png)

> [When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market…](https://sms4smile.com/quotes/howard-schultz/when-i-returned-as-ceo-in-2008-starbucks-had-forgotten-that/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/9aa/howard-schultz-1317_balance_when-i-returned-as-ceo-in-2008-starbucks_2414104.jpg)

> [Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always…](https://sms4smile.com/quotes/howard-schultz/despite-the-fact-that-starbucks-has-grown-to-be-a-large-company-we-ve/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/69c/howard-schultz-1317_asking_despite-the-fact-that-starbucks-has-grow_2309944.jpg)

> [California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.](https://sms4smile.com/quotes/howard-schultz/california-in-a-sense-is-almost-starbucks-largest-country-with-almost/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/745/howard-schultz-1317_california_california-in-a-sense-is-almost-starbuck_2903030.png)

> [We think of Starbucks not as a coffee company but a media company.](https://sms4smile.com/quotes/howard-schultz/we-think-of-starbucks-not-as-a-coffee-company-but-a-media-company/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/2c7/howard-schultz-1317_business_we-think-of-starbucks-not-as-a-coffee-co_2516337.png)

> [Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.](https://sms4smile.com/quotes/howard-schultz/starbucks-is-in-my-blood-it-is-such-a-part-of-me-that-letting-it/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/082/howard-schultz-1317_blood_starbucks-is-in-my-blood-it-is-such-a-pa_2707184.png)

> [When it comes to Starbucks, I take every threat very personally.](https://sms4smile.com/quotes/howard-schultz/when-it-comes-to-starbucks-i-take-every-threat-very-personally/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/3d0/howard-schultz-1317_medicine_when-it-comes-to-starbucks-i-take-every_2862616.png)

> [I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be…](https://sms4smile.com/quotes/howard-schultz/i-could-ve-just-walked-away-but-i-never-could-have-forgiven-myself-to/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/be5/howard-schultz-1317_bystanders_i-could-ve-just-walked-away-but-i-never_2278359.png)

> [Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.](https://sms4smile.com/quotes/howard-schultz/starbucks-is-committed-to-evolving-and-enhancing-our-customer/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/9eb/howard-schultz-1317_coffee_starbucks-is-committed-to-evolving-and-e_219848.jpg)

> [While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering…](https://sms4smile.com/quotes/howard-schultz/while-we-are-a-coffee-company-at-heart-starbucks-provides-much-more/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/a1c/howard-schultz-1317_business_while-we-are-a-coffee-company-at-heart-s_1793304.png)

> [Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human…](https://sms4smile.com/quotes/howard-schultz/post-9-11-we-saw-an-immediate-uptick-in-the-amount-of-people-in-our/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/bc8/howard-schultz-1317_amount_post-9-11-we-saw-an-immediate-uptick-in_2312403.png)

> [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/353/howard-schultz-1317_advertising_starbucks-is-not-an-advertiser-people-th_95003.png)

> [London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe.](https://sms4smile.com/quotes/howard-schultz/london-a-city-where-creativity-and-innovation-have-always-flourished/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/8b2/howard-schultz-1317_always_london-a-city-where-creativity-and-innov_2627534.png)

> [I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where…](https://sms4smile.com/quotes/howard-schultz/i-honestly-never-dreamed-at-the-time-that-i-would-one-day-own-the/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/923/howard-schultz-1317_around-the-world_i-honestly-never-dreamed-at-the-time-tha_3207803.jpg)

> [We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick -…](https://sms4smile.com/quotes/howard-schultz/we-sell-tea-in-starbucks-but-i-think-the-experience-is-very-different/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/473/howard-schultz-1317_coffee_we-sell-tea-in-starbucks-but-i-think-the_2857117.png)

> [I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or…](https://sms4smile.com/quotes/howard-schultz/i-am-concerned-about-any-attrition-in-customer-traffic-at-starbucks/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/8d3/howard-schultz-1317_attrition_i-am-concerned-about-any-attrition-in-cu_1669683.png)

> [Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.](https://sms4smile.com/quotes/howard-schultz/starbucks-is-rekindling-america-s-love-affair-with-coffee-bringing/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/744/howard-schultz-1317_affair_starbucks-is-rekindling-america-s-love-a_224872.png)

> [The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.](https://sms4smile.com/quotes/howard-schultz/the-starbucks-customer-and-the-teavana-customer-are-two-very/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/2ef/howard-schultz-1317_customer_the-starbucks-customer-and-the-teavana-c_2827665.png)

## More by Howard Schultz

> [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

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                        "text": "We need to reinvent food at Starbucks. Less could be more.",
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                        "text": "People around the world, they want the authentic Starbucks experience.",
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                        "text": "Starbucks has changed the rules of engagement for the music industry.",
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                        "text": "Starbucks represents something beyond a cup of coffee.",
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                        "text": "The response to the Starbucks brand has been phenomenal in our international markets.",
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                        "text": "Our history is based on extending the brand to categories within the guardrails of Starbucks.",
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                        "text": "Do I take criticism of Starbucks personally? Of course I do.",
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                        "text": "When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.",
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                        "text": "For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time.",
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                        "text": "More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused.",
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                        "text": "We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.",
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                        "text": "Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.",
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                        "text": "There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.",
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                        "text": "The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to manage the business through the lens of humanity.",
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                        "text": "If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.",
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                        "text": "I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.",
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