---
title: "1 Sell Idea Quotes By Peter Coughter"
description: "1 Sell Idea quotes by Peter Coughter. Plus more from Peter Coughter and more Sell Idea sayings from other authors."
image: "https://sms4smile.com/quotes/i/5fd/peter-coughter-29686_work_the-secret-to-selling-great-work-is-to-s_2580681.jpg"
---

> [“The secret to selling great work is to sell the idea of the work before you sell the work.”](https://sms4smile.com/quotes/peter-coughter/the-secret-to-selling-great-work-is-to-sell-the-idea-of-the-work/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

[Image](https://sms4smile.com/quotes/i/5fd/peter-coughter-29686_work_the-secret-to-selling-great-work-is-to-s_2580681.jpg)

## More by Peter Coughter

> [“Just spend a bit of time bringing the same level of creativity to selling the work as you brought to creating the work.”](https://sms4smile.com/quotes/peter-coughter/just-spend-a-bit-of-time-bringing-the-same-level-of-creativity-to/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“The words on the screen are usually a distraction to the audience. If you’re reading the words, by the time you’ve gotten around to…](https://sms4smile.com/quotes/peter-coughter/the-words-on-the-screen-are-usually-a-distraction-to-the-audience-if/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“the audience will not remember the vast majority of what you say. But they will remember what they thought about what you said. And…](https://sms4smile.com/quotes/peter-coughter/the-audience-will-not-remember-the-vast-majority-of-what-you-say-but/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“We all fall in love with our own ideas. The trick is to know when to fall out of love with these ideas and…](https://sms4smile.com/quotes/peter-coughter/we-all-fall-in-love-with-our-own-ideas-the-trick-is-to-know-when-to/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“If they’re not getting something, you’ve got to make the point in a way that they do get before you move on to the…](https://sms4smile.com/quotes/peter-coughter/if-they-re-not-getting-something-you-ve-got-to-make-the-point-in-a/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“But it’s not because we’re afraid to fail. It’s because we’re afraid that we’ll succeed. That is what truly terrifies us.”](https://sms4smile.com/quotes/peter-coughter/but-it-s-not-because-we-re-afraid-to-fail-it-s-because-we-re-afraid/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“It should seem as if we’re thinking of these words for the first time as we say them. In fact, it should feel as…](https://sms4smile.com/quotes/peter-coughter/it-should-seem-as-if-we-re-thinking-of-these-words-for-the-first-time/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“Start each of your sentences by looking directly into someone’s eyes.”](https://sms4smile.com/quotes/peter-coughter/start-each-of-your-sentences-by-looking-directly-into-someone-s-eyes/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“things—Feeling Safe, Being Right, Feeling Good, and Looking Good. If any of these conditions are challenged, we become fearful.”](https://sms4smile.com/quotes/peter-coughter/things-feeling-safe-being-right-feeling-good-and-looking-good-if-any/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“But when you have something important to say, you must be looking at someone.”](https://sms4smile.com/quotes/peter-coughter/but-when-you-have-something-important-to-say-you-must-be-looking-at/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“And then, you’ve got to sit down and write what I call the “Voice Over” for each slide. You’ve got to decide exactly what…](https://sms4smile.com/quotes/peter-coughter/and-then-you-ve-got-to-sit-down-and-write-what-i-call-the-voice-over/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“The secret to selling great work is to sell the idea of the work before you sell the work.”](https://sms4smile.com/quotes/peter-coughter/the-secret-to-selling-great-work-is-to-sell-the-idea-of-the-work/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“Thirty spokes share the wheel’s hub, It is the centre hole that makes it useful. Shape clay into a vessel, It is the space…](https://sms4smile.com/quotes/peter-coughter/thirty-spokes-share-the-wheel-s-hub-it-is-the-centre-hole-that-makes/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“should be on the screen until it suits your purposes.”](https://sms4smile.com/quotes/peter-coughter/should-be-on-the-screen-until-it-suits-your-purposes/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

> [“When we are selling our ideas, the audience must first buy us.”](https://sms4smile.com/quotes/peter-coughter/when-we-are-selling-our-ideas-the-audience-must-first-buy-us/)

[Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/)

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