---
title: "2 Saying no Quotes By Tim Cook"
description: "2 Saying no quotes by Tim Cook. Plus more from Tim Cook and more Saying no sayings from other authors."
image: "https://sms4smile.com/quotes/i/7b9/tim-cook-1729_believe_we-believe-in-saying-no-to-thousands-of_311022.png"
---

> [We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.](https://sms4smile.com/quotes/tim-cook/we-believe-in-saying-no-to-thousands-of-projects-so-that-we-can/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

[Image](https://sms4smile.com/quotes/i/7b9/tim-cook-1729_believe_we-believe-in-saying-no-to-thousands-of_311022.png)

> [We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of…](https://sms4smile.com/quotes/tim-cook/we-are-the-most-focused-company-that-i-know-of-or-have-read-of-or/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

[Image](https://sms4smile.com/quotes/i/41d/tim-cook-1729_amount_we-are-the-most-focused-company-that-i-k_921231.jpg)

## Other authors on Saying no

## More by Tim Cook

> [Maybe law enforcement would like the ability to turn on the camera on your Mac.](https://sms4smile.com/quotes/tim-cook/maybe-law-enforcement-would-like-the-ability-to-turn-on-the-camera-on/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [Televisions are devices with screens that things appear on.](https://sms4smile.com/quotes/tim-cook/televisions-are-devices-with-screens-that-things-appear-on/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [The sidelines are not where you want to live your life. The world needs you in the arena!](https://sms4smile.com/quotes/tim-cook/the-sidelines-are-not-where-you-want-to-live-your-life-the-world/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.](https://sms4smile.com/quotes/tim-cook/honestly-we-ll-compete-with-everybody-i-love-competition-as-long-as/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [Apple is this great American company that could have only happened here.](https://sms4smile.com/quotes/tim-cook/apple-is-this-great-american-company-that-could-have-only-happened/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [Our goal has never been to make the most. It's always been to make the best.](https://sms4smile.com/quotes/tim-cook/our-goal-has-never-been-to-make-the-most-it-s-always-been-to-make-the/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And…](https://sms4smile.com/quotes/tim-cook/it-s-hard-to-edit-it-s-hard-to-stay-focused-and-yet-we-know-we-ll/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…](https://sms4smile.com/quotes/tim-cook/the-reality-is-is-that-we-love-competition-at-apple-we-think-it-makes/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [I love museums. But I don't want to live in one.](https://sms4smile.com/quotes/tim-cook/i-love-museums-but-i-don-t-want-to-live-in-one/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list…](https://sms4smile.com/quotes/tim-cook/from-an-app-point-of-view-if-you-looked-at-innovation-on-the-pc-you-d/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit…](https://sms4smile.com/quotes/tim-cook/without-encryption-you-and-i-wouldn-t-be-able-to-do-our-banking/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.](https://sms4smile.com/quotes/tim-cook/we-have-never-said-that-we-re-perfect-we-ve-said-that-we-seek-that/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.](https://sms4smile.com/quotes/tim-cook/those-who-try-to-achieve-success-without-hard-work-ultimately-deceive/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is…](https://sms4smile.com/quotes/tim-cook/the-pre-owned-market-allows-us-to-reach-customers-who-really-want-an/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

> [America is always stronger when we do things together.](https://sms4smile.com/quotes/tim-cook/america-is-always-stronger-when-we-do-things-together/)

[Tim Cook](https://sms4smile.com/quotes/author/tim-cook/)

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