--- title: "9 Safe Quotes By Seth Godin" description: "9 Safe quotes by Seth Godin. Plus more from Seth Godin and more Safe sayings from other authors." image: "https://sms4smile.com/quotes/i/29d/seth-godin-152_business_playing-safe-is-very-risky-2155759_2155759.png" --- > [Playing safe is very risky.](https://sms4smile.com/quotes/seth-godin/playing-safe-is-very-risky/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/29d/seth-godin-152_business_playing-safe-is-very-risky-2155759_2155759.png) > [Average feels safe but it's not. It's invisible.](https://sms4smile.com/quotes/seth-godin/average-feels-safe-but-it-s-not-it-s-invisible/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/ca5/seth-godin-152_average_average-feels-safe-but-it-s-not-it-s-inv_2509437.png) > [If you don't require the journey to be easy or comfortable or safe, you can change the world](https://sms4smile.com/quotes/seth-godin/if-you-don-t-require-the-journey-to-be-easy-or-comfortable-or-safe/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/a10/seth-godin-152_change_if-you-don-t-require-the-journey-to-be-e_1249086.png) > [The market ... demands a signal from you that you're serious, powerful, accepted, and safe.](https://sms4smile.com/quotes/seth-godin/the-market-demands-a-signal-from-you-that-you-re-serious-powerful/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/4bf/seth-godin-152_accepted_the-market-demands-a-signal-from-you-tha_1084339.png) > [“When you work under the cloud of anxiety, the best strategy is to play it safe, because if (when!) it fails, you’ll…](https://sms4smile.com/quotes/seth-godin/when-you-work-under-the-cloud-of-anxiety-the-best-strategy-is-to-play/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/20c/seth-godin-152_anxiety_when-you-work-under-the-cloud-of-anxiety_1097036.png) > [It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way…](https://sms4smile.com/quotes/seth-godin/it-s-easy-to-be-afraid-of-taking-a-plunge-because-after-all-plunging/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/278/seth-godin-152_chance_it-s-easy-to-be-afraid-of-taking-a-plung_1652287.png) > [Most people have bosses who hire them to fill a slot in the work chart and to do what they are told.…](https://sms4smile.com/quotes/seth-godin/most-people-have-bosses-who-hire-them-to-fill-a-slot-in-the-work/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/b88/seth-godin-152_boss_most-people-have-bosses-who-hire-them-to_1825623.png) > [If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.](https://sms4smile.com/quotes/seth-godin/if-you-are-deliberately-trying-to-create-a-future-that-feels-safe-you/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/ab4/seth-godin-152_business_if-you-are-deliberately-trying-to-create_2501823.png) > [If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous…](https://sms4smile.com/quotes/seth-godin/if-you-re-remarkable-then-it-s-likely-that-some-people-won-t-like-you/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/c15/seth-godin-152_alas_if-you-re-remarkable-then-it-s-likely-th_172345.jpg) ## Other authors on Safe ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/safe/seth-godin/#itemlist", "name": "9 Safe Quotes By Seth Godin", "numberOfItems": 9, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Playing safe is very risky.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/playing-safe-is-very-risky/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/29d/seth-godin-152_business_playing-safe-is-very-risky-2155759_2155759.png", "contentUrl": "https://sms4smile.com/quotes/i/29d/seth-godin-152_business_playing-safe-is-very-risky-2155759_2155759.png", "url": "https://sms4smile.com/quotes/i/29d/seth-godin-152_business_playing-safe-is-very-risky-2155759_2155759.png", "width": 1080, "height": 1080, "caption": "“Playing safe is very risky.” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Average feels safe but it's not. 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That's part of the definition of remarkable. Nobody gets unanimous praise - ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. Playing it safe. Following the rules. They seem like the best ways to avoid failure. Alas, that pattern is awfully dangerous. The current marketing “rules” will ultimately lead to failure. In a crowded marketplace, fitting in is failing. 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