--- title: "4 Relative Importance Quotes By Daniel Kahneman" description: "4 Relative Importance quotes by Daniel Kahneman. Plus more from Daniel Kahneman and more Relative Importance sayings from other authors." image: "https://sms4smile.com/quotes/i/bd0/daniel-kahneman-431_memory_for-example-students-of-policy-have-note_1432523.jpg" --- > [“For example, students of policy have noted that the availability heuristic helps explain why some issues are highly salient in the public’s…](https://sms4smile.com/quotes/daniel-kahneman/for-example-students-of-policy-have-noted-that-the-availability/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/bd0/daniel-kahneman-431_memory_for-example-students-of-policy-have-note_1432523.jpg) > [“People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—and this is largely…](https://sms4smile.com/quotes/daniel-kahneman/people-tend-to-assess-the-relative-importance-of-issues-by-the-ease/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/15f/daniel-kahneman-431_journalism_people-tend-to-assess-the-relative-impor_2655178.jpg) > [“People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—”](https://sms4smile.com/quotes/daniel-kahneman/people-tend-to-assess-the-relative-importance-of-issues-by-the-ease-2/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/3f7/daniel-kahneman-431_relative-importance_people-tend-to-assess-the-relative-impor_2982508.jpg) > [People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—and this is largely…](https://sms4smile.com/quotes/daniel-kahneman/people-tend-to-assess-the-relative-importance-of-issues-by-the-ease-3/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) [Image](https://sms4smile.com/quotes/i/891/daniel-kahneman-431_accidents_people-tend-to-assess-the-relative-impor_3108740.jpg) ## More by Daniel Kahneman > [Economists think about what people ought to do. Psychologists watch what they actually do.](https://sms4smile.com/quotes/daniel-kahneman/economists-think-about-what-people-ought-to-do-psychologists-watch/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“Belief in the Law of Small Numbers.”](https://sms4smile.com/quotes/daniel-kahneman/belief-in-the-law-of-small-numbers/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“People who are poor think like traders, but the dynamics are quite different. Unlike traders, the poor are not indifferent to the differences between…](https://sms4smile.com/quotes/daniel-kahneman/people-who-are-poor-think-like-traders-but-the-dynamics-are-quite/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“Mood evidently affects the operation of System 1: when we are uncomfortable and unhappy, we lose touch with our intuition.”](https://sms4smile.com/quotes/daniel-kahneman/mood-evidently-affects-the-operation-of-system-1-when-we-are/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [The confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even…](https://sms4smile.com/quotes/daniel-kahneman/the-confidence-that-individuals-have-in-their-beliefs-depends-mostly/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“So this is my aim for watercooler conversations: improve the ability to identify and understand errors of judgment and choice, in others and eventually…](https://sms4smile.com/quotes/daniel-kahneman/so-this-is-my-aim-for-watercooler-conversations-improve-the-ability/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“For example, I recently came to doubt my long-held impression that adultery is more common among politicians than among physicians or lawyers.”](https://sms4smile.com/quotes/daniel-kahneman/for-example-i-recently-came-to-doubt-my-long-held-impression-that/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Survival prospects are poor for an animal that is not suspicious of novelty.](https://sms4smile.com/quotes/daniel-kahneman/survival-prospects-are-poor-for-an-animal-that-is-not-suspicious-of/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“the idea of money primes individualism: a reluctance to be involved with others, to depend on others, or to accept demands from others.”](https://sms4smile.com/quotes/daniel-kahneman/the-idea-of-money-primes-individualism-a-reluctance-to-be-involved/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Most of the moments of our life - and I calculated, you know, the psychological present is said to be about three seconds long;…](https://sms4smile.com/quotes/daniel-kahneman/most-of-the-moments-of-our-life-and-i-calculated-you-know-the/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“knowing little makes it easier to fit everything you know into a coherent pattern.”](https://sms4smile.com/quotes/daniel-kahneman/knowing-little-makes-it-easier-to-fit-everything-you-know-into-a/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Experts don't know exactly where the boundaries of their expertise are.](https://sms4smile.com/quotes/daniel-kahneman/experts-don-t-know-exactly-where-the-boundaries-of-their-expertise-are/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [All of us would be better investors if we just made fewer decisions.](https://sms4smile.com/quotes/daniel-kahneman/all-of-us-would-be-better-investors-if-we-just-made-fewer-decisions/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“The best we can do is a compromise: learn to recognize situations in which mistakes are likely and try harder to avoid significant mistakes…](https://sms4smile.com/quotes/daniel-kahneman/the-best-we-can-do-is-a-compromise-learn-to-recognize-situations-in/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [“A happy mood loosens the control of System 2 over performance: when in a good mood, people become more intuitive and more creative but…](https://sms4smile.com/quotes/daniel-kahneman/a-happy-mood-loosens-the-control-of-system-2-over-performance-when-in/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/relative-importance/daniel-kahneman/#itemlist", "name": "4 Relative Importance Quotes By Daniel Kahneman", "numberOfItems": 4, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“For example, students of policy have noted that the availability heuristic helps explain why some issues are highly salient in the public’s mind while others are neglected. 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