--- title: "11 Race Quotes By Luca Cordero di Montezemolo" description: "11 Race quotes by Luca Cordero di Montezemolo. Plus more from Luca Cordero di Montezemolo and more Race sayings from other authors." image: "https://sms4smile.com/quotes/i/303/luca-cordero-di-montezemolo-21_advertising_we-do-not-invest-in-advertising-so-racin_1030486.jpg" --- > [We do not invest in advertising... So racing is the best advertising for Ferrari.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-do-not-invest-in-advertising-so-racing-is-the-best-advertising-for/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) [Image](https://sms4smile.com/quotes/i/303/luca-cordero-di-montezemolo-21_advertising_we-do-not-invest-in-advertising-so-racin_1030486.jpg) > [Formula 1 will always have high and strong investment. Who can't make these investments will race in other series.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/formula-1-will-always-have-high-and-strong-investment-who-can-t-make/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) [Image](https://sms4smile.com/quotes/i/a97/luca-cordero-di-montezemolo-21_always_formula-1-will-always-have-high-and-stro_2659703.jpg) > [These new 'hybrid' F1 cars represent an extremely complex project.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/these-new-hybrid-f1-cars-represent-an-extremely-complex-project/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) [Image](https://sms4smile.com/quotes/i/4fd/luca-cordero-di-montezemolo-21_cars_these-new-hybrid-f1-cars-represent-an-ex_337233.jpg) > [We at Ferrari are a small, dynamic company, and we show what Italy can do.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-at-ferrari-are-a-small-dynamic-company-and-we-show-what-italy-can/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) [Image](https://sms4smile.com/quotes/i/ce5/luca-cordero-di-montezemolo-21_business_we-at-ferrari-are-a-small-dynamic-compan_210951.jpg) > [Ferrari, together with my family, is the owner of my heart.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/ferrari-together-with-my-family-is-the-owner-of-my-heart/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) [Image](https://sms4smile.com/quotes/i/083/luca-cordero-di-montezemolo-21_family_ferrari-together-with-my-family-is-the-o_2802367.jpg) > [We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-don-t-sell-a-car-we-sell-a-dream-we-are-italy-s-national-team/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) [Image](https://sms4smile.com/quotes/i/60e/luca-cordero-di-montezemolo-21_car_we-don-t-sell-a-car-we-sell-a-dream-we-a_2201463.jpg) > [Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/nobody-in-formula-one-has-won-so-many-titles-so-many-races-as-i-did/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) [Image](https://sms4smile.com/quotes/i/b55/luca-cordero-di-montezemolo-21_crucial_nobody-in-formula-one-has-won-so-many-ti_533936.jpg) > [Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great, but drivers come…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/let-s-make-it-clear-it-s-ferrari-i-m-interested-in-drivers-we-ve-had/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) [Image](https://sms4smile.com/quotes/i/a43/luca-cordero-di-montezemolo-21_clear_let-s-make-it-clear-it-s-ferrari-i-m-int_1509477.jpg) > [As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari since the early days…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/as-far-as-alfa-is-concerned-everything-is-possible-the-brand-is/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) [Image](https://sms4smile.com/quotes/i/004/luca-cordero-di-montezemolo-21_as-far-as_as-far-as-alfa-is-concerned-everything-i_795213.jpg) > [Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative technologies for tomorrow's cars.…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/formula-1-has-to-be-more-and-more-also-a-laboratory-a-centre-of/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) [Image](https://sms4smile.com/quotes/i/6d3/luca-cordero-di-montezemolo-21_advanced_formula-1-has-to-be-more-and-more-also-a_314808.jpg) > ['LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience,…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/laferrari-means-the-ferrari-the-excellence-in-this-car-we-put/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) [Image](https://sms4smile.com/quotes/i/24c/luca-cordero-di-montezemolo-21_able_laferrari-means-the-ferrari-the-excellen_957165.jpg) ## Other authors on Race - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b016/author-lewis-hamilton-60035.jpg) Lewis Hamilton 55 quotes ](https://sms4smile.com/quotes/about/race/lewis-hamilton/) - [Mark Twain 54 quotes](https://sms4smile.com/quotes/about/race/mark-twain/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-barack-obama-16275.jpg) Barack Obama 53 quotes ](https://sms4smile.com/quotes/about/race/barack-obama/) - [Christian Horner 51 quotes](https://sms4smile.com/quotes/about/race/christian-horner/) - [Felipe Massa 46 quotes](https://sms4smile.com/quotes/about/race/felipe-massa/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b002/author-susie-wolff-5650.jpg) Susie Wolff 45 quotes ](https://sms4smile.com/quotes/about/race/susie-wolff/) - [Lando Norris 44 quotes](https://sms4smile.com/quotes/about/race/lando-norris/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b006/author-christopher-mcdougall-23970.jpg) Christopher McDougall 44 quotes ](https://sms4smile.com/quotes/about/race/christopher-mcdougall/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b003/author-a-c-bhaktivedanta-swami-prabhupada-8419.jpg) Robert Kubica 42 quotes ](https://sms4smile.com/quotes/about/race/robert-kubica/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b002/author-kyle-larson-5822.jpg) Kyle Larson 42 quotes ](https://sms4smile.com/quotes/about/race/kyle-larson/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b007/author-david-coulthard-27346.jpg) David Coulthard 42 quotes ](https://sms4smile.com/quotes/about/race/david-coulthard/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b017/author-michael-waltrip-67518.jpg) Michael Waltrip 41 quotes ](https://sms4smile.com/quotes/about/race/michael-waltrip/) ## More by Luca Cordero di Montezemolo > [We at Ferrari are a small, dynamic company, and we show what Italy can do.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-at-ferrari-are-a-small-dynamic-company-and-we-show-what-italy-can/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative technologies for tomorrow's cars. The KERS…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/formula-1-has-to-be-more-and-more-also-a-laboratory-a-centre-of/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [These new 'hybrid' F1 cars represent an extremely complex project.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/these-new-hybrid-f1-cars-represent-an-extremely-complex-project/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it is more…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/nobody-in-formula-one-has-won-so-many-titles-so-many-races-as-i-did/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/i-want-to-have-different-ferraris-for-different-ferraristi-we-have-a/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [India is a very, very old country with a history, culture and tradition like Italy. And we can use the English language to be…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/india-is-a-very-very-old-country-with-a-history-culture-and-tradition/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari since the early days of motorsports.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/as-far-as-alfa-is-concerned-everything-is-possible-the-brand-is/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > ['LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability.…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/laferrari-means-the-ferrari-the-excellence-in-this-car-we-put/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [We do not invest in advertising... So racing is the best advertising for Ferrari.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-do-not-invest-in-advertising-so-racing-is-the-best-advertising-for/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [I like the world, but I feel very, very Italian. I love the small parts of my country: Tuscany, Capri in the winter. I…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/i-like-the-world-but-i-feel-very-very-italian-i-love-the-small-parts/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [Certainly, old age is often incompatible with certain roles and responsibilities.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/certainly-old-age-is-often-incompatible-with-certain-roles-and/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [I don't believe in the electric cars, but I strongly believe in hybrids.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/i-don-t-believe-in-the-electric-cars-but-i-strongly-believe-in-hybrids/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [We have lived through some unforgettable times together, some good, some bad, achieving results that will be hard to equal.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-have-lived-through-some-unforgettable-times-together-some-good/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [I am a person that when I go in the street, everybody knows me and goes: 'Oh, you are entering politics.' I want to…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/i-am-a-person-that-when-i-go-in-the-street-everybody-knows-me-and/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great, but drivers come and go,…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/let-s-make-it-clear-it-s-ferrari-i-m-interested-in-drivers-we-ve-had/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/race/luca-cordero-di-montezemolo/#itemlist", "name": "11 Race Quotes By Luca Cordero di Montezemolo", "numberOfItems": 11, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "We do not invest in advertising... 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We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.", "creator": { "@type": "Person", "name": "Luca Cordero di Montezemolo" }, "url": "https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-don-t-sell-a-car-we-sell-a-dream-we-are-italy-s-national-team/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/60e/luca-cordero-di-montezemolo-21_car_we-don-t-sell-a-car-we-sell-a-dream-we-a_2201463.jpg", "contentUrl": "https://sms4smile.com/quotes/i/60e/luca-cordero-di-montezemolo-21_car_we-don-t-sell-a-car-we-sell-a-dream-we-a_2201463.jpg", "url": "https://sms4smile.com/quotes/i/60e/luca-cordero-di-montezemolo-21_car_we-don-t-sell-a-car-we-sell-a-dream-we-a_2201463.jpg", "width": 1080, "height": 1080, "caption": "“We don't sell a car, we sell a dream. We are Italy's national team. 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So Ferrari for me is crucial; it is more than important.", "creator": { "@type": "Person", "name": "Luca Cordero di Montezemolo" }, "url": "https://sms4smile.com/quotes/luca-cordero-di-montezemolo/nobody-in-formula-one-has-won-so-many-titles-so-many-races-as-i-did/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b55/luca-cordero-di-montezemolo-21_crucial_nobody-in-formula-one-has-won-so-many-ti_533936.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b55/luca-cordero-di-montezemolo-21_crucial_nobody-in-formula-one-has-won-so-many-ti_533936.jpg", "url": "https://sms4smile.com/quotes/i/b55/luca-cordero-di-montezemolo-21_crucial_nobody-in-formula-one-has-won-so-many-ti_533936.jpg", "width": 1080, "height": 1080, "caption": "“Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it is…” — Luca Cordero di Montezemolo", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great, but drivers come and go, while Ferrari remains.", "creator": { "@type": "Person", "name": "Luca Cordero di Montezemolo" }, "url": "https://sms4smile.com/quotes/luca-cordero-di-montezemolo/let-s-make-it-clear-it-s-ferrari-i-m-interested-in-drivers-we-ve-had/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a43/luca-cordero-di-montezemolo-21_clear_let-s-make-it-clear-it-s-ferrari-i-m-int_1509477.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a43/luca-cordero-di-montezemolo-21_clear_let-s-make-it-clear-it-s-ferrari-i-m-int_1509477.jpg", "url": "https://sms4smile.com/quotes/i/a43/luca-cordero-di-montezemolo-21_clear_let-s-make-it-clear-it-s-ferrari-i-m-int_1509477.jpg", "width": 1080, "height": 1080, "caption": "“Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great…” — Luca Cordero di Montezemolo", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari since the early days of motorsports.", "creator": { "@type": "Person", "name": "Luca Cordero di Montezemolo" }, "url": "https://sms4smile.com/quotes/luca-cordero-di-montezemolo/as-far-as-alfa-is-concerned-everything-is-possible-the-brand-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/004/luca-cordero-di-montezemolo-21_as-far-as_as-far-as-alfa-is-concerned-everything-i_795213.jpg", "contentUrl": "https://sms4smile.com/quotes/i/004/luca-cordero-di-montezemolo-21_as-far-as_as-far-as-alfa-is-concerned-everything-i_795213.jpg", "url": "https://sms4smile.com/quotes/i/004/luca-cordero-di-montezemolo-21_as-far-as_as-far-as-alfa-is-concerned-everything-i_795213.jpg", "width": 1080, "height": 1080, "caption": "“As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari…” — Luca Cordero di Montezemolo", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative technologies for tomorrow's cars. The KERS is very important in this context, and Ferrari as a manufacturer had, and has, extraordinary support in Formula 1.", "creator": { "@type": "Person", "name": "Luca Cordero di Montezemolo" }, "url": "https://sms4smile.com/quotes/luca-cordero-di-montezemolo/formula-1-has-to-be-more-and-more-also-a-laboratory-a-centre-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6d3/luca-cordero-di-montezemolo-21_advanced_formula-1-has-to-be-more-and-more-also-a_314808.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6d3/luca-cordero-di-montezemolo-21_advanced_formula-1-has-to-be-more-and-more-also-a_314808.jpg", "url": "https://sms4smile.com/quotes/i/6d3/luca-cordero-di-montezemolo-21_advanced_formula-1-has-to-be-more-and-more-also-a_314808.jpg", "width": 1080, "height": 1080, "caption": "“Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative…” — Luca Cordero di Montezemolo", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center.", "creator": { "@type": "Person", "name": "Luca Cordero di Montezemolo" }, "url": "https://sms4smile.com/quotes/luca-cordero-di-montezemolo/laferrari-means-the-ferrari-the-excellence-in-this-car-we-put/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/24c/luca-cordero-di-montezemolo-21_able_laferrari-means-the-ferrari-the-excellen_957165.jpg", "contentUrl": "https://sms4smile.com/quotes/i/24c/luca-cordero-di-montezemolo-21_able_laferrari-means-the-ferrari-the-excellen_957165.jpg", "url": "https://sms4smile.com/quotes/i/24c/luca-cordero-di-montezemolo-21_able_laferrari-means-the-ferrari-the-excellen_957165.jpg", "width": 1080, "height": 1080, "caption": "“'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our…” — Luca Cordero di Montezemolo", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/race/luca-cordero-di-montezemolo/#webpage", "url": "https://sms4smile.com/quotes/about/race/luca-cordero-di-montezemolo/", "name": "Race Quotes by Luca Cordero di Montezemolo", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/race/luca-cordero-di-montezemolo/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/303/luca-cordero-di-montezemolo-21_advertising_we-do-not-invest-in-advertising-so-racin_1030486.jpg" }, "description": "11 Race quotes by Luca Cordero di Montezemolo. 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