--- title: "10 Products Quotes By Tim Cook" description: "10 Products quotes by Tim Cook. Plus more from Tim Cook and more Products sayings from other authors." image: "https://sms4smile.com/quotes/i/48f/tim-cook-1729_build_i-just-want-to-build-great-products-2658_2658614.png" --- > [I just want to build great products.](https://sms4smile.com/quotes/tim-cook/i-just-want-to-build-great-products/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/48f/tim-cook-1729_build_i-just-want-to-build-great-products-2658_2658614.png) > [A great product isn't just a collection of features. It's how it all works together.](https://sms4smile.com/quotes/tim-cook/a-great-product-isn-t-just-a-collection-of-features-it-s-how-it-all/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/248/tim-cook-1729_collections_a-great-product-isn-t-just-a-collection_421911.png) > [We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.](https://sms4smile.com/quotes/tim-cook/we-re-very-simple-people-at-apple-we-focus-on-making-the-world-s-best/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/69b/tim-cook-1729_apple_we-re-very-simple-people-at-apple-we-foc_880722.png) > [A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer.…](https://sms4smile.com/quotes/tim-cook/a-few-years-ago-users-of-internet-services-began-to-realize-that-when/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/979/tim-cook-1729_customers_a-few-years-ago-users-of-internet-servic_899444.png) > [Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do…](https://sms4smile.com/quotes/tim-cook/eighty-percent-of-our-revenues-are-from-products-that-didn-t-exist-60/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/8c3/tim-cook-1729_business_eighty-percent-of-our-revenues-are-from_2663968.png) > [The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every…](https://sms4smile.com/quotes/tim-cook/the-ipad-remains-apple-s-second-bestselling-product-all-the-more/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/c33/tim-cook-1729_apples_the-ipad-remains-apple-s-second-bestsell_2383638.png) > [We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do…](https://sms4smile.com/quotes/tim-cook/we-have-to-make-sure-at-apple-that-we-stay-true-to-focus-laser-focus/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/ae3/tim-cook-1729_apples_we-have-to-make-sure-at-apple-that-we-st_2872419.png) > [We are the most focused company that I know of or have read of or have any knowledge of. We say no…](https://sms4smile.com/quotes/tim-cook/we-are-the-most-focused-company-that-i-know-of-or-have-read-of-or/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/41d/tim-cook-1729_amount_we-are-the-most-focused-company-that-i-k_921231.jpg) > [I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs…](https://sms4smile.com/quotes/tim-cook/i-think-anything-can-be-forced-to-converge-the-problem-is-that/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/544/tim-cook-1729_end-of-the-day_i-think-anything-can-be-forced-to-conver_1428358.png) > [Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and…](https://sms4smile.com/quotes/tim-cook/our-business-is-not-based-on-having-information-about-you-you-re-not/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) [Image](https://sms4smile.com/quotes/i/2b5/tim-cook-1729_asks_our-business-is-not-based-on-having-info_1533068.jpg) ## Other authors on Products ## More by Tim Cook > [Maybe law enforcement would like the ability to turn on the camera on your Mac.](https://sms4smile.com/quotes/tim-cook/maybe-law-enforcement-would-like-the-ability-to-turn-on-the-camera-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Televisions are devices with screens that things appear on.](https://sms4smile.com/quotes/tim-cook/televisions-are-devices-with-screens-that-things-appear-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The sidelines are not where you want to live your life. The world needs you in the arena!](https://sms4smile.com/quotes/tim-cook/the-sidelines-are-not-where-you-want-to-live-your-life-the-world/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.](https://sms4smile.com/quotes/tim-cook/honestly-we-ll-compete-with-everybody-i-love-competition-as-long-as/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Apple is this great American company that could have only happened here.](https://sms4smile.com/quotes/tim-cook/apple-is-this-great-american-company-that-could-have-only-happened/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Our goal has never been to make the most. It's always been to make the best.](https://sms4smile.com/quotes/tim-cook/our-goal-has-never-been-to-make-the-most-it-s-always-been-to-make-the/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And…](https://sms4smile.com/quotes/tim-cook/it-s-hard-to-edit-it-s-hard-to-stay-focused-and-yet-we-know-we-ll/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…](https://sms4smile.com/quotes/tim-cook/the-reality-is-is-that-we-love-competition-at-apple-we-think-it-makes/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [I love museums. But I don't want to live in one.](https://sms4smile.com/quotes/tim-cook/i-love-museums-but-i-don-t-want-to-live-in-one/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list…](https://sms4smile.com/quotes/tim-cook/from-an-app-point-of-view-if-you-looked-at-innovation-on-the-pc-you-d/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit…](https://sms4smile.com/quotes/tim-cook/without-encryption-you-and-i-wouldn-t-be-able-to-do-our-banking/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.](https://sms4smile.com/quotes/tim-cook/we-have-never-said-that-we-re-perfect-we-ve-said-that-we-seek-that/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.](https://sms4smile.com/quotes/tim-cook/those-who-try-to-achieve-success-without-hard-work-ultimately-deceive/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is…](https://sms4smile.com/quotes/tim-cook/the-pre-owned-market-allows-us-to-reach-customers-who-really-want-an/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [America is always stronger when we do things together.](https://sms4smile.com/quotes/tim-cook/america-is-always-stronger-when-we-do-things-together/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/products/tim-cook/#itemlist", "name": "10 Products Quotes By Tim Cook", "numberOfItems": 10, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "I just want to build great products.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/i-just-want-to-build-great-products/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/48f/tim-cook-1729_build_i-just-want-to-build-great-products-2658_2658614.png", "contentUrl": "https://sms4smile.com/quotes/i/48f/tim-cook-1729_build_i-just-want-to-build-great-products-2658_2658614.png", "url": "https://sms4smile.com/quotes/i/48f/tim-cook-1729_build_i-just-want-to-build-great-products-2658_2658614.png", "width": 1080, "height": 1080, "caption": "“I just want to build great products.” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "A great product isn't just a collection of features. 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We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/we-are-the-most-focused-company-that-i-know-of-or-have-read-of-or/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/41d/tim-cook-1729_amount_we-are-the-most-focused-company-that-i-k_921231.jpg", "contentUrl": "https://sms4smile.com/quotes/i/41d/tim-cook-1729_amount_we-are-the-most-focused-company-that-i-k_921231.jpg", "url": "https://sms4smile.com/quotes/i/41d/tim-cook-1729_amount_we-are-the-most-focused-company-that-i-k_921231.jpg", "width": 1080, "height": 1080, "caption": "“We are the most focused company that I know of or have read of or have any knowledge of. We say no to good…” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/i-think-anything-can-be-forced-to-converge-the-problem-is-that/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/544/tim-cook-1729_end-of-the-day_i-think-anything-can-be-forced-to-conver_1428358.png", "contentUrl": "https://sms4smile.com/quotes/i/544/tim-cook-1729_end-of-the-day_i-think-anything-can-be-forced-to-conver_1428358.png", "url": "https://sms4smile.com/quotes/i/544/tim-cook-1729_end-of-the-day_i-think-anything-can-be-forced-to-conver_1428358.png", "width": 1080, "height": 1080, "caption": "“I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin…” — Tim Cook", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs, and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.", "creator": { "@type": "Person", "name": "Tim Cook" }, "url": "https://sms4smile.com/quotes/tim-cook/our-business-is-not-based-on-having-information-about-you-you-re-not/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2b5/tim-cook-1729_asks_our-business-is-not-based-on-having-info_1533068.jpg", "contentUrl": "https://sms4smile.com/quotes/i/2b5/tim-cook-1729_asks_our-business-is-not-based-on-having-info_1533068.jpg", "url": "https://sms4smile.com/quotes/i/2b5/tim-cook-1729_asks_our-business-is-not-based-on-having-info_1533068.jpg", "width": 1080, "height": 1080, "caption": "“Our business is not based on having information about you. You’re not our product. 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