---
title: "37 Products Quotes By Steve Jobs"
description: "37 Products quotes by Steve Jobs. Plus more from Steve Jobs and more Products sayings from other authors."
image: "https://sms4smile.com/quotes/i/d75/steve-jobs-307_bottom_manage-the-top-line-your-strategy-your-p_2460634.jpg"
---

> [Manage the top line: your strategy, your people, and your products, and the bottom line will follow.](https://sms4smile.com/quotes/steve-jobs/manage-the-top-line-your-strategy-your-people-and-your-products-and/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/d75/steve-jobs-307_bottom_manage-the-top-line-your-strategy-your-p_2460634.jpg)

> [I think we're having fun. I think our customers really like our products. And we're always trying to do better.](https://sms4smile.com/quotes/steve-jobs/i-think-we-re-having-fun-i-think-our-customers-really-like-our/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/f60/steve-jobs-307_customers_i-think-we-re-having-fun-i-think-our-cus_1997945.jpg)

> [I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.](https://sms4smile.com/quotes/steve-jobs/i-m-going-to-destroy-android-because-it-s-a-stolen-product-i-m/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/2e6/steve-jobs-307_androids_i-m-going-to-destroy-android-because-it_2202865.jpg)

> [Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.](https://sms4smile.com/quotes/steve-jobs/your-customers-dream-of-a-happier-and-better-life-don-t-move-products/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/4dd/steve-jobs-307_better-life_your-customers-dream-of-a-happier-and-be_508698.jpg)

> [We do not say anything about future products. We work on them in secret, then we announce them.](https://sms4smile.com/quotes/steve-jobs/we-do-not-say-anything-about-future-products-we-work-on-them-in/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/9e8/steve-jobs-307_inspirational_we-do-not-say-anything-about-future-prod_2023502.jpg)

> [My philosophy is that everything starts with a great product.](https://sms4smile.com/quotes/steve-jobs/my-philosophy-is-that-everything-starts-with-a-great-product/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/990/steve-jobs-307_philosophy_my-philosophy-is-that-everything-starts_443875.jpg)

> [Every once in a while, a revolutionary product comes along that changes everything.](https://sms4smile.com/quotes/steve-jobs/every-once-in-a-while-a-revolutionary-product-comes-along-that/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/afa/steve-jobs-307_funny_every-once-in-a-while-a-revolutionary-pr_1127451.jpg)

> [That's what makes great products. It's not process-it's content.](https://sms4smile.com/quotes/steve-jobs/that-s-what-makes-great-products-it-s-not-process-it-s-content/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/3c3/steve-jobs-307_content_that-s-what-makes-great-products-it-s-no_281109.jpg)

> [Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product…](https://sms4smile.com/quotes/steve-jobs/many-companies-forget-what-it-means-to-make-great-products-after/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/436/steve-jobs-307_business_many-companies-forget-what-it-means-to-m_85817.jpg)

> [It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show…](https://sms4smile.com/quotes/steve-jobs/it-s-really-hard-to-design-products-by-focus-groups-a-lot-of-times/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/97b/steve-jobs-307_best-design_it-s-really-hard-to-design-products-by-f_359255.jpg)

> [Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just…](https://sms4smile.com/quotes/steve-jobs/every-once-in-a-while-a-revolutionary-product-comes-along-that-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/67a/steve-jobs-307_apples_every-once-in-a-while-a-revolutionary-pr_1793275.jpg)

> [If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really…](https://sms4smile.com/quotes/steve-jobs/if-you-keep-your-eye-on-the-profit-you-re-going-to-skimp-on-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/9c4/steve-jobs-307_business_if-you-keep-your-eye-on-the-profit-you-r_1232561.jpg)

> [Focus is about saying, No. And the result of that focus is going to be some really great products where the total…](https://sms4smile.com/quotes/steve-jobs/focus-is-about-saying-no-and-the-result-of-that-focus-is-going-to-be/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/5f5/steve-jobs-307_focus_focus-is-about-saying-no-and-the-result_843287.jpg)

> [Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or…](https://sms4smile.com/quotes/steve-jobs/design-is-the-fundamental-soul-of-a-human-made-creation-that-ends-up/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/ee4/steve-jobs-307_art_design-is-the-fundamental-soul-of-a-huma_2141640.jpg)

> [Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their…](https://sms4smile.com/quotes/steve-jobs/every-good-product-i-ve-ever-seen-is-because-a-group-of-people-cared/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/262/steve-jobs-307_friendship_every-good-product-i-ve-ever-seen-is-bec_3143207.jpg)

> [We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that.…](https://sms4smile.com/quotes/steve-jobs/we-re-gambling-on-our-vision-and-we-would-rather-do-that-than-make-me/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/b31/steve-jobs-307_company_we-re-gambling-on-our-vision-and-we-woul_1707287.jpg)

> [There's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an…](https://sms4smile.com/quotes/steve-jobs/there-s-nothing-that-makes-my-day-more-than-getting-an-e-mail-from/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/11f/steve-jobs-307_coolest_there-s-nothing-that-makes-my-day-more-t_2603916.jpg)

> [Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges…](https://sms4smile.com/quotes/steve-jobs/simplicity-is-the-ultimate-sophistication-it-takes-a-lot-of-hard-work/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/f0c/steve-jobs-307_able_simplicity-is-the-ultimate-sophisticatio_892908.jpg)

> [My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure,…](https://sms4smile.com/quotes/steve-jobs/my-passion-has-been-to-build-an-enduring-company-where-people-were/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/cf4/steve-jobs-307_business_my-passion-has-been-to-build-an-enduring_596890.jpg)

> [digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod…](https://sms4smile.com/quotes/steve-jobs/digital-hub-center-of-our-universe-is-moving-from-pc-to-cloud-pc-now/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/3d6/steve-jobs-307_apples_digital-hub-center-of-our-universe-is-mo_1474035.jpg)

> [It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell…](https://sms4smile.com/quotes/steve-jobs/it-s-the-disease-of-thinking-that-a-having-a-great-idea-is-really-90/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/0de/steve-jobs-307_amount_it-s-the-disease-of-thinking-that-a-havi_2032882.jpg)

> [Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as…](https://sms4smile.com/quotes/steve-jobs/apple-s-goal-isn-t-to-make-money-our-goal-is-to-design-and-develop/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/e70/steve-jobs-307_apple_apple-s-goal-isn-t-to-make-money-our-goa_408836.jpg)

> [It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple…](https://sms4smile.com/quotes/steve-jobs/it-s-not-about-charisma-and-personality-it-s-about-results-and/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/aa6/steve-jobs-307_apples_it-s-not-about-charisma-and-personality_2088087.jpg)

> [Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals.…](https://sms4smile.com/quotes/steve-jobs/your-customers-don-t-care-about-you-they-don-t-care-about-your/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/a81/steve-jobs-307_care_your-customers-don-t-care-about-you-they_1662164.jpg)

> [I'm sure a lot of you had this experience when you're changing. You're growing as a person and people tend to treat…](https://sms4smile.com/quotes/steve-jobs/i-m-sure-a-lot-of-you-had-this-experience-when-you-re-changing-you-re/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/ffb/steve-jobs-307_best-things_i-m-sure-a-lot-of-you-had-this-experienc_3044148.jpg)

> [I would rather gamble on our vision than make a 'me, too' product.](https://sms4smile.com/quotes/steve-jobs/i-would-rather-gamble-on-our-vision-than-make-a-me-too-product/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/7de/steve-jobs-307_dreams_i-would-rather-gamble-on-our-vision-than_2512748.jpg)

> [Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.](https://sms4smile.com/quotes/steve-jobs/good-pr-educates-people-that-s-all-it-is-you-can-t-con-people-in-this/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/143/steve-jobs-307_business_good-pr-educates-people-that-s-all-it-is_2995105.jpg)

> [Making an enduring company was both harder and more important than making a great product.](https://sms4smile.com/quotes/steve-jobs/making-an-enduring-company-was-both-harder-and-more-important-than/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/1b9/steve-jobs-307_business_making-an-enduring-company-was-both-hard_2216608.jpg)

> [I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most…](https://sms4smile.com/quotes/steve-jobs/i-am-saddened-not-by-microsoft-s-success-i-have-no-problem-with-their/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/829/steve-jobs-307_best-design_i-am-saddened-not-by-microsoft-s-success_1377217.jpg)

> [We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make…](https://sms4smile.com/quotes/steve-jobs/we-have-never-worried-about-numbers-in-the-marketplace-apple-is/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/32b/steve-jobs-307_apples_we-have-never-worried-about-numbers-in-t_1271415.jpg)

> [You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and…](https://sms4smile.com/quotes/steve-jobs/you-know-i-ve-got-a-plan-that-could-rescue-apple-i-can-t-say-any-more/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/629/steve-jobs-307_apple_you-know-i-ve-got-a-plan-that-could-resc_286481.jpg)

> [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/3e6/steve-jobs-307_able_the-reason-that-apple-is-able-to-create_2232.jpg)

> [I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.](https://sms4smile.com/quotes/steve-jobs/i-wish-developing-great-products-was-as-easy-as-writing-a-check-if/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/f67/steve-jobs-307_cases_i-wish-developing-great-products-was-as_3075032.jpg)

> [The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it.…](https://sms4smile.com/quotes/steve-jobs/the-engineering-is-long-gone-in-most-pc-companies-in-the-consumer/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/743/steve-jobs-307_apple_the-engineering-is-long-gone-in-most-pc_2394215.jpg)

> [The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in…](https://sms4smile.com/quotes/steve-jobs/the-only-problem-with-microsoft-is-they-just-have-no-taste-they-have/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/20c/steve-jobs-307_best-design_the-only-problem-with-microsoft-is-they_2803217.jpg)

> [Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the…](https://sms4smile.com/quotes/steve-jobs/companies-as-they-grow-to-become-multi-billion-dollar-entities-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/bdd/steve-jobs-307_billions_companies-as-they-grow-to-become-multi-b_1841175.jpg)

> [Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What's the top line? It's things like, why…](https://sms4smile.com/quotes/steve-jobs/somebody-once-told-me-manage-the-top-line-and-the-bottom-line-will/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/be7/steve-jobs-307_bottom_somebody-once-told-me-manage-the-top-lin_1529577.jpg)

## Other authors on Products

## More by Steve Jobs

> [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.](https://sms4smile.com/quotes/steve-jobs/i-admire-mark-zuckerberg-for-not-selling-out-for-wanting-to-make-a/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [Everything around you that you call life was made up by people that were no smarter than you and you can change it, you…](https://sms4smile.com/quotes/steve-jobs/everything-around-you-that-you-call-life-was-made-up-by-people-that/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”](https://sms4smile.com/quotes/steve-jobs/innovation-is-not-about-saying-yes-to-everything-it-s-about-saying-no/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop…](https://sms4smile.com/quotes/steve-jobs/when-you-first-start-off-trying-to-solve-a-problem-the-first/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.](https://sms4smile.com/quotes/steve-jobs/i-m-not-dismissing-the-value-of-higher-education-i-m-simply-saying-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human…](https://sms4smile.com/quotes/steve-jobs/to-yoyo-ma-you-playing-is-the-best-argument-i-ve-ever-heard-for-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The tragedy is that Dell didn't win it - we lost it.](https://sms4smile.com/quotes/steve-jobs/the-tragedy-is-that-dell-didn-t-win-it-we-lost-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the…](https://sms4smile.com/quotes/steve-jobs/i-think-great-artists-and-great-engineers-are-similar-in-that-they/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.](https://sms4smile.com/quotes/steve-jobs/it-s-rare-that-you-see-an-artist-in-his-30s-or-40s-able-to-really/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will…](https://sms4smile.com/quotes/steve-jobs/we-re-going-to-be-able-to-ask-our-computers-to-monitor-things-for-us/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

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                        "text": "digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod touch, ... - Apple is in danger of hanging on to old paradigm too long (innovator's dilemma) - Google and Microsoft are further along on the technology, but haven't quite figured it out yet - tie all of our products together, so we further lock customers into our ecosystem",
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                        "text": "Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.",
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                        "text": "Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.",
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                        "text": "The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.",
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