--- title: "19 Products Quotes By David Ogilvy" description: "19 Products quotes by David Ogilvy. Plus more from David Ogilvy and more Products sayings from other authors." image: "https://sms4smile.com/quotes/i/d58/david-ogilvy-1326_benefits_consumers-do-not-buy-products-they-buy-p_1280559.png" --- > [Consumers do not buy products. They buy product benefits.](https://sms4smile.com/quotes/david-ogilvy/consumers-do-not-buy-products-they-buy-product-benefits/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/d58/david-ogilvy-1326_benefits_consumers-do-not-buy-products-they-buy-p_1280559.png) > [It follows that unless your headline sells your product, you have wasted 90 percent of your money...](https://sms4smile.com/quotes/david-ogilvy/it-follows-that-unless-your-headline-sells-your-product-you-have/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/f07/david-ogilvy-1326_copywriting_it-follows-that-unless-your-headline-sel_2227995.png) > [You cannot bore people into buying your product - you can only interest them in buying it.](https://sms4smile.com/quotes/david-ogilvy/you-cannot-bore-people-into-buying-your-product-you-can-only-interest/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/bad/david-ogilvy-1326_bores_you-cannot-bore-people-into-buying-your_2470589.png) > [Great marketing only makes a bad product fail faster.](https://sms4smile.com/quotes/david-ogilvy/great-marketing-only-makes-a-bad-product-fail-faster/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/cc5/david-ogilvy-1326_deep-thought_great-marketing-only-makes-a-bad-product_2525416.png) > [I always use my clients' products. This is not toady-ism, but elementary good manners.](https://sms4smile.com/quotes/david-ogilvy/i-always-use-my-clients-products-this-is-not-toady-ism-but-elementary/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/b6a/david-ogilvy-1326_clients_i-always-use-my-clients-products-this-is_3219188.png) > [Within every brand is a product, but not every product is a brand.](https://sms4smile.com/quotes/david-ogilvy/within-every-brand-is-a-product-but-not-every-product-is-a-brand/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/401/david-ogilvy-1326_brand_within-every-brand-is-a-product-but-not_1384569.png) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/3f0/david-ogilvy-1326_campaigns_i-never-assign-a-product-to-a-writer-unl_149329.png) > [Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't…](https://sms4smile.com/quotes/david-ogilvy/never-write-an-advertisement-which-you-wouldn-t-want-your-own-family-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2710652.png) > [Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be…](https://sms4smile.com/quotes/david-ogilvy/good-products-can-be-sold-by-honest-advertising-if-you-don-t-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/44e/david-ogilvy-1326_advertising_good-products-can-be-sold-by-honest-adve_577384.png) > [Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected…](https://sms4smile.com/quotes/david-ogilvy/why-do-eight-out-of-ten-new-consumer-products-fail-sometimes-because/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/e75/david-ogilvy-1326_cereal_why-do-eight-out-of-ten-new-consumer-pro_1554470.png) > [There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron,…](https://sms4smile.com/quotes/david-ogilvy/there-are-now-unmistakeable-signs-of-a-trend-in-favor-of-superior/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/48e/david-ogilvy-1326_consumers_there-are-now-unmistakeable-signs-of-a-t_2962978.png) > [You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they…](https://sms4smile.com/quotes/david-ogilvy/you-now-have-to-decide-what-image-you-want-for-your-brand-image-means/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/104/david-ogilvy-1326_break_you-now-have-to-decide-what-image-you-wa_1039871.jpg) > [Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when…](https://sms4smile.com/quotes/david-ogilvy/can-advertising-foist-an-inferior-product-on-the-consumer-bitter/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/ccf/david-ogilvy-1326_advertising_can-advertising-foist-an-inferior-produc_456213.png) > [H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I…](https://sms4smile.com/quotes/david-ogilvy/h-l-mencken-once-said-that-nobody-ever-went-broke-underestimating-the/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/1bb/david-ogilvy-1326_believe_h-l-mencken-once-said-that-nobody-ever-w_2891425.png) > [Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt…](https://sms4smile.com/quotes/david-ogilvy/viewers-have-a-way-of-remembering-the-celebrity-while-forgetting-the/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/5b3/david-ogilvy-1326_divided_viewers-have-a-way-of-remembering-the-ce_1689745.png) > [It has taken more than a hundred scientists two years to find out how to make the product in question; I have…](https://sms4smile.com/quotes/david-ogilvy/it-has-taken-more-than-a-hundred-scientists-two-years-to-find-out-how/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/cae/david-ogilvy-1326_advertising_it-has-taken-more-than-a-hundred-scienti_568749.jpg) > [The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For…](https://sms4smile.com/quotes/david-ogilvy/the-more-informative-your-advertising-the-more-persuasive-it-will-be-2/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/beb/david-ogilvy-1326_advertising_the-more-informative-your-advertising-th_2368933.png) > [Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing…](https://sms4smile.com/quotes/david-ogilvy/making-the-logo-twice-the-size-is-often-a-good-thing-to-do-because/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/f82/david-ogilvy-1326_advertisements_making-the-logo-twice-the-size-is-often_3103593.png) > [I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate…](https://sms4smile.com/quotes/david-ogilvy/i-was-doing-a-campaign-once-for-a-manufacturer-and-i-couldn-t-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) [Image](https://sms4smile.com/quotes/i/356/david-ogilvy-1326_campaigns_i-was-doing-a-campaign-once-for-a-manufa_2965524.png) ## Other authors on Products ## More by David Ogilvy > [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/products/david-ogilvy/#itemlist", "name": "19 Products Quotes By David Ogilvy", "numberOfItems": 19, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Consumers do not buy products. 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Do as you would be done by.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/never-write-an-advertisement-which-you-wouldn-t-want-your-own-family-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2710652.png", "contentUrl": "https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2710652.png", "url": "https://sms4smile.com/quotes/i/3b3/david-ogilvy-1326_advertisements_never-write-an-advertisement-which-you-w_2710652.png", "width": 1080, "height": 1080, "caption": "“Never write an advertisement which you wouldn't want your own family to read. 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If you don't think the product is good, you have no business to be advertising it.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/good-products-can-be-sold-by-honest-advertising-if-you-don-t-think/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/44e/david-ogilvy-1326_advertising_good-products-can-be-sold-by-honest-adve_577384.png", "contentUrl": "https://sms4smile.com/quotes/i/44e/david-ogilvy-1326_advertising_good-products-can-be-sold-by-honest-adve_577384.png", "url": "https://sms4smile.com/quotes/i/44e/david-ogilvy-1326_advertising_good-products-can-be-sold-by-honest-adve_577384.png", "width": 1080, "height": 1080, "caption": "“Good products can be sold by honest advertising. 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More often new products fail because they are not new enough.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/why-do-eight-out-of-ten-new-consumer-products-fail-sometimes-because/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e75/david-ogilvy-1326_cereal_why-do-eight-out-of-ten-new-consumer-pro_1554470.png", "contentUrl": "https://sms4smile.com/quotes/i/e75/david-ogilvy-1326_cereal_why-do-eight-out-of-ten-new-consumer-pro_1554470.png", "url": "https://sms4smile.com/quotes/i/e75/david-ogilvy-1326_cereal_why-do-eight-out-of-ten-new-consumer-pro_1554470.png", "width": 1080, "height": 1080, "caption": "“Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/there-are-now-unmistakeable-signs-of-a-trend-in-favor-of-superior/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/48e/david-ogilvy-1326_consumers_there-are-now-unmistakeable-signs-of-a-t_2962978.png", "contentUrl": "https://sms4smile.com/quotes/i/48e/david-ogilvy-1326_consumers_there-are-now-unmistakeable-signs-of-a-t_2962978.png", "url": "https://sms4smile.com/quotes/i/48e/david-ogilvy-1326_consumers_there-are-now-unmistakeable-signs-of-a-t_2962978.png", "width": 1080, "height": 1080, "caption": "“There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/you-now-have-to-decide-what-image-you-want-for-your-brand-image-means/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/104/david-ogilvy-1326_break_you-now-have-to-decide-what-image-you-wa_1039871.jpg", "contentUrl": "https://sms4smile.com/quotes/i/104/david-ogilvy-1326_break_you-now-have-to-decide-what-image-you-wa_1039871.jpg", "url": "https://sms4smile.com/quotes/i/104/david-ogilvy-1326_break_you-now-have-to-decide-what-image-you-wa_1039871.jpg", "width": 1080, "height": 1080, "caption": "“You now have to decide what 'image' you want for your brand. Image means personality. 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On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/can-advertising-foist-an-inferior-product-on-the-consumer-bitter/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ccf/david-ogilvy-1326_advertising_can-advertising-foist-an-inferior-produc_456213.png", "contentUrl": "https://sms4smile.com/quotes/i/ccf/david-ogilvy-1326_advertising_can-advertising-foist-an-inferior-produc_456213.png", "url": "https://sms4smile.com/quotes/i/ccf/david-ogilvy-1326_advertising_can-advertising-foist-an-inferior-produc_456213.png", "width": 1080, "height": 1080, "caption": "“Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/h-l-mencken-once-said-that-nobody-ever-went-broke-underestimating-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1bb/david-ogilvy-1326_believe_h-l-mencken-once-said-that-nobody-ever-w_2891425.png", "contentUrl": "https://sms4smile.com/quotes/i/1bb/david-ogilvy-1326_believe_h-l-mencken-once-said-that-nobody-ever-w_2891425.png", "url": "https://sms4smile.com/quotes/i/1bb/david-ogilvy-1326_believe_h-l-mencken-once-said-that-nobody-ever-w_2891425.png", "width": 1080, "height": 1080, "caption": "“H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. \"One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.\" Not one of my proudest memories.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/viewers-have-a-way-of-remembering-the-celebrity-while-forgetting-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5b3/david-ogilvy-1326_divided_viewers-have-a-way-of-remembering-the-ce_1689745.png", "contentUrl": "https://sms4smile.com/quotes/i/5b3/david-ogilvy-1326_divided_viewers-have-a-way-of-remembering-the-ce_1689745.png", "url": "https://sms4smile.com/quotes/i/5b3/david-ogilvy-1326_divided_viewers-have-a-way-of-remembering-the-ce_1689745.png", "width": 1080, "height": 1080, "caption": "“Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/it-has-taken-more-than-a-hundred-scientists-two-years-to-find-out-how/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cae/david-ogilvy-1326_advertising_it-has-taken-more-than-a-hundred-scienti_568749.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cae/david-ogilvy-1326_advertising_it-has-taken-more-than-a-hundred-scienti_568749.jpg", "url": "https://sms4smile.com/quotes/i/cae/david-ogilvy-1326_advertising_it-has-taken-more-than-a-hundred-scienti_568749.jpg", "width": 1080, "height": 1080, "caption": "“It has taken more than a hundred scientists two years to find out how to make the product in question; I…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 17, "item": { "@type": "Quotation", "text": "The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/the-more-informative-your-advertising-the-more-persuasive-it-will-be-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/beb/david-ogilvy-1326_advertising_the-more-informative-your-advertising-th_2368933.png", "contentUrl": "https://sms4smile.com/quotes/i/beb/david-ogilvy-1326_advertising_the-more-informative-your-advertising-th_2368933.png", "url": "https://sms4smile.com/quotes/i/beb/david-ogilvy-1326_advertising_the-more-informative-your-advertising-th_2368933.png", "width": 1080, "height": 1080, "caption": "“The more informative your advertising, the more persuasive it will be. Before people making a buying…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 18, "item": { "@type": "Quotation", "text": "Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.", "creator": { "@type": "Person", "name": "David Ogilvy" }, "url": "https://sms4smile.com/quotes/david-ogilvy/making-the-logo-twice-the-size-is-often-a-good-thing-to-do-because/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f82/david-ogilvy-1326_advertisements_making-the-logo-twice-the-size-is-often_3103593.png", "contentUrl": "https://sms4smile.com/quotes/i/f82/david-ogilvy-1326_advertisements_making-the-logo-twice-the-size-is-often_3103593.png", "url": "https://sms4smile.com/quotes/i/f82/david-ogilvy-1326_advertisements_making-the-logo-twice-the-size-is-often_3103593.png", "width": 1080, "height": 1080, "caption": "“Making the logo twice the size is often a good thing to do, because most advertisements are deficient in…” — David Ogilvy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 19, "item": { "@type": "Quotation", "text": "I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. 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