---
title: "1 Products Design Quotes By Bill Buxton"
description: "1 Products Design quotes by Bill Buxton. Plus more from Bill Buxton and more Products Design sayings from other authors."
image: "https://sms4smile.com/quotes/i/a3a/bill-buxton-34445_design_ultimately-we-are-deluding-ourselves-if_2766704.jpg"
---

> [Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design…](https://sms4smile.com/quotes/bill-buxton/ultimately-we-are-deluding-ourselves-if-we-think-that-the-products/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

[Image](https://sms4smile.com/quotes/i/a3a/bill-buxton-34445_design_ultimately-we-are-deluding-ourselves-if_2766704.jpg)

## More by Bill Buxton

> [“Sketches are social things. They are lonely outside the company of other sketches and related reference material. They are lonely if they are discarded…](https://sms4smile.com/quotes/bill-buxton/sketches-are-social-things-they-are-lonely-outside-the-company-of/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

> [The experience is about how we get there, not the landing place.](https://sms4smile.com/quotes/bill-buxton/the-experience-is-about-how-we-get-there-not-the-landing-place/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

> [Always be a beginner at something, and always be in love with what you are beginning.](https://sms4smile.com/quotes/bill-buxton/always-be-a-beginner-at-something-and-always-be-in-love-with-what-you/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

> [Our job is not to answer questions, its to ask the right questions...that get us to the right answer.](https://sms4smile.com/quotes/bill-buxton/our-job-is-not-to-answer-questions-its-to-ask-the-right-questions/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

> [If history is any indication, we should assume that any technology that is going to have a significant impact over the next 10 years…](https://sms4smile.com/quotes/bill-buxton/if-history-is-any-indication-we-should-assume-that-any-technology/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

> [The fundamental thing about sketching is that it isabout asking not telling](https://sms4smile.com/quotes/bill-buxton/the-fundamental-thing-about-sketching-is-that-it-isabout-asking-not/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

> [If you want toget the most outof a sketch, youneed to leave bigenough holes forthe imaginationto fit in.](https://sms4smile.com/quotes/bill-buxton/if-you-want-toget-the-most-outof-a-sketch-youneed-to-leave-bigenough/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

> [ My thesis \[is\] that in order to design a tool, we must make our best efforts to understand the larger social and physical context… ](https://sms4smile.com/quotes/bill-buxton/my-thesis-is-that-in-order-to-design-a-tool-we-must-make-our-best/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

> [Always be a beginner at something.](https://sms4smile.com/quotes/bill-buxton/always-be-a-beginner-at-something/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

> [The only way to engineer the future tomorrow is to have lived in it yesterday.](https://sms4smile.com/quotes/bill-buxton/the-only-way-to-engineer-the-future-tomorrow-is-to-have-lived-in-it/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

> [When we have this description, of what a sketch is, itsattributes, we can then start inventing new things thatshare those attributes, and therefore improve…](https://sms4smile.com/quotes/bill-buxton/when-we-have-this-description-of-what-a-sketch-is-itsattributes-we/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

> [If I can see it, it's a failure](https://sms4smile.com/quotes/bill-buxton/if-i-can-see-it-it-s-a-failure/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

> [Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual,…](https://sms4smile.com/quotes/bill-buxton/ultimately-we-are-deluding-ourselves-if-we-think-that-the-products/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

> [The diversity of web browsers tomorrow will match the diversity of ink browsers (aka paper) today](https://sms4smile.com/quotes/bill-buxton/the-diversity-of-web-browsers-tomorrow-will-match-the-diversity-of/)

[Bill Buxton](https://sms4smile.com/quotes/author/bill-buxton/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/products-design/bill-buxton/#itemlist",
            "name": "1 Products Design Quotes By Bill Buxton",
            "numberOfItems": 1,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.",
                        "creator": {
                            "@type": "Person",
                            "name": "Bill Buxton"
                        },
                        "url": "https://sms4smile.com/quotes/bill-buxton/ultimately-we-are-deluding-ourselves-if-we-think-that-the-products/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a3a/bill-buxton-34445_design_ultimately-we-are-deluding-ourselves-if_2766704.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/a3a/bill-buxton-34445_design_ultimately-we-are-deluding-ourselves-if_2766704.jpg",
                            "url": "https://sms4smile.com/quotes/i/a3a/bill-buxton-34445_design_ultimately-we-are-deluding-ourselves-if_2766704.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we…” — Bill Buxton",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/products-design/bill-buxton/#webpage",
            "url": "https://sms4smile.com/quotes/about/products-design/bill-buxton/",
            "name": "Products Design Quotes by Bill Buxton",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/products-design/bill-buxton/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/a3a/bill-buxton-34445_design_ultimately-we-are-deluding-ourselves-if_2766704.jpg"
            },
            "description": "1 Products Design quotes by Bill Buxton. Plus more from Bill Buxton and more Products Design sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/products-design/bill-buxton/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/products-design/bill-buxton/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Products Design",
                    "item": "https://sms4smile.com/quotes/about/products-design/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Bill Buxton",
                    "item": "https://sms4smile.com/quotes/about/products-design/bill-buxton/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```