--- title: "14 Product Market Quotes by 12 authors" description: "Browse 14 Product Market quotes by 12 authors. Discover the best Product Market sayings and thoughts." image: "https://sms4smile.com/quotes/i/8ef/thorsten-heins-35950_investing_when-you-say-we-re-bringing-a-product-to_914434.jpg" --- > [When you say we're bringing a product to market, you make sure you execute.](https://sms4smile.com/quotes/thorsten-heins/when-you-say-we-re-bringing-a-product-to-market-you-make-sure-you/) [Thorsten Heins](https://sms4smile.com/quotes/author/thorsten-heins/) [Image](https://sms4smile.com/quotes/i/8ef/thorsten-heins-35950_investing_when-you-say-we-re-bringing-a-product-to_914434.jpg) > [It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got…](https://sms4smile.com/quotes/faith-popcorn/it-used-to-be-enough-just-to-make-a-fairly-decent-product-and-market/) [Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/) [Image](https://sms4smile.com/quotes/i/aaf/faith-popcorn-28300_corporate_it-used-to-be-enough-just-to-make-a-fair_1167995.png) > [When a product is market driven, it should be able to pay for all its raw materials at market prices.](https://sms4smile.com/quotes/piyush-goyal/when-a-product-is-market-driven-it-should-be-able-to-pay-for-all-its/) [Piyush Goyal](https://sms4smile.com/quotes/author/piyush-goyal/) [Image](https://sms4smile.com/quotes/i/825/piyush-goyal-6977_investing_when-a-product-is-market-driven-it-shoul_1471542.jpg) > [I don't understand how you can have product-market fit and not a lot of people wanting your product. The two go hand-in-hand.](https://sms4smile.com/quotes/michael-seibel/i-don-t-understand-how-you-can-have-product-market-fit-and-not-a-lot/) [Michael Seibel](https://sms4smile.com/quotes/author/michael-seibel/) [Image](https://sms4smile.com/quotes/i/a37/michael-seibel-12368_go_i-don-t-understand-how-you-can-have-prod_2156217.jpg) > [“In a startup, the purpose of analytics is to find your way to the right product and market before the money runs…](https://sms4smile.com/quotes/alistair-croll/in-a-startup-the-purpose-of-analytics-is-to-find-your-way-to-the/) [Alistair Croll](https://sms4smile.com/quotes/author/alistair-croll/) [Image](https://sms4smile.com/quotes/i/281/alistair-croll-18994_customer_in-a-startup-the-purpose-of-analytics-is_500003.jpg) > [Before product/market fit, your only job that matters is to build a great product.](https://sms4smile.com/quotes/sam-altman/before-product-market-fit-your-only-job-that-matters-is-to-build-a/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Image](https://sms4smile.com/quotes/i/b1c/sam-altman-1494_build_before-product-market-fit-your-only-job_991757.png) > [I teach high school math. I sell a product to a market that doesn't want it, but is forced by law to…](https://sms4smile.com/quotes/dan-meyer/i-teach-high-school-math-i-sell-a-product-to-a-market-that-doesn-t/) [Dan Meyer](https://sms4smile.com/quotes/author/dan-meyer/) [Image](https://sms4smile.com/quotes/i/586/dan-meyer-56756_education_i-teach-high-school-math-i-sell-a-produc_463032.jpg) > [“The prize and spoils no longer go to the person who makes it to market first. They go to the person who…](https://sms4smile.com/quotes/ryan-holiday/the-prize-and-spoils-no-longer-go-to-the-person-who-makes-it-to/) [Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/) [Image](https://sms4smile.com/quotes/i/7a8/ryan-holiday-514_investing_the-prize-and-spoils-no-longer-go-to-the_2826955.jpg) > [I think, when I see entrepreneurs, they tend to talk about the market and the industry - which is obviously very important,…](https://sms4smile.com/quotes/payal-kadakia/i-think-when-i-see-entrepreneurs-they-tend-to-talk-about-the-market/) [Payal Kadakia](https://sms4smile.com/quotes/author/payal-kadakia/) [Image](https://sms4smile.com/quotes/i/cc3/payal-kadakia-6532_business_i-think-when-i-see-entrepreneurs-they-te_2010313.jpg) > [“the best way to get to Product Market Fit is by starting with an “MVP” and improving it based on feedback—as opposed…](https://sms4smile.com/quotes/ryan-holiday/the-best-way-to-get-to-product-market-fit-is-by-starting-with-an-mvp/) [Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/) [Image](https://sms4smile.com/quotes/i/ab2/ryan-holiday-514_investing_the-best-way-to-get-to-product-market-fi_2994206.jpg) > [My definition of product-market fit is you are drowning in demand - your product is being used by so many customers that…](https://sms4smile.com/quotes/michael-seibel/my-definition-of-product-market-fit-is-you-are-drowning-in-demand/) [Michael Seibel](https://sms4smile.com/quotes/author/michael-seibel/) [Image](https://sms4smile.com/quotes/i/937/michael-seibel-12368_customer_my-definition-of-product-market-fit-is-y_694063.jpg) > [Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market -…](https://sms4smile.com/quotes/michael-gerber/certainly-the-human-race-can-be-fickle-and-times-do-change-but/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) [Image](https://sms4smile.com/quotes/i/32f/michael-gerber-3751_change_certainly-the-human-race-can-be-fickle-a_996941.png) > [The worst thing that you can do in terms of bringing a product up to the market is to be two days…](https://sms4smile.com/quotes/ann-macbeth/the-worst-thing-that-you-can-do-in-terms-of-bringing-a-product-up-to/) [Ann Macbeth](https://sms4smile.com/quotes/author/ann-macbeth/) [Image](https://sms4smile.com/quotes/i/824/ann-macbeth-22917_international_the-worst-thing-that-you-can-do-in-terms_439565.png) > [Socialized medicine allows a nation to exclude a U.S. product from its market if the U.S. firm does not make generous enough…](https://sms4smile.com/quotes/kevin-hassett/socialized-medicine-allows-a-nation-to-exclude-a-u-s-product-from-its/) [Kevin Hassett](https://sms4smile.com/quotes/author/kevin-hassett/) [Image](https://sms4smile.com/quotes/i/065/kevin-hassett-22314_drug_socialized-medicine-allows-a-nation-to-e_285447.jpg) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/product-market/#itemlist", "name": "Product Market Quotes", "numberOfItems": 14, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "When you say we're bringing a product to market, you make sure you execute.", "creator": { "@type": "Person", "name": "Thorsten Heins" }, "url": "https://sms4smile.com/quotes/thorsten-heins/when-you-say-we-re-bringing-a-product-to-market-you-make-sure-you/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8ef/thorsten-heins-35950_investing_when-you-say-we-re-bringing-a-product-to_914434.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8ef/thorsten-heins-35950_investing_when-you-say-we-re-bringing-a-product-to_914434.jpg", "url": "https://sms4smile.com/quotes/i/8ef/thorsten-heins-35950_investing_when-you-say-we-re-bringing-a-product-to_914434.jpg", "width": 1080, "height": 1080, "caption": "“When you say we're bringing a product to market, you make sure you execute.” — Thorsten Heins", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.", "creator": { "@type": "Person", "name": "Faith Popcorn" }, "url": "https://sms4smile.com/quotes/faith-popcorn/it-used-to-be-enough-just-to-make-a-fairly-decent-product-and-market/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/aaf/faith-popcorn-28300_corporate_it-used-to-be-enough-just-to-make-a-fair_1167995.png", "contentUrl": "https://sms4smile.com/quotes/i/aaf/faith-popcorn-28300_corporate_it-used-to-be-enough-just-to-make-a-fair_1167995.png", "url": "https://sms4smile.com/quotes/i/aaf/faith-popcorn-28300_corporate_it-used-to-be-enough-just-to-make-a-fair_1167995.png", "width": 1080, "height": 1080, "caption": "“It used to be enough just to make a fairly decent product and market it. Not anymore. 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The two go hand-in-hand.", "creator": { "@type": "Person", "name": "Michael Seibel" }, "url": "https://sms4smile.com/quotes/michael-seibel/i-don-t-understand-how-you-can-have-product-market-fit-and-not-a-lot/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a37/michael-seibel-12368_go_i-don-t-understand-how-you-can-have-prod_2156217.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a37/michael-seibel-12368_go_i-don-t-understand-how-you-can-have-prod_2156217.jpg", "url": "https://sms4smile.com/quotes/i/a37/michael-seibel-12368_go_i-don-t-understand-how-you-can-have-prod_2156217.jpg", "width": 1080, "height": 1080, "caption": "“I don't understand how you can have product-market fit and not a lot of people wanting your product. The two…” — Michael Seibel", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "“In a startup, the purpose of analytics is to find your way to the right product and market before the money runs out.”", "creator": { "@type": "Person", "name": "Alistair Croll" }, "url": "https://sms4smile.com/quotes/alistair-croll/in-a-startup-the-purpose-of-analytics-is-to-find-your-way-to-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/281/alistair-croll-18994_customer_in-a-startup-the-purpose-of-analytics-is_500003.jpg", "contentUrl": "https://sms4smile.com/quotes/i/281/alistair-croll-18994_customer_in-a-startup-the-purpose-of-analytics-is_500003.jpg", "url": "https://sms4smile.com/quotes/i/281/alistair-croll-18994_customer_in-a-startup-the-purpose-of-analytics-is_500003.jpg", "width": 1080, "height": 1080, "caption": "“In a startup, the purpose of analytics is to find your way to the right product and market before the money…” — Alistair Croll", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "Before product/market fit, your only job that matters is to build a great product.", "creator": { "@type": "Person", "name": "Sam Altman" }, "url": "https://sms4smile.com/quotes/sam-altman/before-product-market-fit-your-only-job-that-matters-is-to-build-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b1c/sam-altman-1494_build_before-product-market-fit-your-only-job_991757.png", "contentUrl": "https://sms4smile.com/quotes/i/b1c/sam-altman-1494_build_before-product-market-fit-your-only-job_991757.png", "url": "https://sms4smile.com/quotes/i/b1c/sam-altman-1494_build_before-product-market-fit-your-only-job_991757.png", "width": 1080, "height": 1080, "caption": "“Before product/market fit, your only job that matters is to build a great product.” — Sam Altman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "I teach high school math. I sell a product to a market that doesn't want it, but is forced by law to buy it.", "creator": { "@type": "Person", "name": "Dan Meyer" }, "url": "https://sms4smile.com/quotes/dan-meyer/i-teach-high-school-math-i-sell-a-product-to-a-market-that-doesn-t/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/586/dan-meyer-56756_education_i-teach-high-school-math-i-sell-a-produc_463032.jpg", "contentUrl": "https://sms4smile.com/quotes/i/586/dan-meyer-56756_education_i-teach-high-school-math-i-sell-a-produc_463032.jpg", "url": "https://sms4smile.com/quotes/i/586/dan-meyer-56756_education_i-teach-high-school-math-i-sell-a-produc_463032.jpg", "width": 1080, "height": 1080, "caption": "“I teach high school math. I sell a product to a market that doesn't want it, but is forced by law to buy it.” — Dan Meyer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "“The prize and spoils no longer go to the person who makes it to market first. They go to the person who makes it to Product Market Fit first.”", "creator": { "@type": "Person", "name": "Ryan Holiday" }, "url": "https://sms4smile.com/quotes/ryan-holiday/the-prize-and-spoils-no-longer-go-to-the-person-who-makes-it-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7a8/ryan-holiday-514_investing_the-prize-and-spoils-no-longer-go-to-the_2826955.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7a8/ryan-holiday-514_investing_the-prize-and-spoils-no-longer-go-to-the_2826955.jpg", "url": "https://sms4smile.com/quotes/i/7a8/ryan-holiday-514_investing_the-prize-and-spoils-no-longer-go-to-the_2826955.jpg", "width": 1080, "height": 1080, "caption": "“The prize and spoils no longer go to the person who makes it to market first. They go to the person who…” — Ryan Holiday", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "I think, when I see entrepreneurs, they tend to talk about the market and the industry - which is obviously very important, but the most important thing is you're product. What are you selling? And does it really have product-market fit?", "creator": { "@type": "Person", "name": "Payal Kadakia" }, "url": "https://sms4smile.com/quotes/payal-kadakia/i-think-when-i-see-entrepreneurs-they-tend-to-talk-about-the-market/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cc3/payal-kadakia-6532_business_i-think-when-i-see-entrepreneurs-they-te_2010313.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cc3/payal-kadakia-6532_business_i-think-when-i-see-entrepreneurs-they-te_2010313.jpg", "url": "https://sms4smile.com/quotes/i/cc3/payal-kadakia-6532_business_i-think-when-i-see-entrepreneurs-they-te_2010313.jpg", "width": 1080, "height": 1080, "caption": "“I think, when I see entrepreneurs, they tend to talk about the market and the industry - which is obviously…” — Payal Kadakia", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "“the best way to get to Product Market Fit is by starting with an “MVP” and improving it based on feedback—as opposed to what many traditional marketers do, which is to try to launch with what we think is our final product.”", "creator": { "@type": "Person", "name": "Ryan Holiday" }, "url": "https://sms4smile.com/quotes/ryan-holiday/the-best-way-to-get-to-product-market-fit-is-by-starting-with-an-mvp/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ab2/ryan-holiday-514_investing_the-best-way-to-get-to-product-market-fi_2994206.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ab2/ryan-holiday-514_investing_the-best-way-to-get-to-product-market-fi_2994206.jpg", "url": "https://sms4smile.com/quotes/i/ab2/ryan-holiday-514_investing_the-best-way-to-get-to-product-market-fi_2994206.jpg", "width": 1080, "height": 1080, "caption": "“the best way to get to Product Market Fit is by starting with an “MVP” and improving it based on feedback—as…” — Ryan Holiday", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "My definition of product-market fit is you are drowning in demand - your product is being used by so many customers that you cannot handle all the new people knocking at your door!", "creator": { "@type": "Person", "name": "Michael Seibel" }, "url": "https://sms4smile.com/quotes/michael-seibel/my-definition-of-product-market-fit-is-you-are-drowning-in-demand/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/937/michael-seibel-12368_customer_my-definition-of-product-market-fit-is-y_694063.jpg", "contentUrl": "https://sms4smile.com/quotes/i/937/michael-seibel-12368_customer_my-definition-of-product-market-fit-is-y_694063.jpg", "url": "https://sms4smile.com/quotes/i/937/michael-seibel-12368_customer_my-definition-of-product-market-fit-is-y_694063.jpg", "width": 1080, "height": 1080, "caption": "“My definition of product-market fit is you are drowning in demand - your product is being used by so many…” — Michael Seibel", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.", "creator": { "@type": "Person", "name": "Michael Gerber" }, "url": "https://sms4smile.com/quotes/michael-gerber/certainly-the-human-race-can-be-fickle-and-times-do-change-but/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/32f/michael-gerber-3751_change_certainly-the-human-race-can-be-fickle-a_996941.png", "contentUrl": "https://sms4smile.com/quotes/i/32f/michael-gerber-3751_change_certainly-the-human-race-can-be-fickle-a_996941.png", "url": "https://sms4smile.com/quotes/i/32f/michael-gerber-3751_change_certainly-the-human-race-can-be-fickle-a_996941.png", "width": 1080, "height": 1080, "caption": "“Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a…” — Michael Gerber", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "The worst thing that you can do in terms of bringing a product up to the market is to be two days after someone else has brought a similar product to the international market-It's dead.", "creator": { "@type": "Person", "name": "Ann Macbeth" }, "url": "https://sms4smile.com/quotes/ann-macbeth/the-worst-thing-that-you-can-do-in-terms-of-bringing-a-product-up-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/824/ann-macbeth-22917_international_the-worst-thing-that-you-can-do-in-terms_439565.png", "contentUrl": "https://sms4smile.com/quotes/i/824/ann-macbeth-22917_international_the-worst-thing-that-you-can-do-in-terms_439565.png", "url": "https://sms4smile.com/quotes/i/824/ann-macbeth-22917_international_the-worst-thing-that-you-can-do-in-terms_439565.png", "width": 1080, "height": 1080, "caption": "“The worst thing that you can do in terms of bringing a product up to the market is to be two days after…” — Ann Macbeth", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "Socialized medicine allows a nation to exclude a U.S. product from its market if the U.S. firm does not make generous enough price concessions. Accordingly, what has developed is a system within which U.S. firms make large profits on new drugs in the U.S. market, but very low profits on sales everywhere else.", "creator": { "@type": "Person", "name": "Kevin Hassett" }, "url": "https://sms4smile.com/quotes/kevin-hassett/socialized-medicine-allows-a-nation-to-exclude-a-u-s-product-from-its/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/065/kevin-hassett-22314_drug_socialized-medicine-allows-a-nation-to-e_285447.jpg", "contentUrl": "https://sms4smile.com/quotes/i/065/kevin-hassett-22314_drug_socialized-medicine-allows-a-nation-to-e_285447.jpg", "url": "https://sms4smile.com/quotes/i/065/kevin-hassett-22314_drug_socialized-medicine-allows-a-nation-to-e_285447.jpg", "width": 1080, "height": 1080, "caption": "“Socialized medicine allows a nation to exclude a U.S. product from its market if the U.S. firm does not make…” — Kevin Hassett", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/product-market/#webpage", "url": "https://sms4smile.com/quotes/about/product-market/", "name": "Product Market Quotes", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/product-market/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/8ef/thorsten-heins-35950_investing_when-you-say-we-re-bringing-a-product-to_914434.jpg" }, "description": "Browse 14 Product Market quotes by 12 authors. 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