---
title: "1 Product Customers Quotes By Marty Cagan"
description: "1 Product Customers quotes by Marty Cagan. Plus more from Marty Cagan and more Product Customers sayings from other authors."
image: "https://sms4smile.com/quotes/i/f66/marty-cagan-64612_business_as-you-ll-soon-see-coming-up-with-winnin_1415894.jpg"
---

> [“As you'll soon see, coming up with winning products is never easy. We need a product that our customers love, yet also works for our business. However, a very large component of what is meant by works for our business…](https://sms4smile.com/quotes/marty-cagan/as-you-ll-soon-see-coming-up-with-winning-products-is-never-easy-we/)

[Marty Cagan](https://sms4smile.com/quotes/author/marty-cagan/)

[Image](https://sms4smile.com/quotes/i/f66/marty-cagan-64612_business_as-you-ll-soon-see-coming-up-with-winnin_1415894.jpg)

## More by Marty Cagan

> [“that every product needs a single, accountable product manager, who is responsible for the product definition (the combination of product requirements and user experience…](https://sms4smile.com/quotes/marty-cagan/that-every-product-needs-a-single-accountable-product-manager-who-is/)

[Marty Cagan](https://sms4smile.com/quotes/author/marty-cagan/)

> [“In the model I'm describing, it is management's responsibility to provide each product team with the specific business objectives they need to tackle. The…](https://sms4smile.com/quotes/marty-cagan/in-the-model-i-m-describing-it-is-management-s-responsibility-to/)

[Marty Cagan](https://sms4smile.com/quotes/author/marty-cagan/)

> [“If the first time your developers see an idea is at sprint planning, you have failed. We need to ensure the feasibility before we…](https://sms4smile.com/quotes/marty-cagan/if-the-first-time-your-developers-see-an-idea-is-at-sprint-planning/)

[Marty Cagan](https://sms4smile.com/quotes/author/marty-cagan/)

> [“As you'll soon see, coming up with winning products is never easy. We need a product that our customers love, yet also works for…](https://sms4smile.com/quotes/marty-cagan/as-you-ll-soon-see-coming-up-with-winning-products-is-never-easy-we/)

[Marty Cagan](https://sms4smile.com/quotes/author/marty-cagan/)

> [“Many teams get into a lot of grief with the concept of a minimum viable product (MVP) because on the one hand we are…](https://sms4smile.com/quotes/marty-cagan/many-teams-get-into-a-lot-of-grief-with-the-concept-of-a-minimum/)

[Marty Cagan](https://sms4smile.com/quotes/author/marty-cagan/)

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