--- title: "12 Private Label Quotes By Greg Thain" description: "12 Private Label quotes by Greg Thain. Plus more from Greg Thain and more Private Label sayings from other authors." image: "https://sms4smile.com/quotes/i/ba7/greg-thain-1820_customer_cullen-s-model-of-selling-top-brands-at_2353792.jpg" --- > [“Cullen’s model of selling top brands at cost then morphed into their being sold as loss-leaders, owing to the inexorable need to…](https://sms4smile.com/quotes/greg-thain/cullen-s-model-of-selling-top-brands-at-cost-then-morphed-into-their/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/ba7/greg-thain-1820_customer_cullen-s-model-of-selling-top-brands-at_2353792.jpg) > [“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate…](https://sms4smile.com/quotes/greg-thain/as-retailers-have-become-competitors-of-manufacturers-in-many-product/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/eec/greg-thain-1820_customer_as-retailers-have-become-competitors-of_73858.jpg) > [“retailers are developing their own brand equities via impressive private label strategies (see Chapter 9) and will begin seeing brand premiums being…](https://sms4smile.com/quotes/greg-thain/retailers-are-developing-their-own-brand-equities-via-impressive/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/1f1/greg-thain-1820_marketing_retailers-are-developing-their-own-brand_1500211.jpg) > [“The premium private label strategy is only possible when manufacturers have allowed a quality–value gap to open. This happens when manufacturers’ either…](https://sms4smile.com/quotes/greg-thain/the-premium-private-label-strategy-is-only-possible-when/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/4bd/greg-thain-1820_marketing_the-premium-private-label-strategy-is-on_1518163.jpg) > [“P&G, Mars, Kellogg’s, Gillette and Coca-Cola all refuse private label contracts, while, on the other hand, Unilever, PepsiCo, Nestlé, Heinz, Playtex, Ralston…](https://sms4smile.com/quotes/greg-thain/p-g-mars-kellogg-s-gillette-and-coca-cola-all-refuse-private-label/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/af8/greg-thain-1820_quote_p-g-mars-kellogg-s-gillette-and-coca-col_1135861.jpg) > [“Although private label shoppers benefit from not having to pay for flashy advertising, private labels miss out on a key brand role:…](https://sms4smile.com/quotes/greg-thain/although-private-label-shoppers-benefit-from-not-having-to-pay-for/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/752/greg-thain-1820_customer_although-private-label-shoppers-benefit_2337460.jpg) > [“PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of…](https://sms4smile.com/quotes/greg-thain/private-label-is-booming-in-europe-and-the-united-states-during-the/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/99a/greg-thain-1820_customer_private-label-is-booming-in-europe-and-t_182830.jpg) > [“This is because the quality and innovation of retailer brands is limited to what they can negotiate from manufacturers. For products that…](https://sms4smile.com/quotes/greg-thain/this-is-because-the-quality-and-innovation-of-retailer-brands-is/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/506/greg-thain-1820_marketing_this-is-because-the-quality-and-innovati_2204272.jpg) > [“Of the Top Most Valued Brands in 2011, Coca-Cola and Marlboro were 6th and 8th, with their brands valued at $73.8 billion…](https://sms4smile.com/quotes/greg-thain/of-the-top-most-valued-brands-in-2011-coca-cola-and-marlboro-were-6th/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/17d/greg-thain-1820_happiness_of-the-top-most-valued-brands-in-2011-co_2484852.jpg) > [“This is because the quality and innovation of retailer brands is limited to what they can negotiate from manufacturers. For products that…](https://sms4smile.com/quotes/greg-thain/this-is-because-the-quality-and-innovation-of-retailer-brands-is-2/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/03b/greg-thain-1820_customer_this-is-because-the-quality-and-innovati_2632228.jpg) > [“Manufacturers have one advantage that can never be overcome if used with focus, vigour and investment, and that is innovation. Yogurt, seemingly…](https://sms4smile.com/quotes/greg-thain/manufacturers-have-one-advantage-that-can-never-be-overcome-if-used/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/003/greg-thain-1820_investing_manufacturers-have-one-advantage-that-ca_2076279.jpg) > [“Owing to the ever-increasing pressure on space, as retailers continue to extend private label ranges, there is a risk of branded products…](https://sms4smile.com/quotes/greg-thain/owing-to-the-ever-increasing-pressure-on-space-as-retailers-continue/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/b18/greg-thain-1820_marketing_owing-to-the-ever-increasing-pressure-on_1181160.jpg) ## More by Greg Thain > [“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…](https://sms4smile.com/quotes/greg-thain/marketing-aims-image-a-retailer-that-has-positioning-aims-e-g-trying/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Every dominant brand (such as those listed in Table 5.1) has had to reinvest in mindspace every year to keep its position. However, things…](https://sms4smile.com/quotes/greg-thain/every-dominant-brand-such-as-those-listed-in-table-5-1-has-had-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on…](https://sms4smile.com/quotes/greg-thain/consolidation-coupled-with-a-desire-among-the-survivors-to-restore/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“If the manufacturer can convince the retailer that delisting will hurt consumer satisfaction and possibly lead to store switching, then that will be second…](https://sms4smile.com/quotes/greg-thain/if-the-manufacturer-can-convince-the-retailer-that-delisting-will/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…](https://sms4smile.com/quotes/greg-thain/as-retailers-have-become-competitors-of-manufacturers-in-many-product/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“High fixed costs mean that high volumes are an ever-essential objective. One”](https://sms4smile.com/quotes/greg-thain/high-fixed-costs-mean-that-high-volumes-are-an-ever-essential/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Importance of price: Price is imperative for FMCG retailers, much more so than for manufacturers. Retailers must constantly keep their real prices competitive and put…](https://sms4smile.com/quotes/greg-thain/importance-of-price-price-is-imperative-for-fmcg-retailers-much-more/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Hoping to create a little prestige, some retailers develop and advertise premium clothes sub-brands. In 2006, Myer, one of Australia’s largest retailers, launched a…](https://sms4smile.com/quotes/greg-thain/hoping-to-create-a-little-prestige-some-retailers-develop-and/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“The shift of power to retailers is not an inevitable phenomenon: technological changes and associated innovative ideas have been instrumental in moving power and…](https://sms4smile.com/quotes/greg-thain/the-shift-of-power-to-retailers-is-not-an-inevitable-phenomenon/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much higher awareness…](https://sms4smile.com/quotes/greg-thain/because-retail-brands-are-barely-differentiated-they-are-relatively/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“There are some FMCG categories where retailers are destined to control mindspace. These are the low-technology, low-image, low-novelty areas. Retailers are likely to be…](https://sms4smile.com/quotes/greg-thain/there-are-some-fmcg-categories-where-retailers-are-destined-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“In markets where consumers are sensitive to quality differences (e.g. washing powder, instant coffee, sanitary protection) the share for generics and copycats usually plateaus…](https://sms4smile.com/quotes/greg-thain/in-markets-where-consumers-are-sensitive-to-quality-differences-e-g/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Direct consumer contact is an advantage for retailers, as 70% of shoppers make purchase decisions in stores and are thus open to last-minute persuasion. The”](https://sms4smile.com/quotes/greg-thain/direct-consumer-contact-is-an-advantage-for-retailers-as-70-of/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Fresh produce and other ‘destination’ products can create a sustainable differential advantage, as they have the potential for deciding the destination of the shopper.…](https://sms4smile.com/quotes/greg-thain/fresh-produce-and-other-destination-products-can-create-a-sustainable/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth…](https://sms4smile.com/quotes/greg-thain/private-label-is-booming-in-europe-and-the-united-states-during-the/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/private-label/greg-thain/#itemlist", "name": "12 Private Label Quotes By Greg Thain", "numberOfItems": 12, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“Cullen’s model of selling top brands at cost then morphed into their being sold as loss-leaders, owing to the inexorable need to attract shoppers into grocery stores. This is why private label brands eventually reappeared: to counter the power of national brands upon which retailers were actually making a loss. The”", "creator": { "@type": "Person", "name": "Greg Thain" }, "url": "https://sms4smile.com/quotes/greg-thain/cullen-s-model-of-selling-top-brands-at-cost-then-morphed-into-their/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ba7/greg-thain-1820_customer_cullen-s-model-of-selling-top-brands-at_2353792.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ba7/greg-thain-1820_customer_cullen-s-model-of-selling-top-brands-at_2353792.jpg", "url": "https://sms4smile.com/quotes/i/ba7/greg-thain-1820_customer_cullen-s-model-of-selling-top-brands-at_2353792.jpg", "width": 1080, "height": 1080, "caption": "“Cullen’s model of selling top brands at cost then morphed into their being sold as loss-leaders, owing to…” — Greg Thain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending to claim ever-increasing amounts of mindspace.”", "creator": { "@type": "Person", "name": "Greg Thain" }, "url": "https://sms4smile.com/quotes/greg-thain/as-retailers-have-become-competitors-of-manufacturers-in-many-product/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/eec/greg-thain-1820_customer_as-retailers-have-become-competitors-of_73858.jpg", "contentUrl": "https://sms4smile.com/quotes/i/eec/greg-thain-1820_customer_as-retailers-have-become-competitors-of_73858.jpg", "url": "https://sms4smile.com/quotes/i/eec/greg-thain-1820_customer_as-retailers-have-become-competitors-of_73858.jpg", "width": 1080, "height": 1080, "caption": "“As retailers have become competitors of manufacturers in many product categories, they reserve more…” — Greg Thain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "“retailers are developing their own brand equities via impressive private label strategies (see Chapter 9) and will begin seeing brand premiums being factored into their profit margins.”", "creator": { "@type": "Person", "name": "Greg Thain" }, "url": "https://sms4smile.com/quotes/greg-thain/retailers-are-developing-their-own-brand-equities-via-impressive/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1f1/greg-thain-1820_marketing_retailers-are-developing-their-own-brand_1500211.jpg", "contentUrl": "https://sms4smile.com/quotes/i/1f1/greg-thain-1820_marketing_retailers-are-developing-their-own-brand_1500211.jpg", "url": "https://sms4smile.com/quotes/i/1f1/greg-thain-1820_marketing_retailers-are-developing-their-own-brand_1500211.jpg", "width": 1080, "height": 1080, "caption": "“retailers are developing their own brand equities via impressive private label strategies (see Chapter 9)…” — Greg Thain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "“The premium private label strategy is only possible when manufacturers have allowed a quality–value gap to open. This happens when manufacturers’ either price their brands too high or reduce input costs too much. Both give scope to a retailer to develop an offering of superior value: either same quality at a lower price or higher quality at the same price.”", "creator": { "@type": "Person", "name": "Greg Thain" }, "url": "https://sms4smile.com/quotes/greg-thain/the-premium-private-label-strategy-is-only-possible-when/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4bd/greg-thain-1820_marketing_the-premium-private-label-strategy-is-on_1518163.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4bd/greg-thain-1820_marketing_the-premium-private-label-strategy-is-on_1518163.jpg", "url": "https://sms4smile.com/quotes/i/4bd/greg-thain-1820_marketing_the-premium-private-label-strategy-is-on_1518163.jpg", "width": 1080, "height": 1080, "caption": "“The premium private label strategy is only possible when manufacturers have allowed a quality–value gap to…” — Greg Thain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "“P&G, Mars, Kellogg’s, Gillette and Coca-Cola all refuse private label contracts, while, on the other hand, Unilever, PepsiCo, Nestlé, Heinz, Playtex, Ralston Purina, Hershey, RJR Nabisco and McCain embrace them.”", "creator": { "@type": "Person", "name": "Greg Thain" }, "url": "https://sms4smile.com/quotes/greg-thain/p-g-mars-kellogg-s-gillette-and-coca-cola-all-refuse-private-label/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/af8/greg-thain-1820_quote_p-g-mars-kellogg-s-gillette-and-coca-col_1135861.jpg", "contentUrl": "https://sms4smile.com/quotes/i/af8/greg-thain-1820_quote_p-g-mars-kellogg-s-gillette-and-coca-col_1135861.jpg", "url": "https://sms4smile.com/quotes/i/af8/greg-thain-1820_quote_p-g-mars-kellogg-s-gillette-and-coca-col_1135861.jpg", "width": 1080, "height": 1080, "caption": "“P&G, Mars, Kellogg’s, Gillette and Coca-Cola all refuse private label contracts, while, on the other hand…” — Greg Thain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "“Although private label shoppers benefit from not having to pay for flashy advertising, private labels miss out on a key brand role: being vehicles for self-expression. It’s difficult to keep manufacturer brands in the must-stock category based on the price/quality spectrum, so they rely on creating desirable imagery that cannot be found in a retailer’s portfolio.”", "creator": { "@type": "Person", "name": "Greg Thain" }, "url": "https://sms4smile.com/quotes/greg-thain/although-private-label-shoppers-benefit-from-not-having-to-pay-for/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/752/greg-thain-1820_customer_although-private-label-shoppers-benefit_2337460.jpg", "contentUrl": "https://sms4smile.com/quotes/i/752/greg-thain-1820_customer_although-private-label-shoppers-benefit_2337460.jpg", "url": "https://sms4smile.com/quotes/i/752/greg-thain-1820_customer_although-private-label-shoppers-benefit_2337460.jpg", "width": 1080, "height": 1080, "caption": "“Although private label shoppers benefit from not having to pay for flashy advertising, private labels miss…” — Greg Thain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "“PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth in packaged foods, cosmetics and home care. Its share of global FMCG sales is approaching 20%, and its growth rate has surpassed that of manufacturers’ brands in 9 of the last 10 years (”", "creator": { "@type": "Person", "name": "Greg Thain" }, "url": "https://sms4smile.com/quotes/greg-thain/private-label-is-booming-in-europe-and-the-united-states-during-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/99a/greg-thain-1820_customer_private-label-is-booming-in-europe-and-t_182830.jpg", "contentUrl": "https://sms4smile.com/quotes/i/99a/greg-thain-1820_customer_private-label-is-booming-in-europe-and-t_182830.jpg", "url": "https://sms4smile.com/quotes/i/99a/greg-thain-1820_customer_private-label-is-booming-in-europe-and-t_182830.jpg", "width": 1080, "height": 1080, "caption": "“PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was…” — Greg Thain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "“This is because the quality and innovation of retailer brands is limited to what they can negotiate from manufacturers. For products that are technologically sophisticated, like detergents and coffee, there are few top-quality suppliers willing to entertain private label, hence manufacturer brands are in the driver’s seat. For example, Procter & Gamble, Unilever, Henkel and Colgate hold all but the cheapest segment of the washing-powder market, and Nestlé, Kraft and Unilever hold onto the instant-coffee market. Their technological leads, backed by communication focused on the functional and taste superiority, has kept private label share below average in most countries. It is tempting for”", "creator": { "@type": "Person", "name": "Greg Thain" }, "url": "https://sms4smile.com/quotes/greg-thain/this-is-because-the-quality-and-innovation-of-retailer-brands-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/506/greg-thain-1820_marketing_this-is-because-the-quality-and-innovati_2204272.jpg", "contentUrl": "https://sms4smile.com/quotes/i/506/greg-thain-1820_marketing_this-is-because-the-quality-and-innovati_2204272.jpg", "url": "https://sms4smile.com/quotes/i/506/greg-thain-1820_marketing_this-is-because-the-quality-and-innovati_2204272.jpg", "width": 1080, "height": 1080, "caption": "“This is because the quality and innovation of retailer brands is limited to what they can negotiate from…” — Greg Thain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "“Of the Top Most Valued Brands in 2011, Coca-Cola and Marlboro were 6th and 8th, with their brands valued at $73.8 billion and $67.5 billion. Although retailers have developed private label cola and cigarettes, they can’t position them like these brands, using anything like the Open Happiness campaign and the Marlboro Man, because the private label imagery is intimately tied to the store’s imagery, which by definition will always have to be very broad and bland in comparison.”", "creator": { "@type": "Person", "name": "Greg Thain" }, "url": "https://sms4smile.com/quotes/greg-thain/of-the-top-most-valued-brands-in-2011-coca-cola-and-marlboro-were-6th/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/17d/greg-thain-1820_happiness_of-the-top-most-valued-brands-in-2011-co_2484852.jpg", "contentUrl": "https://sms4smile.com/quotes/i/17d/greg-thain-1820_happiness_of-the-top-most-valued-brands-in-2011-co_2484852.jpg", "url": "https://sms4smile.com/quotes/i/17d/greg-thain-1820_happiness_of-the-top-most-valued-brands-in-2011-co_2484852.jpg", "width": 1080, "height": 1080, "caption": "“Of the Top Most Valued Brands in 2011, Coca-Cola and Marlboro were 6th and 8th, with their brands valued at…” — Greg Thain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "“This is because the quality and innovation of retailer brands is limited to what they can negotiate from manufacturers. For products that are technologically sophisticated, like detergents and coffee, there are few top-quality suppliers willing to entertain private label, hence manufacturer brands are in the driver’s seat. For example, Procter & Gamble, Unilever, Henkel and Colgate hold all but the cheapest segment of the washing-powder market, and Nestlé, Kraft and Unilever hold onto the instant-coffee market. Their technological leads, backed by communication focused on the functional and taste superiority, has kept private label share below average in most countries. It is tempting for manufacturers to believe that advertising will protect their brands, but if retailers can match a brand on product quality there is usually no stopping them. This is because a well-tended retail master brand provides a sufficient level of trust for the consumer to at least try the product if prominently presented and well priced in-store.”", "creator": { "@type": "Person", "name": "Greg Thain" }, "url": "https://sms4smile.com/quotes/greg-thain/this-is-because-the-quality-and-innovation-of-retailer-brands-is-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/03b/greg-thain-1820_customer_this-is-because-the-quality-and-innovati_2632228.jpg", "contentUrl": "https://sms4smile.com/quotes/i/03b/greg-thain-1820_customer_this-is-because-the-quality-and-innovati_2632228.jpg", "url": "https://sms4smile.com/quotes/i/03b/greg-thain-1820_customer_this-is-because-the-quality-and-innovati_2632228.jpg", "width": 1080, "height": 1080, "caption": "“This is because the quality and innovation of retailer brands is limited to what they can negotiate from…” — Greg Thain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "“Manufacturers have one advantage that can never be overcome if used with focus, vigour and investment, and that is innovation. Yogurt, seemingly an ideal category for private label to take the lion’s share, has seen private label share decline. The top-five leaders, Danone, Yoplait/Sodiaal, Yakult Honsha, Nestlé and Müller, represent half of all yogurt sales. Their innovation has been developing premium products, like pro-biotic yogurt and yogurt enhanced with fruit, and they launch continually; between 2006 and 2010 Danone introduced nine new products. Although retailers have developed brands, Aldi has Fit & Active non-fat yogurt and Kroger has Carb Master Yogurt, they haven’t won over consumers, owing to their lack of innovation. Both are seeing sales decline.”", "creator": { "@type": "Person", "name": "Greg Thain" }, "url": "https://sms4smile.com/quotes/greg-thain/manufacturers-have-one-advantage-that-can-never-be-overcome-if-used/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/003/greg-thain-1820_investing_manufacturers-have-one-advantage-that-ca_2076279.jpg", "contentUrl": "https://sms4smile.com/quotes/i/003/greg-thain-1820_investing_manufacturers-have-one-advantage-that-ca_2076279.jpg", "url": "https://sms4smile.com/quotes/i/003/greg-thain-1820_investing_manufacturers-have-one-advantage-that-ca_2076279.jpg", "width": 1080, "height": 1080, "caption": "“Manufacturers have one advantage that can never be overcome if used with focus, vigour and investment, and…” — Greg Thain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "“Owing to the ever-increasing pressure on space, as retailers continue to extend private label ranges, there is a risk of branded products being moved to less-optimal locations, having fewer promotional slots and facings or being delisted. Manufacturers cannot wait for this to happen before reacting; they must be proactive in making the case for their brands. While the absolute cash and margins on private labels may be higher for the retailer, the manufacturer has to shift the focus to total system profitability. Many factors favour manufacturer brands when total profitability is considered, including: Sales velocity: Shelfspace turnover is often higher for manufacturer brands. The velocity of leading manufacturer brands is often 10% higher. Profit per linear inch of shelfspace. Discounts and off-invoice allowances: Includes slotting allowances, listing fees, promotional deals, advertising and merchandising allowances, and credit for return of unsold merchandise. Promotional and advertising fees. Provision of ‘free’ logistics services: Includes transportation, warehouse and store labour, and merchandising help for the retailer. Manufacturer brands usually retail at higher-than-average prices: Even when the net margin on manufacturer brands is lower, the absolute cash profit per unit may be higher.”", "creator": { "@type": "Person", "name": "Greg Thain" }, "url": "https://sms4smile.com/quotes/greg-thain/owing-to-the-ever-increasing-pressure-on-space-as-retailers-continue/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b18/greg-thain-1820_marketing_owing-to-the-ever-increasing-pressure-on_1181160.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b18/greg-thain-1820_marketing_owing-to-the-ever-increasing-pressure-on_1181160.jpg", "url": "https://sms4smile.com/quotes/i/b18/greg-thain-1820_marketing_owing-to-the-ever-increasing-pressure-on_1181160.jpg", "width": 1080, "height": 1080, "caption": "“Owing to the ever-increasing pressure on space, as retailers continue to extend private label ranges, there…” — Greg Thain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/private-label/greg-thain/#webpage", "url": "https://sms4smile.com/quotes/about/private-label/greg-thain/", "name": "Private Label Quotes by Greg Thain", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/private-label/greg-thain/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/ba7/greg-thain-1820_customer_cullen-s-model-of-selling-top-brands-at_2353792.jpg" }, "description": "12 Private Label quotes by Greg Thain. 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