---
title: "76 Pricing Quotes by 68 authors"
description: "Browse 76 Pricing quotes by 68 authors. Discover the best Pricing sayings and thoughts."
image: "https://sms4smile.com/quotes/i/4ae/warren-buffett-183_business_the-single-most-important-decision-in-ev_2728405.png"
---

> [The single most important decision in evaluating a business is pricing power,](https://sms4smile.com/quotes/warren-buffett/the-single-most-important-decision-in-evaluating-a-business-is/)

[Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/)

[Image](https://sms4smile.com/quotes/i/4ae/warren-buffett-183_business_the-single-most-important-decision-in-ev_2728405.png)

> [Quality is remembered long after price is forgotten.](https://sms4smile.com/quotes/aldo-gucci/quality-is-remembered-long-after-price-is-forgotten/)

[Aldo Gucci](https://sms4smile.com/quotes/author/aldo-gucci/)

[Image](https://sms4smile.com/quotes/i/5ef/aldo-gucci-84241_cost_quality-is-remembered-long-after-price-i_941621.png)

> [Wine pricing is an art - like painting.](https://sms4smile.com/quotes/joe-bastianich/wine-pricing-is-an-art-like-painting/)

[Joe Bastianich](https://sms4smile.com/quotes/author/joe-bastianich/)

[Image](https://sms4smile.com/quotes/i/09d/joe-bastianich-11198_art_wine-pricing-is-an-art-like-painting-115_1157571.jpg)

> [There is no perfect mathematical formula for pricing a business.](https://sms4smile.com/quotes/warren-buffett/there-is-no-perfect-mathematical-formula-for-pricing-a-business/)

[Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/)

[Image](https://sms4smile.com/quotes/i/11a/warren-buffett-183_business_there-is-no-perfect-mathematical-formula_2973385.png)

> [Transfer pricing is causing huge problems in Africa.](https://sms4smile.com/quotes/mo-ibrahim/transfer-pricing-is-causing-huge-problems-in-africa/)

[Mo Ibrahim](https://sms4smile.com/quotes/author/mo-ibrahim/)

[Image](https://sms4smile.com/quotes/i/a95/mo-ibrahim-3354_africa_transfer-pricing-is-causing-huge-problem_3111147.jpg)

> [“The heavens have a way of pricing things.”](https://sms4smile.com/quotes/dan-bongino/the-heavens-have-a-way-of-pricing-things/)

[Dan Bongino](https://sms4smile.com/quotes/author/dan-bongino/)

[Image](https://sms4smile.com/quotes/i/e2c/dan-bongino-11899_heavens_the-heavens-have-a-way-of-pricing-things_2592503.jpg)

> [Sometimes a seller has an emotional attachment to a property that's unrealistic when it translates into reasonable pricing.](https://sms4smile.com/quotes/ryan-serhant/sometimes-a-seller-has-an-emotional-attachment-to-a-property-that-s/)

[Ryan Serhant](https://sms4smile.com/quotes/author/ryan-serhant/)

[Image](https://sms4smile.com/quotes/i/a25/ryan-serhant-6454_attachment_sometimes-a-seller-has-an-emotional-atta_802093.jpg)

> [Books are easy to find and easy to buy. A paperback these days only costs six or seven dollars. You can borrow…](https://sms4smile.com/quotes/jim-rohn/books-are-easy-to-find-and-easy-to-buy-a-paperback-these-days-only/)

[Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/)

[Image](https://sms4smile.com/quotes/i/75c/jim-rohn-243_access-to-education_books-are-easy-to-find-and-easy-to-buy-a_2843520.jpg)

> [Basically, the single-most important decision in evaluating a business is pricing power.](https://sms4smile.com/quotes/warren-buffett/basically-the-single-most-important-decision-in-evaluating-a-business/)

[Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/)

[Image](https://sms4smile.com/quotes/i/f46/warren-buffett-183_business_basically-the-single-most-important-deci_251960.png)

> [Derivatives serve practically no purpose except to enrich bankers through opaque pricing and to deceive investors through off-the-balance-sheet accounting.](https://sms4smile.com/quotes/james-rickards/derivatives-serve-practically-no-purpose-except-to-enrich-bankers/)

[James Rickards](https://sms4smile.com/quotes/author/james-rickards/)

[Image](https://sms4smile.com/quotes/i/c9f/james-rickards-25234_accounting_derivatives-serve-practically-no-purpose_388068.png)

> [Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value…](https://sms4smile.com/quotes/ron-johnson/pricing-is-actually-a-pretty-simple-and-straight-forward-thing/)

[Ron Johnson](https://sms4smile.com/quotes/author/ron-johnson/)

[Image](https://sms4smile.com/quotes/i/529/ron-johnson-4283_actually_pricing-is-actually-a-pretty-simple-and_2318059.jpg)

> [Quality is free. It's not a gift, but it's free. The 'unquality' things are what cost money.](https://sms4smile.com/quotes/phil-crosby/quality-is-free-it-s-not-a-gift-but-it-s-free-the-unquality-things/)

[Phil Crosby](https://sms4smile.com/quotes/author/phil-crosby/)

[Image](https://sms4smile.com/quotes/i/1c2/phil-crosby-16889_business_quality-is-free-it-s-not-a-gift-but-it-s_1697163.png)

> [The pricing of a pharmaceutical product is opaque and frustrating, especially for patients.](https://sms4smile.com/quotes/heather-bresch/the-pricing-of-a-pharmaceutical-product-is-opaque-and-frustrating/)

[Heather Bresch](https://sms4smile.com/quotes/author/heather-bresch/)

[Image](https://sms4smile.com/quotes/i/853/heather-bresch-16417_frustrating_the-pricing-of-a-pharmaceutical-product_2649446.png)

> [When the government gets involved in pricing, I don't think it's the right way to look at a business.](https://sms4smile.com/quotes/jamie-dimon/when-the-government-gets-involved-in-pricing-i-don-t-think-it-s-the/)

[Jamie Dimon](https://sms4smile.com/quotes/author/jamie-dimon/)

[Image](https://sms4smile.com/quotes/i/f40/jamie-dimon-1320_business_when-the-government-gets-involved-in-pri_802798.png)

> [My career in academic research has not been involved with active management of securities. I've tried to understand risk-and-return relationships; also the…](https://sms4smile.com/quotes/myron-scholes/my-career-in-academic-research-has-not-been-involved-with-active/)

[Myron Scholes](https://sms4smile.com/quotes/author/myron-scholes/)

[Image](https://sms4smile.com/quotes/i/8b1/myron-scholes-25844_academic_my-career-in-academic-research-has-not-b_187964.jpg)

> [Product pricing is aligned to the way customers want to acquire their solutions and are delivered via different delivery models including appliances,…](https://sms4smile.com/quotes/n-robert-hammer/product-pricing-is-aligned-to-the-way-customers-want-to-acquire-their/)

[N. Robert Hammer](https://sms4smile.com/quotes/author/n-robert-hammer/)

[Image](https://sms4smile.com/quotes/i/302/n-robert-hammer-48743_acquire_product-pricing-is-aligned-to-the-way-cu_2335323.jpg)

> [Couture is emotion. Couture is freedom. Couture is not thinking about pricing and not thinking about craziness. You can do whatever you…](https://sms4smile.com/quotes/riccardo-tisci/couture-is-emotion-couture-is-freedom-couture-is-not-thinking-about/)

[Riccardo Tisci](https://sms4smile.com/quotes/author/riccardo-tisci/)

[Image](https://sms4smile.com/quotes/i/654/riccardo-tisci-4785_can-do_couture-is-emotion-couture-is-freedom-co_634751.png)

> [Connectivity doesn't just mean you get a lot more chances to deliver messages about customer service and pricing plans. This isn't one-sided.…](https://sms4smile.com/quotes/james-murdoch/connectivity-doesn-t-just-mean-you-get-a-lot-more-chances-to-deliver/)

[James Murdoch](https://sms4smile.com/quotes/author/james-murdoch/)

[Image](https://sms4smile.com/quotes/i/b96/james-murdoch-37008_business_connectivity-doesn-t-just-mean-you-get-a_139127.png)

> [But you must remember, my fellow-citizens, that eternal vigilance by the people is the price of liberty, and that you must pay…](https://sms4smile.com/quotes/andrew-jackson/but-you-must-remember-my-fellow-citizens-that-eternal-vigilance-by/)

[Andrew Jackson](https://sms4smile.com/quotes/author/andrew-jackson/)

[Image](https://sms4smile.com/quotes/i/f2e/andrew-jackson-2317_blessing_but-you-must-remember-my-fellow-citizens_632008.png)

> [The global financial crisis - missed by most analysts - shows that most forecasters are poor at pricing in economic/financial risks, let…](https://sms4smile.com/quotes/nouriel-roubini/the-global-financial-crisis-missed-by-most-analysts-shows-that-most/)

[Nouriel Roubini](https://sms4smile.com/quotes/author/nouriel-roubini/)

[Image](https://sms4smile.com/quotes/i/9c3/nouriel-roubini-15217_alone_the-global-financial-crisis-missed-by-mo_1080638.jpg)

> [Because Genentech is a leading developer of cancer therapies, some doctors also fear that the company's pricing plans for Avastin - around…](https://sms4smile.com/quotes/alex-berenson/because-genentech-is-a-leading-developer-of-cancer-therapies-some/)

[Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/)

[Image](https://sms4smile.com/quotes/i/945/alex-berenson-2775_also_because-genentech-is-a-leading-developer_2555976.png)

> [I don't think we can go back to the old days. But I think that what the government needs to do is…](https://sms4smile.com/quotes/dan-glickman/i-don-t-think-we-can-go-back-to-the-old-days-but-i-think-that-what/)

[Dan Glickman](https://sms4smile.com/quotes/author/dan-glickman/)

[Image](https://sms4smile.com/quotes/i/14d/dan-glickman-34210_chance_i-don-t-think-we-can-go-back-to-the-old_1150006.png)

> [“The reality is that only one or two aspects of your offering have real value to your customers. The rest are merely…](https://sms4smile.com/quotes/dale-furtwengler/the-reality-is-that-only-one-or-two-aspects-of-your-offering-have/)

[Dale Furtwengler](https://sms4smile.com/quotes/author/dale-furtwengler/)

[Image](https://sms4smile.com/quotes/i/179/dale-furtwengler-189852_2010_the-reality-is-that-only-one-or-two-aspe_708006.jpg)

> [Baker has done it again! Building on the core principles that he advanced in Professional's Guide to Value Pricing and The Firm…](https://sms4smile.com/quotes/thomas-finneran/baker-has-done-it-again-building-on-the-core-principles-that-he/)

[Thomas Finneran](https://sms4smile.com/quotes/author/thomas-finneran/)

[Image](https://sms4smile.com/quotes/i/522/thomas-finneran-282930_action_baker-has-done-it-again-building-on-the_1724066.png)

> [“No longer were the prices of ordinary mortgage bonds allowed to roam inefficiently, for they were now linked to the CMO market,…](https://sms4smile.com/quotes/michael-lewis/no-longer-were-the-prices-of-ordinary-mortgage-bonds-allowed-to-roam/)

[Michael Lewis](https://sms4smile.com/quotes/author/michael-lewis/)

[Image](https://sms4smile.com/quotes/i/eb4/michael-lewis-705_cmo_no-longer-were-the-prices-of-ordinary-mo_51472.png)

> [We believe that part of the answer lies in pricing energy on the basis of its full costs to society. One reason…](https://sms4smile.com/quotes/richard-m-nixon/we-believe-that-part-of-the-answer-lies-in-pricing-energy-on-the/)

[Richard M. Nixon](https://sms4smile.com/quotes/author/richard-m-nixon/)

[Image](https://sms4smile.com/quotes/i/5c0/richard-m-nixon-727_answers_we-believe-that-part-of-the-answer-lies_799391.jpg)

> [I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had…](https://sms4smile.com/quotes/brian-halligan/i-started-my-career-as-a-sales-guy-in-the-nineties-when-the-funnel/)

[Brian Halligan](https://sms4smile.com/quotes/author/brian-halligan/)

[Image](https://sms4smile.com/quotes/i/525/brian-halligan-45269_careers_i-started-my-career-as-a-sales-guy-in-th_2110789.png)

> [Wake up, America. The insurance companies took over health care. Wake up, America. The pharmaceutical companies took over drug pricing. Wake up,…](https://sms4smile.com/quotes/dennis-kucinich/wake-up-america-the-insurance-companies-took-over-health-care-wake-up/)

[Dennis Kucinich](https://sms4smile.com/quotes/author/dennis-kucinich/)

[Image](https://sms4smile.com/quotes/i/5e0/dennis-kucinich-3675_america_wake-up-america-the-insurance-companies_872843.png)

> [How is it that we have created an economic system that tells us it is cheaper to destroy the earth and exhaust…](https://sms4smile.com/quotes/paul-hawken/how-is-it-that-we-have-created-an-economic-system-that-tells-us-it-is/)

[Paul Hawken](https://sms4smile.com/quotes/author/paul-hawken/)

[Image](https://sms4smile.com/quotes/i/230/paul-hawken-3831_cheaper_how-is-it-that-we-have-created-an-econom_2648859.jpg)

> [Berkshire's whole record has been achieved without paying one ounce of attention to the efficient market theory in its hard form. And…](https://sms4smile.com/quotes/charlie-munger/berkshire-s-whole-record-has-been-achieved-without-paying-one-ounce/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Image](https://sms4smile.com/quotes/i/13c/charlie-munger-458_academic_berkshire-s-whole-record-has-been-achiev_1281627.jpg)

> [“...it is when I'm buying books that I encounter the greediest people: the person selling his collection who will push to extract…](https://sms4smile.com/quotes/shaun-bythell/it-is-when-i-m-buying-books-that-i-encounter-the-greediest-people-the/)

[Shaun Bythell](https://sms4smile.com/quotes/author/shaun-bythell/)

[Image](https://sms4smile.com/quotes/i/f1f/shaun-bythell-101335_bargain_it-is-when-i-m-buying-books-that-i-encou_1424905.jpg)

> [One thing that we have learned is that piracy is not a pricing issue. It’s a service issue,](https://sms4smile.com/quotes/gabe-newell/one-thing-that-we-have-learned-is-that-piracy-is-not-a-pricing-issue/)

[Gabe Newell](https://sms4smile.com/quotes/author/gabe-newell/)

[Image](https://sms4smile.com/quotes/i/84d/gabe-newell-11590_inspirational_one-thing-that-we-have-learned-is-that-p_1029.png)

> [If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.](https://sms4smile.com/quotes/roy-h-williams/if-you-re-not-worried-that-you-re-pricing-it-too-cheap-you-re-not/)

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

[Image](https://sms4smile.com/quotes/i/08d/roy-h-williams-10738_cheap_if-you-re-not-worried-that-you-re-pricin_3220367.png)

> [Examples of selling of ideas are portrayed in consulting or paid advice, as the pricing of intellectual property is market driven.](https://sms4smile.com/quotes/chuck-martin/examples-of-selling-of-ideas-are-portrayed-in-consulting-or-paid/)

[Chuck Martin](https://sms4smile.com/quotes/author/chuck-martin/)

[Image](https://sms4smile.com/quotes/i/07f/chuck-martin-51425_advice_examples-of-selling-of-ideas-are-portray_2823268.jpg)

> [Don't be afraid to go after what you want to do, and what you want to be. But don't be afraid to…](https://sms4smile.com/quotes/lane-frost/don-t-be-afraid-to-go-after-what-you-want-to-do-and-what-you-want-to/)

[Lane Frost](https://sms4smile.com/quotes/author/lane-frost/)

[Image](https://sms4smile.com/quotes/i/4ed/lane-frost-87203_cowboy_don-t-be-afraid-to-go-after-what-you-wan_712676.jpg)

> [If you own the only newspaper in town, up until the last five years or so, you have pricing power and you…](https://sms4smile.com/quotes/warren-buffett/if-you-own-the-only-newspaper-in-town-up-until-the-last-five-years-or/)

[Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/)

[Image](https://sms4smile.com/quotes/i/9ef/warren-buffett-183_five_if-you-own-the-only-newspaper-in-town-up_1885962.png)

> [“You can’t go wrong by pricing your book in the middle of the road ($4.99–$7.99 for ebooks and $12.99–$17.99 for paperbacks).”](https://sms4smile.com/quotes/honoree-corder/you-can-t-go-wrong-by-pricing-your-book-in-the-middle-of-the-road-4/)

[Honoree Corder](https://sms4smile.com/quotes/author/honoree-corder/)

[Image](https://sms4smile.com/quotes/i/27a/honoree-corder-28283_book_you-can-t-go-wrong-by-pricing-your-book_1491083.jpg)

> [The bitterness of poor quality is remembered long after the sweetness of low price has faded from memory.](https://sms4smile.com/quotes/aldo-gucci/the-bitterness-of-poor-quality-is-remembered-long-after-the-sweetness/)

[Aldo Gucci](https://sms4smile.com/quotes/author/aldo-gucci/)

[Image](https://sms4smile.com/quotes/i/497/aldo-gucci-84241_bitterness_the-bitterness-of-poor-quality-is-rememb_1165950.png)

> [Employers who violate rules of fairness are punished by reduced productivity, and merchants who follow unfair pricing policies can expect to lose…](https://sms4smile.com/quotes/daniel-kahneman/employers-who-violate-rules-of-fairness-are-punished-by-reduced/)

[Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/)

[Image](https://sms4smile.com/quotes/i/9b6/daniel-kahneman-431_employers_employers-who-violate-rules-of-fairness_979119.jpg)

> [Where is the pricing system that offers the consumer a fair choice between air to breathe and motor cars to drive about…](https://sms4smile.com/quotes/joan-robinson/where-is-the-pricing-system-that-offers-the-consumer-a-fair-choice/)

[Joan Robinson](https://sms4smile.com/quotes/author/joan-robinson/)

[Image](https://sms4smile.com/quotes/i/b5f/joan-robinson-11438_air_where-is-the-pricing-system-that-offers_816537.png)

## Top authors on Pricing

- [Warren Buffett 5 quotes](https://sms4smile.com/quotes/about/pricing/warren-buffett/)

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                        "text": "Because Genentech is a leading developer of cancer therapies, some doctors also fear that the company's pricing plans for Avastin - around $8,800 a month - may encourage other companies to charge more for their own oncology drugs.",
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                        "text": "I don't think we can go back to the old days. But I think that what the government needs to do is it needs to make sure that the pricing is fair, that you don't have monopolies out there, so that people don't have a chance to compete fairly.",
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                        "text": "“The reality is that only one or two aspects of your offering have real value to your customers. The rest are merely nice to have. If you doubt that, the next time a customer asks for something special, attach a price to it. If they pay, they truly value what they've requested. If they refuse to pay, the request was merely an attempt to see how good a deal they could get. Buyers will not be denied what they truly desire; they will find the money if it's important enough to them.”",
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                        "text": "Baker has done it again! Building on the core principles that he advanced in Professional's Guide to Value Pricing and The Firm of the Future, Ron Baker has again evolved thought leadership on the critical dynamics of value and pricing. Baker's latest work, Pricing on Purpose: Creating and Capturing Value, provides real-world examples and practical strategies that provide a framework for pricing optimization. His clarity of purpose and passionate call to action resonates in today's intellectual capital economy.",
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                        "text": "“No longer were the prices of ordinary mortgage bonds allowed to roam inefficiently, for they were now linked to the CMO market, in much the same way that flour is linked to the market for bread. Fair value for CMOs (the finished product) implied a fair value for conventional mortgage bonds (the raw materials).”",
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                        "text": "We believe that part of the answer lies in pricing energy on the basis of its full costs to society. One reason we use energy so lavishly today is that the price of energy does not include all of the social costs of producing it. The costs incurred in protecting the environment and the health and safety of workers, for example, are part of the real costs of producing energy-but they are not now all included in the price of the product.",
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                        "text": "I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.",
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                        "text": "Wake up, America. The insurance companies took over health care. Wake up, America. The pharmaceutical companies took over drug pricing. Wake up, America. The speculators took over Wall Street. Wake up, America. They want to take your Social Security. Wake up, America. Multinational corporations took over our trade policies, factories are closing, good paying jobs lost. Wake up, America. We went into Iraq for oil.",
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                        "text": "How is it that we have created an economic system that tells us it is cheaper to destroy the earth and exhaust its people than to nurture them both? Is it rational to have an pricing system which discounts the future and sells off the past? How did we create an economic system that confused capital liquidation with income?",
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                        "text": "Berkshire's whole record has been achieved without paying one ounce of attention to the efficient market theory in its hard form. And not one ounce of attention to the descendants of that idea, which came out of academic economics and went into corporate finance and morphed into such obscenities as the capital asset pricing model, which we also paid no attention to. I think you'd have to believe in the tooth fairy to believe that you could easily outperform the market by seven-percentage points per annum just by investing in high volatility stocks.",
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                        "text": "“...it is when I'm buying books that I encounter the greediest people: the person selling his collection who will push to extract every last penny that they're worth from the bookseller they're selling them to, will inevitably be the same customer who will drive the price down to the very margin when he's buying books. And while this is arguably good business sense, it has rather an unsavory whiff about it. There's no sense of fairness. Conversely, the customer who brings in books to sell and is happy with whatever you offer him will be the one who doesn't attempt to push the price down when he's buying books from you.”",
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                        "text": "One thing that we have learned is that piracy is not a pricing issue. It’s a service issue,",
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                        "@type": "Quotation",
                        "text": "If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.",
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                        "@type": "Quotation",
                        "text": "Examples of selling of ideas are portrayed in consulting or paid advice, as the pricing of intellectual property is market driven.",
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                        "@type": "Quotation",
                        "text": "Don't be afraid to go after what you want to do, and what you want to be. But don't be afraid to be willing to pay the price.",
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