---
title: "14 Player Quotes By Red Auerbach"
description: "14 Player quotes by Red Auerbach. Plus more from Red Auerbach and more Player sayings from other authors."
image: "https://sms4smile.com/quotes/i/73f/red-auerbach-14429_happiness_he-has-the-players-too-happy-2559269_2559269.jpg"
---

> [He has the players too happy.](https://sms4smile.com/quotes/red-auerbach/he-has-the-players-too-happy/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/73f/red-auerbach-14429_happiness_he-has-the-players-too-happy-2559269_2559269.jpg)

> [It's not what you tell your players that counts. It's what they hear.](https://sms4smile.com/quotes/red-auerbach/it-s-not-what-you-tell-your-players-that-counts-it-s-what-they-hear/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/486/red-auerbach-14429_basketball_it-s-not-what-you-tell-your-players-that_1138305.jpg)

> [It's not what you tell your players that counts. It's what they here.](https://sms4smile.com/quotes/red-auerbach/it-s-not-what-you-tell-your-players-that-counts-it-s-what-they-here/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/e06/red-auerbach-14429_basketball_it-s-not-what-you-tell-your-players-that_2619574.jpg)

> [If I'm going to coach the players, I want some say on who they're going to be.](https://sms4smile.com/quotes/red-auerbach/if-i-m-going-to-coach-the-players-i-want-some-say-on-who-they-re/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/d37/red-auerbach-14429_coach_if-i-m-going-to-coach-the-players-i-want_3082596.jpg)

> [Stand up for your players. Show them you care on and off the court.](https://sms4smile.com/quotes/red-auerbach/stand-up-for-your-players-show-them-you-care-on-and-off-the-court/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/bb5/red-auerbach-14429_and-off_stand-up-for-your-players-show-them-you_1332076.jpg)

> [They said you have to use your five best players but I found you win with the five who fit together the…](https://sms4smile.com/quotes/red-auerbach/they-said-you-have-to-use-your-five-best-players-but-i-found-you-win/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/646/red-auerbach-14429_basketball_they-said-you-have-to-use-your-five-best_2001403.jpg)

> [Winners train, losers complain. Give me twelve players that want to win and they will find a way to win.](https://sms4smile.com/quotes/red-auerbach/winners-train-losers-complain-give-me-twelve-players-that-want-to-win/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/7a5/red-auerbach-14429_complaining_winners-train-losers-complain-give-me-tw_2741266.jpg)

> [And I have been very blessed, having coached some of the greatest that have ever played the game. But if I had…](https://sms4smile.com/quotes/red-auerbach/and-i-have-been-very-blessed-having-coached-some-of-the-greatest-that/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/31b/red-auerbach-14429_bird_and-i-have-been-very-blessed-having-coac_1009.jpg)

> [When players are used to winning, they put out a little more. Basketball 3rd winningest coach (regular season and playoffs) in NBA…](https://sms4smile.com/quotes/red-auerbach/when-players-are-used-to-winning-they-put-out-a-little-more/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/a5d/red-auerbach-14429_basketball_when-players-are-used-to-winning-they-pu_1639201.jpg)

> [You don't win games as a coach during games. You win games as a coach before games. Players win during games, not…](https://sms4smile.com/quotes/red-auerbach/you-don-t-win-games-as-a-coach-during-games-you-win-games-as-a-coach/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/a98/red-auerbach-14429_basketball_you-don-t-win-games-as-a-coach-during-ga_877975.jpg)

> [You've got to avoid overcoaching. You've got to avoid talking too much. You've got to avoid showing players that you're the boss…](https://sms4smile.com/quotes/red-auerbach/you-ve-got-to-avoid-overcoaching-you-ve-got-to-avoid-talking-too-much/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/ff9/red-auerbach-14429_basketball_you-ve-got-to-avoid-overcoaching-you-ve_1317588.jpg)

> [You see, in sports you have so many things that aren't expected. There's so much uncertainty. So when players find themselves in…](https://sms4smile.com/quotes/red-auerbach/you-see-in-sports-you-have-so-many-things-that-aren-t-expected-there/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/25f/red-auerbach-14429_court_you-see-in-sports-you-have-so-many-thing_692093.jpg)

> [I've turned down a lot of trades where I might have gotten a better player, but I wasn't totally sure of the…](https://sms4smile.com/quotes/red-auerbach/i-ve-turned-down-a-lot-of-trades-where-i-might-have-gotten-a-better/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/316/red-auerbach-14429_ability_i-ve-turned-down-a-lot-of-trades-where-i_99972.jpg)

> [To be a successful coach you should be and look prepared. You must be a man of integrity. Never break your word.…](https://sms4smile.com/quotes/red-auerbach/to-be-a-successful-coach-you-should-be-and-look-prepared-you-must-be/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

[Image](https://sms4smile.com/quotes/i/cda/red-auerbach-14429_and-off_to-be-a-successful-coach-you-should-be-a_2103445.jpg)

## Other authors on Player

## More by Red Auerbach

> [And I have been very blessed, having coached some of the greatest that have ever played the game. But if I had to start…](https://sms4smile.com/quotes/red-auerbach/and-i-have-been-very-blessed-having-coached-some-of-the-greatest-that/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [The best way to forget ones self is to look at the world with attention and love.](https://sms4smile.com/quotes/red-auerbach/the-best-way-to-forget-ones-self-is-to-look-at-the-world-with/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [“Who could better motivate Bill Russell than Bill Russell?”](https://sms4smile.com/quotes/red-auerbach/who-could-better-motivate-bill-russell-than-bill-russell/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [I've turned down a lot of trades where I might have gotten a better player, but I wasn't totally sure of the chemistry of…](https://sms4smile.com/quotes/red-auerbach/i-ve-turned-down-a-lot-of-trades-where-i-might-have-gotten-a-better/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [Many, many times, the kids with the less talent become the better athletes because they're more dedicated to achieving their full potential.](https://sms4smile.com/quotes/red-auerbach/many-many-times-the-kids-with-the-less-talent-become-the-better/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [Just do what you do best.](https://sms4smile.com/quotes/red-auerbach/just-do-what-you-do-best/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [Take pride in what you do. The kind of pride I'm talking about is not the arrogant puffed-up kind; it's just the whole idea…](https://sms4smile.com/quotes/red-auerbach/take-pride-in-what-you-do-the-kind-of-pride-i-m-talking-about-is-not/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [Everyone is born with a certain potential. You may never achieve your full potential, but how close you come depends on how much you…](https://sms4smile.com/quotes/red-auerbach/everyone-is-born-with-a-certain-potential-you-may-never-achieve-your/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [To a father, when a child dies, the future dies; to a child when a parent dies, the past dies.](https://sms4smile.com/quotes/red-auerbach/to-a-father-when-a-child-dies-the-future-dies-to-a-child-when-a/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [You see, in sports you have so many things that aren't expected. There's so much uncertainty. So when players find themselves in a situation…](https://sms4smile.com/quotes/red-auerbach/you-see-in-sports-you-have-so-many-things-that-aren-t-expected-there/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [You don't win games as a coach during games. You win games as a coach before games. Players win during games, not coaches](https://sms4smile.com/quotes/red-auerbach/you-don-t-win-games-as-a-coach-during-games-you-win-games-as-a-coach/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [When business is good it pays to advertise; when it is bad you have got to advertise](https://sms4smile.com/quotes/red-auerbach/when-business-is-good-it-pays-to-advertise-when-it-is-bad-you-have/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [The coach should be the absolute boss, but he still should maintain an open mind.](https://sms4smile.com/quotes/red-auerbach/the-coach-should-be-the-absolute-boss-but-he-still-should-maintain-an/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [You handle animals. You deal with people.](https://sms4smile.com/quotes/red-auerbach/you-handle-animals-you-deal-with-people/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

> [It's not what you tell your players that counts. It's what they hear.](https://sms4smile.com/quotes/red-auerbach/it-s-not-what-you-tell-your-players-that-counts-it-s-what-they-hear/)

[Red Auerbach](https://sms4smile.com/quotes/author/red-auerbach/)

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                        "text": "You don't win games as a coach during games. You win games as a coach before games. Players win during games, not coaches",
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                        "text": "You've got to avoid overcoaching. You've got to avoid talking too much. You've got to avoid showing players that you're the boss every time. You don't have to do that. They know you're in charge.",
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                        "text": "You see, in sports you have so many things that aren't expected. There's so much uncertainty. So when players find themselves in a situation where management has a great deal of integrity and they can depend on my word or anybody else's word in the organization, they feel secure. And if the players feel secure, they don't want to leave here. And if they don't want to leave here, they're going to do everything they can on the court to stay here.",
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                        "text": "I've turned down a lot of trades where I might have gotten a better player, but I wasn't totally sure of the chemistry of that new player coming in. Even though he might possess golden ability, his personality and the way he gets along with teammates might be things you just don't want to cope with.",
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                        "text": "To be a successful coach you should be and look prepared. You must be a man of integrity. Never break your word. Don't have two sets of standards. Remember you don't handle players-you handle pets. You deal with players. Stand up for your players. Show them you care-on and off the court. Very important-it's not 'how' or 'what' you say but what they absorb.",
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