---
title: "1 Planning Process Quotes By Chip Heath and Dan Heath"
description: "1 Planning Process quotes by Chip Heath and Dan Heath. Plus more from Chip Heath and Dan Heath and more Planning Process sayings from other authors."
image: "https://sms4smile.com/quotes/i/d86/chip-heath-and-dan-heath-35074_made-to-stick_plans-are-useful-in-the-sense-that-they_1740139.jpg"
---

> [“Plans are useful in the sense that they're proof that planning has taken place. The planning process forces people to think through the right issues. Bus as for the plans themselves they just don't work on the battle field”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/plans-are-useful-in-the-sense-that-they-re-proof-that-planning-has/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

[Image](https://sms4smile.com/quotes/i/d86/chip-heath-and-dan-heath-35074_made-to-stick_plans-are-useful-in-the-sense-that-they_1740139.jpg)

## More by Chip Heath and Dan Heath

> [“You don't have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/you-don-t-have-to-speak-monosyllables-to-be-simple-what-we-mean-by/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“The company wants to sell you more shampoo, your friend doesn't, so she gets more trust points.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/the-company-wants-to-sell-you-more-shampoo-your-friend-doesn-t-so-she/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“We can't unlearn what we already know and there are only two ways to beat the curse, the first is not to learn anything,…](https://sms4smile.com/quotes/chip-heath-and-dan-heath/we-can-t-unlearn-what-we-already-know-and-there-are-only-two-ways-to/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“You say 10 things, you say nothing.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/you-say-10-things-you-say-nothing/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“Stories should put knowledge into a frame work that is more lifelike.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/stories-should-put-knowledge-into-a-frame-work-that-is-more-lifelike/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“Knowledge curses us, if we find it hard to imagine what it was like not to know it. And it becomes difficult to share…](https://sms4smile.com/quotes/chip-heath-and-dan-heath/knowledge-curses-us-if-we-find-it-hard-to-imagine-what-it-was-like/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“Use statistics as input not output. Use them to make up your mind on an issue.Don't make up your mind and then go looking…](https://sms4smile.com/quotes/chip-heath-and-dan-heath/use-statistics-as-input-not-output-use-them-to-make-up-your-mind-on/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“Plans are useful in the sense that they're proof that planning has taken place. The planning process forces people to think through the right…](https://sms4smile.com/quotes/chip-heath-and-dan-heath/plans-are-useful-in-the-sense-that-they-re-proof-that-planning-has/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“As we gain information we are more likely to focus on what we don't know :" Someone who knows the state capitals of 17…](https://sms4smile.com/quotes/chip-heath-and-dan-heath/as-we-gain-information-we-are-more-likely-to-focus-on-what-we-don-t/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“People tend to overuse any idea or concept that delivers an emotional kick.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/people-tend-to-overuse-any-idea-or-concept-that-delivers-an-emotional/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“To get someone's attention break a pattern of thinking.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/to-get-someone-s-attention-break-a-pattern-of-thinking/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“No detail is too small.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/no-detail-is-too-small/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“Common sense is the enemy of sticky messages, if I already "get" what you're trying to tell me, why should I be obsessed about…](https://sms4smile.com/quotes/chip-heath-and-dan-heath/common-sense-is-the-enemy-of-sticky-messages-if-i-already-get-what/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

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