--- title: "16 People Quotes By Tim Wu" description: "16 People quotes by Tim Wu. Plus more from Tim Wu and more People sayings from other authors." image: "https://sms4smile.com/quotes/i/32b/tim-wu-7845_advertising_in-fact-the-big-steps-forward-for-advert_1067186.png" --- > [In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of…](https://sms4smile.com/quotes/tim-wu/in-fact-the-big-steps-forward-for-advertising-especially-after-world/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/32b/tim-wu-7845_advertising_in-fact-the-big-steps-forward-for-advert_1067186.png) > [Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective.](https://sms4smile.com/quotes/tim-wu/hitler-had-this-understanding-that-you-speak-to-people-s-deepest/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/994/tim-wu-7845_emotion_hitler-had-this-understanding-that-you-s_758313.png) > [The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl,…](https://sms4smile.com/quotes/tim-wu/the-holy-grail-of-advertising-has-always-been-advertisement-that/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/3e7/tim-wu-7845_advertisements_the-holy-grail-of-advertising-has-always_1386198.jpg) > [You have to think back to the '90s. The computer was this terrible-looking thing that was trying to compete with the television.…](https://sms4smile.com/quotes/tim-wu/you-have-to-think-back-to-the-90s-the-computer-was-this-terrible/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/379/tim-wu-7845_chat_you-have-to-think-back-to-the-90s-the-co_1289838.png) > [All business models have something challenging about them, but the problem with the attention merchant business model they have is they need…](https://sms4smile.com/quotes/tim-wu/all-business-models-have-something-challenging-about-them-but-the/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/3f9/tim-wu-7845_ads_all-business-models-have-something-chall_2508186.png) > [I'm concerned with our autonomy. I don't like the idea of people collecting information on me in general, but I particularly don't…](https://sms4smile.com/quotes/tim-wu/i-m-concerned-with-our-autonomy-i-don-t-like-the-idea-of-people/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/ba3/tim-wu-7845_autonomy_i-m-concerned-with-our-autonomy-i-don-t_1962983.png) > [There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities.…](https://sms4smile.com/quotes/tim-wu/there-is-this-inherent-human-instinct-that-the-usual-way-you-control/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/c3a/tim-wu-7845_example_there-is-this-inherent-human-instinct-th_3013401.png) > [I'm afraid when too many people know too much about you, it actually makes us all a lot more boring because you're…](https://sms4smile.com/quotes/tim-wu/i-m-afraid-when-too-many-people-know-too-much-about-you-it-actually/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/081/tim-wu-7845_afraid_i-m-afraid-when-too-many-people-know-too_602536.png) > [Google's AdWords, they allow you to bid on words that people will type into the search engine, and they cost more or…](https://sms4smile.com/quotes/tim-wu/google-s-adwords-they-allow-you-to-bid-on-words-that-people-will-type/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/75f/tim-wu-7845_ads_google-s-adwords-they-allow-you-to-bid-o_1337851.png) > [There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get…](https://sms4smile.com/quotes/tim-wu/there-s-always-people-it-doesn-t-take-many-who-have-a-different/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/ace/tim-wu-7845_always-believe_there-s-always-people-it-doesn-t-take-ma_441160.png) > [Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for…](https://sms4smile.com/quotes/tim-wu/advertising-just-keeps-getting-heavier-and-heavier-and-heavier-it/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/85d/tim-wu-7845_ads_advertising-just-keeps-getting-heavier-a_387707.png) > [Movies you pay for - well, sometimes they throw some ads at the beginning now - but generally you pay for ads.…](https://sms4smile.com/quotes/tim-wu/movies-you-pay-for-well-sometimes-they-throw-some-ads-at-the/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/266/tim-wu-7845_ads_movies-you-pay-for-well-sometimes-they-t_2763228.png) > [If you have a weakness for furry slippers or something, you might end up with that kind of advertising. It's a very…](https://sms4smile.com/quotes/tim-wu/if-you-have-a-weakness-for-furry-slippers-or-something-you-might-end/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/034/tim-wu-7845_ads_if-you-have-a-weakness-for-furry-slipper_1875661.png) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/62b/tim-wu-7845_ads_google-has-at-least-at-this-point-mainta_36911.png) > [I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising,…](https://sms4smile.com/quotes/tim-wu/i-do-think-the-best-thing-for-companies-like-google-and-facebook-if/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/4e6/tim-wu-7845_advertising_i-do-think-the-best-thing-for-companies_2415261.jpg) > [One thing I'll say about Hitler that many people don't realize - and I don't mean to besmirch the industry - but…](https://sms4smile.com/quotes/tim-wu/one-thing-i-ll-say-about-hitler-that-many-people-don-t-realize-and-i/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) [Image](https://sms4smile.com/quotes/i/8eb/tim-wu-7845_advertisements_one-thing-i-ll-say-about-hitler-that-man_1949819.jpg) ## Other authors on People - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-sunday-adelaja-87912.jpg) Sunday Adelaja 856 quotes ](https://sms4smile.com/quotes/about/people/sunday-adelaja/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b021/author-rush-limbaugh-81741.jpg) Rush Limbaugh 843 quotes ](https://sms4smile.com/quotes/about/people/rush-limbaugh/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b008/author-donald-trump-30060.jpg) Donald Trump 724 quotes ](https://sms4smile.com/quotes/about/people/donald-trump/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-barack-obama-16275.jpg) Barack Obama 624 quotes ](https://sms4smile.com/quotes/about/people/barack-obama/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-frederick-lenz-36205.jpg) Frederick Lenz 488 quotes ](https://sms4smile.com/quotes/about/people/frederick-lenz/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b011/author-hillary-clinton-42043.jpg) Hillary Clinton 367 quotes ](https://sms4smile.com/quotes/about/people/hillary-clinton/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-george-w-bush-38036.jpg) George W. Bush 298 quotes ](https://sms4smile.com/quotes/about/people/george-w-bush/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b018/author-noam-chomsky-71799.jpg) Noam Chomsky 286 quotes ](https://sms4smile.com/quotes/about/people/noam-chomsky/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-bernie-sanders-17420.jpg) Bernie Sanders 260 quotes ](https://sms4smile.com/quotes/about/people/bernie-sanders/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b013/author-john-c-maxwell-51081.jpg) John C. Maxwell 249 quotes ](https://sms4smile.com/quotes/about/people/john-c-maxwell/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b023/author-terry-pratchett-89528.jpg) Terry Pratchett 244 quotes ](https://sms4smile.com/quotes/about/people/terry-pratchett/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-bill-gates-17911.jpg) Bill Gates 223 quotes ](https://sms4smile.com/quotes/about/people/bill-gates/) ## More by Tim Wu > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [When you pay for stuff, it has more of your interests in heart.](https://sms4smile.com/quotes/tim-wu/when-you-pay-for-stuff-it-has-more-of-your-interests-in-heart/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [“JUST WHAT IS GOOGLE? In 1902, the New York Telephone Company opened the world’s first school for “telephone girls.” It was an exclusive institution…](https://sms4smile.com/quotes/tim-wu/just-what-is-google-in-1902-the-new-york-telephone-company-opened-the/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [“When we speak of living environments and their effects on us, then, we are often speaking too broadly—of the city, the countryside, and so…](https://sms4smile.com/quotes/tim-wu/when-we-speak-of-living-environments-and-their-effects-on-us-then-we/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [Now, he doesn't control the media, but Donald Trump has been incredibly successful in having his face appear everywhere. You cannot go a day…](https://sms4smile.com/quotes/tim-wu/now-he-doesn-t-control-the-media-but-donald-trump-has-been-incredibly/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [The best antidote to the disruptive power of innovation is overregulation.](https://sms4smile.com/quotes/tim-wu/the-best-antidote-to-the-disruptive-power-of-innovation-is/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [“In 1956, two psychologists, Donald Horton and Richard Wohl, would conclude that television’s representation of celebrities was carefully constructed to create an “illusion of…](https://sms4smile.com/quotes/tim-wu/in-1956-two-psychologists-donald-horton-and-richard-wohl-would/) [tim wu](https://sms4smile.com/quotes/author/tim-wu/) > [“Markets are born free, yet no sooner are they born than some would-be emperor is forging chains. Paradoxically,”](https://sms4smile.com/quotes/tim-wu/markets-are-born-free-yet-no-sooner-are-they-born-than-some-would-be/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I want to say, however, one thing our media in America has done which didn't happen in other totalitarian states is it has very…](https://sms4smile.com/quotes/tim-wu/i-want-to-say-however-one-thing-our-media-in-america-has-done-which/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit.…](https://sms4smile.com/quotes/tim-wu/advertising-just-keeps-getting-heavier-and-heavier-and-heavier-it/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I wish more of the web had stayed nonprofit. But the advertising model took over and I think has delivered us to where we…](https://sms4smile.com/quotes/tim-wu/i-wish-more-of-the-web-had-stayed-nonprofit-but-the-advertising-model/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out…](https://sms4smile.com/quotes/tim-wu/there-s-always-people-it-doesn-t-take-many-who-have-a-different/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [In the media, traditional media like print, we had boundaries. You know, we had spaces that ads didn't leave. They stayed where they were…](https://sms4smile.com/quotes/tim-wu/in-the-media-traditional-media-like-print-we-had-boundaries-you-know/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [Google - and some of the other sites, YouTube and, you know - Google has an amazing search engine. The map product is incredible.…](https://sms4smile.com/quotes/tim-wu/google-and-some-of-the-other-sites-youtube-and-you-know-google-has-an/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [One thing that all the totalitarian states did was make the great leader's face everywhere.](https://sms4smile.com/quotes/tim-wu/one-thing-that-all-the-totalitarian-states-did-was-make-the-great/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/people/tim-wu/#itemlist", "name": "16 People Quotes By Tim Wu", "numberOfItems": 16, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/in-fact-the-big-steps-forward-for-advertising-especially-after-world/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/32b/tim-wu-7845_advertising_in-fact-the-big-steps-forward-for-advert_1067186.png", "contentUrl": "https://sms4smile.com/quotes/i/32b/tim-wu-7845_advertising_in-fact-the-big-steps-forward-for-advert_1067186.png", "url": "https://sms4smile.com/quotes/i/32b/tim-wu-7845_advertising_in-fact-the-big-steps-forward-for-advert_1067186.png", "width": 1080, "height": 1080, "caption": "“In fact, the big steps forward for advertising, especially after World War I were when government just began…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that can be incredibly effective.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/hitler-had-this-understanding-that-you-speak-to-people-s-deepest/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/994/tim-wu-7845_emotion_hitler-had-this-understanding-that-you-s_758313.png", "contentUrl": "https://sms4smile.com/quotes/i/994/tim-wu-7845_emotion_hitler-had-this-understanding-that-you-s_758313.png", "url": "https://sms4smile.com/quotes/i/994/tim-wu-7845_emotion_hitler-had-this-understanding-that-you-s_758313.png", "width": 1080, "height": 1080, "caption": "“Hitler had this understanding that you speak to people's deepest, darkest emotions and give them voice that…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/the-holy-grail-of-advertising-has-always-been-advertisement-that/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3e7/tim-wu-7845_advertisements_the-holy-grail-of-advertising-has-always_1386198.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3e7/tim-wu-7845_advertisements_the-holy-grail-of-advertising-has-always_1386198.jpg", "url": "https://sms4smile.com/quotes/i/3e7/tim-wu-7845_advertisements_the-holy-grail-of-advertising-has-always_1386198.jpg", "width": 1080, "height": 1080, "caption": "“The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "You have to think back to the '90s. The computer was this terrible-looking thing that was trying to compete with the television. And it was this idea of email and chat rooms and this kind of stuff that first people - got people there.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/you-have-to-think-back-to-the-90s-the-computer-was-this-terrible/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/379/tim-wu-7845_chat_you-have-to-think-back-to-the-90s-the-co_1289838.png", "contentUrl": "https://sms4smile.com/quotes/i/379/tim-wu-7845_chat_you-have-to-think-back-to-the-90s-the-co_1289838.png", "url": "https://sms4smile.com/quotes/i/379/tim-wu-7845_chat_you-have-to-think-back-to-the-90s-the-co_1289838.png", "width": 1080, "height": 1080, "caption": "“You have to think back to the '90s. 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I don't like the idea of people collecting information on me in general, but I particularly don't like it when it's used to sort of exploit your weaknesses or make you lose control in some ways.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/i-m-concerned-with-our-autonomy-i-don-t-like-the-idea-of-people/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ba3/tim-wu-7845_autonomy_i-m-concerned-with-our-autonomy-i-don-t_1962983.png", "contentUrl": "https://sms4smile.com/quotes/i/ba3/tim-wu-7845_autonomy_i-m-concerned-with-our-autonomy-i-don-t_1962983.png", "url": "https://sms4smile.com/quotes/i/ba3/tim-wu-7845_autonomy_i-m-concerned-with-our-autonomy-i-don-t_1962983.png", "width": 1080, "height": 1080, "caption": "“I'm concerned with our autonomy. I don't like the idea of people collecting information on me in general…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/there-is-this-inherent-human-instinct-that-the-usual-way-you-control/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c3a/tim-wu-7845_example_there-is-this-inherent-human-instinct-th_3013401.png", "contentUrl": "https://sms4smile.com/quotes/i/c3a/tim-wu-7845_example_there-is-this-inherent-human-instinct-th_3013401.png", "url": "https://sms4smile.com/quotes/i/c3a/tim-wu-7845_example_there-is-this-inherent-human-instinct-th_3013401.png", "width": 1080, "height": 1080, "caption": "“There is this inherent human instinct that the usual way you control trolling is you force people to use…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "I'm afraid when too many people know too much about you, it actually makes us all a lot more boring because you're afraid to express yourself.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/i-m-afraid-when-too-many-people-know-too-much-about-you-it-actually/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/081/tim-wu-7845_afraid_i-m-afraid-when-too-many-people-know-too_602536.png", "contentUrl": "https://sms4smile.com/quotes/i/081/tim-wu-7845_afraid_i-m-afraid-when-too-many-people-know-too_602536.png", "url": "https://sms4smile.com/quotes/i/081/tim-wu-7845_afraid_i-m-afraid-when-too-many-people-know-too_602536.png", "width": 1080, "height": 1080, "caption": "“I'm afraid when too many people know too much about you, it actually makes us all a lot more boring because…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Google's AdWords, they allow you to bid on words that people will type into the search engine, and they cost more or less. For example, I think mortgage refinancing can cost - now, it's probably hundreds, maybe thousands of dollars. So, in other words, they are allowing you to bid on what people are going to type, and that is the AdWords program. So you own certain terms, and then your ads show up as opposed to someone else's.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/google-s-adwords-they-allow-you-to-bid-on-words-that-people-will-type/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/75f/tim-wu-7845_ads_google-s-adwords-they-allow-you-to-bid-o_1337851.png", "contentUrl": "https://sms4smile.com/quotes/i/75f/tim-wu-7845_ads_google-s-adwords-they-allow-you-to-bid-o_1337851.png", "url": "https://sms4smile.com/quotes/i/75f/tim-wu-7845_ads_google-s-adwords-they-allow-you-to-bid-o_1337851.png", "width": 1080, "height": 1080, "caption": "“Google's AdWords, they allow you to bid on words that people will type into the search engine, and they cost…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out of provoking. They don't always believe the things they say, they just like to watch people go crazy. You know, I knew people like that in elementary school - bullies of one kind or another.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/there-s-always-people-it-doesn-t-take-many-who-have-a-different/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ace/tim-wu-7845_always-believe_there-s-always-people-it-doesn-t-take-ma_441160.png", "contentUrl": "https://sms4smile.com/quotes/i/ace/tim-wu-7845_always-believe_there-s-always-people-it-doesn-t-take-ma_441160.png", "url": "https://sms4smile.com/quotes/i/ace/tim-wu-7845_always-believe_there-s-always-people-it-doesn-t-take-ma_441160.png", "width": 1080, "height": 1080, "caption": "“There's always people - it doesn't take many - who have a different psychological makeup than most of us who…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/advertising-just-keeps-getting-heavier-and-heavier-and-heavier-it/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/85d/tim-wu-7845_ads_advertising-just-keeps-getting-heavier-a_387707.png", "contentUrl": "https://sms4smile.com/quotes/i/85d/tim-wu-7845_ads_advertising-just-keeps-getting-heavier-a_387707.png", "url": "https://sms4smile.com/quotes/i/85d/tim-wu-7845_ads_advertising-just-keeps-getting-heavier-a_387707.png", "width": 1080, "height": 1080, "caption": "“Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "Movies you pay for - well, sometimes they throw some ads at the beginning now - but generally you pay for ads. And that business model - actually, much more ancient, paying for stuff - is much more straightforward in terms of the incentives of the people who are then giving you the stuff.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/movies-you-pay-for-well-sometimes-they-throw-some-ads-at-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/266/tim-wu-7845_ads_movies-you-pay-for-well-sometimes-they-t_2763228.png", "contentUrl": "https://sms4smile.com/quotes/i/266/tim-wu-7845_ads_movies-you-pay-for-well-sometimes-they-t_2763228.png", "url": "https://sms4smile.com/quotes/i/266/tim-wu-7845_ads_movies-you-pay-for-well-sometimes-they-t_2763228.png", "width": 1080, "height": 1080, "caption": "“Movies you pay for - well, sometimes they throw some ads at the beginning now - but generally you pay for…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "If you have a weakness for furry slippers or something, you might end up with that kind of advertising. It's a very complicated algorithmic decision. There's no one dude who's deciding what ads are going with things, and it's very individualized also. And that's the idea of collecting information is that in theory, you're showing people things that they should want to see or for which they are a good target. So, no, there's no master person.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/if-you-have-a-weakness-for-furry-slippers-or-something-you-might-end/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/034/tim-wu-7845_ads_if-you-have-a-weakness-for-furry-slipper_1875661.png", "contentUrl": "https://sms4smile.com/quotes/i/034/tim-wu-7845_ads_if-you-have-a-weakness-for-furry-slipper_1875661.png", "url": "https://sms4smile.com/quotes/i/034/tim-wu-7845_ads_if-you-have-a-weakness-for-furry-slipper_1875661.png", "width": 1080, "height": 1080, "caption": "“If you have a weakness for furry slippers or something, you might end up with that kind of advertising. It's…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time - so in other words, you still get the - there still are honest to goodness results which are based on an algorithm which is based on how important or how many people link to that particular site, so there's that. At the very beginning, there were unobtrusive advertisements on the side that sort of showed up when you typed in certain phrases. Over time, the amount of real estate that those ads take up has increased.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/62b/tim-wu-7845_ads_google-has-at-least-at-this-point-mainta_36911.png", "contentUrl": "https://sms4smile.com/quotes/i/62b/tim-wu-7845_ads_google-has-at-least-at-this-point-mainta_36911.png", "url": "https://sms4smile.com/quotes/i/62b/tim-wu-7845_ads_google-has-at-least-at-this-point-mainta_36911.png", "width": 1080, "height": 1080, "caption": "“Google has - at least at this point - maintained the line where it keeps organic results separate from the…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/i-do-think-the-best-thing-for-companies-like-google-and-facebook-if/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4e6/tim-wu-7845_advertising_i-do-think-the-best-thing-for-companies_2415261.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4e6/tim-wu-7845_advertising_i-do-think-the-best-thing-for-companies_2415261.jpg", "url": "https://sms4smile.com/quotes/i/4e6/tim-wu-7845_advertising_i-do-think-the-best-thing-for-companies_2415261.jpg", "width": 1080, "height": 1080, "caption": "“I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "One thing I'll say about Hitler that many people don't realize - and I don't mean to besmirch the industry - but he did get his start, not only as an artist, but as an advertising man writing art for advertisements.", "creator": { "@type": "Person", "name": "Tim Wu" }, "url": "https://sms4smile.com/quotes/tim-wu/one-thing-i-ll-say-about-hitler-that-many-people-don-t-realize-and-i/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8eb/tim-wu-7845_advertisements_one-thing-i-ll-say-about-hitler-that-man_1949819.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8eb/tim-wu-7845_advertisements_one-thing-i-ll-say-about-hitler-that-man_1949819.jpg", "url": "https://sms4smile.com/quotes/i/8eb/tim-wu-7845_advertisements_one-thing-i-ll-say-about-hitler-that-man_1949819.jpg", "width": 1080, "height": 1080, "caption": "“One thing I'll say about Hitler that many people don't realize - and I don't mean to besmirch the industry…” — Tim Wu", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/people/tim-wu/#webpage", "url": "https://sms4smile.com/quotes/about/people/tim-wu/", "name": "People Quotes by Tim Wu", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/people/tim-wu/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/32b/tim-wu-7845_advertising_in-fact-the-big-steps-forward-for-advert_1067186.png" }, "description": "16 People quotes by Tim Wu. 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