--- title: "11 People Quotes By Sendhil Mullainathan" description: "11 People quotes by Sendhil Mullainathan. Plus more from Sendhil Mullainathan and more People sayings from other authors." image: "https://sms4smile.com/quotes/i/ca7/sendhil-mullainathan-14742_actually_it-s-hard-to-get-people-to-empathize-wit_203238.jpg" --- > [It's hard to get people to empathize with the poor. You can get some people to sympathize with the poor, but to…](https://sms4smile.com/quotes/sendhil-mullainathan/it-s-hard-to-get-people-to-empathize-with-the-poor-you-can-get-some/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) [Image](https://sms4smile.com/quotes/i/ca7/sendhil-mullainathan-14742_actually_it-s-hard-to-get-people-to-empathize-wit_203238.jpg) > [There's a popular image of people who don't save for the future as lacking in self-control. But the reason saving is so…](https://sms4smile.com/quotes/sendhil-mullainathan/there-s-a-popular-image-of-people-who-don-t-save-for-the-future-as/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) [Image](https://sms4smile.com/quotes/i/160/sendhil-mullainathan-14742_attention_there-s-a-popular-image-of-people-who-do_593162.jpg) > [No one would say, 'Hey, I think this medicine works, go ahead and use it.' We have testing, we go to the…](https://sms4smile.com/quotes/sendhil-mullainathan/no-one-would-say-hey-i-think-this-medicine-works-go-ahead-and-use-it/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) [Image](https://sms4smile.com/quotes/i/ca7/sendhil-mullainathan-14742_again_no-one-would-say-hey-i-think-this-medici_2498439.jpg) > [You can get pictures into what people are sort of thinking about others. Just go onto Google and type 'Why are Indians'…](https://sms4smile.com/quotes/sendhil-mullainathan/you-can-get-pictures-into-what-people-are-sort-of-thinking-about/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) [Image](https://sms4smile.com/quotes/i/73c/sendhil-mullainathan-14742_about_you-can-get-pictures-into-what-people-ar_407473.jpg) > [If you go and stop people at a supermarket and ask them for their receipt and say, 'Hey how much did you…](https://sms4smile.com/quotes/sendhil-mullainathan/if-you-go-and-stop-people-at-a-supermarket-and-ask-them-for-their/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) [Image](https://sms4smile.com/quotes/i/019/sendhil-mullainathan-14742_ask_if-you-go-and-stop-people-at-a-supermark_1711600.jpg) > [It is safe to say that when people are short on cash, they might be less productive at work, be worse parents,…](https://sms4smile.com/quotes/sendhil-mullainathan/it-is-safe-to-say-that-when-people-are-short-on-cash-they-might-be/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) [Image](https://sms4smile.com/quotes/i/bd4/sendhil-mullainathan-14742_cash_it-is-safe-to-say-that-when-people-are-s_2975179.jpg) > [People will often take an interesting experimental study which has been done in the world, perhaps at small scale, and then it's…](https://sms4smile.com/quotes/sendhil-mullainathan/people-will-often-take-an-interesting-experimental-study-which-has/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) [Image](https://sms4smile.com/quotes/i/d2d/sendhil-mullainathan-14742_been_people-will-often-take-an-interesting-ex_2683865.jpg) > [People go shopping, we spend on so many things, and we just don't know. We don't know the prices of things. But…](https://sms4smile.com/quotes/sendhil-mullainathan/people-go-shopping-we-spend-on-so-many-things-and-we-just-don-t-know/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) [Image](https://sms4smile.com/quotes/i/b63/sendhil-mullainathan-14742_buying_people-go-shopping-we-spend-on-so-many-t_388682.jpg) > [If you send out one coupon with a deadline of a week and another that must be used within the next month,…](https://sms4smile.com/quotes/sendhil-mullainathan/if-you-send-out-one-coupon-with-a-deadline-of-a-week-and-another-that/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) [Image](https://sms4smile.com/quotes/i/440/sendhil-mullainathan-14742_amazing_if-you-send-out-one-coupon-with-a-deadli_1136250.jpg) > [The scarcity trap captures this notion we see again and again in many domains. When people have very little, they undertake behaviors…](https://sms4smile.com/quotes/sendhil-mullainathan/the-scarcity-trap-captures-this-notion-we-see-again-and-again-in-many/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) [Image](https://sms4smile.com/quotes/i/b28/sendhil-mullainathan-14742_again_the-scarcity-trap-captures-this-notion-w_892444.jpg) > [Busy people all make the same mistake: they assume they are short on time, which of course, they are. But time is…](https://sms4smile.com/quotes/sendhil-mullainathan/busy-people-all-make-the-same-mistake-they-assume-they-are-short-on/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) [Image](https://sms4smile.com/quotes/i/1e3/sendhil-mullainathan-14742_activity_busy-people-all-make-the-same-mistake-th_523342.jpg) ## Other authors on People - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-sunday-adelaja-87912.jpg) Sunday Adelaja 856 quotes ](https://sms4smile.com/quotes/about/people/sunday-adelaja/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b021/author-rush-limbaugh-81741.jpg) Rush Limbaugh 843 quotes ](https://sms4smile.com/quotes/about/people/rush-limbaugh/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b008/author-donald-trump-30060.jpg) Donald Trump 724 quotes ](https://sms4smile.com/quotes/about/people/donald-trump/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-barack-obama-16275.jpg) Barack Obama 624 quotes ](https://sms4smile.com/quotes/about/people/barack-obama/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-frederick-lenz-36205.jpg) Frederick Lenz 488 quotes ](https://sms4smile.com/quotes/about/people/frederick-lenz/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b011/author-hillary-clinton-42043.jpg) Hillary Clinton 367 quotes ](https://sms4smile.com/quotes/about/people/hillary-clinton/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-george-w-bush-38036.jpg) George W. Bush 298 quotes ](https://sms4smile.com/quotes/about/people/george-w-bush/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b018/author-noam-chomsky-71799.jpg) Noam Chomsky 286 quotes ](https://sms4smile.com/quotes/about/people/noam-chomsky/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-bernie-sanders-17420.jpg) Bernie Sanders 260 quotes ](https://sms4smile.com/quotes/about/people/bernie-sanders/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b013/author-john-c-maxwell-51081.jpg) John C. Maxwell 249 quotes ](https://sms4smile.com/quotes/about/people/john-c-maxwell/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b023/author-terry-pratchett-89528.jpg) Terry Pratchett 244 quotes ](https://sms4smile.com/quotes/about/people/terry-pratchett/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-bill-gates-17911.jpg) Bill Gates 223 quotes ](https://sms4smile.com/quotes/about/people/bill-gates/) ## More by Sendhil Mullainathan > [One cost, for the lonely: If you want to be interesting, the one thing you shouldn't do is really focus on the fact that…](https://sms4smile.com/quotes/sendhil-mullainathan/one-cost-for-the-lonely-if-you-want-to-be-interesting-the-one-thing/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [It's hard to get people to empathize with the poor. You can get some people to sympathize with the poor, but to empathize is…](https://sms4smile.com/quotes/sendhil-mullainathan/it-s-hard-to-get-people-to-empathize-with-the-poor-you-can-get-some/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [Eat better or work out more, and youll see the benefits weeks, months or years down the road. Sleep more, and youll see the…](https://sms4smile.com/quotes/sendhil-mullainathan/eat-better-or-work-out-more-and-youll-see-the-benefits-weeks-months/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a…](https://sms4smile.com/quotes/sendhil-mullainathan/marketing-is-selling-an-ad-to-a-firm-so-in-some-sense-a-lot-of/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [Organizations talk about spending their lives firefighting - dealing with the next problem without having the bandwidth to deal with what is down the…](https://sms4smile.com/quotes/sendhil-mullainathan/organizations-talk-about-spending-their-lives-firefighting-dealing/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [Things that price at $4.99 sell very differently than things that price at $5.](https://sms4smile.com/quotes/sendhil-mullainathan/things-that-price-at-4-99-sell-very-differently-than-things-that/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [People go shopping, we spend on so many things, and we just don't know. We don't know the prices of things. But gasoline, even…](https://sms4smile.com/quotes/sendhil-mullainathan/people-go-shopping-we-spend-on-so-many-things-and-we-just-don-t-know/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [You can get pictures into what people are sort of thinking about others. Just go onto Google and type 'Why are Indians' and then…](https://sms4smile.com/quotes/sendhil-mullainathan/you-can-get-pictures-into-what-people-are-sort-of-thinking-about/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [If women's choices - such as taking time off to rear children - make them less productive in the economy, does adolescent boys' behavior…](https://sms4smile.com/quotes/sendhil-mullainathan/if-women-s-choices-such-as-taking-time-off-to-rear-children-make-them/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [Policymakers think that if they get the abstractions right, that will drive behavior in the desired direction. But the world happens in real time.](https://sms4smile.com/quotes/sendhil-mullainathan/policymakers-think-that-if-they-get-the-abstractions-right-that-will/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [Faced with a time shortage, we squeeze tasks into the nooks and crannies of our calendar, leaving less and less time to switch between…](https://sms4smile.com/quotes/sendhil-mullainathan/faced-with-a-time-shortage-we-squeeze-tasks-into-the-nooks-and/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [Busy people all make the same mistake: they assume they are short on time, which of course, they are. But time is not their…](https://sms4smile.com/quotes/sendhil-mullainathan/busy-people-all-make-the-same-mistake-they-assume-they-are-short-on/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [There's a popular image of people who don't save for the future as lacking in self-control. But the reason saving is so hard has…](https://sms4smile.com/quotes/sendhil-mullainathan/there-s-a-popular-image-of-people-who-don-t-save-for-the-future-as/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [Even when a man and a woman perform equally well in a task - say, solving math problems - men are more willing to…](https://sms4smile.com/quotes/sendhil-mullainathan/even-when-a-man-and-a-woman-perform-equally-well-in-a-task-say/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [Our outrage at inequality is primal. But primal emotions are not always noble ones. Of course, when I see a colleague receive some award,…](https://sms4smile.com/quotes/sendhil-mullainathan/our-outrage-at-inequality-is-primal-but-primal-emotions-are-not/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/people/sendhil-mullainathan/#itemlist", "name": "11 People Quotes By Sendhil Mullainathan", "numberOfItems": 11, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "It's hard to get people to empathize with the poor. You can get some people to sympathize with the poor, but to empathize is actually very hard, because most people are not poor. I realized that scarcity gives you a thread.", "creator": { "@type": "Person", "name": "Sendhil Mullainathan" }, "url": "https://sms4smile.com/quotes/sendhil-mullainathan/it-s-hard-to-get-people-to-empathize-with-the-poor-you-can-get-some/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ca7/sendhil-mullainathan-14742_actually_it-s-hard-to-get-people-to-empathize-wit_203238.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ca7/sendhil-mullainathan-14742_actually_it-s-hard-to-get-people-to-empathize-wit_203238.jpg", "url": "https://sms4smile.com/quotes/i/ca7/sendhil-mullainathan-14742_actually_it-s-hard-to-get-people-to-empathize-wit_203238.jpg", "width": 1080, "height": 1080, "caption": "“It's hard to get people to empathize with the poor. 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But the reason saving is so hard has less to do with self-control and more to do with a scarcity of attention.", "creator": { "@type": "Person", "name": "Sendhil Mullainathan" }, "url": "https://sms4smile.com/quotes/sendhil-mullainathan/there-s-a-popular-image-of-people-who-don-t-save-for-the-future-as/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/160/sendhil-mullainathan-14742_attention_there-s-a-popular-image-of-people-who-do_593162.jpg", "contentUrl": "https://sms4smile.com/quotes/i/160/sendhil-mullainathan-14742_attention_there-s-a-popular-image-of-people-who-do_593162.jpg", "url": "https://sms4smile.com/quotes/i/160/sendhil-mullainathan-14742_attention_there-s-a-popular-image-of-people-who-do_593162.jpg", "width": 1080, "height": 1080, "caption": "“There's a popular image of people who don't save for the future as lacking in self-control. 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Let's put it out there.'", "creator": { "@type": "Person", "name": "Sendhil Mullainathan" }, "url": "https://sms4smile.com/quotes/sendhil-mullainathan/no-one-would-say-hey-i-think-this-medicine-works-go-ahead-and-use-it/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ca7/sendhil-mullainathan-14742_again_no-one-would-say-hey-i-think-this-medici_2498439.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ca7/sendhil-mullainathan-14742_again_no-one-would-say-hey-i-think-this-medici_2498439.jpg", "url": "https://sms4smile.com/quotes/i/ca7/sendhil-mullainathan-14742_again_no-one-would-say-hey-i-think-this-medici_2498439.jpg", "width": 1080, "height": 1080, "caption": "“No one would say, 'Hey, I think this medicine works, go ahead and use it.' 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Just go onto Google and type 'Why are Indians' and then look for the autocomplete.", "creator": { "@type": "Person", "name": "Sendhil Mullainathan" }, "url": "https://sms4smile.com/quotes/sendhil-mullainathan/you-can-get-pictures-into-what-people-are-sort-of-thinking-about/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/73c/sendhil-mullainathan-14742_about_you-can-get-pictures-into-what-people-ar_407473.jpg", "contentUrl": "https://sms4smile.com/quotes/i/73c/sendhil-mullainathan-14742_about_you-can-get-pictures-into-what-people-ar_407473.jpg", "url": "https://sms4smile.com/quotes/i/73c/sendhil-mullainathan-14742_about_you-can-get-pictures-into-what-people-ar_407473.jpg", "width": 1080, "height": 1080, "caption": "“You can get pictures into what people are sort of thinking about others. Just go onto Google and type 'Why…” — Sendhil Mullainathan", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "If you go and stop people at a supermarket and ask them for their receipt and say, 'Hey how much did you just spend?' middle class shoppers have no idea. The poor know what they just spent.", "creator": { "@type": "Person", "name": "Sendhil Mullainathan" }, "url": "https://sms4smile.com/quotes/sendhil-mullainathan/if-you-go-and-stop-people-at-a-supermarket-and-ask-them-for-their/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/019/sendhil-mullainathan-14742_ask_if-you-go-and-stop-people-at-a-supermark_1711600.jpg", "contentUrl": "https://sms4smile.com/quotes/i/019/sendhil-mullainathan-14742_ask_if-you-go-and-stop-people-at-a-supermark_1711600.jpg", "url": "https://sms4smile.com/quotes/i/019/sendhil-mullainathan-14742_ask_if-you-go-and-stop-people-at-a-supermark_1711600.jpg", "width": 1080, "height": 1080, "caption": "“If you go and stop people at a supermarket and ask them for their receipt and say, 'Hey how much did you…” — Sendhil Mullainathan", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "It is safe to say that when people are short on cash, they might be less productive at work, be worse parents, and have less self-control.", "creator": { "@type": "Person", "name": "Sendhil Mullainathan" }, "url": "https://sms4smile.com/quotes/sendhil-mullainathan/it-is-safe-to-say-that-when-people-are-short-on-cash-they-might-be/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bd4/sendhil-mullainathan-14742_cash_it-is-safe-to-say-that-when-people-are-s_2975179.jpg", "contentUrl": "https://sms4smile.com/quotes/i/bd4/sendhil-mullainathan-14742_cash_it-is-safe-to-say-that-when-people-are-s_2975179.jpg", "url": "https://sms4smile.com/quotes/i/bd4/sendhil-mullainathan-14742_cash_it-is-safe-to-say-that-when-people-are-s_2975179.jpg", "width": 1080, "height": 1080, "caption": "“It is safe to say that when people are short on cash, they might be less productive at work, be worse…” — Sendhil Mullainathan", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "People will often take an interesting experimental study which has been done in the world, perhaps at small scale, and then it's touted as some big solution.", "creator": { "@type": "Person", "name": "Sendhil Mullainathan" }, "url": "https://sms4smile.com/quotes/sendhil-mullainathan/people-will-often-take-an-interesting-experimental-study-which-has/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d2d/sendhil-mullainathan-14742_been_people-will-often-take-an-interesting-ex_2683865.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d2d/sendhil-mullainathan-14742_been_people-will-often-take-an-interesting-ex_2683865.jpg", "url": "https://sms4smile.com/quotes/i/d2d/sendhil-mullainathan-14742_been_people-will-often-take-an-interesting-ex_2683865.jpg", "width": 1080, "height": 1080, "caption": "“People will often take an interesting experimental study which has been done in the world, perhaps at small…” — Sendhil Mullainathan", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "People go shopping, we spend on so many things, and we just don't know. We don't know the prices of things. But gasoline, even when you're not buying, it's staring you in the face. Psychologists call this 'salience.'", "creator": { "@type": "Person", "name": "Sendhil Mullainathan" }, "url": "https://sms4smile.com/quotes/sendhil-mullainathan/people-go-shopping-we-spend-on-so-many-things-and-we-just-don-t-know/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b63/sendhil-mullainathan-14742_buying_people-go-shopping-we-spend-on-so-many-t_388682.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b63/sendhil-mullainathan-14742_buying_people-go-shopping-we-spend-on-so-many-t_388682.jpg", "url": "https://sms4smile.com/quotes/i/b63/sendhil-mullainathan-14742_buying_people-go-shopping-we-spend-on-so-many-t_388682.jpg", "width": 1080, "height": 1080, "caption": "“People go shopping, we spend on so many things, and we just don't know. We don't know the prices of things…” — Sendhil Mullainathan", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "If you send out one coupon with a deadline of a week and another that must be used within the next month, you end up having more redemptions with the one week deadline. It's really amazing. With the month deadline you have four times as much time, but people tend to say they'll use it in a few weeks' time and then they don't do it.", "creator": { "@type": "Person", "name": "Sendhil Mullainathan" }, "url": "https://sms4smile.com/quotes/sendhil-mullainathan/if-you-send-out-one-coupon-with-a-deadline-of-a-week-and-another-that/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/440/sendhil-mullainathan-14742_amazing_if-you-send-out-one-coupon-with-a-deadli_1136250.jpg", "contentUrl": "https://sms4smile.com/quotes/i/440/sendhil-mullainathan-14742_amazing_if-you-send-out-one-coupon-with-a-deadli_1136250.jpg", "url": "https://sms4smile.com/quotes/i/440/sendhil-mullainathan-14742_amazing_if-you-send-out-one-coupon-with-a-deadli_1136250.jpg", "width": 1080, "height": 1080, "caption": "“If you send out one coupon with a deadline of a week and another that must be used within the next month…” — Sendhil Mullainathan", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "The scarcity trap captures this notion we see again and again in many domains. When people have very little, they undertake behaviors that maintain or reinforce their future disadvantage. If you have very little, you often behave in such a way so that you'll have little in the future.", "creator": { "@type": "Person", "name": "Sendhil Mullainathan" }, "url": "https://sms4smile.com/quotes/sendhil-mullainathan/the-scarcity-trap-captures-this-notion-we-see-again-and-again-in-many/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b28/sendhil-mullainathan-14742_again_the-scarcity-trap-captures-this-notion-w_892444.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b28/sendhil-mullainathan-14742_again_the-scarcity-trap-captures-this-notion-w_892444.jpg", "url": "https://sms4smile.com/quotes/i/b28/sendhil-mullainathan-14742_again_the-scarcity-trap-captures-this-notion-w_892444.jpg", "width": 1080, "height": 1080, "caption": "“The scarcity trap captures this notion we see again and again in many domains. When people have very little…” — Sendhil Mullainathan", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "Busy people all make the same mistake: they assume they are short on time, which of course, they are. But time is not their only scarce resource. They are also short on bandwidth. By bandwidth I mean basic cognitive resources - psychologists call them working memory and executive control - that we use in nearly every activity.", "creator": { "@type": "Person", "name": "Sendhil Mullainathan" }, "url": "https://sms4smile.com/quotes/sendhil-mullainathan/busy-people-all-make-the-same-mistake-they-assume-they-are-short-on/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1e3/sendhil-mullainathan-14742_activity_busy-people-all-make-the-same-mistake-th_523342.jpg", "contentUrl": "https://sms4smile.com/quotes/i/1e3/sendhil-mullainathan-14742_activity_busy-people-all-make-the-same-mistake-th_523342.jpg", "url": "https://sms4smile.com/quotes/i/1e3/sendhil-mullainathan-14742_activity_busy-people-all-make-the-same-mistake-th_523342.jpg", "width": 1080, "height": 1080, "caption": "“Busy people all make the same mistake: they assume they are short on time, which of course, they are. 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