--- title: "1 Old Consumers Quotes By Henry Jenkins" description: "1 Old Consumers quotes by Henry Jenkins. Plus more from Henry Jenkins and more Old Consumers sayings from other authors." image: "https://sms4smile.com/quotes/i/8a5/henry-jenkins-21632_active_if-old-consumers-were-assumed-to-be-pass_923739.png" --- > [If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers…](https://sms4smile.com/quotes/henry-jenkins/if-old-consumers-were-assumed-to-be-passive-then-new-consumers-are/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) [Image](https://sms4smile.com/quotes/i/8a5/henry-jenkins-21632_active_if-old-consumers-were-assumed-to-be-pass_923739.png) ## More by Henry Jenkins > [“Digital Youth Project by Mizuko”](https://sms4smile.com/quotes/henry-jenkins/digital-youth-project-by-mizuko/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [...Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of…](https://sms4smile.com/quotes/henry-jenkins/fan-fiction-is-a-way-of-the-culture-repairing-the-damage-done-in-a/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [The worst thing a kid can say about homework is that it is too hard. The worst thing a kid can say about a…](https://sms4smile.com/quotes/henry-jenkins/the-worst-thing-a-kid-can-say-about-homework-is-that-it-is-too-hard/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [When I first started you would pitch a story because without a good story, you didn't really have a film. Later, once sequels started…](https://sms4smile.com/quotes/henry-jenkins/when-i-first-started-you-would-pitch-a-story-because-without-a-good/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [“Anthropologist Mary Douglas (1991) examines the very thin line separating a joke from an insult: a joke expresses something a community is ready to…](https://sms4smile.com/quotes/henry-jenkins/anthropologist-mary-douglas-1991-examines-the-very-thin-line/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them,…](https://sms4smile.com/quotes/henry-jenkins/if-old-consumers-were-assumed-to-be-passive-then-new-consumers-are/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands…](https://sms4smile.com/quotes/henry-jenkins/although-we-ve-used-the-concept-brand-communities-a-couple-of-times/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [Hello. My name is Henry. I am a fan. Somewhere in the late 1980s’, I got tired of people telling me to get a…](https://sms4smile.com/quotes/henry-jenkins/hello-my-name-is-henry-i-am-a-fan-somewhere-in-the-late-1980s-i-got/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a…](https://sms4smile.com/quotes/henry-jenkins/transmedia-storytelling-represents-a-process-where-integral-elements/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [We want to raise a generation of kids who have a mouse in one hand and a book in the other,](https://sms4smile.com/quotes/henry-jenkins/we-want-to-raise-a-generation-of-kids-who-have-a-mouse-in-one-hand/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [“thousands of people. She debated her opponent on National Public Radio and found herself in the center”](https://sms4smile.com/quotes/henry-jenkins/thousands-of-people-she-debated-her-opponent-on-national-public-radio/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [“The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, published by the MIT Press, present findings from current research…](https://sms4smile.com/quotes/henry-jenkins/the-john-d-and-catherine-t-macarthur-foundation-reports-on-digital-2/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [Participatory culture shifts the focus of literacy from one of individual expression to community involvement.](https://sms4smile.com/quotes/henry-jenkins/participatory-culture-shifts-the-focus-of-literacy-from-one-of/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [“Learning, published by the MIT Press, present findings from current research on how young people learn, play, socialize, and participate in civic life. The…](https://sms4smile.com/quotes/henry-jenkins/learning-published-by-the-mit-press-present-findings-from-current-2/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) > [“When politicians like Sen. Joseph Lieberman target video game violence, perhaps it is to distract attention from the material conditions that give rise to…](https://sms4smile.com/quotes/henry-jenkins/when-politicians-like-sen-joseph-lieberman-target-video-game-violence/) [Henry Jenkins](https://sms4smile.com/quotes/author/henry-jenkins/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/old-consumers/henry-jenkins/#itemlist", "name": "1 Old Consumers Quotes By Henry Jenkins", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. 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