---
title: "28 Nintendo Quotes By Satoru Iwata"
description: "28 Nintendo quotes by Satoru Iwata. Plus more from Satoru Iwata and more Nintendo sayings from other authors."
image: "https://sms4smile.com/quotes/i/b28/satoru-iwata-3484_business_nintendo-is-an-entertainment-company-but_808190.jpg"
---

> [Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment.](https://sms4smile.com/quotes/satoru-iwata/nintendo-is-an-entertainment-company-but-i-think-we-need-to-broaden/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/b28/satoru-iwata-3484_business_nintendo-is-an-entertainment-company-but_808190.jpg)

> [Nintendo's approach to our work is to greatly increase the population of gamers.](https://sms4smile.com/quotes/satoru-iwata/nintendo-s-approach-to-our-work-is-to-greatly-increase-the-population/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/d58/satoru-iwata-3484_approach_nintendo-s-approach-to-our-work-is-to-gr_1384858.jpg)

> [We really cannot forget about the existence of the avid game fans - the fans of Nintendo games.](https://sms4smile.com/quotes/satoru-iwata/we-really-cannot-forget-about-the-existence-of-the-avid-game-fans-the/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/e2a/satoru-iwata-3484_existence_we-really-cannot-forget-about-the-existe_589956.jpg)

> [At Nintendo, we do not run from risk. We run to it.](https://sms4smile.com/quotes/satoru-iwata/at-nintendo-we-do-not-run-from-risk-we-run-to-it/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/11b/satoru-iwata-3484_nintendo_at-nintendo-we-do-not-run-from-risk-we-r_129385.jpg)

> [If you want our world-known names, you can't have them unless you own the Nintendo machine.](https://sms4smile.com/quotes/satoru-iwata/if-you-want-our-world-known-names-you-can-t-have-them-unless-you-own/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/e23/satoru-iwata-3484_ifs_if-you-want-our-world-known-names-you-ca_133016.jpg)

> [We really must recover our financial performance and take Nintendo back into the position in the marketplace where it is well appreciated.](https://sms4smile.com/quotes/satoru-iwata/we-really-must-recover-our-financial-performance-and-take-nintendo/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/6c2/satoru-iwata-3484_back_we-really-must-recover-our-financial-per_2990379.jpg)

> [The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto…](https://sms4smile.com/quotes/satoru-iwata/the-brand-new-user-interfaces-that-nintendo-invented-often-faced/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/091/satoru-iwata-3484_becoming_the-brand-new-user-interfaces-that-ninte_926761.jpg)

> [Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it…](https://sms4smile.com/quotes/satoru-iwata/nintendo-has-been-a-very-unique-company-because-it-s-not-just/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/ff0/satoru-iwata-3484_business_nintendo-has-been-a-very-unique-company_3030884.jpg)

> [In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of…](https://sms4smile.com/quotes/satoru-iwata/in-the-case-of-the-nintendo-3ds-it-s-supposed-to-be-the-successor-to/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/ff6/satoru-iwata-3484_case_in-the-case-of-the-nintendo-3ds-it-s-sup_2966462.jpg)

> [If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're…](https://sms4smile.com/quotes/satoru-iwata/if-we-don-t-take-an-approach-that-looks-holistically-at-the-form-a/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/764/satoru-iwata-3484_approach_if-we-don-t-take-an-approach-that-looks_1930804.jpg)

> [Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games…](https://sms4smile.com/quotes/satoru-iwata/some-people-will-say-nintendo-s-games-are-for-children-but-our-goal/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/805/satoru-iwata-3484_children_some-people-will-say-nintendo-s-games-ar_1508221.jpg)

> [On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I…](https://sms4smile.com/quotes/satoru-iwata/on-my-business-card-i-am-a-corporate-president-in-my-mind-i-am-a-game/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/6bc/satoru-iwata-3484_business_on-my-business-card-i-am-a-corporate-pre_2097700.jpg)

> [Even before the advent of smart devices, we employed touchscreens for our games with Nintendo DS, and we also adopted accelerometers for…](https://sms4smile.com/quotes/satoru-iwata/even-before-the-advent-of-smart-devices-we-employed-touchscreens-for/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/40e/satoru-iwata-3484_employed_even-before-the-advent-of-smart-devices_1824199.jpg)

> [The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of…](https://sms4smile.com/quotes/satoru-iwata/the-profitable-part-of-the-online-business-is-very-likely-several/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/b2d/satoru-iwata-3484_attempting_the-profitable-part-of-the-online-busine_221881.jpg)

> [If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always…](https://sms4smile.com/quotes/satoru-iwata/if-you-do-the-same-thing-as-others-it-will-wear-you-out-nintendo-is/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/85e/satoru-iwata-3484_challenges_if-you-do-the-same-thing-as-others-it-wi_71471.jpg)

> [The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of…](https://sms4smile.com/quotes/satoru-iwata/the-entire-nintendo-group-will-carry-on-the-spirit-of-mr-yamauchi-by/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/720/satoru-iwata-3484_approach_the-entire-nintendo-group-will-carry-on_803627.jpg)

> [What's interesting about the 'Smash Bros.' games, is that the 'Smash Bros.' games do not represent the Nintendo characters fighting against one…](https://sms4smile.com/quotes/satoru-iwata/what-s-interesting-about-the-smash-bros-games-is-that-the-smash-bros/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/352/satoru-iwata-3484_about_what-s-interesting-about-the-smash-bros_1846768.jpg)

> [Nintendo is a company of Kyoto craftsmen, and what we don't want to do is, if we know we can make something…](https://sms4smile.com/quotes/satoru-iwata/nintendo-is-a-company-of-kyoto-craftsmen-and-what-we-don-t-want-to-do/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/f89/satoru-iwata-3484_better_nintendo-is-a-company-of-kyoto-craftsmen_1183419.jpg)

> [Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life,](https://sms4smile.com/quotes/satoru-iwata/small-developers-can-compete-on-creativity-not-on-scale-or-staff-size/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/f0b/satoru-iwata-3484_creativity_small-developers-can-compete-on-creativi_119596.jpg)

> [If you want to make short-term profits from the stock price, then I am a very bad president. But I don't think…](https://sms4smile.com/quotes/satoru-iwata/if-you-want-to-make-short-term-profits-from-the-stock-price-then-i-am/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/222/satoru-iwata-3484_bad_if-you-want-to-make-short-term-profits-f_357280.jpg)

> [The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something…](https://sms4smile.com/quotes/satoru-iwata/the-advantage-for-nintendo-is-that-we-always-try-to-do-things-that/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/619/satoru-iwata-3484_advantage_the-advantage-for-nintendo-is-that-we-al_831535.jpg)

> [ We are sorry about \[the E3\] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’… ](https://sms4smile.com/quotes/satoru-iwata/we-are-sorry-about-the-e3-media-briefings-specifically-for-those-who/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/f9b/satoru-iwata-3484_briefing_we-are-sorry-about-the-e3-media-briefing_1345570.jpg)

> [First of all, I've never once been embarrassed that children have supported Nintendo. I'm proud of it. That's because children judge products…](https://sms4smile.com/quotes/satoru-iwata/first-of-all-i-ve-never-once-been-embarrassed-that-children-have/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/f5a/satoru-iwata-3484_children_first-of-all-i-ve-never-once-been-embarr_2761039.jpg)

> [As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so…](https://sms4smile.com/quotes/satoru-iwata/as-we-learned-a-bitter-lesson-with-the-launch-of-the-nintendo-3ds-we/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/64a/satoru-iwata-3484_bitter_as-we-learned-a-bitter-lesson-with-the-l_2210389.jpg)

> [I apologize to those supporting Wii U about the lack of new titles from Nintendo in January and February but please understand…](https://sms4smile.com/quotes/satoru-iwata/i-apologize-to-those-supporting-wii-u-about-the-lack-of-new-titles/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/778/satoru-iwata-3484_apologizing_i-apologize-to-those-supporting-wii-u-ab_503868.jpg)

> [What Nintendo has to do is make software that takes advantage of the Wii MotionPlus and make efforts to make the public…](https://sms4smile.com/quotes/satoru-iwata/what-nintendo-has-to-do-is-make-software-that-takes-advantage-of-the/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/a74/satoru-iwata-3484_controls_what-nintendo-has-to-do-is-make-software_3037844.jpg)

> [We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies…](https://sms4smile.com/quotes/satoru-iwata/we-have-to-think-of-what-kinds-of-experiences-we-can-create-that-only/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/f85/satoru-iwata-3484_create_we-have-to-think-of-what-kinds-of-experi_308570.jpg)

> [I think that Nintendo puts a lot more emphasis and uses the controller more than any of the other companies.](https://sms4smile.com/quotes/satoru-iwata/i-think-that-nintendo-puts-a-lot-more-emphasis-and-uses-the/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

[Image](https://sms4smile.com/quotes/i/e61/satoru-iwata-3484_i-think_i-think-that-nintendo-puts-a-lot-more-em_1971398.jpg)

## Other authors on Nintendo

## More by Satoru Iwata

> [We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize…](https://sms4smile.com/quotes/satoru-iwata/we-are-all-too-keenly-aware-that-those-of-you-who-supported-us-by/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [For young players, classic games are brand new. For others, they are a way to feel young again.](https://sms4smile.com/quotes/satoru-iwata/for-young-players-classic-games-are-brand-new-for-others-they-are-a/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the…](https://sms4smile.com/quotes/satoru-iwata/in-order-to-expand-the-gaming-population-it-is-taken-for-granted-that/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to…](https://sms4smile.com/quotes/satoru-iwata/if-you-do-the-same-thing-as-others-it-will-wear-you-out-nintendo-is/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success…](https://sms4smile.com/quotes/satoru-iwata/our-approach-is-not-to-look-at-the-successes-of-other-people-and-try/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life,](https://sms4smile.com/quotes/satoru-iwata/small-developers-can-compete-on-creativity-not-on-scale-or-staff-size/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design…](https://sms4smile.com/quotes/satoru-iwata/in-order-to-realize-the-goal-of-creating-a-new-starting-line-that/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [At Nintendo, we do not run from risk. We run to it.](https://sms4smile.com/quotes/satoru-iwata/at-nintendo-we-do-not-run-from-risk-we-run-to-it/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [If you want our world-known names, you can't have them unless you own the Nintendo machine.](https://sms4smile.com/quotes/satoru-iwata/if-you-want-our-world-known-names-you-can-t-have-them-unless-you-own/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day…](https://sms4smile.com/quotes/satoru-iwata/the-profitable-part-of-the-online-business-is-very-likely-several/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our…](https://sms4smile.com/quotes/satoru-iwata/the-thing-that-concerns-me-most-is-that-in-the-digital-age-if-we-fail/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a…](https://sms4smile.com/quotes/satoru-iwata/on-my-business-card-i-am-a-corporate-president-in-my-mind-i-am-a/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases.…](https://sms4smile.com/quotes/satoru-iwata/with-the-ds-and-wii-following-the-titles-that-were-released-at-launch/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create.…](https://sms4smile.com/quotes/satoru-iwata/we-have-to-think-of-what-kinds-of-experiences-we-can-create-that-only/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

> [Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It…](https://sms4smile.com/quotes/satoru-iwata/price-point-is-always-important-for-mass-market-commodities-look-at/)

[Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/)

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                        "text": "As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so that the Wii U will have a successful launch.",
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                        "text": "I apologize to those supporting Wii U about the lack of new titles from Nintendo in January and February but please understand we will have new titles to offer from March onward.",
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