---
title: "24 Nintendo Quotes By Reggie Fils-Aime"
description: "24 Nintendo quotes by Reggie Fils-Aime. Plus more from Reggie Fils-Aime and more Nintendo sayings from other authors."
image: "https://sms4smile.com/quotes/i/ec4/reggie-fils-aime-3899_changes_ds-not-only-changes-nintendo-it-changes_1527765.png"
---

> [DS not only changes Nintendo, it changes our industry.](https://sms4smile.com/quotes/reggie-fils-aime/ds-not-only-changes-nintendo-it-changes-our-industry/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ec4/reggie-fils-aime-3899_changes_ds-not-only-changes-nintendo-it-changes_1527765.png)

> [Being the puppet master, it's like running Nintendo of America.](https://sms4smile.com/quotes/reggie-fils-aime/being-the-puppet-master-it-s-like-running-nintendo-of-america/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/4a8/reggie-fils-aime-3899_america_being-the-puppet-master-it-s-like-runnin_1758709.png)

> [I grew up playing the Super Nintendo.](https://sms4smile.com/quotes/reggie-fils-aime/i-grew-up-playing-the-super-nintendo/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/37f/reggie-fils-aime-3899_grew_i-grew-up-playing-the-super-nintendo-178_1784487.png)

> [At Nintendo, we think deeply about everything.](https://sms4smile.com/quotes/reggie-fils-aime/at-nintendo-we-think-deeply-about-everything/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/78a/reggie-fils-aime-3899_about_at-nintendo-we-think-deeply-about-everyt_537370.png)

> [Mario sees himself in Nintendo DS, and he feels like flying.](https://sms4smile.com/quotes/reggie-fils-aime/mario-sees-himself-in-nintendo-ds-and-he-feels-like-flying/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/a79/reggie-fils-aime-3899_feels_mario-sees-himself-in-nintendo-ds-and-he_3113460.png)

> [For Nintendo Switch, it really is about a big-game experience.](https://sms4smile.com/quotes/reggie-fils-aime/for-nintendo-switch-it-really-is-about-a-big-game-experience/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/57c/reggie-fils-aime-3899_about_for-nintendo-switch-it-really-is-about-a_1528406.png)

> [We want Miitomo to create an atmosphere that's distinctly Nintendo.](https://sms4smile.com/quotes/reggie-fils-aime/we-want-miitomo-to-create-an-atmosphere-that-s-distinctly-nintendo/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/e9f/reggie-fils-aime-3899_atmosphere_we-want-miitomo-to-create-an-atmosphere_1906502.png)

> [Nintendo, as a company, prides itself on doing things differently.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-as-a-company-prides-itself-on-doing-things-differently/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/e7e/reggie-fils-aime-3899_business_nintendo-as-a-company-prides-itself-on-d_1043166.png)

> [Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-s-way-is-to-challenge-conventional-thinking-not-just-for-the/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/3a5/reggie-fils-aime-3899_challenge_nintendo-s-way-is-to-challenge-conventio_1719405.png)

> [We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social.](https://sms4smile.com/quotes/reggie-fils-aime/we-brought-augmented-reality-to-the-marketplace-with-nintendo-3ds-we/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/905/reggie-fils-aime-3899_fun_we-brought-augmented-reality-to-the-mark_2257668.png)

> [October, November, December is a huge selling season globally for Nintendo.](https://sms4smile.com/quotes/reggie-fils-aime/october-november-december-is-a-huge-selling-season-globally-for/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/a03/reggie-fils-aime-3899_huge_october-november-december-is-a-huge-sell_947389.png)

> [Nintendo prides itself in being a technology-driven, mass-market, entertainment company.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-prides-itself-in-being-a-technology-driven-mass-market/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/a85/reggie-fils-aime-3899_being_nintendo-prides-itself-in-being-a-techno_2250564.png)

> [Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-switch-is-a-home-console-you-can-play-anywhere-with-anyone/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/484/reggie-fils-aime-3899_anywhere_nintendo-switch-is-a-home-console-you-ca_801175.png)

> [The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS…](https://sms4smile.com/quotes/reggie-fils-aime/the-fact-that-the-nintendo-3ds-business-is-backwards-compatible/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ab7/reggie-fils-aime-3899_business_the-fact-that-the-nintendo-3ds-business_634317.png)

> [Nintendo, at its heart, is about making us feel younger than we are today.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-at-its-heart-is-about-making-us-feel-younger-than-we-are/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/5bf/reggie-fils-aime-3899_feel_nintendo-at-its-heart-is-about-making-us_309400.png)

> [We believe that there are a number of Nintendo titles that could do exceptionally well in the competitive play space.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-that-there-are-a-number-of-nintendo-titles-that-could-do/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/8ef/reggie-fils-aime-3899_believe_we-believe-that-there-are-a-number-of-ni_840016.png)

> [One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate,…](https://sms4smile.com/quotes/reggie-fils-aime/one-of-the-things-that-i-ve-seen-nintendo-do-so-well-is-provide-a/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/f66/reggie-fils-aime-3899_done_one-of-the-things-that-i-ve-seen-nintend_2730441.png)

> [Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the…](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-ds-is-not-standing-still-as-a-tenth-serious-competitor/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ee5/reggie-fils-aime-3899_bars_nintendo-ds-is-not-standing-still-as-a-t_3097301.png)

> [For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo…](https://sms4smile.com/quotes/reggie-fils-aime/for-us-we-re-clear-that-in-terms-of-nintendo-developed-games-we-want/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/60c/reggie-fils-aime-3899_best_for-us-we-re-clear-that-in-terms-of-nint_2758876.png)

> [For the Nintendo Switch, we were very deliberate in wanting to make sure, from a Nintendo publish standpoint, that we had a…](https://sms4smile.com/quotes/reggie-fils-aime/for-the-nintendo-switch-we-were-very-deliberate-in-wanting-to-make/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ecf/reggie-fils-aime-3899_great_for-the-nintendo-switch-we-were-very-del_2018901.jpg)

> [The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games…](https://sms4smile.com/quotes/reggie-fils-aime/the-key-here-are-two-little-words-the-word-or-and-the-word-and/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/bcd/reggie-fils-aime-3899_company_the-key-here-are-two-little-words-the-wo_1895040.png)

> [For us, launching new systems is about bringing new consumer experiences to the marketplace and we're doing that with Nintendo land and…](https://sms4smile.com/quotes/reggie-fils-aime/for-us-launching-new-systems-is-about-bringing-new-consumer/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/ecb/reggie-fils-aime-3899_computers_for-us-launching-new-systems-is-about-br_2786813.png)

> [We want the consumer who has bought into the Nintendo Switch platform. When there's a great third party experience, we want them…](https://sms4smile.com/quotes/reggie-fils-aime/we-want-the-consumer-who-has-bought-into-the-nintendo-switch-platform/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/c3f/reggie-fils-aime-3899_consumer_we-want-the-consumer-who-has-bought-into_1706842.png)

> [The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying…](https://sms4smile.com/quotes/reggie-fils-aime/the-government-is-already-involved-from-an-entertainment-standpoint-i/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

[Image](https://sms4smile.com/quotes/i/cdf/reggie-fils-aime-3899_entertainment_the-government-is-already-involved-from_1803561.png)

## Other authors on Nintendo

## More by Reggie Fils-Aime

> [There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it…](https://sms4smile.com/quotes/reggie-fils-aime/there-is-a-reason-why-on-a-ds-you-get-that-little-click-when-you/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [The fact is, there's no single magic number that defines profitability for a game.](https://sms4smile.com/quotes/reggie-fils-aime/the-fact-is-there-s-no-single-magic-number-that-defines-profitability/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we…](https://sms4smile.com/quotes/reggie-fils-aime/if-competitors-don-t-like-our-two-to-one-advantage-dominating-market/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.](https://sms4smile.com/quotes/reggie-fils-aime/there-s-no-doubt-that-breath-of-the-wild-is-the-switch-game-i-ve-put/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [We believe used games aren't in the consumer's best interest.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-used-games-aren-t-in-the-consumer-s-best-interest/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -…](https://sms4smile.com/quotes/reggie-fils-aime/we-ve-always-anticipated-that-as-nintendo-would-demonstrate-business/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to…](https://sms4smile.com/quotes/reggie-fils-aime/we-compete-with-all-of-the-time-that-consumers-spend-when-they-re-not/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software…](https://sms4smile.com/quotes/reggie-fils-aime/i-think-nintendo-is-fortunate-having-been-in-this-business-for-over/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [Nintendo, at its heart, is about making us feel younger than we are today.](https://sms4smile.com/quotes/reggie-fils-aime/nintendo-at-its-heart-is-about-making-us-feel-younger-than-we-are/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [I grew up in a lower-middle-class environment, usually the lone minority among my classmates.](https://sms4smile.com/quotes/reggie-fils-aime/i-grew-up-in-a-lower-middle-class-environment-usually-the-lone/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,…](https://sms4smile.com/quotes/reggie-fils-aime/ours-is-a-company-that-doesn-t-do-annualized-software-and-so-when-we/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [We believe that creating a 'Mario' game is a special endeavor.](https://sms4smile.com/quotes/reggie-fils-aime/we-believe-that-creating-a-mario-game-is-a-special-endeavor/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete…](https://sms4smile.com/quotes/reggie-fils-aime/the-competitive-landscape-for-us-is-very-broad-we-see-ourselves-in/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.](https://sms4smile.com/quotes/reggie-fils-aime/in-the-end-we-don-t-believe-in-launching-any-type-of-product-if-it/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

> [As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks.](https://sms4smile.com/quotes/reggie-fils-aime/as-a-child-i-envisioned-a-career-in-the-hard-sciences-in-sixth-grade/)

[Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/)

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