--- title: "15 Next Quotes By Steve Jobs" description: "15 Next quotes by Steve Jobs. Plus more from Steve Jobs and more Next sayings from other authors." image: "https://sms4smile.com/quotes/i/2cb/steve-jobs-307_agents_you-ll-see-more-and-more-perfection-of-t_579770.jpg" --- > [You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as…](https://sms4smile.com/quotes/steve-jobs/you-ll-see-more-and-more-perfection-of-that-computer-as-servant-but/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/2cb/steve-jobs-307_agents_you-ll-see-more-and-more-perfection-of-t_579770.jpg) > [“You've baked a really lovely cake, but then you've used dog shit for frosting.”](https://sms4smile.com/quotes/steve-jobs/you-ve-baked-a-really-lovely-cake-but-then-you-ve-used-dog-shit-for/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/717/steve-jobs-307_cake_you-ve-baked-a-really-lovely-cake-but-th_787465.jpg) > [I think Pixar has the opportunity to be the next Disney - not replace Disney - but be the next Disney.](https://sms4smile.com/quotes/steve-jobs/i-think-pixar-has-the-opportunity-to-be-the-next-disney-not-replace/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/fa4/steve-jobs-307_next_i-think-pixar-has-the-opportunity-to-be_1354240.jpg) > [My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.](https://sms4smile.com/quotes/steve-jobs/my-opinion-is-that-the-only-two-computer-companies-that-are-software/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/b7e/steve-jobs-307_apple_my-opinion-is-that-the-only-two-computer_2958267.jpg) > [iMac is next year's computer for $1,299, not last year's computer for $999.](https://sms4smile.com/quotes/steve-jobs/imac-is-next-year-s-computer-for-1-299-not-last-year-s-computer-for/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/423/steve-jobs-307_computer_imac-is-next-year-s-computer-for-1-299-n_1720843.jpg) > [The web is not going to change the world, certainly not in the next 10 years. It's going to augment the world.…](https://sms4smile.com/quotes/steve-jobs/the-web-is-not-going-to-change-the-world-certainly-not-in-the-next-10/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/3d5/steve-jobs-307_change-the-world_the-web-is-not-going-to-change-the-world_220226.jpg) > [It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built…](https://sms4smile.com/quotes/steve-jobs/it-took-us-three-years-to-build-the-next-computer-if-we-d-given/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/0e9/steve-jobs-307_computer_it-took-us-three-years-to-build-the-next_728989.jpg) > [We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that.…](https://sms4smile.com/quotes/steve-jobs/we-re-gambling-on-our-vision-and-we-would-rather-do-that-than-make-me/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/b31/steve-jobs-307_company_we-re-gambling-on-our-vision-and-we-woul_1707287.jpg) > [There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of…](https://sms4smile.com/quotes/steve-jobs/there-are-times-when-you-run-a-marathon-and-you-wonder-why-am-i-doing/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/7c8/steve-jobs-307_bad-day_there-are-times-when-you-run-a-marathon_2390261.jpg) > [The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop…](https://sms4smile.com/quotes/steve-jobs/the-desktop-computer-industry-is-dead-innovation-has-virtually-ceased/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/7ea/steve-jobs-307_age_the-desktop-computer-industry-is-dead-in_383107.jpg) > [If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great…](https://sms4smile.com/quotes/steve-jobs/if-i-were-running-apple-i-would-milk-the-macintosh-for-all-it-s-worth/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/089/steve-jobs-307_apples_if-i-were-running-apple-i-would-milk-the_1405709.jpg) > [I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has…](https://sms4smile.com/quotes/steve-jobs/i-can-help-the-next-generation-remember-the-lineage-of-great/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/888/steve-jobs-307_company_i-can-help-the-next-generation-remember_2930951.jpg) > [That's why I think death is the most wonderful invention of life. It purges the system of these old models that are…](https://sms4smile.com/quotes/steve-jobs/that-s-why-i-think-death-is-the-most-wonderful-invention-of-life-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/006/steve-jobs-307_apples_that-s-why-i-think-death-is-the-most-won_1513488.jpg) > [It's understandable that the music companies that are comprised of people that are successful by making good creative decisions - they have…](https://sms4smile.com/quotes/steve-jobs/it-s-understandable-that-the-music-companies-that-are-comprised-of/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/3c3/steve-jobs-307_art_it-s-understandable-that-the-music-compa_2274023.jpg) > [Believe things will work out. How was I ever to know that the girl who broke my heart in university would lead…](https://sms4smile.com/quotes/steve-jobs/believe-things-will-work-out-how-was-i-ever-to-know-that-the-girl-who/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/85c/steve-jobs-307_adventure_believe-things-will-work-out-how-was-i-e_1716697.jpg) ## Other authors on Next ## More by Steve Jobs > [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.](https://sms4smile.com/quotes/steve-jobs/i-admire-mark-zuckerberg-for-not-selling-out-for-wanting-to-make-a/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Everything around you that you call life was made up by people that were no smarter than you and you can change it, you…](https://sms4smile.com/quotes/steve-jobs/everything-around-you-that-you-call-life-was-made-up-by-people-that/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”](https://sms4smile.com/quotes/steve-jobs/innovation-is-not-about-saying-yes-to-everything-it-s-about-saying-no/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop…](https://sms4smile.com/quotes/steve-jobs/when-you-first-start-off-trying-to-solve-a-problem-the-first/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.](https://sms4smile.com/quotes/steve-jobs/i-m-not-dismissing-the-value-of-higher-education-i-m-simply-saying-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human…](https://sms4smile.com/quotes/steve-jobs/to-yoyo-ma-you-playing-is-the-best-argument-i-ve-ever-heard-for-the/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The tragedy is that Dell didn't win it - we lost it.](https://sms4smile.com/quotes/steve-jobs/the-tragedy-is-that-dell-didn-t-win-it-we-lost-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the…](https://sms4smile.com/quotes/steve-jobs/i-think-great-artists-and-great-engineers-are-similar-in-that-they/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.](https://sms4smile.com/quotes/steve-jobs/it-s-rare-that-you-see-an-artist-in-his-30s-or-40s-able-to-really/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will…](https://sms4smile.com/quotes/steve-jobs/we-re-going-to-be-able-to-ask-our-computers-to-monitor-things-for-us/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/next/steve-jobs/#itemlist", "name": "15 Next Quotes By Steve Jobs", "numberOfItems": 15, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "You'll see more and more perfection of that - computer as servant. 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It's going to augment the world. And once you're in this web-augmented space, you're going to see that democratization takes place.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/the-web-is-not-going-to-change-the-world-certainly-not-in-the-next-10/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3d5/steve-jobs-307_change-the-world_the-web-is-not-going-to-change-the-world_220226.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3d5/steve-jobs-307_change-the-world_the-web-is-not-going-to-change-the-world_220226.jpg", "url": "https://sms4smile.com/quotes/i/3d5/steve-jobs-307_change-the-world_the-web-is-not-going-to-change-the-world_220226.jpg", "width": 1080, "height": 1080, "caption": "“The web is not going to change the world, certainly not in the next 10 years. It's going to augment the…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/it-took-us-three-years-to-build-the-next-computer-if-we-d-given/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0e9/steve-jobs-307_computer_it-took-us-three-years-to-build-the-next_728989.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0e9/steve-jobs-307_computer_it-took-us-three-years-to-build-the-next_728989.jpg", "url": "https://sms4smile.com/quotes/i/0e9/steve-jobs-307_computer_it-took-us-three-years-to-build-the-next_728989.jpg", "width": 1080, "height": 1080, "caption": "“It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "We're gambling on our vision, and we would rather do that than make \"me too\" products. Let some other companies do that. For us, it's always the next dream.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/we-re-gambling-on-our-vision-and-we-would-rather-do-that-than-make-me/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b31/steve-jobs-307_company_we-re-gambling-on-our-vision-and-we-woul_1707287.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b31/steve-jobs-307_company_we-re-gambling-on-our-vision-and-we-woul_1707287.jpg", "url": "https://sms4smile.com/quotes/i/b31/steve-jobs-307_company_we-re-gambling-on-our-vision-and-we-woul_1707287.jpg", "width": 1080, "height": 1080, "caption": "“We're gambling on our vision, and we would rather do that than make \"me too\" products. Let some other…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/there-are-times-when-you-run-a-marathon-and-you-wonder-why-am-i-doing/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7c8/steve-jobs-307_bad-day_there-are-times-when-you-run-a-marathon_2390261.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7c8/steve-jobs-307_bad-day_there-are-times-when-you-run-a-marathon_2390261.jpg", "url": "https://sms4smile.com/quotes/i/7c8/steve-jobs-307_bad-day_there-are-times-when-you-run-a-marathon_2390261.jpg", "width": 1080, "height": 1080, "caption": "“There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/the-desktop-computer-industry-is-dead-innovation-has-virtually-ceased/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7ea/steve-jobs-307_age_the-desktop-computer-industry-is-dead-in_383107.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7ea/steve-jobs-307_age_the-desktop-computer-industry-is-dead-in_383107.jpg", "url": "https://sms4smile.com/quotes/i/7ea/steve-jobs-307_age_the-desktop-computer-industry-is-dead-in_383107.jpg", "width": 1080, "height": 1080, "caption": "“The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/if-i-were-running-apple-i-would-milk-the-macintosh-for-all-it-s-worth/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/089/steve-jobs-307_apples_if-i-were-running-apple-i-would-milk-the_1405709.jpg", "contentUrl": "https://sms4smile.com/quotes/i/089/steve-jobs-307_apples_if-i-were-running-apple-i-would-milk-the_1405709.jpg", "url": "https://sms4smile.com/quotes/i/089/steve-jobs-307_apples_if-i-were-running-apple-i-would-milk-the_1405709.jpg", "width": 1080, "height": 1080, "caption": "“If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/i-can-help-the-next-generation-remember-the-lineage-of-great/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/888/steve-jobs-307_company_i-can-help-the-next-generation-remember_2930951.jpg", "contentUrl": "https://sms4smile.com/quotes/i/888/steve-jobs-307_company_i-can-help-the-next-generation-remember_2930951.jpg", "url": "https://sms4smile.com/quotes/i/888/steve-jobs-307_company_i-can-help-the-next-generation-remember_2930951.jpg", "width": 1080, "height": 1080, "caption": "“I can help the next generation remember the lineage of great companies here and how to continue the…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "That's why I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete. I think that's one of Apple's challenges, really. When two young people walk in with the next thing, are we going to embrace it and say this is fantastic? Are you going to be willing to drop our models, or are we going to explain it away? I think we'll do better, because we're completely aware of it and we make it a priority.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/that-s-why-i-think-death-is-the-most-wonderful-invention-of-life-it/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/006/steve-jobs-307_apples_that-s-why-i-think-death-is-the-most-won_1513488.jpg", "contentUrl": "https://sms4smile.com/quotes/i/006/steve-jobs-307_apples_that-s-why-i-think-death-is-the-most-won_1513488.jpg", "url": "https://sms4smile.com/quotes/i/006/steve-jobs-307_apples_that-s-why-i-think-death-is-the-most-won_1513488.jpg", "width": 1080, "height": 1080, "caption": "“That's why I think death is the most wonderful invention of life. It purges the system of these old models…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "It's understandable that the music companies that are comprised of people that are successful by making good creative decisions - they have to decide which out of fifty artists is the next hot one, with no data to go from. It's an intuitive process, and that's what they do well when they're successful. They don't understand technology.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/it-s-understandable-that-the-music-companies-that-are-comprised-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3c3/steve-jobs-307_art_it-s-understandable-that-the-music-compa_2274023.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3c3/steve-jobs-307_art_it-s-understandable-that-the-music-compa_2274023.jpg", "url": "https://sms4smile.com/quotes/i/3c3/steve-jobs-307_art_it-s-understandable-that-the-music-compa_2274023.jpg", "width": 1080, "height": 1080, "caption": "“It's understandable that the music companies that are comprised of people that are successful by making good…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "Believe things will work out. How was I ever to know that the girl who broke my heart in university would lead to my soulmate? How was I to know that the ‘dream job’ I was rejected from out of college would lead me to a year of entrepreneurship and adventure in Spain? How was I to know that taking a miserable job back in the states would be just the push I needed to vow to never do something I wasn’t passionate about again? Everything works out. I mean everything. As long as you believe it will. When you do, you will find the silver lining. 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