--- title: "12 Needs Quotes By Zygmunt Bauman" description: "12 Needs quotes by Zygmunt Bauman. Plus more from Zygmunt Bauman and more Needs sayings from other authors." image: "https://sms4smile.com/quotes/i/a35/zygmunt-bauman-1861_happiness_happiness-needs-one-upmanship-1508225_1508225.png" --- > [Happiness needs one-upmanship.](https://sms4smile.com/quotes/zygmunt-bauman/happiness-needs-one-upmanship/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) [Image](https://sms4smile.com/quotes/i/a35/zygmunt-bauman-1861_happiness_happiness-needs-one-upmanship-1508225_1508225.png) > [Alas, you don't need monsters for monstrous deeds to be accomplished.](https://sms4smile.com/quotes/zygmunt-bauman/alas-you-don-t-need-monsters-for-monstrous-deeds-to-be-accomplished/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) [Image](https://sms4smile.com/quotes/i/2e2/zygmunt-bauman-1861_accomplished_alas-you-don-t-need-monsters-for-monstro_11672.png) > [Ingeniously, capitalism discovered that the economy may be moved not by satisfying existing needs, but by creating new ones.](https://sms4smile.com/quotes/zygmunt-bauman/ingeniously-capitalism-discovered-that-the-economy-may-be-moved-not/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) [Image](https://sms4smile.com/quotes/i/653/zygmunt-bauman-1861_capitalism_ingeniously-capitalism-discovered-that-t_2847309.png) > [The art of walking on quicksand is still beyond me. What I learned is only how difficult this art is to master…](https://sms4smile.com/quotes/zygmunt-bauman/the-art-of-walking-on-quicksand-is-still-beyond-me-what-i-learned-is/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) [Image](https://sms4smile.com/quotes/i/d24/zygmunt-bauman-1861_art_the-art-of-walking-on-quicksand-is-still_2888296.png) > [Life purpose may be shifted from achieving a 'steady state' (an equilibrium between desires and plausibilities) to the excitement of running after…](https://sms4smile.com/quotes/zygmunt-bauman/life-purpose-may-be-shifted-from-achieving-a-steady-state-an/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) [Image](https://sms4smile.com/quotes/i/544/zygmunt-bauman-1861_achieve_life-purpose-may-be-shifted-from-achievi_468415.png) > [We already have - thanks to technology, development, skills, the efficiency of our work - enough resources to satisfy all human needs.…](https://sms4smile.com/quotes/zygmunt-bauman/we-already-have-thanks-to-technology-development-skills-the/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) [Image](https://sms4smile.com/quotes/i/4b4/zygmunt-bauman-1861_development_we-already-have-thanks-to-technology-dev_884831.jpg) > ['I am insecure' means: I can't cope on my own. The odds are overwhelming. I can't resist them on my own. I…](https://sms4smile.com/quotes/zygmunt-bauman/i-am-insecure-means-i-can-t-cope-on-my-own-the-odds-are-overwhelming/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) [Image](https://sms4smile.com/quotes/i/7da/zygmunt-bauman-1861_force_i-am-insecure-means-i-can-t-cope-on-my-o_11717.png) > [I think that the essential instruction of the Bible is very much topical. The sole problem is that with every change of…](https://sms4smile.com/quotes/zygmunt-bauman/i-think-that-the-essential-instruction-of-the-bible-is-very-much/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) [Image](https://sms4smile.com/quotes/i/ee3/zygmunt-bauman-1861_bible_i-think-that-the-essential-instruction-o_179779.png) > [Power, in a nutshell, is the ability to get things done, and politics is the ability to decide which things need to…](https://sms4smile.com/quotes/zygmunt-bauman/power-in-a-nutshell-is-the-ability-to-get-things-done-and-politics-is/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) [Image](https://sms4smile.com/quotes/i/80f/zygmunt-bauman-1861_ability_power-in-a-nutshell-is-the-ability-to-ge_2461490.png) > [The Bible unites its interpreters as a shared focus of attention, but it does not demand consensus. On the contrary, it invites…](https://sms4smile.com/quotes/zygmunt-bauman/the-bible-unites-its-interpreters-as-a-shared-focus-of-attention-but/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) [Image](https://sms4smile.com/quotes/i/690/zygmunt-bauman-1861_attention_the-bible-unites-its-interpreters-as-a-s_2792666.png) > [The greatest economic minds of the 19th century, all of them without exception, considered economic growth as a temporary necessity. When all…](https://sms4smile.com/quotes/zygmunt-bauman/the-greatest-economic-minds-of-the-19th-century-all-of-them-without/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) [Image](https://sms4smile.com/quotes/i/5cb/zygmunt-bauman-1861_19th-century_the-greatest-economic-minds-of-the-19th_981608.jpg) > [Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should…](https://sms4smile.com/quotes/zygmunt-bauman/ideally-nothing-should-be-embraced-by-a-consumer-firmly-nothing/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) [Image](https://sms4smile.com/quotes/i/782/zygmunt-bauman-1861_command_ideally-nothing-should-be-embraced-by-a_1104146.jpg) ## Other authors on Needs ## More by Zygmunt Bauman > [Alas, you don't need monsters for monstrous deeds to be accomplished.](https://sms4smile.com/quotes/zygmunt-bauman/alas-you-don-t-need-monsters-for-monstrous-deeds-to-be-accomplished/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > ['I am insecure' means: I can't cope on my own. The odds are overwhelming. I can't resist them on my own. I need us…](https://sms4smile.com/quotes/zygmunt-bauman/i-am-insecure-means-i-can-t-cope-on-my-own-the-odds-are-overwhelming/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [For one to be free there must be at least two.](https://sms4smile.com/quotes/zygmunt-bauman/for-one-to-be-free-there-must-be-at-least-two/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [It is easy now to break the vows. It is even easier to part your ways if vows haven't been taken.](https://sms4smile.com/quotes/zygmunt-bauman/it-is-easy-now-to-break-the-vows-it-is-even-easier-to-part-your-ways/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [Once upon a time, when I was young, people saw a wedding as an event that determined the rest of their life. For a…](https://sms4smile.com/quotes/zygmunt-bauman/once-upon-a-time-when-i-was-young-people-saw-a-wedding-as-an-event/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [The inequality between the world's individuals is staggering.](https://sms4smile.com/quotes/zygmunt-bauman/the-inequality-between-the-world-s-individuals-is-staggering/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [If you look back on the history of the 20th century, the 19th century or even to the ancien régime of the 18th, you…](https://sms4smile.com/quotes/zygmunt-bauman/if-you-look-back-on-the-history-of-the-20th-century-the-19th-century/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [Madness is no madness when shared.](https://sms4smile.com/quotes/zygmunt-bauman/madness-is-no-madness-when-shared/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [After many years of thinking, reading and writing and looking, I came to believe that there are two basic, essential values which are indispensable…](https://sms4smile.com/quotes/zygmunt-bauman/after-many-years-of-thinking-reading-and-writing-and-looking-i-came/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [State governments seek local remedies for the globally fabricated deprivations and miseries in vain - just as the individuals-by-the-decree-of-fate (read: by the impact of…](https://sms4smile.com/quotes/zygmunt-bauman/state-governments-seek-local-remedies-for-the-globally-fabricated/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [“Beneath the dream of fame, another dream, a dream of no longer dissolving and staying dissolved in the grey, faceless and insipid mass of…](https://sms4smile.com/quotes/zygmunt-bauman/beneath-the-dream-of-fame-another-dream-a-dream-of-no-longer/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [Why are people so concerned with relativism? If you look back in history, millions of people were killed because of someone's dogmatic views, but…](https://sms4smile.com/quotes/zygmunt-bauman/why-are-people-so-concerned-with-relativism-if-you-look-back-in/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [I think that the essential instruction of the Bible is very much topical. The sole problem is that with every change of historical setting,…](https://sms4smile.com/quotes/zygmunt-bauman/i-think-that-the-essential-instruction-of-the-bible-is-very-much/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [For intellectual authority, the appropriate version of Descartes 's cogito would be today: I am talked about, therefore I am.](https://sms4smile.com/quotes/zygmunt-bauman/for-intellectual-authority-the-appropriate-version-of-descartes-s/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) > [The problem of insufficient security was, until quite recently, a matter of a minority; now it is becoming very quickly a majority matter. That…](https://sms4smile.com/quotes/zygmunt-bauman/the-problem-of-insufficient-security-was-until-quite-recently-a/) [Zygmunt Bauman](https://sms4smile.com/quotes/author/zygmunt-bauman/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/needs/zygmunt-bauman/#itemlist", "name": "12 Needs Quotes By Zygmunt Bauman", "numberOfItems": 12, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Happiness needs one-upmanship.", "creator": { "@type": "Person", "name": "Zygmunt Bauman" }, "url": "https://sms4smile.com/quotes/zygmunt-bauman/happiness-needs-one-upmanship/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a35/zygmunt-bauman-1861_happiness_happiness-needs-one-upmanship-1508225_1508225.png", "contentUrl": "https://sms4smile.com/quotes/i/a35/zygmunt-bauman-1861_happiness_happiness-needs-one-upmanship-1508225_1508225.png", "url": "https://sms4smile.com/quotes/i/a35/zygmunt-bauman-1861_happiness_happiness-needs-one-upmanship-1508225_1508225.png", "width": 1080, "height": 1080, "caption": "“Happiness needs one-upmanship.” — Zygmunt Bauman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Alas, you don't need monsters for monstrous deeds to be accomplished.", "creator": { "@type": "Person", "name": "Zygmunt Bauman" }, "url": "https://sms4smile.com/quotes/zygmunt-bauman/alas-you-don-t-need-monsters-for-monstrous-deeds-to-be-accomplished/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2e2/zygmunt-bauman-1861_accomplished_alas-you-don-t-need-monsters-for-monstro_11672.png", "contentUrl": "https://sms4smile.com/quotes/i/2e2/zygmunt-bauman-1861_accomplished_alas-you-don-t-need-monsters-for-monstro_11672.png", "url": "https://sms4smile.com/quotes/i/2e2/zygmunt-bauman-1861_accomplished_alas-you-don-t-need-monsters-for-monstro_11672.png", "width": 1080, "height": 1080, "caption": "“Alas, you don't need monsters for monstrous deeds to be accomplished.” — Zygmunt Bauman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "Ingeniously, capitalism discovered that the economy may be moved not by satisfying existing needs, but by creating new ones.", "creator": { "@type": "Person", "name": "Zygmunt Bauman" }, "url": "https://sms4smile.com/quotes/zygmunt-bauman/ingeniously-capitalism-discovered-that-the-economy-may-be-moved-not/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/653/zygmunt-bauman-1861_capitalism_ingeniously-capitalism-discovered-that-t_2847309.png", "contentUrl": "https://sms4smile.com/quotes/i/653/zygmunt-bauman-1861_capitalism_ingeniously-capitalism-discovered-that-t_2847309.png", "url": "https://sms4smile.com/quotes/i/653/zygmunt-bauman-1861_capitalism_ingeniously-capitalism-discovered-that-t_2847309.png", "width": 1080, "height": 1080, "caption": "“Ingeniously, capitalism discovered that the economy may be moved not by satisfying existing needs, but by…” — Zygmunt Bauman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "The art of walking on quicksand is still beyond me. What I learned is only how difficult this art is to master and how hard people need to struggle to learn it.", "creator": { "@type": "Person", "name": "Zygmunt Bauman" }, "url": "https://sms4smile.com/quotes/zygmunt-bauman/the-art-of-walking-on-quicksand-is-still-beyond-me-what-i-learned-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d24/zygmunt-bauman-1861_art_the-art-of-walking-on-quicksand-is-still_2888296.png", "contentUrl": "https://sms4smile.com/quotes/i/d24/zygmunt-bauman-1861_art_the-art-of-walking-on-quicksand-is-still_2888296.png", "url": "https://sms4smile.com/quotes/i/d24/zygmunt-bauman-1861_art_the-art-of-walking-on-quicksand-is-still_2888296.png", "width": 1080, "height": 1080, "caption": "“The art of walking on quicksand is still beyond me. 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In other words, be guided by new desires, not by extant needs.", "creator": { "@type": "Person", "name": "Zygmunt Bauman" }, "url": "https://sms4smile.com/quotes/zygmunt-bauman/life-purpose-may-be-shifted-from-achieving-a-steady-state-an/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/544/zygmunt-bauman-1861_achieve_life-purpose-may-be-shifted-from-achievi_468415.png", "contentUrl": "https://sms4smile.com/quotes/i/544/zygmunt-bauman-1861_achieve_life-purpose-may-be-shifted-from-achievi_468415.png", "url": "https://sms4smile.com/quotes/i/544/zygmunt-bauman-1861_achieve_life-purpose-may-be-shifted-from-achievi_468415.png", "width": 1080, "height": 1080, "caption": "“Life purpose may be shifted from achieving a 'steady state' (an equilibrium between desires and…” — Zygmunt Bauman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "We already have - thanks to technology, development, skills, the efficiency of our work - enough resources to satisfy all human needs. But we don't have enough resources, and we are unlikely ever to have, to satisfy human greed.", "creator": { "@type": "Person", "name": "Zygmunt Bauman" }, "url": "https://sms4smile.com/quotes/zygmunt-bauman/we-already-have-thanks-to-technology-development-skills-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4b4/zygmunt-bauman-1861_development_we-already-have-thanks-to-technology-dev_884831.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4b4/zygmunt-bauman-1861_development_we-already-have-thanks-to-technology-dev_884831.jpg", "url": "https://sms4smile.com/quotes/i/4b4/zygmunt-bauman-1861_development_we-already-have-thanks-to-technology-dev_884831.jpg", "width": 1080, "height": 1080, "caption": "“We already have - thanks to technology, development, skills, the efficiency of our work - enough resources…” — Zygmunt Bauman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "'I am insecure' means: I can't cope on my own. The odds are overwhelming. I can't resist them on my own. I need us to join forces, stand shoulder to shoulder, march hand in hand.", "creator": { "@type": "Person", "name": "Zygmunt Bauman" }, "url": "https://sms4smile.com/quotes/zygmunt-bauman/i-am-insecure-means-i-can-t-cope-on-my-own-the-odds-are-overwhelming/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7da/zygmunt-bauman-1861_force_i-am-insecure-means-i-can-t-cope-on-my-o_11717.png", "contentUrl": "https://sms4smile.com/quotes/i/7da/zygmunt-bauman-1861_force_i-am-insecure-means-i-can-t-cope-on-my-o_11717.png", "url": "https://sms4smile.com/quotes/i/7da/zygmunt-bauman-1861_force_i-am-insecure-means-i-can-t-cope-on-my-o_11717.png", "width": 1080, "height": 1080, "caption": "“'I am insecure' means: I can't cope on my own. The odds are overwhelming. I can't resist them on my own. I…” — Zygmunt Bauman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "I think that the essential instruction of the Bible is very much topical. The sole problem is that with every change of historical setting, you need to readjust the interpretation of the message.", "creator": { "@type": "Person", "name": "Zygmunt Bauman" }, "url": "https://sms4smile.com/quotes/zygmunt-bauman/i-think-that-the-essential-instruction-of-the-bible-is-very-much/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ee3/zygmunt-bauman-1861_bible_i-think-that-the-essential-instruction-o_179779.png", "contentUrl": "https://sms4smile.com/quotes/i/ee3/zygmunt-bauman-1861_bible_i-think-that-the-essential-instruction-o_179779.png", "url": "https://sms4smile.com/quotes/i/ee3/zygmunt-bauman-1861_bible_i-think-that-the-essential-instruction-o_179779.png", "width": 1080, "height": 1080, "caption": "“I think that the essential instruction of the Bible is very much topical. The sole problem is that with…” — Zygmunt Bauman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Power, in a nutshell, is the ability to get things done, and politics is the ability to decide which things need to be done.", "creator": { "@type": "Person", "name": "Zygmunt Bauman" }, "url": "https://sms4smile.com/quotes/zygmunt-bauman/power-in-a-nutshell-is-the-ability-to-get-things-done-and-politics-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/80f/zygmunt-bauman-1861_ability_power-in-a-nutshell-is-the-ability-to-ge_2461490.png", "contentUrl": "https://sms4smile.com/quotes/i/80f/zygmunt-bauman-1861_ability_power-in-a-nutshell-is-the-ability-to-ge_2461490.png", "url": "https://sms4smile.com/quotes/i/80f/zygmunt-bauman-1861_ability_power-in-a-nutshell-is-the-ability-to-ge_2461490.png", "width": 1080, "height": 1080, "caption": "“Power, in a nutshell, is the ability to get things done, and politics is the ability to decide which things…” — Zygmunt Bauman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "The Bible unites its interpreters as a shared focus of attention, but it does not demand consensus. On the contrary, it invites and prods us to make responsible choices, to take responsibility for the choices that we have made... It was always like that, and our holy scripture grows over the centuries, gets thicker and thicker, with more texts around, which need/have to be looked into, referred to, considered.", "creator": { "@type": "Person", "name": "Zygmunt Bauman" }, "url": "https://sms4smile.com/quotes/zygmunt-bauman/the-bible-unites-its-interpreters-as-a-shared-focus-of-attention-but/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/690/zygmunt-bauman-1861_attention_the-bible-unites-its-interpreters-as-a-s_2792666.png", "contentUrl": "https://sms4smile.com/quotes/i/690/zygmunt-bauman-1861_attention_the-bible-unites-its-interpreters-as-a-s_2792666.png", "url": "https://sms4smile.com/quotes/i/690/zygmunt-bauman-1861_attention_the-bible-unites-its-interpreters-as-a-s_2792666.png", "width": 1080, "height": 1080, "caption": "“The Bible unites its interpreters as a shared focus of attention, but it does not demand consensus. On the…” — Zygmunt Bauman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "The greatest economic minds of the 19th century, all of them without exception, considered economic growth as a temporary necessity. When all human needs are satisfied, then we will have a stable economy, reproducing every year the same things. We will stop straining ourselves worrying about development or growth. How naïve they were! One more reason to be reluctant about predicting the future. No doubt they were wiser than me, but even they made such a mistake!", "creator": { "@type": "Person", "name": "Zygmunt Bauman" }, "url": "https://sms4smile.com/quotes/zygmunt-bauman/the-greatest-economic-minds-of-the-19th-century-all-of-them-without/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5cb/zygmunt-bauman-1861_19th-century_the-greatest-economic-minds-of-the-19th_981608.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5cb/zygmunt-bauman-1861_19th-century_the-greatest-economic-minds-of-the-19th_981608.jpg", "url": "https://sms4smile.com/quotes/i/5cb/zygmunt-bauman-1861_19th-century_the-greatest-economic-minds-of-the-19th_981608.jpg", "width": 1080, "height": 1080, "caption": "“The greatest economic minds of the 19th century, all of them without exception, considered economic growth…” — Zygmunt Bauman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane).", "creator": { "@type": "Person", "name": "Zygmunt Bauman" }, "url": "https://sms4smile.com/quotes/zygmunt-bauman/ideally-nothing-should-be-embraced-by-a-consumer-firmly-nothing/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/782/zygmunt-bauman-1861_command_ideally-nothing-should-be-embraced-by-a_1104146.jpg", "contentUrl": "https://sms4smile.com/quotes/i/782/zygmunt-bauman-1861_command_ideally-nothing-should-be-embraced-by-a_1104146.jpg", "url": "https://sms4smile.com/quotes/i/782/zygmunt-bauman-1861_command_ideally-nothing-should-be-embraced-by-a_1104146.jpg", "width": 1080, "height": 1080, "caption": "“Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do…” — Zygmunt Bauman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/needs/zygmunt-bauman/#webpage", "url": "https://sms4smile.com/quotes/about/needs/zygmunt-bauman/", "name": "Needs Quotes by Zygmunt Bauman", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/needs/zygmunt-bauman/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/a35/zygmunt-bauman-1861_happiness_happiness-needs-one-upmanship-1508225_1508225.png" }, "description": "12 Needs quotes by Zygmunt Bauman. 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